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Welcome to the Internet of Things, by the way privacy is dead…

Welcome to the internet of things

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Page 1: Welcome to the internet of things

Welcome to the Internet of Things, by the way privacy is dead…

Page 2: Welcome to the internet of things

Agenda

• What is the Internet of Things (IoT)

• Business models & potential market size

• Drivers for IoT

• Security and Privacy

Feb 2015 © Kate Carruthers | katecarruthers.com 2

Page 3: Welcome to the internet of things

Feb 2015 © Kate Carruthers | katecarruthers.com 3

Objects are becoming embedded with sensors and gaining the ability to operate & communicate independent of human intervention.

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Feb 2015 © Kate Carruthers | katecarruthers.com 4

The resulting information networks promise to create new business models and disrupt existing business models.

Page 5: Welcome to the internet of things

Characteristics

Distributed

Peer to peer

API based

Network neutral Feb 2015 © Kate Carruthers | katecarruthers.com 5

Page 6: Welcome to the internet of things

Feb 2015 © Kate Carruthers | katecarruthers.com 6

Connected devices are transformed from a single purchase product into a service that generates recurring income.

IoT value is not in the devices, but in new services related to

the devices.

Page 7: Welcome to the internet of things

New business models

• Open models

• Collaboration & loose confederations

• Agile, change ready organisations

• Restructured supply chain

• Mergers & acquisitions

Feb 2015 © Kate Carruthers | katecarruthers.com 7

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Ubiquitous connectivity

Feb 2015 © Kate Carruthers | katecarruthers.com 8

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Cisco says US$14 trillion IoE value

1) asset utilization (reduced costs) of $2.5 trillion

2) employee productivity (greater labor efficiencies) of $2.5 trillion

3) supply chain and logistics (eliminating waste) of $2.7 trillion

4) customer experience (addition of more customers) of $3.7 trillion

5) innovation (reducing time to market) of $3.0 trillion

Feb 2015 © Kate Carruthers | katecarruthers.com 9

CISCO White paper: Embracing the Internet of Everything for your Share of $14 trillion

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Market signals - 2014

• global survey of 1400 software developers

• 17.1% working on IoT apps

• 23% expect to begin work in next 6 months

Feb 2015 © Kate Carruthers | katecarruthers.com 11

Evans Data Corporation Survey July 2014

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Driven by convergence

• Ubiquitous comms networks

• Mobile connectivity

• 3D printing

• Sensor networks

• Big data > drawing useful inferences

• Peer to peer networks

• Cloud computing

• Artificial intelligence

• Commodity sensors

• Software defined networks

Feb 2015 © Kate Carruthers | katecarruthers.com 12

Page 13: Welcome to the internet of things

Fuelled by app ecosystem

“Between 2008 and 2017, Google Play and Apple’s App Store will be responsible for a mind-blowing number of mobile app downloads: 350 billion.” Feb 2015 © Kate Carruthers | katecarruthers.com 13

Source: http://www.mobilemarketingwatch.com/the-decade-of-350-billion-app-downloads-26932/

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Feb 2015 © Kate Carruthers | katecarruthers.com 15

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Industries

Financial services

Automotive

Technology

Entertainment

Retail

Healthcare

Hospitality

Industrial

Power & utilities

Energy & mining

Feb 2015 © Kate Carruthers | katecarruthers.com 16

Page 18: Welcome to the internet of things

Source: http://readwrite.com/2014/04/30/connected-home-hackers-stop-yelling-at-babies-foscam#feed=/tag/internet-of-things&awesm=~oEe6yipkTkz40o

Feb 2015 © Kate Carruthers | katecarruthers.com 18

Last August, a hacker infiltrated a wireless camera owned by the Gilbert family, living in Houston, Texas. The stranger took control of the unit and used it to scream obscenities at a two-year-old toddler. Fortunately, the hearing-impaired child didn’t have her cochlear implant turned on at the time, otherwise she would have heard the stranger yelling, “Wake up Allyson, you little slut!”

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Feb 2015 © Kate Carruthers | katecarruthers.com 19

Page 20: Welcome to the internet of things

Feb 2015 © Kate Carruthers | katecarruthers.com 20

Bloomberg, Data Breaches in the US, at 4 Sep 2014

Page 21: Welcome to the internet of things

Feb 2015 © Kate Carruthers | katecarruthers.com 21

• 3rd party HVAC firm attack vector

• Security software disabled

• PCI DSS didn’t save them

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Feb 2015 © Kate Carruthers | katecarruthers.com 22

Bloomberg, Oct 2014

Page 23: Welcome to the internet of things

JP Morgan

• Sarbanes-Oxley Act (SOX)

• Payment Card Industry Data Security Standard (PCI DSS)

• Gramm-Leach-Bliley Act (GLB) Act

• Electronic Fund Transfer Act, Regulation E (EFTA)

• Free and Secure Trade Program (FAST)

• Fair and Accurate Credit Transaction Act (FACTA), including Red Flags Rule

• Federal Rules of Civil Procedure (FRCP)

Feb 2015 © Kate Carruthers | katecarruthers.com 23

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Feb 2015 © Kate Carruthers | katecarruthers.com 24

Traditional approach to perimeter security

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Feb 2015 © Kate Carruthers | katecarruthers.com 25

Bot-herders can launch DDoS attacks from dryers, refrigerators, other Internet of Things devices

Network World Sep 2014

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Privacy

“If it was dead, they wouldn't be fighting so hard to kill it, all over the world.”

- Peter Watts

Feb 2015 © Kate Carruthers | katecarruthers.com 32

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Feb 2015 © Kate Carruthers | katecarruthers.com 33

http://www.abc.net.au/news/2014-11-04/berg-the-jig-is-up-on-data-retention-plans/5864432

http://www.theguardian.com/uk-news/2015/jan/22/snoopers-charter-changed-version-pass-before-election

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Privacy

Privacy by Design:

embedding privacy into IT, business practices and networked infrastructures right from the outset

https://www.privacybydesign.ca

Feb 2015 © Kate Carruthers | katecarruthers.com 34

Page 35: Welcome to the internet of things

Consumer privacy

• Pervasive computing

• Personalisation

• Customisation

• Convenience

• Lack of understanding

• Meaningful consent

Feb 2015 © Kate Carruthers | katecarruthers.com 35

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Oops we spied on your wifi

Feb 2015 © Kate Carruthers | katecarruthers.com 36

http://www.cnet.com/news/google-oops-we-spied-on-your-wi-fi/

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Feb 2015 © Kate Carruthers | katecarruthers.com 37

Time, Sep 2014

Page 38: Welcome to the internet of things

Spy TVs…

Feb 2015 © Kate Carruthers | katecarruthers.com 38

http://www.tomsguide.com/us/lg-tvs-spying-confirmation,news-17887.html

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Feb 2015 © Kate Carruthers | katecarruthers.com 39

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Feb 2015 © Kate Carruthers | katecarruthers.com 40

“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”- Amara's law

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Kate Carruthers

UNSW Australia

Sydney

[email protected]

Twitter @kcarruthers

Feb 2015 © Kate Carruthers | katecarruthers.com 41