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WELCOME TOTHE CRAMO GROUP
May 23, 2008 / 2
Cramo Group in brief
Sales 496.4 MEUR (+23.4 %)EBITA 96.0 MEUR (+31.8 %)Listed on the Helsinki Stock Exchange since 1988, on the main list since 1998
268 depots (12/2007)11 countries
2,270 (average 1-12/2007)
Key financials 1-12 / 2007
Depot network
Personnel
No. of rental equipment Approximately 185,000
Russia
Denmark
GermanyPoland
CzechRepublic
Austria Hungary
Slovakia
Ukraine
Belarus
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
Moldova
St. Petersburg
Cramo is a rental solutions provider in machinery, equipment and modular spaceWhat
Moscow
Construction industryOther industryPublic sectorHousehold, other
For whom
Jekatrinenburg
May 23, 2008 / 3
Total rental solutions provider
Full range of products, services and solutions to:
the construction industry other industry the public sector private households
56% 22%
13% 4%
May 23, 2008 / 4
Product areas
Building site facilities (28 900 units) Construction machinery(3 400 units)
Building machinery (131 600 units)
Modular space(11 800 units)
Aerial equipment and forklift trucks (8 800 units)
May 23, 2008 / 5
Equipment Rental
Belgium
Market leaderTop 2 playerTop 3 playerSmall player No position currently
Russia
Denmark
Netherlands
GermanyPoland
Czech. Rep
Austria Hungary
SlovakiaUkraine
Belarus
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
Romania
Moldova
Slovenia
Bulgaria
Modular Space
Russia
Denmark
Netherlands
GermanyPoland
Czech. Rep
Austria Hungary
SlovakiaUkraine
Belarus
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
Romania
Moldova
Slovenia
Bulgaria
Belgium
Market Positions, April 2008
May 23, 2008 / 6
RENTALSERVICES FROM CRAMO
May 23, 2008 / 7
Many reasons for renting
Cost efficiencyShare costs with others and reduce fixed cost
FreedomReduce fixed costs
FlexibilityReduce or expandmachinery according to needs
TransparencyBudgeting and control get easier
Focus on you corebusinessMachinery is normally non-core
Improved accessAccess to a variety of modern, high qualityproducts and services without keeping stock
May 23, 2008 / 8
Why rent from CramoMACHINERY
Assortment. 1,500 different rental objectssolve every possible need.
Capacity. 160,000 modern pieces of equipment of high quality ensures a high degree of delivery.
Proximity. More than 260 strategicallypositioned depots and sales offices.
Competence. Access to the collectivecompetences from rental operations in 11 countries.
Environment, quality and safety. ISO certified in the Nordic area.
Power. Cramo’s rental solutions giveadditional power to take on new projectswhenever you want.
May 23, 2008 / 9
Building machinery
Product areas Service range
Becoming a “Total Solutions Provider” in all markets
Customisedsolutions
Construction machinery
Aerial equipment and forklift trucks
Building sitefacilities
Modular space
Rentalconcepts
Construction siteservices
Customer support
Business support
May 23, 2008 / 10
Long term rental
Access to equipmentover a longer period including services and maintenance, with less capital tied up
Outsourcing
A strategic two-way commitment where Cramo takes over ownership of a customer’s fleet of equipment and rents it back including a mixture of short and long term solutions.
Effective rental concepts for all kinds of needs
Project agreements
Guaranteed access to equipment and services in a projectat pre-agreed costs
Equipment from the depot for immediate, short term needs
Short term rental
May 23, 2008 / 11
A growing number of customers see the work with quality, environment and work environment as a natural part of their operations. Cramo wants to be an active partner in their development work; its aim is to provide products and services that make it easier for customers to reach their goals.
Cramo Sweden, Norway and Denmark are certified according to ISO 9001 (quality) and 14001 (environment). Our operation in Finland is certified according to ISO 9001.
Quality, environment and work environment
Our quality work gives you many advantages
• The right machine in the right place at the right time
• Testing of machinery and equipment prior to delivery
• Calibrated measuring and control instruments• Modern inventory of machinery with the latest
technology• Regular servicing of machinery• Machinery that has passed inspection• Rental insurance that provides extra security• Training of Cramo’s employees and customers• Customer surveys that capture customer views• Audits to improve operations• Reporting system for discrepancies/
improvements
May 23, 2008 / 12
Active environmental work
• Advice/tips for customers on environmentalwork
• Machinery that meets environmentalstandards
• Documented environmental performance of machinery
• Help with calculating emissions• Environmentally-adapted oils and fuels• Products for environmentally-safe handling• Help with waste disposal in customer
projects• Chemicals selected based on their
environmental/health impact• Site hut and module set-up with low
energy use• Extensive environmental work at Cramo’s
rental depots
Take advantage of our knowledge aboutthe work environment
• Information about workplace standards• Machinery that reduces the strain on
users• Training in aerial equipment, scaffolding
and forklift trucks for our customers• Information and equipment to reduce the
risk of vibration injuries• Fall protection to reduce the risk of
accidents• Equipment for cleaner air• Sale of personal safety equipment• Site huts and modules providing a good
workplace environment• Help with solutions for improving the
workplace environment
Below are some examples of Cramo’s work with environmental and workenvironmental issues. They differ between markets and are furthest advancedin the Nordic countries, where this work has become an evermore importantargument for customers choosing rental solutions from Cramo.
May 23, 2008 / 13
MACHINERYANDEQUIPMENT
May 23, 2008 / 14
Building machinery
Ground vibratorsConcrete processing machinesElectrical equipmentCompressorsDrying and heating equipmentPumpsScrew/nail tools, chipping and hewing hammersCutting machines, saws and welding equipmentGrinding, milling and drilling machinesBending machinesMeasuring instrumentsCleaning equipment
May 23, 2008 / 15
Mini cranesTelescopic handlers Vertical mast liftsScissor liftsArticulated boom liftsTelescopic boom lifts Crawler-mounted liftsTrailer-mounted liftsTruck-mounted lifts
Forklift trucksWarehouse trucks
Aerial equipment and forklift trucks
May 23, 2008 / 16
RollersExcavatorsSkidsteer loadersCompact loadersWheel loadersCompressorsGeneratorsDrilling rigsDemolition robots
Construction machinery
May 23, 2008 / 17
Site hutsFlexi hutsTrailersToiletsContainers
ScaffoldingHoistsWork platforms
Building site facilities
May 23, 2008 / 18
Services to complement rental
Training Safe scaffolding workAerial operators
Site servicesTemporary electricityEstablishing servicesProject depot on siteFacility managementDiamond drilling, floor grinding Drying and dehumidificationFence and scaffolding assembly
Other servicesBusiness support online softwareMachines with operators
May 23, 2008 / 19
MODULARSPACE
May 23, 2008 / 20
Cramo’s modular space offers quick and flexible solutions for premises
A modular system for quickestablishment of a completebuilding suited for temporary use.
The concept offers the followingadvantages:
Make up for fluctuations in the marketQuick establishment and flexible solutionsPremises on siteAn alternative to long time investmentsPermanent standards
May 23, 2008 / 21
Rental solutions for many needs
OfficesSchoolsDay care/pre-schoolAccomodation
May 23, 2008 / 22
Furniture and interiordecorationsTelecommunicationIT SecurityCleaningProtectionCateringReceptions and janitorsTurn-key premises
Additional services
May 23, 2008 / 23
ADDITIONAL INFORMATION
May 23, 2008 / 24
A leading rental company
MissionCramo’s mission is to help customers improve their competitiveness through modern rental solutions, thereby creating value for Cramo’s shareholders. For its employees, Cramo aims to promote professional growth.
VisionCramo’s ambition is to be the preferred rental solutions provider in the eyes of customers. Cramo aims to rank among the two largest industry players in every market it operates in and to be one of the most profitablecompanies in the industry.
May 23, 2008 / 25
European rental marketLeading players by European sales
Areas of operation
Construction equipment, tools
Construction equipment, tools
Construction equipment, tools
Construction equipment
Construction equipment, tools, modular space
Modular space
Construction equipment, tools, tower cranes
Construction equipment, cranes
Construction equipment
Construction equipment, tools
Source: International Rental News, June 2007
541
498
498
420
402
376
334
300
290
269
0 100 200 300 400 500 600
Loxam
Speedy Hire plc
Ramirent
Hewden Stuart plc
Cramo
Algeco
Select Plant Hire
Mediaco Lifting
Liebherr-Mietpartner
A-Plant
Sales 06/07 (EUR million) Type of operation
UK, IRE
FRA, IRE, UK, GER, SPA, BEL, SWI, LUX
FIN, SWE, NOR, DEN, RUS, EST, LAT, LIT, POL, HUN, UKR, CZEUK
FIN, SWE, NOR, DEN, RUS, EST, LAT, LIT, POL, CZE
UK, POR, SPA, FRA, ITA, BEL, GER, POL, CZE, SLO
UK, IRE, Middle East
FRA, North/West Africa, Worldwide
GER, FRA, ITA, SPA, AUT, SWI, UK
UK (Ashtead Group also: US, CAN, SGP)
(France)
(UK)
(Finland)
(UK)
(Finland)
(France)
(UK)
(France)
(Germany)
(UK)
Sales 2006/2007 (EUR million)
May 23, 2008 / 26
Russia
Denmark
GermanyPoland
CzechRepublic
Austria Hungary
SlovakiaUkraine
Belarus
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
Romania
Moldova
St. Petersburg
Bulgaria
Slovenia
Croatia
Bosnia and Herzegovina
Serbia
Macedonia
Albania
Cramo’s estimated market shares of the equipment rental market
European rental market size 2006
17%29%
6%
4%
Cramo market share estimates 2006
8%1%
Source: European Rental Association “Best Estimates”, June 2007, except for the St. Petersburg market size, which is a Cramo estimate.
6 0003 950
3 5002 250
1 300600600
480450
370350300300300
20011010050504540353030303030
0 1 000 2 000 3 000 4 000 5 000 6 000 7 000
UKFrance
GermanySpain
ItalySwedenNorway
The Netherl.DenmarkBelgiumFinlandAustria
PortugalSwitzerland
IrelandPolandGreece
Czech RepublicLuxemburg
EstoniaLatvia
HungaryLithuania
St.PetersburgSlovakia
RomaniaBulgaria
Total rental turnover (EUR M)
Total Europe:EUR 21,500 million
9%
17%
9%
40%
May 23, 2008 / 27
Nordic markets
Sweden and Finland Mature and consolidated markets of significant importance to Cramo with solid No. 1 and 2 position respectively
Denmark and NorwayAttractive markets with strong market synergies to Sweden and Finland and developing market positionsRussia
Denmark
Netherlands
GermanyPoland
Czech. Rep
Austria Hungary
SlovakiaUkraine
Belarus
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
Romania
Moldova
Slovenia
Bulgaria
Belgium
May 23, 2008 / 28
CEE markets
Belgium
Russia
Denmark
Netherlands
GermanyPoland
Czech. Rep
Austria Hungary
SlovakiaUkraine
Belarus
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
Romania
Moldova
Slovenia
Bulgaria
The Baltic StatesMarkets with strong position, strong long-term growth but limited market size
Russia and PolandLarge, high growth markets with developing positions
Czech and Slovak RepublicsNew markets with strong growth potential and synergies to other CEE markets
May 23, 2008 / 29
Sales by market
EUR 496.4 million
Sales 2007 Actual
Finland23 %
WesternEurope17 %
Sweden51 %
Denmarkand Norway17 %
CEE12 %
Sweden49 %
Finland22 %
May 23, 2008 / 30
Sales by product and customer group
Sales by product group 2007 Sales by customer segment 2007
Merchandisesales and other
9 %
Modular spaceservices
15 %
Aerial and forklift rentals17 %
Site set-upinfrastructure and
services19 %
Constructionmachinery rentals
12 %
Building machineryrentals
28 %
Other5 %
Households4 %
Public sector13 %
Other industry22 %
Construction industry56 %
May 23, 2008 / 31