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WELCOME TO THE CRAMO GROUP

WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

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Page 1: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

WELCOME TOTHE CRAMO GROUP

Page 2: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 2

Cramo Group in brief

Sales 496.4 MEUR (+23.4 %)EBITA 96.0 MEUR (+31.8 %)Listed on the Helsinki Stock Exchange since 1988, on the main list since 1998

268 depots (12/2007)11 countries

2,270 (average 1-12/2007)

Key financials 1-12 / 2007

Depot network

Personnel

No. of rental equipment Approximately 185,000

Russia

Denmark

GermanyPoland

CzechRepublic

Austria Hungary

Slovakia

Ukraine

Belarus

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

Moldova

St. Petersburg

Cramo is a rental solutions provider in machinery, equipment and modular spaceWhat

Moscow

Construction industryOther industryPublic sectorHousehold, other

For whom

Jekatrinenburg

Page 3: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 3

Total rental solutions provider

Full range of products, services and solutions to:

the construction industry other industry the public sector private households

56% 22%

13% 4%

Page 4: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 4

Product areas

Building site facilities (28 900 units) Construction machinery(3 400 units)

Building machinery (131 600 units)

Modular space(11 800 units)

Aerial equipment and forklift trucks (8 800 units)

Page 5: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 5

Equipment Rental

Belgium

Market leaderTop 2 playerTop 3 playerSmall player No position currently

Russia

Denmark

Netherlands

GermanyPoland

Czech. Rep

Austria Hungary

SlovakiaUkraine

Belarus

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

Romania

Moldova

Slovenia

Bulgaria

Modular Space

Russia

Denmark

Netherlands

GermanyPoland

Czech. Rep

Austria Hungary

SlovakiaUkraine

Belarus

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

Romania

Moldova

Slovenia

Bulgaria

Belgium

Market Positions, April 2008

Page 6: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 6

RENTALSERVICES FROM CRAMO

Page 7: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 7

Many reasons for renting

Cost efficiencyShare costs with others and reduce fixed cost

FreedomReduce fixed costs

FlexibilityReduce or expandmachinery according to needs

TransparencyBudgeting and control get easier

Focus on you corebusinessMachinery is normally non-core

Improved accessAccess to a variety of modern, high qualityproducts and services without keeping stock

Page 8: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 8

Why rent from CramoMACHINERY

Assortment. 1,500 different rental objectssolve every possible need.

Capacity. 160,000 modern pieces of equipment of high quality ensures a high degree of delivery.

Proximity. More than 260 strategicallypositioned depots and sales offices.

Competence. Access to the collectivecompetences from rental operations in 11 countries.

Environment, quality and safety. ISO certified in the Nordic area.

Power. Cramo’s rental solutions giveadditional power to take on new projectswhenever you want.

Page 9: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 9

Building machinery

Product areas Service range

Becoming a “Total Solutions Provider” in all markets

Customisedsolutions

Construction machinery

Aerial equipment and forklift trucks

Building sitefacilities

Modular space

Rentalconcepts

Construction siteservices

Customer support

Business support

Page 10: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 10

Long term rental

Access to equipmentover a longer period including services and maintenance, with less capital tied up

Outsourcing

A strategic two-way commitment where Cramo takes over ownership of a customer’s fleet of equipment and rents it back including a mixture of short and long term solutions.

Effective rental concepts for all kinds of needs

Project agreements

Guaranteed access to equipment and services in a projectat pre-agreed costs

Equipment from the depot for immediate, short term needs

Short term rental

Page 11: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 11

A growing number of customers see the work with quality, environment and work environment as a natural part of their operations. Cramo wants to be an active partner in their development work; its aim is to provide products and services that make it easier for customers to reach their goals.

Cramo Sweden, Norway and Denmark are certified according to ISO 9001 (quality) and 14001 (environment). Our operation in Finland is certified according to ISO 9001.

Quality, environment and work environment

Our quality work gives you many advantages

• The right machine in the right place at the right time

• Testing of machinery and equipment prior to delivery

• Calibrated measuring and control instruments• Modern inventory of machinery with the latest

technology• Regular servicing of machinery• Machinery that has passed inspection• Rental insurance that provides extra security• Training of Cramo’s employees and customers• Customer surveys that capture customer views• Audits to improve operations• Reporting system for discrepancies/

improvements

Page 12: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 12

Active environmental work

• Advice/tips for customers on environmentalwork

• Machinery that meets environmentalstandards

• Documented environmental performance of machinery

• Help with calculating emissions• Environmentally-adapted oils and fuels• Products for environmentally-safe handling• Help with waste disposal in customer

projects• Chemicals selected based on their

environmental/health impact• Site hut and module set-up with low

energy use• Extensive environmental work at Cramo’s

rental depots

Take advantage of our knowledge aboutthe work environment

• Information about workplace standards• Machinery that reduces the strain on

users• Training in aerial equipment, scaffolding

and forklift trucks for our customers• Information and equipment to reduce the

risk of vibration injuries• Fall protection to reduce the risk of

accidents• Equipment for cleaner air• Sale of personal safety equipment• Site huts and modules providing a good

workplace environment• Help with solutions for improving the

workplace environment

Below are some examples of Cramo’s work with environmental and workenvironmental issues. They differ between markets and are furthest advancedin the Nordic countries, where this work has become an evermore importantargument for customers choosing rental solutions from Cramo.

Page 13: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 13

MACHINERYANDEQUIPMENT

Page 14: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 14

Building machinery

Ground vibratorsConcrete processing machinesElectrical equipmentCompressorsDrying and heating equipmentPumpsScrew/nail tools, chipping and hewing hammersCutting machines, saws and welding equipmentGrinding, milling and drilling machinesBending machinesMeasuring instrumentsCleaning equipment

Page 15: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 15

Mini cranesTelescopic handlers Vertical mast liftsScissor liftsArticulated boom liftsTelescopic boom lifts Crawler-mounted liftsTrailer-mounted liftsTruck-mounted lifts

Forklift trucksWarehouse trucks

Aerial equipment and forklift trucks

Page 16: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 16

RollersExcavatorsSkidsteer loadersCompact loadersWheel loadersCompressorsGeneratorsDrilling rigsDemolition robots

Construction machinery

Page 17: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 17

Site hutsFlexi hutsTrailersToiletsContainers

ScaffoldingHoistsWork platforms

Building site facilities

Page 18: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 18

Services to complement rental

Training Safe scaffolding workAerial operators

Site servicesTemporary electricityEstablishing servicesProject depot on siteFacility managementDiamond drilling, floor grinding Drying and dehumidificationFence and scaffolding assembly

Other servicesBusiness support online softwareMachines with operators

Page 19: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 19

MODULARSPACE

Page 20: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 20

Cramo’s modular space offers quick and flexible solutions for premises

A modular system for quickestablishment of a completebuilding suited for temporary use.

The concept offers the followingadvantages:

Make up for fluctuations in the marketQuick establishment and flexible solutionsPremises on siteAn alternative to long time investmentsPermanent standards

Page 21: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 21

Rental solutions for many needs

OfficesSchoolsDay care/pre-schoolAccomodation

Page 22: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 22

Furniture and interiordecorationsTelecommunicationIT SecurityCleaningProtectionCateringReceptions and janitorsTurn-key premises

Additional services

Page 23: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 23

ADDITIONAL INFORMATION

Page 24: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 24

A leading rental company

MissionCramo’s mission is to help customers improve their competitiveness through modern rental solutions, thereby creating value for Cramo’s shareholders. For its employees, Cramo aims to promote professional growth.

VisionCramo’s ambition is to be the preferred rental solutions provider in the eyes of customers. Cramo aims to rank among the two largest industry players in every market it operates in and to be one of the most profitablecompanies in the industry.

Page 25: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 25

European rental marketLeading players by European sales

Areas of operation

Construction equipment, tools

Construction equipment, tools

Construction equipment, tools

Construction equipment

Construction equipment, tools, modular space

Modular space

Construction equipment, tools, tower cranes

Construction equipment, cranes

Construction equipment

Construction equipment, tools

Source: International Rental News, June 2007

541

498

498

420

402

376

334

300

290

269

0 100 200 300 400 500 600

Loxam

Speedy Hire plc

Ramirent

Hewden Stuart plc

Cramo

Algeco

Select Plant Hire

Mediaco Lifting

Liebherr-Mietpartner

A-Plant

Sales 06/07 (EUR million) Type of operation

UK, IRE

FRA, IRE, UK, GER, SPA, BEL, SWI, LUX

FIN, SWE, NOR, DEN, RUS, EST, LAT, LIT, POL, HUN, UKR, CZEUK

FIN, SWE, NOR, DEN, RUS, EST, LAT, LIT, POL, CZE

UK, POR, SPA, FRA, ITA, BEL, GER, POL, CZE, SLO

UK, IRE, Middle East

FRA, North/West Africa, Worldwide

GER, FRA, ITA, SPA, AUT, SWI, UK

UK (Ashtead Group also: US, CAN, SGP)

(France)

(UK)

(Finland)

(UK)

(Finland)

(France)

(UK)

(France)

(Germany)

(UK)

Sales 2006/2007 (EUR million)

Page 26: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 26

Russia

Denmark

GermanyPoland

CzechRepublic

Austria Hungary

SlovakiaUkraine

Belarus

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

Romania

Moldova

St. Petersburg

Bulgaria

Slovenia

Croatia

Bosnia and Herzegovina

Serbia

Macedonia

Albania

Cramo’s estimated market shares of the equipment rental market

European rental market size 2006

17%29%

6%

4%

Cramo market share estimates 2006

8%1%

Source: European Rental Association “Best Estimates”, June 2007, except for the St. Petersburg market size, which is a Cramo estimate.

6 0003 950

3 5002 250

1 300600600

480450

370350300300300

20011010050504540353030303030

0 1 000 2 000 3 000 4 000 5 000 6 000 7 000

UKFrance

GermanySpain

ItalySwedenNorway

The Netherl.DenmarkBelgiumFinlandAustria

PortugalSwitzerland

IrelandPolandGreece

Czech RepublicLuxemburg

EstoniaLatvia

HungaryLithuania

St.PetersburgSlovakia

RomaniaBulgaria

Total rental turnover (EUR M)

Total Europe:EUR 21,500 million

9%

17%

9%

40%

Page 27: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 27

Nordic markets

Sweden and Finland Mature and consolidated markets of significant importance to Cramo with solid No. 1 and 2 position respectively

Denmark and NorwayAttractive markets with strong market synergies to Sweden and Finland and developing market positionsRussia

Denmark

Netherlands

GermanyPoland

Czech. Rep

Austria Hungary

SlovakiaUkraine

Belarus

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

Romania

Moldova

Slovenia

Bulgaria

Belgium

Page 28: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 28

CEE markets

Belgium

Russia

Denmark

Netherlands

GermanyPoland

Czech. Rep

Austria Hungary

SlovakiaUkraine

Belarus

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

Romania

Moldova

Slovenia

Bulgaria

The Baltic StatesMarkets with strong position, strong long-term growth but limited market size

Russia and PolandLarge, high growth markets with developing positions

Czech and Slovak RepublicsNew markets with strong growth potential and synergies to other CEE markets

Page 29: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 29

Sales by market

EUR 496.4 million

Sales 2007 Actual

Finland23 %

WesternEurope17 %

Sweden51 %

Denmarkand Norway17 %

CEE12 %

Sweden49 %

Finland22 %

Page 30: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 30

Sales by product and customer group

Sales by product group 2007 Sales by customer segment 2007

Merchandisesales and other

9 %

Modular spaceservices

15 %

Aerial and forklift rentals17 %

Site set-upinfrastructure and

services19 %

Constructionmachinery rentals

12 %

Building machineryrentals

28 %

Other5 %

Households4 %

Public sector13 %

Other industry22 %

Construction industry56 %

Page 31: WELCOME TO THE CRAMO GROUP · Wheel loaders Compressors ... flexible solutions for premises A modular system for quick establishment of a complete building suited for temporary use

May 23, 2008 / 31