Welcome to

Quantitative (Research) Methods

MBA / EAM

Peter Schmidt

Spring 2013

schmidt-bremen.de -> MBA QM

WHY

study

Quantitative (Research) Methods

What‘s it about ?

Why?

Learning Targets

Academic Research

– structure and format of academic work– (Literature sources)

Quantitative Methods

– Dealing with data

– Theoretical models

– Practical experience (in Excel and SPSS)

Helpful tools for your daily work

“The Business Research Process”

Cooper / Schindler

Economics & Statistics

ZEWZentrum für EuropäischeWirtschaftsforschung -

Mannheim

Peter SchmidtWho am I

market . research . culture markt . forschung . kultur

schmidt-bremen.de

You are highly motivated students have to carry your individual workload:

Contents

Introduction(s)

Quantitative Research Methods

Lecturer

Students

…

Let’s get started

Language ?

Microsoft XL

Oder

„Winzigweich

Besonders

groß“ ?