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The Crossroads of America is ready for its close-up and bursting with pride as the Indiana State Bar enthusiastically hosts the 2014 NABE Communications Section Workshop Oct. 1-3 in the capital city of the great state of Indiana!

Regarded as a big city with a “small town” heart, Indianapolis is more than “the greatest spectacle in racing” (at which 15,000 gallons of beer are consumed at the world’s largest single-day sporting event, the Indy 500). We have 10 amateur sports headquarters, including the NCAA; 200 parks; a 8-mile urban cultural trail loaded with public art; a river and a canal; the largest children’s museum in the world; a wonderful zoo; and the most walkable downtown in America, according to Peter King of Sports Illustrated. Speaking of sports, our pro teams are the Colts, the Pacers, the Fever (WNBA) and the Indians (minor league baseball) as well as our newly minted Indy Eleven soccer team. We even have pro hockey in the heartland!

Our fair city is second only to Washington, D.C., in the number of monuments and memorials dedicated to our nation’s veterans. In fact, Indianapolis was designed by the architect who assisted in the layout of our nation’s capital.

Also here: the third largest cemetery in the nation – in which one U.S. president is buried, Benjamin Harrison, who, coincidentally, was the ISBA’s first president in 1896. “Fun fact”: Crown Hill Cemetery has buried the most U.S. vice presidents, which, according to what we’ve read, is likely more significant than their vice presidencies.

Indianapolis is hometown to Jane Pauley, Dave Letterman, John Dillinger, Kurt Vonnegut and Scott Jones – he invented voicemail.

We are also home to the Slippery Noodle Inn, the oldest continuously operating bar in the state of Indiana, having opened in 1850 as an inn that served as a stop on the Underground Railroad during the Civil War and later as a brothel. It’s a blues bar now and has two bullets lodged into one of its walls, courtesy of the aforementioned trigger-happy John Dillinger, who, by the way, is buried in Crown Hill Cemetery.

There’s also St. Elmo Steak House of Amy Poehler’s Parks & Recreation fame and its infamous shrimp cocktail, operating since 1902.

The highest point in Indianapolis (pre-unification of city & county governments) was at the previously mentioned a lot Crown Hill Cemetery, where a beloved Indiana poet is buried, James Whitcomb Riley. Not a pharmaceutical giant or a war hero or even a U.S. president, but a poet. Indianapolis’ heart is in the right place, and it’s the perfect host city for communicators to gather this fall.

The late Kurt Vonnegut may have said it best about our hometown: “All my jokes are Indianapolis. All my attitudes are Indianapolis. My adenoids are Indianapolis. If I ever severed myself from Indianapolis, I would be out of business. What people like about me is Indianapolis.”

Welcome to NABECOMM Workshop 2014!

Co-Chairs of the 2014 NABECOMM WorkshopSusan Ferrer, ISBA Director of CommunicationsCarissa Long, ISBA Director of Public Relations & Social Media

Source: VisitIndy.com, Indy 500 Experiences to Love booklet.

WELCOME TO INDIANAPOLIS!

James Whitcomb Riley burial siteat Crown Hill Cemetery

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TUESDAY, SEPTEMBER 30

2:30 to 4:30 pm (Butler)Communications Section Council Meeting

3:00 to 5:00 pm (Fisher Mezzanine)Registration

5:00 to 6:30 pm (Omni Severin Bar)Early Arrivals Reception

6:30 pmDinner on your own!

WEDNESDAY, OCTOBER 1

10:00 to 11:30 amWalking tour of downtown Indianapolis - meet in the hotel lobby

11:30 am to 4:00 pm (Fisher Mezzanine)Registration

1:00 to 1:30 pm (Fisher Ballroom)Welcome & IntroductionsBarry Kolar, NABE Communications Section ChairJim Dimos, ISBA President

1:30 to 3:00 pm (Fisher Ballroom)Introduction of gold sponsor: National Purchasing PartnersOpening Plenary – Conscious CapacityAssociations are not at risk of extinction, but they are not immune to major disruptions and change. In an era of online community creation, increased competition and diminishing resources, associations often feel they are hemmed in by a lack of resources, lack of direction and lack of will. It may be that you are working on a shoestring, but you do have ways to expand and extend your capacity to develop, innovate and prosper. Crafting strategies to ensure we can do more with less even better than before takes conscious attention and intentional action.

Speaker Shelly Alcorn, Alcorn Associates Management, Sacramento, Calif.

3:00 to 3:30 pm (Fisher Mezzanine)Break

3:30 to 4:30 pmBreakout 1 (Gates) Measuring the Value of a “Like” or a “Follow” As social media has evolved over the better part of the last decade, questions still remain around how to successfully demonstrate, well … success. Get a grip on whether your social media

OMNI SEVERIN HOTEL40 W. Jackson Place, Indianapolis, IN 46225317.634.6664 Ideally located in the heart of downtown Indianapolis, the beautifully restored Omni Severin stands as the city’s longest running “grand hotel.” The Hotel Severin originally opened in 1913 and celebrated a century of service last year. It was built by Henry Severin with help from the famed Indianapolis Motor Speedway founders Carl Fisher and James Allison. From its opening to the late 1930s, the Severin thrived on the 300 passenger trains that came in and out of Indianapolis daily – with the Union Station Head House directly across from the hotel. From the moment you walk into the lobby, the Omni Severin staff will make you feel right at home. Enjoy a fine meal at the critically acclaimed farm-to-table 1913 Restaurant. Join your colleagues in the Severin Bar or have a glass of wine and small cheese plate in the Wine Thief lobby bar. Visit Starbucks, also in the hotel lobby, for a freshly brewed latte or coffee and delicious pastries.

Reserve your room by Sept. 5 via nabenet.org/event/2014COMM for the special room rate of only $166/night, which includes a fabulous breakfast and complimentary access to Wi-Fi and a fitness center.

SCHEDULE

Indianapolis Zooindianapoliszoo.com

The Indianapolis Zoo is the only institution accredited as a zoo, an aquarium and as a botanical garden. Not to be missed: the incredible International Orangutan Center, which offers an unparalleled experience for both guests and orangutans.

The Canal Walkvisitindy.com/indianapolis-canal-walk

As part of the Indiana Central Canal, which was dug in the early 1800s to aid interstate commerce, the Canal Walk serves as a waterside promenade for downtown walkers, runners, bikers and sightseers. The canal itself includes a steady stream of pedal boats.

NCAA Hall of Championsncaahallofchampions.org

The NCAA Hall of Champions boasts two-levels of interactive exhibits to engage visitors and create a true-to-life understanding of what it takes to make the grade.

WEDNESDAY, OCTOBER 1 (continued)efforts are delivering by hearing from your colleagues who have answered the value-proposition question successfully. Plus, learn the latest social media trends to ensure networking that works.

SpeakersChristopher Bonjean, Illinois State Bar AssociationSayre Happich, The Bar Association of San Francisco Carissa Long, Indiana State Bar Association

Breakout 2 (Fisher Ballroom) You Can’t Say That! Media Training for Bar Leaders You want your bar leaders to promote the organization’s key messages, but does the thought of them speaking to the media put fear in your heart? Fear not! This breakout session will look at practical ways to train your leaders on how to work with the media. Hear from bar staff that regularly conduct media training and learn from their experience as to what works and what doesn’t. Through a panel presentation and an interactive, hypothetical scenario, attendees will learn how to prep leaders for interviews, provide guidance on how the media works, present best practices and guard against miscommunications and “oops” moments.

SpeakersLaura Ernde, The State Bar of CaliforniaMeredith Avakian-Hardaway, Philadelphia Bar AssociationKathryn Holub, Maine State Bar Association

ModeratorsStacey Shrader Joslin, Tennessee Bar AssociationDan Wise, New Hampshire Bar Association

5:30 to 6:30 pm (Severin Ballroom Lobby)Welcome Reception - meet in the hotel lobby for bus transportation to ComedySportz Indianapolis at 6:30 pm. 7:00 to 8:30 pmComedySportz Indianapolis Improv Show (think “Whose Line is it Anyway?” with a sporting twist) THURSDAY, OCTOBER 2 8:15 am to 4:00 pm (Fisher Mezzanine)Registration 9:00 to 10:15 am (Fisher Ballroom)Morning Plenary – Vision Isn’t Just for Boards Anymore We spend a tremendous amount of time and effort establishing and promoting vision on the part of our organizations. But how much time do we spend on developing personal visions for our careers and ourselves? Part of your effectiveness is inextricably linked to your ability to be clear on your own values, aspirations and talents. Learn about the process of developing and sustaining a personal vision. Reinvent your career and rekindle your passion for your career. Use a strengths-based approach to examine your best qualities. Develop personal objectives and commit to their pursuit.

Speaker Shelly Alcorn, Alcorn Associates Management, Sacramento, Calif.

SO MUCH TO SEE IN INDY

Eiteljorg Museum of American Indians & Western Arteiteljorg.org

Founded by an Indianapolis businessman and philanthropist, the Eiteljorg Museum is the only museum in the Midwest offering Native American and Western art,history and culture.

Indiana Soldiers & Sailors Monumentvisitindy.com/indianapolis-soldiers-sailors-monument-monument-circle

At the center of downtown Indianapolis is the first monument in the United States to be dedicated to the common soldier. The bronze statue of Victory crowns the obelisk, making the monument just 15 feet shorter than the Statue of Liberty. In the basement of the monument is the Col. Eli Lilly Civil War Museum.

10:15 to 10:30 am (Fisher Mezzanine)Break

10:30 to 11:30 amBreakout 1 (Gates) A Tale of Two Mindsets: Amateurism Versus Professionalismfor the Public Relations WriterPlease do not record or tweet Prof. Begovich’s presentations; note taking for personal use is, of course, encouraged.A confidence-building and eye-opening presentation intended to hammer home key mindsets and best practices of expert PR writers, this session will offer newer PR pros advice for building long and successful careers in which writing plays a key role, and veteran PR pros will get insights and perspectives that put their challenges, failures and successes in a refreshing context.

SpeakerDr. Ray Begovich, Professor, Franklin College, Franklin, Ind.

Breakout 2 (McClellan) App-stravaganza – 60 Apps in 60 Minutes! A rapid-fire presentation of 60 mobile apps by a panel of IT/app-happy experts! Don’t miss this opportunity to find out about apps that can be useful to you as a communicator or to your bar members.

SpeakersDominick Alcid, District of Columbia BarTracey DeMarea, Kansas City Metropolitan Bar AssociationTim Eigo, State Bar of ArizonaKerstin Firmin, The Bar Association of San Francisco

11:30 to 11:45 am (Fisher Mezzanine)Break

11:45 am to 12:45 pmBreakout 1 (Gates) Writing with Precision, Power and PunchPlease do not record or tweet Prof. Begovich’s presentations; note taking for personal use is, of course, encouraged. Reinforcing the basics of simple, clear and effective writing, this entertaining and “clicker-interactive” session is one not to miss! Bring your pet peeves, suggestions and long-lingering questions to share with the group.

SpeakerDr. Ray Begovich, Professor, Franklin College, Franklin, Ind.

Breakout 2 (McClellan) Deadlines, To-Dos & Deliverables: Serenity Now through Basecamp! Association professionals are constantly challenged to juggle the competing demands of time, energy and resources while producing high-quality work and maintaining high-quality member service. Find out how the Indianapolis Bar Association reduced stress, increased productivity and streamlined operations by using Basecamp, an online project management tool. After just one year, its use has transformed the IndyBar’s project flow and converted staffers into full-fledged

THURSDAY, OCTOBER 2 (continued)Basecamp evangelists. During this session, a panel of staff members will describe the bar’s use of the tool across various departments and share tips & tricks for successful use of online project management tools.

SpeakersJulie Armstrong, Indianapolis Bar AssociationTara Moore, Indianapolis Bar AssociationMary Kay Price, Indianapolis Bar AssociationChris Walsh, Indianapolis Bar Association

12:45 to 1:45 pm (Fisher Ballroom)Lunch

1:45 to 2:45 pm (Fisher Ballroom)Afternoon Plenary – Reinventing Legal Education: “A Blueprint for Change” and What Bar Associations Should Be Doing About It Bill Henderson is a professor at the I.U. Maurer School of Law and director of its Center on the Global Legal Profession. He is a principal in Lawyer Metrics, a consulting firm that uses evidence-based methods to assist firms in identifying, selecting and developing world-class lawyers. He is also an editor of the Legal Whiteboard blog. National Jurist magazine recently named him No. 2 on its list of the 25 most influential people in legal education. He was cited for his research paper, “A Blueprint for Change,” which offers a plan to transform legal education to better fit the changing legal marketplace.

SpeakerProf. Bill Henderson, I.U. Maurer School of Law, Bloomington, Ind.

2:45 to 3:00 pm (Fisher Mezzanine)Break

3:00 to 4:00 pmBreakout 1 (McClellan) Editors’ Dilemmas: What Would Sam Lipsman Do? Bar publications can be the consistent vehicle for communication to members. Let’s imagine what our late friend, Sam Lipsman, editor of the Los Angeles Lawyer, might advise us on these topics: the foundations for a credible association publication (editorial independence), opt-out policy, editorial boards, indemnification and author disclosure, and more. If time permits, these editors will also share their opinions on print in an electronic environment.

SpeakersCheryle Dodd, The Florida BarTim Eigo, State Bar of ArizonaJud Haverkamp, Minnesota State Bar AssociationDarlene LaBranche, Louisiana State Bar Association

Breakout 2 (Gates) Show, Don’t Tell: Creating Visually Useful Infographics For Your Audience Infographics are more popular than ever, and we can all agree that they are here to stay. However, presenting data visually is only successful if it’s useful. Being able to display information to your members and the public in an appealing way – as concisely and clearly

Indianapolis Cultural Trailindyculturaltrail.org

This $63-million, internationally acclaimed, 8-mile biking & walking trail connects all six of Indy’s Cultural Districts, flush with museums, theaters, shops, restaurants, hotels, parks and public art. Purchase a Pacers Bikeshare pass, pacersbikeshare.org, and enjoy the Cultural Trail’s sights & sounds!

Mass Avediscovermassave.com

The urban plan for diagonal streets to lead into the heart of downtown Indianapolis (circa 1821) brings us a vibrant cultural district that is 45 degrees from ordinary! Mass Ave has become a destination for local residents and visitors alike, showcasing historic architecture, top-notch galleries, restaurants & bars, live theatre and eclectic shops (chocolate, wine, toys & more), including ComedySportz, Wednesday night’s entertainment for Workshop attendees & guests!

as possible – will result in a positive response and increased readership. Drawing on years of experience as a graphic designer with a background in informational graphics, Suzanne McGill will explain the “dos & don’ts” of data visualization, the trends in infographics today and the best places to find inspiration.

SpeakerSuzanne McGill, StrataBlue, Indianapolis, Ind.

4:00 to 4:15 pm (Fisher Mezzanine)Break then meet by 4:15 in the hotel lobby to walk to the Indiana Statehouse.

4:30 to 5:15 pm (Indiana Statehouse)Magna Carta Facsimile Traveling Exhibit & “Rule of Law” Presentation Garrison Sergeant Major Billy Mott, Headquarters London District, is Her Majesty’s Ceremonial Warrant Officer and our guest as we view the ABA’s traveling exhibit in celebration of the 800th anniversary of the sealing of the Magna Carta. Indiana Supreme Court Justice Steven David will also be on hand to welcome workshop attendees to the Indiana Supreme Court courtroom and say a few words about the importance of the Magna Carta and the rule of law.

6:30 pmDine-Arounds

FRIDAY, OCTOBER 3

8:15 am to Noon (Fisher Mezzanine)Registration

9:00 to 10:00 am (Fisher Ballroom)Closing Plenary – Communications 2020: Developing a Long-Term Communications StrategyTechnology is rapidly affecting the way we connect, engage and communicate with our members. This plenary session will explore how the Indianapolis Bar Association developed a long-term strategic plan and vision for its communication strategies, and what you can do now to prepare for the future. James Burnes, a digital strategy consultant, and Mary Kay Price, IndyBar director of marketing & communications, will walk you through the IndyBar’s experience and how you can involve your board, executive director and other stakeholders to set a strategic direction and map the course for 2020.

SpeakersJames Burnes, Vitamin J – B2B Digital Agency, Indianapolis, Ind.Mary Kay Price, Indianapolis Bar Association

10:00 to 10:30 am (Fisher Mezzanine)Break

10:30 to 11:30 amBreakout 1 (Gates) Successful Website Redesign: Tales from the Trenches Three recent veterans of website redesign, Cynthia Kuhn, D.C. Bar, and Pat Yevics and Patrick Tandy of the Maryland State Bar, will share “the good, the bad and the ugly” of their project plans from inception to launch and beyond! They will address how to build your redesign dream

Kurt Vonnegut Memorial Libraryvonnegutlibrary.org

In honor of his wit and wisdom, the Kurt Vonnegut Memorial Library champions the literary, artistic and cultural contributions of the late writer, artist, teacher and Indianapolis native Kurt Vonnegut, highlighting the principles of free expression, common decency and peaceful coexistence he advocated.Admission is free.

Indiana War Memorial Plazanps.gov/nr/travel/indianapolis/wwmemorialplaza.htm

The centerpiece of the plaza, which was conceived in 1919 to honor the veterans of WW I, is the Indiana War Memorial, modeled after the Mausoleum at Halicarnassus, one of the Seven Wonders of the Ancient World. A free military museum is within, and don’t miss the Shrine Room, a breathtaking example of American classicism.

FRIDAY, OCTOBER 3 (continued)team, identify your association’s business needs, get buy-in from stakeholders, let the designers design, keep leadership out of the kitchen and keep the user in mind at all times.

SpeakersCynthia Kuhn, District of Columbia BarPatrick Tandy, Maryland State Bar AssociationPat Yevics, Maryland State Bar Association

Breakout 2 (McClellan) Building Your Brand; Telling Your Story Your brand is the promise that you keep with stakeholders – what they can expect from you. If organizations don’t take the reins and tell their story, it’s told for them. Join us and learn more about building and maintaining a strong brand that goes well beyond a logo. Learn about the “dos & don’ts” of a branding process; how to engage conceptual and linear thinkers alike in a process that often involves emotion over reason; things to consider when empowering staff as brand ambassadors; and how to successfully implement an organization-wide brand strategy.

SpeakersDebra Carnes, Washington State Bar AssociationKatherine Hedland Hansen, Seattle University School of Law, Seattle, Wash.Briana Marrah, Green Rubino, Seattle, Wash.

11:30 am to 1:30 pm (Fisher Ballroom)Introduction of platinum sponsor: FastcaseLuminary Awards LuncheonAt this annual event, the highlight of every Workshop, we celebrate the achievements of our colleagues and honor them for their leading communications projects in the past year. The Anne Charles Award, for service to the Communications Section, and the E.A. Wally Richter Award, the section’s highest honor, will also be presented.

1:30 to 2:30 pm (Fisher Mezzanine)Winners’ CircleMeet with recipients of this year’s Luminary Awards, see their winning projects, and learn how they produced their award-winning work.

The Children’s Museum of Indianapolischildrensmuseum.org

The largest children’s museum in the world is just minutes north of downtown Indy. Visitors can explore the physical and natural sciences, history, world cultures and the arts, and see how dinosaurs lived 65 million years ago.

Landmark for Peace Memorialkennedykingindy.org

On April 4, 1968, Robert Kennedy flew to Indianapolis for a planned inner-city rally just north of downtown and learned upon landing about the assassination of Dr. Martin Luther King Jr. Instead of a campaign stump speech, he delivered a five-minute, improvised statement informing the crowd of King’s death and urging racial reconciliation. No riots took place in Indianapolis, a fact many attribute to the effect of Kennedy’s speech. The sculpture is near the site of that fateful speech.

Program printed by Print Directions, Inc. through Printing Partners, LLC, both located in Indianapolis, IN.

WBE Certified(Woman Business Enterprise)

Photos by Vincent Morretino

Dominick Alcid is the manager of marketing at the District of Columbia Bar, where he has served since 2000. Dom manages the D.C. Bar’s membership benefits program

and guides internal departments with their marketing efforts. He has served as chair of the NABE Membership Committee; co-chair of the NABE Communications Section’s Luminary Awards; and member of the Communications Section Executive Council. His first smartphone app was Solitaire on a Windows Mobile powered Audiovox SMT5600 in 2004.

Shelly Alcorn is a principal at Alcorn Associates Management Consulting, Sacramento, Calif., www.alcornassociates.com. She is a facilitator, trainer and speaker specializing in nonprofit

trade and professional associations. She conducts leadership and staff retreats, facilitates and designs tactical strategic solutions and speaks on critical issues faced by the association community and society. She is also the author of the Association Subculture blog. Find her on Twitter @shellyalcorn.

Shelly was formerly an executive director of a 501(c)(3) organization with more than 10,000 members in 37 separately incorporated affiliates. She was also the executive director of a 501(c)(6) trade organization in which she was responsible for the oversight of a for-profit subsidiary and a 501(c)(3) scholarship foundation.

Shelly has spent many years in association management with such organizations as the California Society of Association Executives, California Automotive Wholesalers Association and the California Peace Officers Association. She has extensive experience in board governance, chapter and component relations, government affairs, communications, finance, membership, endorsed programs, educational program design and the execution of conferences, meetings and events. Previously, Shelly owned and operated her own consulting practice that provided government affairs, ballot initiative campaign work, website design and grassroots lobbying program development for small associations.

Julie Armstrong is the executive director of the Indianapolis Bar Association and Bar Foundation. She has been with the IndyBar since 1991 and has served as executive director since

1995. During her tenure as executive director, the IndyBar has developed and actively implemented six long-range strategic plans, consistently grown membership, tripled its operating budget, directed changes in structure and governance, and added innovative programs and initiatives for attorneys, paralegals, law students and the public. The IndyBar has nearly 5,000 members and a budget of $2.1 million; it hosts more than 230 events annually (to include CLE programs and social events) and has a staff of 10 full-time employees maximized by the use of technology. Julie currently serves as a local delegate to the NABE Board of Directors and is president of the Conference of Metropolitan Bar Associations.

Dr. Ray Begovich leads the major in public relations at Franklin College, just south of Indianapolis. He is a veteran PR writer and counselor with experience in several PR practice

areas, including agency, health care, higher education, economic

development, nonprofit, arts/culture, and travel and tourism. In 2013, his discovery of the first known film footage of President Franklin Delano Roosevelt using a wheelchair received news coverage around the world.

Christopher Bonjean is the director of member communications for the Illinois State Bar Association. Chris serves as a one-man newsroom for the ISBA – producing blog

posts, press releases, photo galleries and videos focused on association and legal news. He is the editor of several ISBA publications, including the Illinois Lawyer Now blog and the Illinois Lawyer Now Weekly e-newsletter. Chris also manages the ISBA’s social media sites on Twitter, Facebook, LinkedIn and YouTube. He spent nine years as an editor at the Chicago Sun-Times before joining the Illinois State Bar. Contact Chris at cbonjean@isba.org or @ISBAlawyer.

James Burnes is a high-energy, big-thinking business strategist, innovator and entrepreneur. He is passionate about leveraging technology and the Internet to solve business

problems. James is principal and chief strategist at Vitamin J, a B2B digital agency based in Indianapolis. He and his team provide digital, marketing and communication services to growth-oriented, business-to-business organizations that want to compete more effectively in the digital age. Learn more about James at jamesburnes.com.

Debra Carnes is the chief communications officer for the Washington State Bar Association, where she oversees all marketing and communications as well as numerous

member support services and legislative affairs. She has more than 25 years of experience in PR/strategic communications, media relations and branding in both the public and private sector, including PR agency work. Her experience spans health care, education, government, legal affairs and politics. In 2008, Debra served as communications director for the successful reelection campaign of Washington’s governor.

Before being appointed to the Indiana Supreme Court in 2010, Justice Steven David enjoyed a multi-faceted career with private practice and corporate counsel experience, 28 years of

military service and 15 years as a trial court judge in Boone County, Ind. His military service included two post 9/11 mobilizations: one in Iraq as a military judge with Detainee Operations and the other, chief defense counsel for the Office of Military Commissions, Guantanamo Bay, Cuba. Justice David’s dedication to the military, pro bono service and the rule of law has earned him a number of military and citizen awards, including the nation’s third highest non-combat medal, the Defense Superior Service Award.

Tracey DeMarea will be celebrating her third anniversary with the Kansas City Metropolitan Bar Association in September as its director of membership & communications.

Her background is primarily in event planning, although she has also collected name badges from roles including director of operations, associate director of HR and “Hi, I’m Tracey; welcome to the Welcome Bite Café.” On leaving England to relocate to Kansas City, the British

SPEAKERS

government stopped short of giving Tracey the full “double-O” license to kill, instead giving her the lesser-known “license to talk,” which she exercises on an ongoing basis. In addition, Tracey can impress and intimidate people with a phony British accent, which lets her say pretty much anything she wants on any taboo subject without reprimand.

Cheryle Dodd is editor of The Florida Bar Journal and The Florida Bar News. She came to The Florida Bar in 1974 and was managing editor of the Journal until 1999 when she

became editor of both publications. The Journal publishes articles of substantive law every month, except for combined July/August and September/October issues. The News, a tabloid-size newspaper, publishes twice a month and includes articles about association activities, CLE offerings, legislative information and official notices. Both publications are available on the Bar’s website, and the News’ articles and classified ad pages are posted on a mobile app. Cheryle heads a staff of five editors, two advertising persons and two support personnel. Circulation for the publications is approximately 90,000.

Tim Eigo is painfully aware that there is an app that can replace every one of his supposed skills. Nonetheless, he is the editor of Arizona Attorney at the State Bar of Arizona.

He also manages and writes the Bar’s social media content for Facebook, Twitter, WordPress, Tumblr and the Association’s website. Before that, he edited and wrote at a variety of publications, including the Orange County (Calif.) Business Journal. He was an English major (B.A. Siena College, M.A. University of Notre Dame) and went to law school at the University of California-Hastings College of Law. He then practiced law in Southern California. He is a council member for the NABE Communications Section and serves as chair of the NABE Knowledge Management (Website) Committee.

Laura Ernde is communications director for The State Bar of California. A recovering journalist since April 2012, she oversees media relations for the bar and edits the California

Bar Journal, a monthly online newsletter. As a reporter, she covered the California Supreme Court for the state’s largest daily legal newspaper. She also worked at mainstream newspapers in California and Maryland, where her beats included politics and state government. She holds a journalism degree from Penn State University.

Kerstin Firmin is the creative manager for The Bar Association of San Francisco. Her responsibilities include design of the San Francisco Attorney Magazine and the recently

launched blog, Legal by the Bay. With a background in fine arts and communication technology, her strengths include visual and data-driven communication. Kerstin first fell in love with bar communications working for the Contra Costa Lawyer magazine. Before entering the legal field, she worked in nonprofit development, managing publications and marketing for social service, government and advocacy organizations.

Katherine Hedland Hansen is the director of communications at Seattle University School of Law, where she oversees strategic messaging and branding. Before she

began working in higher education, she was a reporter and editor at several newspapers in the Pacific Northwest.

Sayre Happich is the assistant director of communications & public relations at The Bar Association of San Francisco, where she has been for more than 10 years. Sayre manages

the organization’s website, e-newsletters, monthly newspaper and social media platforms, including LinkedIn, Twitter and Facebook. She also dabbles in graphic design when the head designer is not watching. Sayre can be reached at shappich@sfbar.org.

With a decade of diverse experience in public relations and communications, Meredith Avakian-Hardaway is an award-winning professional who enjoys creative writing

and has a strong passion for justice. After nearly eight years in a variety of PR and communications positions at DuPont, she recently joined the Philadelphia Bar Association as its new director of communications & marketing. Meredith serves as president-elect of the Philadelphia Public Relations Association and has won the organization’s Fast-Track and Dr. Jean Brodey awards. In addition, she is a past chair of the local chapter of the Armenian General Benevolent Union Young Professionals and has led communications efforts for the annual Armenian Genocide Walk. In her “spare” time, Meredith has published two books of her own poetry – Propaganda Begins with PR: Poetry for the Soul and PRhyme Time: Power of Poetry – and has recited her work at many events throughout the region.

Jud Haverkamp has been the director of publications and editor of Bench & Bar of Minnesota at the Minnesota State Bar Association since 1984. His responsibilities include directing

development of the magazine’s editorial content, managing the budget to return nondues revenue in excess of direct expenses, and overseeing both advertising sales and production of the magazine in print and electronic editions. He has overseen two redesigns of Bench & Bar, receiving a Silver “Ozzie” Award for best redesign of a city or regional magazine in 1991. A longtime member of the NABE Communications Section, he is also a member of Association Media & Publishing.

Bill Henderson is a professor at the I.U. Maurer School of Law in Bloomington, Ind., and director of its Center on the Global Legal Profession. He is a principal in Lawyer Metrics,

a consulting firm that uses evidence-based methods to assist firms in identifying, selecting and developing world-class lawyers. He is also an editor of the Legal Whiteboard blog. National Jurist magazine recently named him No. 2 on its list of the 25 most influential people in legal education. He was cited for his research paper, “A Blueprint for Change,” which offers a plan to transform legal education to better fit the changing legal marketplace.

Kathryn Holub is the communications director at the Maine State Bar Association, a 3,100-member voluntary bar in Augusta. Her primary responsibilities include webmaster of

mainebar.org, managing editor of the quarterly Maine Bar Journal and overseeing the Association’s other communications, marketing, PR and publication efforts. Kathryn has been with the MSBA for three years.

She began her career at a large, New York City-based public relations firm, where she specialized in scientific, technical and environmental affairs and worked primarily for specialty chemical, petrochemical and pharmaceutical companies. In that capacity, she conducted media and crisis communications training in addition to assisting with crisis management. Kathryn lives on the Maine coast with her husband, Eddie, and their three daughters, Veronica, 7, and twins Daphne and Simone, 5.

Stacey Shrader Joslin currently serves as media relations coordinator and director of the Young Lawyers Division (YLD) for the Tennessee Bar Association. As media relations

coordinator, she communicates TBA news to reporters and media outlets across the state, writes for the Tennessee Bar Journal and helps produce TBA Today, the Association’s daily e-newsletter. As YLD director, she manages the operations of this 1,400-member division and its governing board, whose activities include public service projects, law-related education programs for students, CLE programs and quarterly meetings. Stacey joined the TBA in June 2004 after spending 10 years in Washington, D.C. working for several members of the U.S. House of Representatives. A native of Texas, she holds a political science degree from Wheaton College in Illinois.

Cynthia Kuhn is director of communications for the District of Columbia Bar where she is responsible for the organization’s overall print and electronic publishing efforts,

including social media engagement as well as media relations. Among her special assignments, she served as the primary staff liaison to the D.C. Bar Strategic Planning Committee and is currently overseeing the plan’s overall implementation. A graduate of the University of Virginia and the University of Missouri School of Journalism, Cynthia is a former chair of the NABE Communications Section and a recipient of its E.A. “Wally” Richter Leadership Award.

Darlene LaBranche is publications coordinator for the Louisiana State Bar Association, a mandatory bar with 22,000 members. She is responsible for writing, editing

and production of several print and online publications, including the Louisiana Bar Journal, bimonthly print magazine; Bar Briefs, bimonthly e-newsletter; Louisiana Bar Today, biweekly e-newsletter; and Seasoning, quarterly e-newsletter for the bar’s Senior Lawyers Division. She also writes and edits content for the website, press releases, brochures and other material produced for LSBA events. She has been involved with bar publications since 1993, working as an outside contractor for production of the Journal and Bar Briefs before joining the staff on a full-time basis in 2004. She began her professional career working as a part-time reporter for the Baton Rouge Morning Advocate while still in college; she then edited her hometown newspaper for the next decade.

Carissa Long is director of public relations & social media at the Indiana State Bar Association, where she also serves as liaison to its Young Lawyers Section and Public Relations

Committee. In 2012, she received two first-place Luminary Awards for excellence in marketing and social media. She is a frequent presenter at national bar conferences on the topic of social media. Carissa has been

elected to serve on the NABE Communications Section Executive Council for a two-year term beginning in October. Before joining the ISBA, Carissa was one of only seven individuals selected to Gov. Mitch Daniel’s Fellowship, a yearlong graduate program.

Briana Marrah is strategy director at Green Rubino, a Seattle-based integrated branding and creative firm. She has more than 12 years’ experience in brand and marketing

strategy development. Her approach emphasizes brand actions and brand messages that help companies create authentic, compelling and highly memorable brand experiences for their customers. Briana is the co-developer of The Brand Report Card – an at-a-glance tool to help track brand performance over time – and started an online community to keep brand managers informed about trends such as employee engagement and online brand experiences. Briana has worked extensively with local Seattle brands as well as national brands such as Microsoft, ProQuest and The Mayo Clinic.

Born and raised in Dayton, Ohio, Suzanne McGill has been doodling and coloring ever since she can remember. It was with this passion that led to a career in graphic design after

receiving a degree in informational graphics and publication design from Ohio University’s School of Visual Communication. Now based in Indianapolis, she works as senior graphic designer for an online digital agency called StrataBlue as well as a freelance designer. Working with local companies in the Indianapolis area has made Suzanne passionate about growing and strengthening brands and business within her community. Her work combines simple, clean lines with an illustrative eye to create a unique look for various types of projects.

Tara Moore has spent the last nine years focusing her career on graphic design and marketing. She is currently the senior design specialist at the Indianapolis Bar Association, where

she has been since 2010. Prior to joining the IndyBar, she worked for Walker Information, a marketing research company, and Alpha Gamma Delta International Fraternity. Tara received her B.S. in media arts and sciences from Indiana University, with a minor in music history and a certificate of applied computer science.

GSM Billy Mott enlisted into the 1st Battalion Welsh Guards in April of 1979 and served with the battalion in Belize, Canada, Cyprus, France, Germany, Kenya and the

USA. He completed operational tours of Northern Ireland and served in the Falklands during the 1982 conflict. He has since performed a pivotal role in the ceremonial arrangements for the Queen Mother’s funeral and the repatriation for those killed in action during operations in Iraq and Afghanistan as well as for happy occasions such as the Diamond Jubilee and the Royal Wedding of Prince William to Miss Catherine Middleton.

Mary Kay Price is the director of marketing & communications at the Indianapolis Bar Association and Indianapolis Bar Foundation. In this role, she

provides strategic oversight and management of the marketing and communications activities for both organizations. She joined the

IndyBar staff in 2008. Previously, she served as the assistant director of communications at Alpha Gamma Delta International Fraternity, where she oversaw the organization’s major marketing campaigns and served as the primary writer for all fraternity communications, including a quarterly magazine with a circulation of more than 75,000. Mary Kay graduated from Indiana University with a B.A. in journalism and a minor in business in 2003.

Patrick Tandy has spent the last three of his 13 years with the Maryland State Bar Association as its director of communications. When not paying the bills by way of editing

the Maryland Bar Journal, he shirks therapy by producing the award-winning “Smile, Hon, You’re in Baltimore!” series under his own imprint, Eight-Stone Press. In past lives, he has funded his sundry campaigns and expeditions by blocking boats, covering sports for a daily newspaper, feeding a garbage truck, living on the road as a traveling salesman, painting his way through several maintenance departments, precision-drilling metal stock, assisting in television production and editing bad poetry.

Chris Walsh serves as the director of programs & events at the Indianapolis Bar Association and Indianapolis Bar Foundation, where he oversees the planning and execution

of more than 230 legal education, social/networking and fundraising events each year. He also serves as the staff liaison to IndyBar sections and divisions. Prior to joining the IndyBar staff in 2013, Chris spent seven years at the International Headquarters of Tau Kappa Epsilon Fraternity and worked most recently as its senior director of marketing & corporate partnerships. In this role, he was responsible for managing a full-time

events & marketing staff of four and on-site event staffs of more than 30 contractors engaged in producing conferences, fundraisers and programs. Chris attended Franklin College where he received a B.A. in psychology. He also obtained project management certification from Indiana University Purdue University Indianapolis in 2013.

Dan Wise has worked for the New Hampshire Bar Association for 18 years, editing Bar News and serving as communications director. He possesses the aptitude and attitude of a journalist

and editor as well as the tendencies of a would-be actor. Attending and sometimes presenting at the NABE Communications Section Workshop each year are what keep him in bar association work now that the bright lights and the big money have lost their allure. He is an undistinguished graduate of the University of Chicago and previously wrote for Business New Hampshire Magazine, Dow Jones & Co., Virginian-Pilot in Norfolk, Trenton Times and several corporate clients who shall remain nameless.

Since 1993, Patricia Yevics has served as the director of law office management at the Maryland State Bar Association. She writes extensively for MSBA and American Bar Association

publications on technology and law office management issues as well as presents on these topics. Pat is an active member of NABE, having served as chair of its IT Section and member of its Program Committee. She is also a member of the ABA Law Practice Management Section’s Practice Management Advisors Committee. Prior to joining the bar, Pat was an administrator in accounting at law firms for 10 years and an 8th grade English teacher for 12 years. In her spare time, she travels extensively with her husband, serves as president of the Baltimore Conservatory Association, and enjoys long-distance running, hiking and gardening.

WHERE WE’RE STAYING & HOW TO GET THERE

Omni Severin Hotel40 W. Jackson PlaceIndianapolis, IN 46225317.634.6664

Reserve your room by Sept. 5 via nabenet.org/event/2014COMM for the special room rate of only $166/night, which includes a fabulous breakfast and complimentary access to Wi-Fi and a fitness center.

TransportationGetting to & from the Indianapolis International Airport: Here’s cab and shuttle information: tinyurl.com/getting-around-Indy. There’s no need for a rental car unless you want to travel the pleasant backroads of our state.

Oct. 1-3 • Omni Severin Hotel • #nabecomm14

PREFERRED WAY TO REGISTER:Register & pay by credit card at www.nabenet.org.

ALTERNATE WAY TO REGISTER:Mail in this form & check

(make payable to National Association of Bar Executives):Nora Warens, ABA Division for Bar Services

321 N. Clark St., 16th Floor, Chicago, IL 60654

WORKSHOP REGISTRATION FEESNABE Communications Section Member❑ $285 | Early-bird registration on or before Aug. 29 ❑ $385 | Regular registration after Aug. 29

Non-Section Member❑ $335 | Early-bird registration on or before Aug. 29 ❑ $435 | Regular registration after Aug. 29

Bring a Guest! ❑ $65 | Welcome reception at the Omni & ComedySportz

improv show Oct. 1❑ $50 | Bu�et luncheon at the Omni Oct. 2❑ $50 | Luminary Awards Luncheon at the Omni Oct. 3

Guest name: ___________________________

Total Enclosed: $_______

Flaunt your handles!

___________________________________________________________

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Other: ___________________________________________________________

At this year's Workshop, attendees' name badges will featuretheir Twitter handle (personal or professional)!

REGISTRATION POLICIESNABE Membership - Membership in the NABE Communications Section, although not required, is encouraged. If you are alreadya NABE member, but not a member of the Communications Section, you can join for only $35 at www.nabenet.org. Registration - Registrations received after Sept. 19 will be accepted to the degree additional registrants can be accommodated.Names of registrants may not be included on the list of attendees available onsite at the workshop.Cancellations - All requests for refunds must be submitted in writing to Nora Warens at nora.warens@americanbar.org. A full refund will be applied to cancellations received on or before Aug. 29. A $25 service fee will be applied to cancellations received after Aug. 29 through Sept. 19. Refunds of 50 percent will be applied to cancellations received after Sept. 19 through Sept. 26. Refunds for cancellations received after Sept. 26 cannot be granted.

Name______________________________________________________________

Bar Association/Employer__________________________________________________

Address_____________________________________________________________

City, State, Zip_________________________________________________________

Phone____________________________Email______________________________

Special needs:__________________________________________________________

❑ I am a�rst-time Workshopattendee.

I am a�rst-time Workshopattendee.

REGISTRATION INFORMATION

“What people like about me is Indianapolis.”– Kurt Vonnegut, 1986