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AsafHanuka–TheRealist
WelcometoIllustra8on1
LearningBe*ertogether:Howtogetthemostoutofthisclass!
Instudioclassessuchasthisonethegrouplearningprocessiscalledacri$que.Acri8queistheprocessinwhichstudentsandprofessorlookateachother’sworkandgiveresponsestoit.
Responsessuchas"Ilikeit"or"Idon'tlikeit"arejudgmentsofvaluethatsaynothingspecificaboutartwork.
Insteadincri8que,wepointoutposi8veaspectsoftheworkandwegiveeachothervaluablefeedbackandspecificsugges8onstoimprove,intheendmakingeveryone'sworkstronger.
WHATISILLUSTRATION?
LetsexaminewhatweTHINKisbyfirstlookingthroughafewimagesthatweknowtobeillustra8onswiththepurposeoffindingthecommonali8esanddifferences.
SaulSteinberg, "ViewoftheWorldFrom9thAvenue,”TheNewYorkercover,March29,1976,coloredpencilandink
TomerHanuka,"PerfectStorm,"TheNewYorkercover,February10,2014,digital
RalphSteadmanforFlyingDogBrewery,inkonpaper.
RedNoseStudio,labelforBlastedChurchRiesling,sculpturalillustra8on
• WORKINGDEFINITION:
Theartformofillustra$onisnotdefinedbythemethoditismadeby,butinsteaditisdefinedbythepurposeitismadefor,andul$matelybythecontextofitsuse.
WHATISILLUSTRATION?
“Illustra8ontakesdisparateelements,textandimage,anddoesnotmakeajumbledFrankenstein,butanewthing––awholethatisgreaterthanthesumofitsparts.WhatIloveaboutillustra8onisthisstarkhumility––itiswillingtosubvertitselftodeliveritscontent.”
--IllustratorJohnHendrixfromThisisCulture,ICON7keynotespeech
Sotheactofbeingcommissionedormadetosolveaspecificproblemorillustrateaspecificconcept,infactiswhatmakesillustra8on,illustra8on!
NormanRockwell,SaturdayEveningPostcover,October8,1938,oiloncanvas
Illustra8onsarebroughttolifethroughtheircontext
RalphSteadmanlabelforFlyingDogBrewery
LabelforBlastedChurchRieslingbyRedNoseStudio
Let'strytothinkaboutillustra8onandspecificallyourworkinthiscoursethroughthislens.Theprocessweundertakeincrea8nganillustra8onisthejourneywewillbeoninthisclass.Developingaworkingknowledgeofthisprocessiscri8cal.
"Thejourney,notthearrivalma_ers.” T.S.Eliot
DannyGregory,coverfor:AnIllustratedJourney
Yes,arrivalatthefinalartdoesma_er,butourprimaryaiminthiscourseistodevelopanunderstandingofthetriedandtrueprac8cesandconceptsusedbyprofessionalsontheroadofillustra8on.
Bytheendofthecourse,weyouwillallbecomefine-tuned,illustra8on-genera8ngmachines!
ChrisWare
Illustrator: Culture Creator and Visual Problem-Solver
Greatnews!You,thelucky,hardworkingillustrator,havejustreceivedacallfromadreamclient!
PROJECT1-productillustra8on
Illustra9onforabeveragelabelwine,beer,ortea,etc.
– Youhavebeenapproachedbyaclienttowhowishestoredesignanexis8ngbeveragelabel.Youmayiden8fyyourownclientforthisproject.
– ArtmustbemadeinscaletotheProduct.Illustra8onshouldbe2xthesizeitwillbeprinted.
– Winelabelartshouldfitonabo_leofwine,teashouldfitateabox.– FINALlabelisArtrequiredtobeBlackandWhiteonly.– FINALartwillbeaprimarilyIllustratedlabel.Thoughtextmaybe
included,ifitisnothanddrawntextandpartoftheart,thanitshouldnotbeincludedinthefinalart.
– FortheFinal,presenttheillustra8onalone,andadigitalmockupofitontheproduct,withallnecessarytextincluded.
GingaNinjaversusKokoBuniinthefinalsoftheCNBC2016Ba_leoftheBeerLabelschampionship.
Crahbeerillustratedlabels:21stAmendmentBrewery.
InvisibleManRioja
Celes8alSeasoningshashadalonghistoryofuniqueproductillustra8onstobrandforit’steas.
ARTIST:BRALDTBRALDS
• You'vediscussedtheideawiththeartdirector(AD)andexpressedinterestintheproject.
• You'veagreedona8melineandcompensa8on.
• Great!ThenextstepisusuallyfortheADtosendyouabrief,whichisawri_enoverviewoftheprojectthatoutlinesexactlythescopeofthejob.Ifwethinkaboutillustra8onasproblemsolving,thenthebriefshouldoutlinetheproblem.
• Thesolu8ontotheassignmentwillbeinyourpersonalvisualreac$ontosomething.
• Usuallythatsomethingistext,suchasastory,anar8cle,oranad.
NickDewarforTheAtlan$c
WHERETOBEGIN?
WhatproblemisJohnHendrixsolvingthroughthisvisualreac$on?
JohnHendrix,theRuleoftheRich
You the illustrator are responsible to identify the problem to solve.After all, if you aren't sure what the problem is, you can't solve it.
Thenextstepistothoroughlyunderstandthesubjectma_er.Havingagutreac8ontoatopicmightmakeyouthinkyouunderstandit.
Youdon't.
Tocreateaninteres8ng,intelligent,anduniquesolu8onwemustcarefullyexaminethesubjectma_erthroughresearchbeforepulngpenciltopaper.
AllisonBruce,"StemCellHierarchy,"coverforCancerCell,April13,2010
ResearchIsIdeaFactoryFuel!
Researchensuresyouareinformedaboutyoursubjectma_er.Itinspiresyourvisualsolu8onsandmakessureyouavoidmakingmistakes.
JanetLee–JaneAusten’sPrideandPredudice
HowdoWeResearch?
MasamuneShirow,"MajorMotokoKusanagi,"GhostintheShell
Libraries,museums,books,films,first-handaccounts,journalismandofcoursetheInternetallshouldbepartofyourresearchingskillset.
PersonalVisionandTheImportanceofMul8pleSolu8ons
Thevisualproblemsofillustra8oncomeininfinitevaria8ons,withequallyinfinitesolu8ons.However,illustratorswhoreallydotheirjobswellrejecttheclichésthatwehaveseenbefore,theobvioussolu8ons.
Forexample,ifyouwereaskedtocreateanillustra8ondepic8ng"brainstorming"forthisclass,howmanyofyouwouldseethisimagepopupinyourminds?
REJECTALLVISUALCLICHÉS!
PersonalVision
Themostbrilliantillustratorsnotonlysolvetheassignmentuniquely,buttheydosowithouteversacrificingavoiceoftheirown.Theycreateworkofwhichtheyandonlytheycouldbethecreator,workloadedwithpersonalvision.
Idea8on:BrainstormYourWayOutofBoring!
Themostimportantpartofanillustra8onisnottheexecu8on;it'stheconceptbehindit.Aherall,ifit'snotagoodidea,whybother?
1. Lookatthebriefcarefullyandpickitapart.2. Research.3. Then,Brainstorminyoursketchbook.
JackyGilbertson,"FellAsleepWhileDrawing"
WORDWEBS-OnewaytoBrainstorm!
You’vereadthebrief.You'vedonesomeresearch.
Now,beginbywri8ngdownanykeywordsoranyideasthatcometomindimmediatelyuponreadingthebrief.
ThisBrainstormisforaseriesofposterscommissionedbytheConsulGeneralofJapanforanannualculturalfes8valtakingplaceinNewYork'sCentralPark.
Keywords:Japan,CentralPark,NewYork.
Nextallowyourselftofreeassociateonthosethreekeywords.Writedownanywordsorideasthatcometoyourmindbasedonthebrief.
Therearen'twronganswers.
Itisimportantnottocensoryourideas––justletthemflow.Ohentheonesthatseemrandomendupinspiringthemostcrea8vesolu8ons!
SaraWoolleyGómez-Illustra8onsforJapanDayCentralPark