Welcome to Best of Statewide Website Marketing Ideas Hosted by
NTAP / Pro Bono Net June 22, 2007 Slide 2 Best of Statewide Website
Marketing Ideas Our goals today Introduce and discuss recent
successful marketing practices for SWEBs Explore and discuss SWEB
marketing challenges and their solutions Learn planning and
evaluation strategies that can help you market your sites
effectively Slide 3 Best of Statewide Website Marketing Ideas Well
explore four areas: Marketing to clients Marketing to advocates
Marketing on a shoestring Guerilla marketing Slide 4 Best of
Statewide Website Marketing Ideas Participating panelists Vince
Morris, Arkansas Legal Services Partnership Cynthia Vaughn, Ohio
Legal Assistance Foundation Jerald White, New Orleans Legal
Assistance Corporation Slide 5 Best of Statewide Website Marketing
Ideas We asked Who is involved with marketing your statewide
website? What is your marketing budget? What is your biggest
marketing success AND challenge--large or small? What do you hope
to learn from this training? Slide 6 Best of Statewide Website
Marketing Ideas Survey says [Insert survey results] Slide 7 Best of
Statewide Website Marketing Ideas Marketing myth-busting The
Internet will do your marketing for you You have to hire a
professional to get any results You have to make headlines to have
an impact You have to spend a lot of money for your campaign to be
successful Slide 8 Best of Statewide Website Marketing Ideas
Marketing boils down to four steps 1.Doing research to know what
your users want and need 2.Designing your product 3.Promoting it
4.Evaluating Slide 9 Best of Statewide Website Marketing Ideas You
have a head start! Marketing starts at your front door with
everyday interactions -- your reception area, voice mail message,
website front page. It continues with the positive relationships
you develop with people you work with and serve (staff, clients,
volunteers, funders). And extend to relationships you develop with
new partners and audiences. Slide 10 Best of Statewide Website
Marketing Ideas Marketing to clients -Vince Morris
-http://www.arlegalservices.org Slide 11 Best of Statewide Website
Marketing Ideas Marketing to clients other creative examples
LawHelp.org/NY elected official outreach campaign TexasLawHelp
outreach project made it easy for partners to promote the site
themselves by providing downloadable brochures and posters
http://www.montanalawhelp.org/link.cfm?1849 Slide 12 Best of
Statewide Website Marketing Ideas -Cynthia Vaughn, Ohio Legal
Assistance Foundation Marketing to advocates Slide 13 Best of
Statewide Website Marketing Ideas Marketing to advocates Other
creative examples -Iowa Legal Aid offers CLE registration discount
for probono.net/iowa members Slide 14 Best of Statewide Website
Marketing Ideas Marketing on a shoestring - Jerald White, New
Orleans Legal Assistance Corporation Slide 15 Best of Statewide
Website Marketing Ideas Marketing on a shoestring Other creative
ideas WashingtonLawHelp.org Whats New e-newsletters Start a blog --
see texasriograndelegalaid.blogspot.com) Press releases for new
content, major milestones Nominate your project for an award Slide
16 Best of Statewide Website Marketing Ideas Guerilla Marketing
Montana Legal Services Association Coaster Campaign
www.montanalawhelp.org Slide 17 Best of Statewide Website Marketing
Ideas Guerilla marketing Other creative ideas: Fans at the state
Fair (IA) Adhesive stickers (WA) Bookmarks (WA) Call in to radio
talk show to pitch your site (MT) Put your URL on a pen (CA courts)
Slide 18 Best of Statewide Website Marketing Ideas What do these
have in common? -Planning -Understanding ones audience -Clear,
consistent message -Building credibility -Flexibility, creativity,
opportunism -Leveraging people and partnerships to get the word out
Slide 19 Best of Statewide Website Marketing Ideas Key elements of
planning Develop a plan -Who is your audience? -What do you want
them to know? -How will you reach them? -How often? -Who will
implement the plan? LawHelp Resource Series article on developing a
marketing plan: http://www.probono.net/link.cfm?4936 A good plan
today is better than a perfect plan tomorrow. - Proverb Slide 20
Best of Statewide Website Marketing Ideas Develop a marketing
schedule 2007 Marketing/Outreach Initiatives Ja n F eb M ar Apr il
Ma y Ju ne Ju ly Au g Se pt Oc t N ov De c What's New E-NewsletterX
X X X X X Direct mail brochures X X Press release on EITC content X
Palm card for state fair X Community presentations/PR X X X X Slide
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