Welcome to AB140 Introduction to Management

Unit 3 Seminar – Planning

Agenda

• General Questions and Announcements• Evolution of Management Theory• Unit 3 Introduction• Levels of Planning • Business Mission• Strategic Vision • Unit 3 Coursework • Conclusion

Any general questions?

Evolution of Management Theory• Classical Approach: emphasizes manager’s role in formal hierarchy

of authority; focus on tasks, machines and systems to perform tasks efficiently

• Behavioral Approach: understanding people’s needs and attitudes within a formal organization; improved Management/Worker Relationship

• Systems Approach: organization is system of interrelated parts to be managed as a whole to achieve a common goal; total quality management; continuous improvement

• Contingency Approach: identify key variables in each situation; understand relationships among variables; understand causes and effects of managerial decisions

Unit 3 Objectives

During this unit we will:1. Identify the basic steps in any planning process. 2. Explain the relationship between strategic planning, tactical

planning, and operational planning.3. Interpret the elements of a basic SWOT analysis.

Key Concepts

• Planning is one of the four primary functions of management.

• Planning involves a systematic process of making decisions about goals and activities that will be carried out by individuals, groups, and the organization.

• Successful management depends on an accurate and thorough evaluation of the organization’s environment.

Levels of Planning • Strategic Planning

- Top level strategic managers- Detail level: low- Time horizon: 3-7 years

• Tactical Planning- Middle level tactical managers- Detail level: medium- Time horizon: 1-2 years

• Operational Planning- Frontline operational managers - Detail level: high- Time horizon: < 1 year

Strategic Planning • Decisions about long-term goals and strategy

-SWOT Analysis -Strengths and Weaknesses: determine internal resources and core competencies

-Opportunities and Threats: analyze external environment

• Strategic Goals-Targets related to long-term survival, value and growth-Effectiveness: providing appropriate outputs-Efficiency: high ratio of outputs to inputs

• Strategy-Action and resource allocation designed to achieve goals

Strategic Planning

What is a long-term strategic goal (3-7 years) that you have encountered from an organization, local government or a community group? What was the goal? How was this information communicated?

Tactical Planning • Translates the broad strategic goals and plans into

specific goals and plans

• Focus usually on a specific area of the firm such as department or division

• Involves middle level managers

• Medium level of detail

• Time span: 1-2 years

Operational Planning • Identifies specific procedures and processes required at

lower levels of organization

• Ensures success of the tactical goals and plans and in turn, success of the strategic goals and plans

• Involves frontline managers

• High level of detail

• Short time span: < 1 year

Levels of Planning

Has an organization, local government or community group elicited your input as part of the planning process? If yes, how was this accomplished? In the case of an organization, was input elicited from other sources as well?

Group Decision Making

• Why can groups be effective decision makers?

• What can cause groups to be ineffective decision makers?

Group Decision Making • Groups are effective when they have more

information, consider greater number of perspectives, provide intellectual stimulation, help more people understand decision, generate commitment to decision

• Groups are ineffective when one member dominates discussion, settle for a solution that is less than optimal, pressure members to avoid disagreement, or displace original goals with less important ones

Business Mission • Describes organization as it currently operates

• Clear and concise expression of the organization’s basic purpose

-What the organization does-Who it does it for-Basic good or service-It’s Values

Kaplan University Business Mission

Kaplan University is an institution of higher learning dedicated to providing innovative undergraduate, graduate, and continuing professional education. Our programs foster student learning with opportunities to launch, enhance, or change careers in a diverse global society. The University is committed to general education, a student-centered service and support approach, and applied scholarship in a practical environment.

Kaplan University Business Mission • What is does: Kaplan University is an institution of higher

learning

• Who it does it for: our programs foster student learning

• Good or Service: dedicated to providing innovative undergraduate, graduate, and continuing professional education

• Values: committed to general education, a student-centered service and support approach, and applied scholarship in a practical environment.

Strategic Vision• Points to the future; what organization can become

• Provides perspective on where organization is headed

• Inspires organization members

• A target for entire organization to work together and achieve

• Helps employees focus talent, energy and commitment

The Washington Post Company (Kaplan Parent Company) Strategic Vision

We aim to grow by creating new businesses, attracting more customers and operating more efficiently. To achieve these goals we encourage an entrepreneurial spirit and a realization that not every venture is going to succeed.

Business Mission and Strategic Vision

Are you familiar with the business mission and/or strategic vision from a past or current organization or community group? If yes, how is this information communicated?

Any questions ?

Unit 3 Coursework • Reading: Chapter 4 from Management textbook by Bateman and

Snell; Case Study Sandwich Blitz

• Discussion: Focus on Sandwich Blitz and the three levels of planning: strategic, tactical and operational. Clearly discuss all three levels. Remember to apply concepts from reading and use as support whenever possible. Use case study and textbook

• Assignment: Develop a SWOT analysis for Sandwich Blitz, Inc. Use information from assignment scenario and case study to identify strength, weakness, threat and opportunity

• Quiz: 10 multiple choice questions from textbook reading

Thank You for Attending