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Welcome to
changechange
Welcome to
changechange
Welcome to
changechange
COMMUNICATIONCOMMUNICATION
source credits : We Are Social
WeAreSocial Report
• Annual growth
source credits : We Are Social
• Share of Web Traffic by device
WeAreSocial Report
source credits : We Are Social
Buying Journey
Easy digital access has disrupted…. …. traditional buying path
Customers
Are more knowledgeable and self-directed Put significant trust in online reviews
Continuously monitor and evaluate suppliers
Use multiple touch points Expect tailored solutions Expect “NOW” service
Customers
Buying Journey
>60% of B2B deals are …. ….before proposal is made
Buying Journey
Digital… …is not just disrupter…
…is also the Enabler
Digital Transformation
Brands with greater digital capabilities
convert 250% more leads to sales as compared to lesser digital brands. - McKinsey research
Digital Transformation Goals
source credits : Accenture
60% 51% 47%
Digital transformation is a journey is to …
…improve customer experience…
…across the multiple channels
Digital Transformation
UNDERSTANDING…
…customer’s Dynamic needs
…is the key to success.
Understanding the Customer Strength: B2B is inherently good at understanding the customer
Opportunity: Customers are willing to engage with vendors – more than ever before.
Willingness to Engage
Understands my company’s business
Knows my company’s products / services
Is a Thought Leader
Provides education source credits : LinkedIn research
Engaging content is…. ….content that ADDS
Content Marketing
Content Preference
source credits : LinkedIn Research
….the amplifier!
It’s the ROI that clicks!
(Pun intended)
Social Media Impact – B2B
Sectors with largest audiences on LinkedIn
14 out of 17
Engagement by Social Media platforms
source credits : TrackMaven
5.99
22.53
1.09
15.88
0.86
Each customer touch point….
….generates valuable data.
Data analytics enables… …Proactive decision making…
…that delivers
represents touch points…
…that blend digital…
…and physical experiences
Marketing can leverage on IoT…
…to significantly enhance …
…customer’s experience
It’s not the fastest or the strongest…
…but most @daptable to change…
…in CUSTOMERS’ expectations
THANK YOU !