Welcome

Kevin Lake & Tony RichUKGCVA

Welcome

New Members

•People Value•Globoforce•DropGifts•Jessops Group Ltd•Lavish

Guests

•Aurum Holdings Ltd

•Cash Flows

•Corporate Pay

•Hi-Life

•Incahoot Ltd

•Mothercare

•Nuco International Ltd

•Quidco

•Superbreak

•The Present Club

•Transmission Marketing Ltd

New Executive Board

• Joanne Peake – p&mm• Tim Ward – John Lewis• Stuart Lawrence – B&Q• Arun Glendinning – CashStar• Tony Rich - Halfords

• Kevin Lake - Countdown• Siobhan Moore – Locke Lord• Wayne Harrington – Edenred• Steve Bradbery - SVS

Names in purple are Issuer Members, Black are Service Members

Total Members = 7837 Service, 41 Issuer

Andrew JohnsonUKGCVA

Annual General Meeting

2011/12 End of Year Accounts2012 2011

£ £

Sales 207,408 175,943Includes member fees & research fees

Cost of Sales 109,407 86,156Includes subscriptions, web costs, events, data reports & research projects

Administrative Expenses 19,241 14,021Includes meeting costs

General Admin Expenses 2,467 9,535Includes postage, stationary, bank charges etc

Legal & Professional Costs 67,500 84,875Includes secretariat costs, accountancy fees etc

Total 198,615 194,587

Profit/(Loss) 8,793 (18,644)

Member Payments

• Majority of members have paid

• Few members still to pay

• Please arrange payment for fees as soon as possible

Constitutional Changes

Issuer Membership ConditionsA condition of Issuer membership is that members will participate in a mechanism to establish the market value and individual members’ shares of the market. This will be included in the Issuer membership fee. Members data will be handled highly confidentially and only members will be able to see their data. Overview data of the market will be available to all Issuing and Service members. The research agency will be appointed by the Executive Committee. Its performance will be reviewed at least bi-annually.A new Issuer Member can opt to withhold their sales figures for up to one full UK Gift Card & Voucher Association year or part year if the Member joins mid-year. (The charge for the market data will not be made whilst this takes place)Issuing members agree to provide, in confidence, and within the time requested by the appointed data agency, the requested statistical sales data for aggregation and

dissemination.

Proposed Change

Issuer Membership ConditionsA condition of Issuer membership is that members will participate in a mechanism to establish the market value and individual members’ shares of the market. This will be included in the Issuer membership fee. Members ‘data will be handled highly confidentially and only members will be able to see their data. Overview data of the market will be available to all Issuing and Service members. The research agency will be appointed by the Executive Committee. Its performance will be reviewed at least bi-annually.A new Issuer Member can opt to withhold their sales figures for up to one full UK Gift Card & Voucher Association year or part year if the Member joins mid-year. (The charge for the market data will not be made whilst this takes place)Issuing members agree to provide, in confidence, and within the time requested by the appointed data agency, the requested statistical sales data for aggregation and

dissemination. If a member does not submit data for three consecutive quarters their membership may be terminated.

AGM

Any other AGM

business?

UK GCVA review Prepared by Nick Bolshaw, Holly Tyzack

Rostrum Communications

PR – STRATEGY - DELIVERY

PROPOSAL

Fast facts

Top 150 UK agency (PR Week, 2011/ 2012)

Sector specialists

‘Thought Partner’ approach

Crisis communications specialists

Results-driven

PROPOSAL

Thought leadership

PR

Digital & social

How we work with you- fully outsourced PR

PROPOSAL

The original brief

PROPOSAL

Coverage highlights

PROPOSAL

UK GCVA- national press

PROPOSAL

UK GCVA- owning Retail Week

PROPOSAL

UK GCVA-trade press

PROPOSAL

UK GCVA-Calendar hooks

PROPOSAL

High level figures

PROPOSAL

• 141 pieces of coverage to date for 2012;

• 29 pieces of national coverage to date for 2012;

UK GCVA- high level stats

PROPOSAL

Next steps- business as usual

PROPOSAL

TL ideas

• Bringing vouchers to life – packaging up the product;• The Christmas hangover- incentivising your workforce;• eVouchers –what online means for retailers;• Incentivising Gen Y and the millennial generation;• Buy now, splurge later;• How vouchers can help with budgeting;• Where do employee incentives fall within the business- marketing director,

HR etc; • ROI of gifting; • Sweating the numbers – why finance departments can’t afford to neglect

incentives;• Motivation and incentives in the Age of Austerity – what can employers

deliver and employees expect?• The new wedding gift list;• Social gifting;• How to generate long term customer loyalty; • New year, new you;• Budgeting for the January sales.

PROPOSAL

Continuing to hijack the news agenda

New year new you, gym membership, adventure, January blues

Valentines

Mother’s Day

Back to school/ uni

Christmas Winter slump

British Grand Prix

PROPOSAL

Negativity in the industry

PROPOSAL

Negativity in the industry

• Journalist relations handled with key national and broadcast media

• Reactive media interviews arranged• On-going liaison with Andrew Johnson and exec

committee • Proactive and reactive approach• Educate media and journalists • 24 hour press office• 8 pieces over coverage across national and

trade media• No regional coverage• Limited damage to industry’s reputation

PROPOSAL

Questions?

Mothers Day PR Campaign

Joanne Peake & Arun GlendinningUKGCVA Executive

PR Objectives

Main objective:

Increase awareness of gift cards and vouchers as a great gift for Mothers on Mothers Day, by asking children to design a gift card or voucher for their mum.

Commercial objectives:

Give profile to gift cards and vouchers through the competition with an underlying message of encouraging the purchase of gift cards and vouchers for Mother’s Day

Good CSR for UKGCVA – see to be working in the community

Potential CSR for retailers, card manufacturers, voucher printers etc.

• A campaign to make gift cards and vouchers more appealing to children, both when they receive them and when buying for others (specifically mum!);

• A regional and national Mother’s Day-themed design competition aimed at schools, after school clubs and hospitals;

• The competition will require children (up to the age of 16) to design their own gift cards using the theme of ‘what my mum means to me’

• The winning designs will be announced before Mother’s Day 2013;

• Positive education around gift cards and vouchers will be a key theme of this campaign

Campaign summary

• Commitment from members by 14th December 2012; Arun & Jo will be contacting you!

• Launch competition January 2013

• Entries closed Friday 8th February, winners announced by Friday 15th February

• The winning design goes on sale Thursday 28th February (short print run, assumes retail sponsor)

Timetable

How

• Press releases inviting entries from children • Information on dedicated pages of the UKGCVA website with potential to

enter online• Prizes for winning students• Potential for a retailers to use the winning card or voucher design and

actually sell it• Profile of the winners on the UKGCVA website

Opportunities to talk to the press: Entries to the competition

Announcing winnersGift cards in production

Key press targets

• Broadcast• Nationals• Trade- Retail, Parenting, schools and education• Regionals• Online lifestyle • Internal publications

Opportunities for You

• Minimum 15 members paying £1000 per member • Additional prizes of gift cards and vouchers

What You Get

• Part of industry PR campaign• PR toolkit so you can achieve your own PR• Option to sell the winning entry – could be several age categories so several winners• Support on the members websites

Note to Jo and Arun but not to be included on slide:15 members to sign up at £1,000

Your PR Tool Kit

Members only PR toolkit for the campaign- to help you get the message out.

Kit includes: 1.Launch press release template2.Boiler plate3.Press list4.Update campaign press release 5.Case study6.Image library

Plus PR clinics at member meetings in February & June

Case Study

Summary

•Industry wide PR - part of a national campaign•Corporate PR – for your own program•Education around gift cards and vouchers•Driving a positive PR agenda; rather than being reactive

Questions

Andrew JohnsonUKGCVA

Irish Gift Card & Voucher Association

Irish Association

• The Gift Voucher Shop in Ireland have been working with UKGCVA on the benefits of forming an Irish Association

• Real benefit on regulatory issues, with additional support at the EU• Ireland will take over the EU presidency from Jan to Jun 2013• Potential to work with the Retail Ireland

• Do UKGCVA members support the use of some association resources being used to help formulate an Irish Association?

Tony Rich & Kevin LakeUKGCVA

Format & Agenda of Future Meetings

Member Feedback

Three Groups, if you have more than one person representing your company please split into the

different group's

Member Meetings

•Topics to discuss•Potential speakers•Happy to hear from other members?

PR 2013

•Hot topics/issues for 2013•Topics for proactive PR

Irish Association

•Benefits of an Irish Association•Would you join?•Separate Association or a Group within GCVA?

Andrew JohnsonUKGCVA

Conference 2013

Conference

• 17th & 18th April 2013 – Park Plaza Victoria• Potential for 1 day to be gift cards/vouchers and one day general

prepaid• UKGCVA members get the option to attend one day should they

choose• IIR, Diana Middleton collating feedback on agenda items• Terri Sobal at IIR sponsorship sales

Andrew JohnsonUKGCVA

on behalf of Siobhan Moore, Locke Lord

Payment Services & Emoney Directive

PSD & EMD

• PSD will be reviewed next year and EMD in 2014• No merger of PSD and EMD• Consultation between Member States• UKGCVA asked to comment last week on results of initial

Member States meeting; our feedback

• PSD states Member States free to regulate in exempt areas; could lead to regulation of closed loop cards in UK but no other country (extreme); our feedback is this undermines the exemption if States are free to make own rules

• Exclusions for ‘Business to Business’; aimed at Luncheon Voucher programs in other countries; better definitions requested

Business to Business Market Research

B2B Research

• Results of the research presented to members in September

• An excellent insight into attitudes from B2B customers

• Highlighted (along with consumer research in 2010) that gift cards and vouchers are not top of mind

2012 Sales Review

Year to date

Q3 Breakdowns

Comparisons to Q3 2011

• Consumer up 0.2%• B2B up 5.8%• Total sales up 3.3%

• Agents up 5%• Retail up 3.4%• Leisure down 3.5% (9% up in

B2B)63%

37%

Q3 2012

• Consumer 38.82%• B2B 61.18%

• Paper 37%• Closed Loop 47%• Restricted Loop 4%• Open Loop 12%

Overall Gift Cards up 14% on Q3 2011 & Gift Vouchers down 9.9%

Q3 Year To Date

Comparisons to Q3 y-t-d 2011

• Consumer up 0.41%• B2B up 5.86%• Total sales up 3.08%

• Agents up 9.37%• Retail up 2.11%• Leisure up 1.95% 63%

37%

Q3 y-t-d 2012

• Consumer 38%• B2B 62%

• Paper 37%• Closed Loop 47%• Restricted Loop 4%• Open Loop 12%

Overall Gift Cards up 11.7% on Q3 ytd 2011 & Gift Vouchers down 9.7%

Results from Member Survey

• Outlook to end of 2012• Forecast for 2013