WELCOME [] · Client Day 2019 3 Client day –17/10/2019 : [email protected]

1Client Day 2019

WELCOME

Client Day 2019

Robert GlaesenerCEO Talkwalker

Welcome to the

3Client Day 2019

Client day – 17/10/2019 : [email protected]

4Client Day 2019

#SUCCESS 2019

Growth

People

Geographies

Technology

Product

Client Day 2019

Innovation

Talent

Solutions

Clients

#PROUD 2019

Probably the best team in the world

Client Day 2019

Learn

Connect

Enjoy

Inspire

#CLIENT DAY 2019

Probably the best team in the world

7Client Day 2019

Social intelligencein the

Join the evolution

Christophe FolschetteFounder Talkwalker

8Client Day 2019

Some theories

2030

9Client Day 2019Client Day 2019

Apocalypse in 2030


Robots will completely replace humans ?

11Client Day 2019

Some proven facts

2030


10 year old kids buy their first car

13Client Day 2019

Worldwide population has grown from 7.5 to 8.5B people

Client Day 2019


First flying cars


And so many more trends…


That businesses need to adapt to…

17Client Day 2019

Social Intelligence

2030

18Client Day 2019

We expect Social Intelligence to continue trending

19Client Day 2019

Data Formats

Analytics Privacy

Time Scope

Let’s slice and dice

into more buckets…

Client Day 2019

20Client Day 2019

Data

21Client Day 2019

Social Media

From Social

Data

22Client Day 2019

Media Data

Social Media

Blogs/Forum

News

Broadcast

Web Analytics

Adding Media

Data

23Client Day 2019

Media Data

Social

Feedback

Reviews

Search

Surveys

Social Media

Blogs/Forum

News

Broadcast

Web Analytics

Consumer Data

Adding Consumer Data

Data

24Client Day 2019

Media Data

Social Media

Blogs/Forum

News

Broadcast

Web Analytics

Call Center

Email

Surveys

Chat

Customer Data

Adding Customer Data

Data

Social

Feedback

Reviews

Search

Surveys

Consumer Data

25Client Day 2019

One single source of truth of all your conversational channels

26Client Day 2019

Format


From text

Format

28Client Day 2019

Adding images and videos

Format

29Client Day 2019

Adding speech

Speech Analytics

Voice Searching

Format

30Client Day 2019

One single source of truth of all your conversational channels in text, image, video and speech format

31Client Day 2019

Analytics

32Client Day 2019

From analyzing volumes

Analytics

33Client Day 2019

To use cases with real business value – Product Launch

Analytics

A leading CPG was able to capitalize on a new market opportunity in North America and

create a new flavor for its cookie brand by analyzing consumer trends.

34Client Day 2019

A major drinks company launched a campaign targeting millennials around their new messaging on sustainability and their support for eliminating the use of plastic straws

To use cases with real business value – Optimize campaigns based on

audience analysis

Millenials Topics of interest

Analytics

35Client Day 2019

A structured approach to show business value

Analytics

36Client Day 2019

To fully integrated and automated

Campaign

AutomationSales

Intelligence

Real-time

Research

Risk

Management

Content Recommendation

Customer

Service

Optimization

Analytics

37Client Day 2019

Privacy

38Client Day 2019

From everything is allowed

Privacy

39Client Day 2019

To controlled and compliant environment

Privacy

40Client Day 2019

To self-controlled personal data exchanges

Your Data

Exchange

Privacy

41Client Day 2019

Time

42Client Day 2019

From weeks

Time

43Client Day 2019

To seconds

Time

44Client Day 2019

To predictive

Time

45Client Day 2019

Scope

46Client Day 2019

From one department approach

One department manages their own use cases

Scope

47Client Day 2019

To Hub-and Spoke approach

One cross-functional team supports business units with a centralized approach

Scope

48Client Day 2019

To holistic approach

Various functional hubs with end-to-end solutions managed by central unit

Scope

49Client Day 2019

Empowering digital transformation throughdata democratization

50Client Day 2019

In a nutshell

Before Today Future

Social Media, Consumer Media, Consumer,

Customer

Text Text, Image, Video Text, Image, Video,

Speech

Volume driven Analytics Use Cases Integrated and

automated Use Cases

Everything is allowed Controlled environment Your personal data

exchange

Delayed Real-time Predictive

One department Hub and Spoke Holistic

Data

Formats

Analytics

Privacy

Time

Scope

51Client Day 2019

2030

52Client Day 2019

“We want to launch a new soft drink for

millennials in Luxembourg. What shall

the ingredients be?”

Let’s test the future….

53Client Day 2019

Join the evolution

54

talkwalker.com

Client Day 2019

Proving the value of social intelligence for the C-Suite

https://www.talkwalker.com/

55Client Day 2019

Panel discussion

Amos Mtaita

Senior Manager Digital Analytics

Adidas

Sandrine Martin

Loyalty Program and

analytics lead

Bacardi

Levi Távora Veiga

Director Data & Reporting

CURE

Stéphanie Laurent

Manager

Dentsu Consulting

Christoph Ramler

Head of Group

Stakeholder Insight

UniCredit

Cara Buscaglia

VP Solutions - Global

Talkwalker

Arnaud Steinkuhler

Head of Solutions - EU

Talkwalker

56Client Day 2019

CEO’s being mindful of the knowledge gap

Source: PwC, 22nd Annual Global CEO Survey

57Client Day 2019

Key Challenges That Emerged During Our Interviews

1. Inability to navigate the changing digital landscape

2. No single source of truth for measurement / multiple tools

3. Struggling to democratize data without having a team of data

analysts

58Client Day 2019

Amos Mtaita

Senior Manager Digital Analytics

Adidas

Favorite KPI

Favorite Feature

Favorite Report

Data blending.

Panels.

Answer to “What should I know”.

In the context of speaking to the C-Suite

Reporting on campaigns has always been there, but how does

social enable the business to perform better?

Segment audiences and tell the global story

Especially when meeting new partners, new business opps.

59Client Day 2019

Favorite KPI

Favorite Feature

Favorite Report

Engagement.

Custom score.

A benchmark with competitors.


Stéphanie Laurent

Manager

Dentsu Consulting

[email protected]

Linked to what matters in your business.

60Client Day 2019

Favorite KPI

Favorite Feature

Favorite Report

Unified measurement framework.

Sentiment analysis.

Cross-reading of data


Where social brings the stories that explain trends & results

Christoph Ramler

Head of Group Stakeholder Insight

UniCredit

61Client Day 2019

Favorite KPI

Favorite Feature

Favorite Report

Growing numbers.

Direct link to dashboard.

Data blending: mixing social +

company data


(website traffic, paid campaigns, print media…).

Levi Távora Veiga

Director Data & Reporting

CURE

62Client Day 2019

Favorite KPI

Favorite Feature

Favorite Report

Sentiment.

Owned vs Earned.

Best practices in terms of

engagement and sentiment.


To indicate where and how to spend our money.

Sandrine Martin

Loyalty Program and analytics lead

Bacardi

63Client Day 2019

Key takeaways to impress the C-Level

Proving the value of social intelligence

for the C-Suite

● Tie social to business related KPIs to assess impact

● Create a unified measurement framework with

custom scoring

● Setup benchmarks

● Utilize issue tracking to protect your brand

Client Day 2019

CRISIS MANAGEMENT BEST PRACTICE

Pauline Draper-WattsExecutive Vice President and Senior Counsel Edelman Intelligence@EdelmanIntel@PDWatts

Be prepared for the unexpected

Client Day 2019

ABOUT US

A Global Analytics + Research Consultancy

We are a boutique and global team, deeply interconnected

for agility and client-centricity. Comprised of 250 analysts,

consultants, data scientists, and storytellers, our skill sets and

expertise cut across every type of research and industry. We

are proud to be an independent organization as well as a

member of the Edelman family – the world’s largest

communications marketing firm.

Client Day 2019 5

66Client Day 2019

CHANGING MEDIA LANDSCAPE

Client Day 2019Client Day 2019

2019 EDELMANTRUST BAROMETERGlobal Report

67

Client Day 2019

TRUST IN MEDIA RISES BUT REMAINS LEAST TRUSTED

Percent trust in media

47

26 27

35 35 36 36 37 38 40 41 41 42 44 44 45 4852 53 54 56 56 57 60

6470

76

Glo

bal

26

Ru

ssia

Turk

ey

Irel

and

Jap

an

Fran

ce

Spai

n

U.K

.

Arg

enti

na

Au

stra

lia

Bra

zil

S. A

fric

a

S. K

ore

a

Co

lom

bia

Ger

man

y

Ital

y

U.S

.

Mal

aysi

a

Mex

ico

Ho

ng

Ko

ng

Sin

gap

ore

The

Net

her

lan

ds

Can

ada

UA

E

Ind

ia

Ind

on

esia

Ch

ina

2019 Edelman Trust Barometer. TRU_INS. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. General population, 26-market average.

Y-to-Y Change- +0

TrustNeutralDistrust

Distrusted in 16 markets

l llllllllllllllllllllllllll+3 -9 -3 +2 +3 +3 -8 +5 -1 +9 -2 +6 +2 +1 +2 0 +6 +5 +5 +11 +4 +1 +8 +4 +3 +2 +5

68

Client Day 2019

TRADITIONAL MEDIA AND SEARCH ARE MOST TRUSTED

2019 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a nine-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal.” 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, 23-market average.

*From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”**From 2012-2015, “Hybrid Media” was included as a media type. In 2016, this was changed to “Online-Only media.”

63

6062

5859

58

6365

48

45

4846

5452

56

5562

59

63 6364

65

61

65

45

42

45 46

45

4240

4342

41

44 44

47

44

41

49

2012 2013 2014 2015 2016 2017 2018 2019

Traditional media

Search engines*

Online-only media**

Owned media

Social media

69

Client Day 2019

NEWS ENGAGEMENT

2019 Edelman Trust Barometer. The Trust Index is an average of a market's trust in the institutions of government, business, media and NGOs. S15. What is your current age? S6. Are you male or female? S7. What is the last grade in school you completed? S8. Thinking about your annual household income in 2017, which of the following categories best describes your total household income that year? General population, 27-market average, by the News Engagement Scale. For details on how the News Engagement Scale was built, please refer to the Technical Appendix.

TRUST INDEX AGE GENDER EDUCATION INCOME

T HE DI SENGAGEDConsume news less than weekly

CONSUMERSConsume news about weekly or more

AMPLIF IERSConsume news about weekly or more AND share or post content several times a month or more

31

37

32

55+

35-54

18-34

37

34

29

55+

35-54

18-34

23

40

37

55+

35-54

18-34

43

57

Male

Female

49

51

Male

Female

51

49

Male

Female

37

62

College+

Less than

college

47

53

College+

Less than

college

55

45

College+

Less than

college

19

48

32

High

Middle

Low

26

51

23

High

Middle

Low

30

47

23

High

Middle

Low

36TRUST INDEX

47TRUST INDEX

55TRUST INDEX

TrustNeutralDistrust

70

71Client Day 2019

THE CRISISJOURNEY

72Client Day 2019

WHAT IS A CRISIS

A time of intense difficulty or danger.

‘the current economic crisis’‘the monarchy was in crisis’

A time when a difficult or important decision

must be made.

‘the situation has reached crisis point’

The turning point of a

disease when an important

change takes place,

indicating either recovery

or death.

Client Day 2019

A CRISIS JOURNEY

Client Day 2019

CONSIDERATIONS WHEN MONITORING

MAGNITUDE OF THE CRISIS

LANGUAGES AND GEOGRAPHY

MEDIA PLATFORMSHOW THE ISSUE WILL

PRESENT ITSELF IN MEDIARED-FLAG / SWEEP

MONITORING

FREQUENCY ANDTIMING OF REPORTS

DURATION OF REPORTING VOLUME OF COVERAGE

ANALYSIS EXPECTATIONS RESEARCH REQUIREMENTS

74

Client Day 2019 75Client Day 2019

NIKE


CARNIVAL CORPORATION


IKEA

England fans invaded a London IKEA after World Cup win against Sweden

IKEA

77


CROCKPOT

https://www.youtube.com/watch?v=x2ITrizwL2I&feature=youtu.be

79Client Day 2019

KEY TO SUCCESS:TEAMWORK

Each crisis will present different

challenges and will take unexpected

twists and turns – with major crises, you

cannot do it all yourself. You must

remain nimble, agile and organized.

PREPARATIONRAPID RESPONSE

CLEARCOMMUNICATION

CONTANTFEEDBACK LOOP

FLEXIBILITY

80

talkwalker.com

Client Day 2019

Identify the Next Big Trend on Socialby Daniel Fontana


81Client Day 2019

03

02

01

Find out the insights with QuickSearch

Let’s find insights together!

How do you get trends now?

Let’s feel the summer with ice cream!

Your turn!

Agenda

Let’s discuss!

04Key Takeaways

82Client Day 2019

Let’s feel the summer with ice cream!

Want to be disruptive?

Get the global trends.

Which flavours are popular?

Global Trends Focus on Italy Key Takeaways?

Popular flavours in Italy

Who is the target consumer?

Where might be the best place

to start?

83Client Day 2019

Key Takeaways

Get insights at a global scale – right now

Filter the data to focus on your business objectives

Spend less time and money to understand market insights

Take a step to increase your social maturity

Client Day 2019

Product Roadmap

Pierre DetryVP Product Management

Client Day 2019

Our Mission

We provide organizations across teams with an integrated intelligence platform

to protect, measure and promote their brands

86Client Day 2019

4 Areas of Focus

Insights at your fingertips

IntegratedTeam Collaboration

One Single Source of Truth

talkwalker.com

Client Day 2019

UpcomingRelease


Client Day 2019

No

Focus80%of company data is untouched on collecting data instead of using it

real time

Company data, today…

Data often left in silos

Client Day 2019

Media Data

ReviewsPolls

SearchFocus Groups

Social MediaBlogsNews

Broadcast

Call CenterEmail

SurveysChat

Consumer DataClient Data

A Single Source Of Truth

90Client Day 2019

Customer Data+

Combine real-time media, customer and market data to leverage Customer Data+

across your entire organization

Client Day 2019

Client Day 2019

93Client Day 2019

Customer Data+

Open Platform

Advanced Analytics

Enrich Imported Data

Customer Experience

Key Features

Internal Consistency

Client Day 2019

Customer Data+Key Benefits

Data-driven decision making for a more

customer-centric approach to your marketing

and communications

Customer Centric &Data Driven

Know what your customers are saying right

now

Real Time

Complete picture of your customer’s

experience with your brands across all data

sources.

Comprehensive

Client Day 2019

Even More Data Integrations!

Sina Weibo

100+ Review Sites

Disqus

Client Day 2019

How to get insights from your data?

Work very well to slice and dice know environments

Able to handle the unknown, and discover new topics

Work very well to slice and dice know environments

CustomBooleansAI Engine

Smart

✓Lack flexibility and ability to handle the unknown

✓

✓

Limited to the pre-defined perimeter

Lack context and proximity of different conversations, different stories can use similar keywords

Handle better the unknown to the user

Client Day 2019

Conversation Clusters

The fastest way to deep insightsthrough automated data

segmentation

Client Day 2019

• Quickly extract the main clusters and associated keywords

• Work your cluster:• Rename clusters• Remove clusters• Group clusters

Client Day 2019

• Analyze theme clouds / Smart Themes of specific clusters

Client Day 2019

• Glance at top stories

Client Day 2019

• Glance at top influencers for specific clusters

Client Day 2019

Conversation ClustersKey Benefits

Clear and organized view on your environment

Control

The machine is doing the work for you

Efficiency

Simplified identification of subjects that

require attention

Reactivity

Client Day 2019

Sentiment Analysis

32 92languages

104Client Day 2019

Release 2019-Q4

Oct 30th

105Client Day 2019

Are you ready for

Documents

WELCOME [] · Client Day 2019 3 Client day –17/10/2019 : [email protected]