Wegner Premature Demise 1992

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    The Premature Demise of the Solo ExperimentDanielM. WegnerUniver:5ity of VirginiaPapersreporting multiple studies have becomecommonpublica- The point I wish to make here is that solo extion practice in our field. This-practice has severalserious costs are good science. To develop this point, I wthat have not been foreseen, and it may be responsiblefor by discussing the nature of scientific knowledgeunfortunate developmentssuch as a reduction in creativity, a move to a consideration of the potential perparalysis ofscientifICinteraction, a declinein the integration of scientific costs of the multiple-experiment pathefield, and an emPhasison miavcertainty at the expense ofexamination ofbroad possibilities.The paper that reports a solo BUMBLERSAND POINfERSexperimentis-suggestedas a potential solution to theseproblems. I developed my first psychological theory a

    a result of my unintentional involvement in m

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    pointed. Fortunately, the ineleg~t n?menclature share no basis for deciding on what is r~f~lStheoryhaskep~mefromeverwnbngltupforpub- conflict and little else. With unbridled skelication, and I apologIZe (asall real bumblers should) for ever,the costsmaybe even more horrible. Teven bringing it up here, Unfortunately, however, it is leads to annihilation of our field,ighly relevant to the issue of solo experiments. Tipping the balance toward skepticismc

    It tums out WllliamJames had a similar theory, and ideas faster than we can generate them. Eas usual he said it better than I ever could and did so arrive at a vacuous chasm,with no theory many years before I was born, In his essay"The Will to no idea leftwithout seriouswounds. We havBelieve,"James makes this distinction: "Wemustknowthe to think and nothing left to offer to others wtruth; and we must avoid erTrYr,-theseare our first and what social and personality psychologistgreat commandments aswould-be knowers; but they are may seemlike a caricature, an apocalyptic vnot two waysof stating an identical commandment, they few implications for our field, But let usare two separablelaws. , ..We may regard the chase for moment about the demise of the solo expetruth as paramount, and the avoidance of error as sec- we have a casein which skepticism has so oondary; or we may, on the other hand, treat the avoid- love of ideas that we seem to have squaredthance of error as more imperative, and let truth take its of error we are willing to allow. Once, p

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    506 PERSONALITYAND SOCIAL PSYCHOLOGYBULLETINmalaise surrounding our Iaz~ess .and fmally go off to subjectsand write them up separatelycond~ct Study ~. And sometImes It works wonderfully. should rightfully be one experiment W: c.me up WIth a .better package, and we thank the analyzingeach separatelyand writing itedItorial team for actIng ascheerleadersto urge us on to piecesas amultiexperiment. Many timesbetter work. the first experimen t asa wayof making s

    Mo.re oft~n than not, however,we find the second something useful to do when we run anexpenment ISharder ,to do tha~ the first.. Ev.enifwe do All this concern with packaging is r~e. exact ~~ e~pe~ment agam, the pnn~Iples of sta- our field. AsReisand Stiller document, ptlstIcal reliability mdicate that we are less likely to find and have more methods, tables,referenthe same result; ~ter.all, the first experime~t worked tal subjects,and authors, and they mabecauseofa combInatIon of true and errorvanance that publish as well. Is this really what we wfell toward our hypothesis. Doing it again,we will be less consider this question is to take it to thlikely to ~md the samething even ifit is true, becausethe consider what might happen if we simerror vanance regressesour effects to the mean. So we solo experiments from the top journalmust add more subjects right off the bat. The joy of them with multiple-study articles. Letdiscoverywe felt on bumbling into the first studyis soon minute that the pointers win.replaced by the strain of collecting an all new and ex-panded set of data to fend off the pointers. A FIELDWITHOurSOLOSThis is something of a nuisance in light of the recep-tion that our second experiment will likely get. Readers Whatwould eliminating the solo expewho seeus replicate our own findings roll their eyesand field? Are there any hidden effects thatsay"Sure," and we wonder why we've even gone to the about if we were to know about them? I'dtrouble. If someone else had replicated our work, every- a connection between multistudy articone would be far more inclined to weigh that person's changesin scientific processes.effort quite heavily. A replication conductedasa classpro- 1. Multistudyarticlesreducecreativity.Th

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    Wegner / DEMISE OF THE SOLO EXPERIiment takes us beyond this to rob us of the scientific 5. Multistudyarticlespromote-microcertaprocess, the give-and-takeof consensualvalidation that study paper does its job, it circumscribes tseemsto happen on a regular basisfor our colleaguesin the first study. Seldom do we find second obiology o~ physics.Because~achpaper we write must be in a series.~at real~ add something impora summation of severalyears labor,we become reluctant to the ongmal notion. (In fact, authorsto invest so much time in other people's ideas. So the about "spending" such new-idea studies olight bulb that goes on when we read a journal article or third position in a paper.) What this mabout someone else's work is not likely to lead us to that the typical multistudy paper begins thresearch. Researcherseach tell their own stories as they skeptic before the paper is even circulated.react to themselves and their own past works in new burns any tall grassaround the idea so wefforts. But the greater story of the field suffers aswe all what is left standing when the idea has bchatter to ourselvesin empty rooms. from severalvantages.This isto be admired 3. Multistudy articlesbreaktherhythm ofsl:ientifu:progress. as it involves the development of knowleWhat everhappened to the "hot" fmding? Is this field so both of James'sprocesses--the creation of muddled that we can well afford to wait years for every- and the elimination of error. However,thething? Ifwe truly believe that progressin our field comes this approach is that ideas emanating froonly through multistudy articles, that must mean we also study paper are small ones. They have bebelieve that there is nothing new,nothing "late-breaking" overextensions in advance and so allow uto learn from our colleagues. It scaresme to think how view of what could be true. Microcertaintynear we are to operating on an unspoken assumption babysteps.Rather than each studyexcitingthat there is no underlying truth out there that we all are what it could portend, it typically constraindiscovering together. We don't need to know what our advanceand so cuts short our interest in whcolleaguesare discovering now,and we are happy to wait been.3 or 4 years until they have their act together. Mter all, All this is to saythat I'm not nearly asopteach of us seekshis or her own truth, and we don't need and Stiller about the direction our field i

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    "brief reports" section to jPSP. Another (obviously an experiment. If there is one thing I woueditor) said that allowing the journal to add more pages to do, it is to encourage people who tawould reduce the emphasis on eliminating papers from professional pointe~ur editors and rthe publication queue. And one respondent recommended their own judgment a bit more. If we spanking and bed without supper for any reviewer or to judge papers on quality as we see ieditor who ever said, "run another study," without ex- quantity as measured by the mindlessplaining exactly what problem the new study would solve. replication, the scientific study of persI don't like any of these solutions (although the spanking psychology could not help but surge amakes an interesting image). I'd rather that, as a field,we work to achieve a more balanced view of the benefits REFERENCFSand costs that multistudy packages can promote.Th ' h b d 'd dly ' b 1 d b I Festinger,L, &: CarLsmith,j. M. (1959),CognIS essay as een eCI e 1m a ance ecause " d I. } I ifA '--- 1 -" I.orce camp lance, ouma 0 '""""'" anaperceived that the weight of prevailing publication prac- 20~211,tice was clearly on the side of the multiple-study paper Greenwald,A G, (1976). An editorial. Journal d th th o d d d So I 11 Psycholog"33, 1-7.an at IS nee e re ress. .am.persona y not james,W.(1956).TheuU tobelieveand otheresnearly as unreasonable about thIS tOpIC as the essay NewYork:Dover.(Original ~rk publishedwould suggest. Indeed, I believe strongly that we must Tesser,A (1991).Editorial.Journal ofP~onalitguard against error in our field, and I believe added 61,349.studies are justified by signifi~ant lapses in an initial