WEF TP Brochure 2012

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Technology Pioneers

2012

World Economic Forum

September 2011


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Contents

Technology Pioneers 2012 | 3

Foreword 05

Technology Pioneers Report 06

Profles o the Technology Pioneers 15

Technology Pioneers Selection Committee 29

Acknowledgements

Partners 32


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4 | World Economic Forum


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Foreword

Attention-grabbing headlines dominated newspapers,blogs and tweets in the rst hal o 2011 rom theearthquake and tsunami in Japan to the popularuprisings in the Middle East and North Arica andriots in London. Worrisome unemployment gures,the Fukushima nuclear accident and Internet securitybreaches, among others, have brought us a complexarray o challenges, which impact our lives and that oour communities no matter where we live.

But where there are challenges, there also lieopportunities. Poised to capitalize on theseopportunities are entrepreneurs who detect unmetbusiness or societal needs, and apply ocus and

passion to address those needs.

The World Economic Forum is pleased to presentin this report the 25 Technology Pioneers or 2012.These innovative companies, by their visionary andentrepreneurial nature, are well positioned to addresssome o the worlds challenges. From making theInternet more secure or businesses to providing healthdiagnostics to rural populations with limited accessto adequate inrastructure, the Technology Pioneersselection committee comprised o entrepreneurs,investors, academics and technology experts haschosen a leading group o young companies in theareas o inormation technology and new media,energy and environment, and lie sciences and health.

Noteworthy among this years selection, is the numbero companies with products that cater to poorer,underserved populations, as well as companies whichoer innovative nancing models or businesses andindividuals. Additionally, and continuing last yearstrend, a large group o companies is active in theclean-tech sector, suggesting that there is no slow-down in innovation and unding or developing cleanersources and more ecient uses o energy.

The World Economic Forum would like to thankits Partners and all the members o the selectioncommittee. It is this unique group o individuals,and the combination o their contributions, which

makes the Technology Pioneers award truly unique.We congratulate the 2012 Technology Pioneersand welcome them to the World Economic Forumcommunity.

Robert GreenhillManaging Director andChie Business Ocer



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Technology

Pioneers

Report 2012

The disruptive impact o technology can either beinterpreted as a dangerously destabilizing orce oras an open door or creative change. In either case,there are winners and losers. It is dicult to ignorethe disruptive aspects o technology in 2011. Thebankruptcy o Borders, the US bookstore chain,was testimony both to the growing prolieration oe-readers like the iPad and the Kindle, and to the giantconglomerates ailure to adjust to market changesquickly enough. It also raised serious questions aboutthe uture o the giant bricks-and-mortar discountchains when consumers can easily compare pricesand order on line. Blockbuster, which had built itsmovie rental business on the ability o its networked

computers to predict which movies were likely to bethe most popular, suered a similar ate. This time itwas the consumer shit to watching streaming videosonline. Conventional TV and cable companies alsoelt the pressure. Sony Pictures, which had cashedin on the growing ascination with gaming online andhad turned out to be a major hit with its PlayStationnetwork, was orced to suspend operations or amonth in April because it had not taken sucientsecurity precautions to protect its network. LulzSec, agroup estimated to be six youthul hackers, crackedinto Sony servers and stole passwords and condentialinormation concerning a million customers. Clean-upand insurance costs rom the debacle were estimated

at more than US$ 170 million.The most noticeable disruption o the year, however,has been the political turbulence that swept acrossNorth Arica in January and February, leading to thebanishment o inormal presidents-or-lie in Tunisiaand Egypt.

The political turbulence in the Middle East andelsewhere underscores that easy access to mobilephones, the Internet and social media have createda new political landscape, essentially by providingthe public with the tools needed to organize andexpress rustration at unresponsive political structures.In the past an authoritarian regime might have

censored news accounts o political dissent but thatis increasingly dicult to do in a world in which anybystander with a cellphone can videotape what ishappening and broadcast graphic images to the worldor blog his version o events over the Internet. In aglobally interactive world, everyone is connected toeveryone else. No man is an island, and sooner or latereveryone is accountable.


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The US State Department, which readily approvedAricas pro-democracy demonstrations, adopteda dierent tone when WikiLeaks began exposingthousands o potentially embarrassing classiedmilitary and diplomatic secrets dealing with US policiestowards Iraq and Aghanistan over the Internet. Despitea concentrated campaign to stop the renegade pressreleases, WikiLeaks continues to broadcast embarrassingmaterial.

Seen more broadly, technology is not only creating a widerange o new possibilities or business, it is also providingnew opportunities or amateur anarchists, criminals andextremists as well. In a sense, the dream o technology

empowering the common man is ast becoming a reality.But what individuals decide to do with their newoundpower is harder to predict. A hunger or democracyand sel-expression over the Internet can just as easilydegenerate into uninormed populism. What all theseevents have in common is that the eect o technologyis dicult or any one person, organization or group tocontrol. The world is acing more than a new paradigmshit. It is acing a paradigm that is in constant evolution,and the evolutionary process is clearly accelerating.

In this dazzlingly, ast-moving, new era, planning or theuture is a risky business at best. Only a year ago, mostexperts were convinced that nuclear power was theonly economically aordable alternative to ossil uels.

The tsunami in Japan changed that. Besides causingenormous casualties, when it destroyed one o thecompanys main nuclear power plants the unprecedentedtidal wave cut o a signicant percentage o Japanselectricity. The catastrophe was a visible demonstrationto the entire world o just how costly the uncontrolledmeltdown o a nuclear plant can be.

Soon aterwards, Switzerland and Germany both decidedagainst any uture development o nuclear power andbegan looking or alternative solutions. The loss oelectricity orced much o Japans manuacturing industryto curtail operations, having a ripple eect around theworld. Companies outside Japan that had depended onJapanese components or their own manuacturing wereorced to make a rapid reassessment both o just-in-timedelivery strategies and the vulnerability that resulted romover-reliance on the global supply chain.

From a strategic perspective, the graphic demonstrationo the enormous cost o a nuclear accident has led to areassessment o the attractiveness o alternative uels,smart grids and wind power. But the lesson is that withso many variables in play, no one can really tell with anycertainty at this point which technology will eventuallyemerge triumphant. The ultimate message in 2011 is thatnothing about the uture is certain.

Although change tends to be unnerving, it also inspirescreative solutions. Many o the most innovativecompanies got their start during periods o instability.When things are moving smoothly, there is no incentiveto try something new, especially when there is a strong

likelihood that the idea will not work. When trouble loomson the horizon, there is a greater need or innovation anda resh approach.

The rapid acceleration o technology that is now takingplace coincides with the three greatest challenges thataect the world today: the eects o climate change,overpopulation and the growing realization that many othe earths resources especially oil and water are niteand may be reaching their maximum peak limits. Each othese threats is likely to lead to increased instability unlesssolutions can be ound to the problems they present.

The World Economic Forums programme to selectTechnology Pioneers began in 2000 and has since

selected more than 400 companies, many o whom arein the start-up phase, developing prototypes and newtechnologies that are testing the rontiers o our currentknowledge and pushing the envelope o possibilities.

This years Technology Pioneers have each ocused ona signicant challenge conronting the global communitytoday and responded with an ingenious solution to aspecic problem. While the specic contribution maycover only a small part o the spectrum o problemsconronting the global community, each o thesecompanies shares one thing in common: they orce us tolook at the uture in a resh, enterprising manner.

The current selection covers all aspects o technology

development rom Internet security to clean tech,accessibility to improved healthcare, new solutions ormore ecient transportation, cost eective tools ordevelopment and innovative approaches to includingexcluded populations in the worlds nancial network. Allo the companies selected were nominated by their peersor their pioneering approach in nding new solutions.


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Making the Internet Secure orBusiness

Hacker schemes once discounted as playul prankshave drited to the dark side and Internet security is nowa eld that no one can aord to ignore. LulzSecs cyberattack against Sony Pictures was, according to thehactivists who launched it, an early warning o the costo not taking security seriously. LulzSec, derived romthe expression Laughing out loud at security, uses theslogan, Laughing at your security. Its complaint was thatSony had not bothered to encrypt sensitive details aboutits customers.

As it turns out, Sony was only the most noticeablerecent victim in the growing wave o cyber attacks andprankishness. American Express, Visa and a number omajor banks experienced similar attempts to break intotheir security. Ater numerous attempts to penetrate theservers o the US Deense Department, the Pentagonannounced that it might treat uture attempts as acts owar.

Mocana, one o this years Tech Pioneers, has not onlymastered the kind o attacks that LulzSec engaged in buthas already begun looking ahead to the next generation

o cyber security. A network, like a chain, is only asstrong as its weakest link, and Mocana is ocusing on theestimated 20 billion smaller networked electronic devicesranging rom cellphones to iPads that are in use today,which constitute easy entry points or cyber predatorstrying to invade a network.

Most o these devices rely on low-powered integratedcircuits with a simplied architecture that is not powerulenough to handle conventional PC security sotware.To complicate matters dierent manuacturers rely ondierent operating systems. In response, Mocana haspioneered the industrys only device-independent SmartDevice Security platorm. The system is built around asmall, ultra-ast encryption engine that requires hardly any

power and can unction equally well with more than 35operating systems.

CloudFlare, a Caliornia-based company, takes a dierentapproach. Its intelligent network employs innovativealgorithms to strip parasites, viruses and other predatorymalware rom the data stream o clients who routeaccess to their websites through CloudFlares 12 serversscattered around the world. CloudFlares technologynot only protects its clients security but also speeds upWeb operations. As attempts to penetrate CloudFlaresdeences become more sophisticated, the networkadapts its deences to each attack and communicatesthat knowledge to all the members on its network. In an

ironic twist, one o CloudFlares ormer clients turned outto be the hacker group, LulzSec, a vote o condence inCloudFlares approach.

DoubleVeriy, another o this years Tech Pioneers,perorms an alternative approach to CloudFlare bydispatching sotware robot inspectors across the Internetto probe or malware that may have been surreptitiouslyinserted into a site without an advertisers knowledge.

As more and more trac shits to cloud computing,US-based Appirio provides tailor-made strategies orcompanies, equipping them to take maximum advantage

o the multi-access possibilities through networkingoered by the cloud. Dropbox, whose servers eectivelydouble as cloud-based hard drives, has succeeded inmaking cloud technology so seamless that most usersare not even aware they are on the cloud.

Looking or Hidden Patterns andCreating an Operating System orCities o the Future

In retrospect, many events rom the nancial crises to

political upheavals, and even Al Qaedas attack on NewYorks World Trade Center, might have been avoided iinormation that was already readily available had beencollated and interpreted correctly. One o the greatestobstacles to accurate analysis today is data smog: toomuch inormation in too many places in too many shapesand orms. Palantir Technologies specialty is connectingthe dots. Its object models or nance and governmentprovide a ready-built architecture to detect and analyseevolving trends by seamlessly integrating inormation tomake it accessible to a wide variety o users. The resultis more eective decision-making that accurately refectsreal lie situations.

Energy-conserving smart buildings are in vogue thesedays but to make cities unction eciently the trick is toanalyse and act on inormation coming rom thousandso sensors that cover every aspect o a unctioning cityon a continuous basis. This requires a network able tohandle a data fow vastly greater than the Internet. LivingPlanIT is blazing new ground in developing the strategyand network technology to do just that. It has partneredwith key players, including Cisco and Microsot, andis currently working on a prototype city o the uture inPortugal.


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Developing a Cleaner Source oEnergy

The sun is the most prolic source o energy but until nowphotovoltaic solar panels have been too expensive orsolar-produced electricity to be cost-eective. Currently,solar-produced electricity accounts or less than 1% oUS energy needs. 1366 Technologies, a Tech Pioneerthat takes its name rom the average amount o solarpower measured in watts that strikes a square metre othe earths surace in a year, is developing a revolutionaryprocess that promises to dramatically reduce productioncosts. Instead o sawing through blocks o silicon toproduce the razor thin waers required by photovoltaiccells, the companys innovative approach directly mouldsthe silicon much the way glass is made. The companypredicts that cost savings will eventually make solarpower economically viable.

Tech Pioneers Joule Unlimited and Solazyme aredeveloping strategies to use genetically altered microbesto produce transportation uels. Joule Unlimiteds systempumps ordinary waste along with a highly syntheticmicroorganism and large quantities o carbon dioxide intotransparent pipes exposed to direct sunlight. Relying onphotosynthesis, the microorganisms can produce ethanol

and diesel uel at a projected cost o US$ 50 a barrel.Joule is running a prototype installation covering 1,200acres in Arizona and plans to eventually scale it up to5,000 acres.

In contrast to Joules process, which avoids reliance onbiomass, Solazyme employs micro-algae and a widevariety o photosynthetic plant sugars derived rom awide range o eedstock. Solazymes approach usesstandard industrial ermentation equipment. Its microbesare ermented in darkness. The company employs anaccelerated process that it calls indirect photosynthesiswhich produces uel within a ew days. Solazyme isalready providing uel to the US Navy or testing in ships,vehicles and aviation.

In much o the developing world, uel used or heatingand cooking constitutes another major source oemissions. India-based Tech Pioneer First Energy PrivateLimited has developed an extremely ecient stove thatruns on pellets o compressed agricultural residue. Thestoves ecient design produces three times the heat oconventional stoves. The idea was originally developedby Bangalores Institute o Technology in India. Theleast expensive o these stoves sell or just over US$20 and a kilogram o uel costs just a ew cents. Atleast 485,000 households in India have already boughtthe consumer version, and 2,500 enterprises havebought the proessional model designed or hotels and

restaurants. When the stoves popularity began driving upthe price o pellets, the company developed a techniqueor producing pellets locally rom a variety o sources. Itplans to sell more than a million stoves in India within thenext three years and will then market to other developingcountries, especially in Arica. While the stove, whichproduces three times the heat and produces ar lessemissions than conventional stoves, will make cookingar more aordable than kerosene or liquid propanealternatives in poor communities, it can also play animportant role in reducing emissions that are dangerousboth or health and the environment.

When it comes to determining what kind o gases maybe contributing to global warming, the leading pioneer inthe eld is Picarro, which aims to be the worlds leadingmanuacturer o laser-equipped gas spectrometers.Picarros system can be placed in the back o a carand map a citys gas leaks in a week or so. Recentsurveys o San Francisco and Boston revealed invisibleplumes o methane, a major component o natural gas,hovering over the cities. Methane is 20 times as potenta greenhouse gas as carbon dioxide, so controllingleaks as more countries turn to natural gas should be atop priority. Picarro is designing advanced systems todetermine emissions at the regional and national level.


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Revolutionizing Motors Used inTransport

In a zero sum game, cutting uel consumption in halis roughly equivalent to doubling the amount o uel.Tech Pioneers EcoMotors International is developinga groundbreaking engine that promises nearly twicethe eciency o conventional automobile engines. Thedesign employs modules, each o which consists o twocylinders on opposite sides o a drive shat. Each cylindercontains two opposing pistons, which provide doublethe normal compression and only need to travel hal thedistance or combustion. The modules can be stacked,and turned o when the additional power is no longernecessary.

Protean Electrics design places a small, pancake-shapedelectric motor in each wheel o the ca, and relies onelectronic circuits to synchronize them. Prototypes havebeen installed in a Ford F150 pickup truck and a VolvoSedan. Speeds up to 100 miles an hour are possible andthe vehicle can easily cover a range o around 100 miles.Depending on how much power is needed, the motorscan be installed in only two wheels or in all our. Anadvantage in the design is that Proteans motors can beadded to current conventional gasoline or diesel vehicles

that can then rely on the electric motors or short rangetrips, and easily switch over to a standard gasoline motoror longer trips. The motors eliminate the need or a driveshat and gearbox and, since the torque is distributeddirectly to the wheels, they are ideally suited to rapidacceleration.

Working or Development

The underlying message rom the political upheavalsin North Arica last winter is that people are not willingto wait indenitely to have a viable standard o living.According to most estimates, more than a billion peoplecurrently live in absolute poverty on less than US$ 1.25a day; more than twice live on less than US$ 2 a day.Several o this years Tech Pioneers are pioneeringtechnologies to help the poorest sectors o society.

A major problem is water. India and China account

or nearly 40% o the worlds population but only haveaccess to less than 11% o its water (This according toIndian proessor Brahma Chellaney in his latest book:Water: Asias New Battleground). DripTech, a Caliorniacompany with oces in India and China, is developingirrigation systems that make arming practical in parchedareas that were previously unable to sustain crops. Dripirrigation has been in use or a long time, but DripTechsspecialty is to streamline the manuacturing process,reducing the number o components needed so thatthe system is aordable to poor income armers. Morethan simply conserving scarce water supplies, DripTechenables previously unusable land to be cultivated or aprot, thus spurring economic development throughoutthe community.

Until recently the poorest sectors o Indias populationhad little access to modern banking. FINO (FinancialInclusion Network and Operations) has been changingthe dynamics o micronancing by introducing electronicsystems that make administering micro loans and otherbanking services ecient enough to be economicallysustainable in rural areas. Today, Tech Pioneer, FINO, isa market leader with a 30-million customer base and asta o 2,500 employees based in Mumbai. By reachinga section o the population previously ignored by bankingservices, FINO has succeeded in developing newmarkets and opportunities.

Another o this years Tech Pioneers rom India, AtteroRecycling (Attero means waste in Latin), is takingaim at the surge in environment-threatening toxicwaste that is resulting rom Indias booming electronicsindustry. India currently has more than 400,000 tonso e-waste and expects to double that amount in thenear uture. The companys highly automated plant, theonly comprehensive recycling installation o its kind inIndia, can currently handle up to 36,000 tons o e-wastegenerated in 20 Indian cities.


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Accessible Communications inRemote Parts o the World

The Irish rm, Altobridge, is creating mobile phonecommunications in places so remote that they werepreviously considered too uneconomical. Altobridgesplatorm Local Connectivity takes the burden o omobile phone core networks by managing local tracwithin the remote network avoiding any need or abackhaul satellite link to the companys central corenetwork. The companys Data at the Edge systemmakes mobile phones cheap enough to be aordablein cash-strapped developing countries. Altobridgesrevolutionary Remote Contiguous Communications unitcan be backpacked overland into remote areas and usedto establish a local mobile phone network within minutesin disaster situations.

In a similar vein, Electro Power Systems, also a TechPioneer, has developed a revolutionary uel cell thateectively recharges itsel and provides emergencybackup power to cellphone towers in dicult locations,eliminating the need or costly maintenance.

Making High Quality HealthcareAvailable to Everyone

Medical testing is a critical actor both in the preventionand diagnosis o disease as well as in deciding where toallocate scarce resources. The poorest countries in thedeveloping world oten lack trained personnel to carryout standard tests, which are also oten too expensiveor cash-strapped health ministries. Tech Pioneer,Boston-based Diagnostics For All hopes to change thatsituation by pioneering medical testing that uses a specialphotoresist paper. Medical test strips, roughly the size oa postage stamp, rely on the capillary characteristics opaper to draw a small drop o blood, urine or other bodyfuid into contact with chemical agents that change colourdepending on the specimen examined. A technicianwith basic training can interpret the results based on thestrips changing colour. It is possible to carry out moresophisticated tests by layering the paper strips on topo each other. Critical tests or chronic diseases suchas diabetes can cost as little as a ew pennies, andthe paper can be burned immediately eliminating anybiohazard. One o the companys most brilliant moveswas to establish itsel as a not-or prot rom the start,investing royalties into expanded research. It is currentlydeveloping a test to help Arican countries check on

whether antiretroviral drugs used in controlling HIV/AIDSare causing liver damage.

In a similar vein, Tethys Biosciences is developingsophisticated biomarkers, which can be used to predict apatients potential vulnerability to certain chronic diseases,such as diabetes, well in advance o actually contractingthe disease. The tests provide an early warning whichis crucial in recommending preventive measures. Theprecision diagnoses made possible by Tethys productsalso help doctors ocus their time and resources bypinpointing which patients genuinely need attention. Theadded edge helps expand access to medical help bymore accurately determining where it is actually needed.

At the other end o the spectrum, Tech Pioneer Biocartisis making sophisticated molecular testing and DNAanalysis accessible to a larger population in developedcountries. Biocartis prototype enables a technicianto perorm sophisticated molecular testing and DNAsampling on a simple console in a doctors oce or smalllab. The results are transmitted electronically to a centralacility or expert interpretation. Previously, this type otesting was restricted to large centralized labs that had tohandle large batches o specimens to be cost-eective.Biocartis technology promises to make the latest medicalanalysis accessible to a much larger population.


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More Accessible Financing toEntrepreneurial Pioneers

Many good ideas never get o the ground simplybecause they are too obeat or lack the scale needed toattract the attention o traditional venture capitalists. Inmany cases, private individuals might be willing to makea low-cost investment in a promising idea, but oten theentrepreneur does not know whom they are. Kickstarter,which has pioneered the concept o crowd unding,realized that the key to changing that situation is toestablish a platorm or linking people with good ideas topotential investors. The Kickstarter website serves as apublic bulletin board or innovative projects. Anyone cansubmit a proposal, with an estimate o how much undingwill be needed and a deadline or project completion.Potential sponsors contribute money through AmazonPayments.

A similar strategy or direct loans is oered by LendingClub. The potential borrower submits a proposal andLending Club responds with a suggested interest rate,based on the borrowers credit rating. Potential investorscreate a portolio with the company and decide in whichloans they want to participate. I a borrower deaults,the lender only loses the portion o his overall portolio

that went to that specic loan. Lending Club sets strictrequirements on the credit worthiness o potentialborrowers, so the risks are reduced. Lending Club letsborrowers get preerential interest rates because itsstreamlined approach eliminates much o the overheadin conventional banking. Individual investors are able toget higher returns or their investment than they would belikely to get rom a bank.

Putting Fun Back into Education

Teachers oten complain that their students aremore interested in playing video games than actuallystudying. Tabula Digitas ounder and Chie ExecutiveOcer, Ntiedo Etuk, decided to take advantage o thephenomenon by creating computer games that actuallyteach the undamentals o mathematics, literature andother essential subjects. Tabula Digita initially targetedpublic school systems, with roughly three-ourths o itssales targeted at lower grade levels and the remainingourth aimed at high school students. The company

is now expanding into the consumer market outsideschool, and games on its website can be played or ree.An advantage o the idea is that children can competewith each other. The games include opportunities to winrewards or achieving dierent levels o prociency. Theactual rewards are paid to the student by parents orrelatives. The company earns a prot rom selling its ownaccessories pegged to the rewards, or by a commissionrom other companies who make sales based on therewards. Because the games are competitive, thestudents are likely to continue playing them ater schoolhours, eectively doing homework without realizing thatthey are actually studying.


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What Pioneering Is All About

All o this years Tech Pioneers have succeeded in gettingunding to develop promising prototypes. In some cases,they are already registering success in the marketplace.When it comes to pioneering, however, a readiness totry new ideas and think outside the box, experimentingwith new approaches and concepts whose success isless than guaranteed is what counts the most. The worldis changing, and change requires new solutions, notmerely a repetition o what has worked in the past. Thesepioneers are just that pioneers. Like any explorers, they

have ventured into uncharted territory with no certainty asto what they will nd. Like any advance scout, their job isto point us in new directions and to make us see thingsin a dierent way. Like the explorers who help to chart thenew world, they are in a sense heroic. Whether their ideaseventually pan out or not, they will at the least give us apreview o what the uture possibly has to oer.


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Profles o the TechnologyPioneers

IndexInormation Technologies and New Media

Altobridge Limited 16 Appirio 16

CloudFlare 17

DoubleVeriy 17

Dropbox 18

Financial Inclusion Networkand Operations Ltd (FINO) 18

Kickstarter Inc. 19

Lending Club 19

Living PlanIT SA 20

Mocana Corporation 20

Palantir Technologies 21

Tabula Digita Inc. 21

Energy and Environment

1366 Technologies 22

Attero Recycling 22

Driptech 23

EcoMotors International 23

Electro Power Systems SpA 24

First Energy Private Limited 24

Joule Unlimited 25

Picarro Inc. 25

Protean Electric Inc. 26

Solazyme Inc. 26

Lie Sciences and Health

Biocartis SA 27

Diagnostics For All 27

Tethys Bioscience 28

Twenty-ve companies have been selected as theWorld Economic Forums Technology Pioneers 2012.They come rom three main categories: InormationTechnologies and New Media, Energy and Environment,

and Lie Sciences and Health. Candidate companies arenominated by Members, constituents and collaboratorso the World Economic Forum, as well as by the largerpublic. A selection committee, comprised o toptechnology and innovation experts rom around theworld, reviews all candidate companies and makes arecommendation to the World Economic Forum, whichthen takes the nal decision.

Technology Pioneers are chosen on the basis of the

following criteria:

1. Innovation: The company must be truly innovative.A new version or repackaging o an already well-accepted technological solution does not qualiy as

an innovation. The innovation and commercializationshould be recent. The company should investsignicantly in R&D.

2. Potential impact: The company must have thepotential to have a substantial long-term impact onbusiness and/or society.

3. Growth and sustainability: The company shoulddemonstrate the potential to be a long-term marketleader and should have well-ormulated plans oruture development and growth.

4. Proo o concept: The company must have a producton the market or have proven practical applications othe technology. Companies in stealth mode and with

untested ideas or models do not qualiy.

5. Leadership: The company must have visionaryleadership that plays a critical role in driving thecompany towards reaching its goals.

Finally, the company must not currently be a Membero the World Economic Forum. This criterion applies tothe parent company; thus, wholly owned subsidiaries olarge rms are not eligible.


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CloudFlare

Matthew Prince, Chie Executive OcerLocation: CA, USANumber o Employees: 15Year Founded: 2009

DoubleVeriy

Oren Netzer, Chie Executive OcerLocation: NY, USANumber o Employees: 135Year Founded: 2008

CloudFlare Telephone: +1 650 319 8930665 Third Street, Suite 207 E-mail: [email protected] Francisco, CA 94107 Website: www.cloudfare.comUSA

DoubleVeriy Telephone: +1 212 631 2111575 Eight Ave., 7th Fl. E-mail: [email protected] York, NY 10018 Website: www.doubleveriy.comUSA

CloudFlares intelligent networkaccelerates Web trac over the Internetwhile detly dodging abusive bots,crawlers and denial o service attacks

CloudFlare streamlines its members Web trac througha dozen servers around the world, optimizing thedata stream in the process while shielding it rom theparasites and predators that increasingly contributeto Web congestion. On the average, websites thatjoin the CloudFlare community and use its intelligentnetwork operate at double the speed o conventional

Internet trac. No hardware or sotware changes arenecessary. The only requirement is a domain DNSchange that directs trac to CloudFlares servers. Theadjustment usually takes less than ve minutes anda member can drop out at any time. The companyemphasizes that it is not a hosting service and that anywebsite that opts out o the system remains online withall its data intact. The government o Turkey recentlysigned up with CloudFlare to keep its election websiterom melting down rom the expected surge in tracand as an added protection against denial o serviceattacks. CloudFlare notes that as the Internet evolvesits system automatically shares the new inormationwith everyone else in the community. As the Webaces new challenges, CloudFlares intelligent networkevolves along with it, becoming progressively smarter inprotecting its members interests.

DoubleVeriy provides tools designed torestore public condence in businessorced to operate in a global netenvironment increasingly exposed toswindlers, malware and cyber thet

As more and more business goes online, cyber crimeis becoming vastly more sophisticated. Phishingattacks, Trojan horses and ultra-sophisticated wormsand sotware viruses are the net equivalent o an IED(improvised explosive device). They strike unexpectedlyand they are increasingly costly. A cyber attack not

only hurts its target but also inficts wounds on anyunsuspecting advertiser who may be linked to theinected site and whose reputation becomes associatedwith the attack. DoubleVeriys solution to the problemis a series o groundbreaking verication tools thatguarantee the reliability o a site. It combines pixeltracking technology with Virtual Visitors that exploreevery aspect o an online site and analyse its structureto guarantee against external malware.

DoubleVeriy is particularly eective at scanning iFrames,a Web structure that enables advertising agencies andbrokers to nest millions o third-party ads on millionso websites on a daily basis. Normal pop-up blocking

systems can prevent these ads rom reaching a site. Asa result, the usual see-through rate which determinesadvertising ees can linger in the dismal 30% to 60%range. DoubleVeriys technology, which is unique inbeing able to penetrate to more than three levels oiFrames, has a see-through rate that runs higher than95%. By guaranteeing the reliability o sites, DoubleVeriynot only restores the condence o potential customersand advertisers, it is also accelerating the developmento the net as a powerul marketing environment.

Inormation Technologies and New Media Inormation Technologies and New Media


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Dropbox

Drew Houston, Chie Executive OcerLocation: CA, USANumber o Employees: 50Year Founded: 2007

Financial InclusionNetwork & Operations

Manish Khera, Chie Executive OcerLocation: Navi Mumbai, IndiaNumber o Employees: 1600Year Founded: 2006

Dropbox Telephone: +1 415 986 7057760 Market St #1150 Email: [email protected] Francisco, CA 94102 Website: www.dropbox.comUSA

Financial Inclusion Network & Operations Telephone: +91 22 4161 3466Plot 38-39, Sector 30, Sanpada West Email: [email protected] Mumbai, Maharashtra 400705 Website: www.no.co.in

India

Dropbox connects the cloud to everydaylie

Anyone who has lugged a heavy laptop home on adaily basis can appreciate the advantage o temporarilystoring a days work on a cloud server or easy retrievalat home. Dropbox is a pioneer in the business. It notonly oers easy storage o les, programs, photographs,personal notes and a wide range o other material butit also provides a common space or colleagues toshare material that is being developed on a collaborativeproject. Its ability to operate on nearly every operatingsystem platorm makes it one o the easiest methods

today or transerring material rom one computer toanother, or rom a desktop to a cell phone. To minimizeconnection time on the Web, Dropbox synchronizesonly those aspects o an ongoing job that have actuallychanged and guarantees that every time you accessyour inormation, you are looking at the latest versionregardless o which computer you are using or whereyou happen to be. In a sense, Dropbox can substituteas a WiFi-connected hard drive that is instantly onand geographically omnipresent. In pioneering on thecloud, credible security is even more important thanthe ability to synchronize, and Dropbox prides itsel onguaranteeing Internet privacy. Dropbox now countssome 25 million loyal customers, and its large user

base, which is becoming increasingly comortable withthe cloud, is likely to be a major asset in the uture asthe company continues to push or consumer use ocloud technology.

FINOs integrated nancial technologyplatorm makes modern bankingaccessible to the poor in India

Micronancing is a powerul tool empowering thepoorest sectors o developing countries to improvetheir economic status; keeping track o millions o smallloans is usually too labour intensive and costly or largenancial institutions to bother with. The breakthroughtechnology developed by FINO (Financial Inclusion andNetwork Operations) is ast changing that equationnot only enabling previously excluded populationsto have access to nancing and traditional bankingservices but also opening up potentially lucrative newmarkets or the nancial sector. FINOs electronicpayment platorm packages provide micronancingopportunities to more than 30 million customers at15,000 transaction points in 300 districts across 24states in India. Its product suites include savings bankaccounts, recurring deposits, loan products, remittancesand insurance products. The company stands to protrom the growing use o business channels by the Indiangovernment or disbursement o subsidies. Estimatesare that up to 100 million mostly rural householdsin India are eectively excluded rom basic nancialservices. With its pioneering technology demonstratingthat the nancial inclusion o rural households can

be protable, FINO has begun to attract the interesto outside investors, including the Blackstone Groupwhich put up US$ 33 million or a minority stake in thecompany. Fino has not only demonstrated the viability oa previously ignored market, but it has also contributedto an important step orward in the development oIndias rural population.



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Kickstarter, Inc.

Perry Chen, Chie Executive OcerLocation: NY, USANumber o Employees: 22Year Founded: 2009

Lending Club

Renaud Laplanche, Chie Executive OcerLocation: CA, USANumber o Employees: 60Year Founded: 2007

Kickstarter, Inc. Telephone: +1 646 596 9536155 Rivington St Website: www.kickstarter.comNew York City, NY 11238USA

Lending Club Telephone: +1 650 482 5231370 Convention Way Email: [email protected] City, CA 95124 Website: www.lendingclub.comUSA

Kickstarters innovative crowd-undingplatorm lets the public in on venturecapital unding or imaginative projects

Kickstarters ormula looks simple enough; yet, it opensa new door or both the public and a wide assortmento artists and entrepreneurs to und small, but interestingprojects. Anyone with a good idea can submit aproposal to Kickstarter. The applicant states how muchmoney is needed and the deadline or completion.Kickstarter publishes the inormation on the Web andtakes a ee that amounts to 5% o the money raised.Amazon Payments handles the receipt and disbursalo the unding and also takes 3% to 5% as a ee. I theminimum target is not raised, the money is returned.The advantage to artists and would-be entrepreneursis that Kickstarter acts only as a broker and has noownership o the project. It also makes it clear thatit cannot guarantee that the project will actually becompleted. That is let up to the investor to decide.Kickstarter is merely there to make the connection,but that connection can be a signicant contribution.Many good ideas never see the light o day simply roma lack o nancing. Oten the public would be ready tosupport an idea, or simply take a long shot investmenton a small scale, i they only knew about it. By puttingthese groups together, Kickstarter shines a spotlight on

potentially protable opportunities both or culture andthe economy that until now have largely been ignored.

Lending club bypasses traditionalbanking to pioneer peer-to-peernancingt

Lending Club streamlines its nancial services over theInternet to create a direct link between creditworthyborrowers and potential investors. By stripping awaythe red tape and bureaucratic hurdles that normallyaccompany traditional bank loans, it is able to reduceprocessing costs and oer loans at rates considerablycheaper than competing banks. Rates are based oncreditworthiness; applicants can sign up in minutesto get an immediate quote on how much interest theyare likely to be charged. Investors establish an onlineportolio and decide where they want to invest. LendingClub makes a number o tools available to lenders, andthe risk o a loan not being paid is reduced becausethe lender only buys a small portion o each loan, andthe lenders portolio is likely to cover a large numbero dierent loans. I a borrower deaults, the loss isminimalized by spreading the cost over a large numbero investors, and Lending Club also has arrangementswith debt collection agencies to make certain thatthe loan eventually is repaid. Lending Clubs greatestprotection, however, is its stringent selection process orborrowers. Only around 10% o loan applicants meetLending Clubs exacting standards. By pioneering a

signicantly more ecient way o connecting borrowersand lenders, Lending Club has both expanded theavailability o capital to keep business moving and set anew standard o eciency or nancial institutions.



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Living PlanIT SA

Steve Lewis, Chie Executive OcerLocation: Vaud, SwitzerlandNumber o Employees: 78Year Founded: 2006

Mocana Corporation

Adrian Turner, President and Chie Executive OcerLocation: CA, USANumber o Employees: 70Year Founded: 2004

Living PlanIT SA Telephone: +44 207495896821, Ruelle des Moulins E-mail: [email protected] Nyons Website: www.living-planit.comSwitzerland

Mocana Corporation Telephone: +1 415 617 0055350 Sansome Street, suite 1010 E-mail: [email protected] Francisco, CA 94104 Website: www.mocana.comUSA

Living PlanIT develops operating systemsor uture cities

Energy-saving, cost-eective, smart buildings areincreasingly ashionable these days, but as citiescome under increasing population pressure the realkey is to develop a system that takes inormation rommany smart buildings and integrates it with streamso other data rom a variety o sensors to create anintelligent network. Designing smart city networks isthe specialty o Living PlanIT. The companys UrbanOperating System provides a common platorm orall the electronic components o a city to interact with

each other. In contrast to current computer networkingsystems, an urban operating system needs to handleand interpret a vastly greater data fow that coverseverything rom building temperatures, lighting andother utilities to coordinating pedestrian and vehicletrac. Living PlanIT has equipped its urban operatingsystem to keep permanent records that can beanalysed to optimize unctions. For instance i a tracaccident blocks circulation, the system can immediatelyrecommend the best alternate route around thecongestion or a certain time o day. Living PlanITstechnology can be integrated into the design o newcities or adapted to gradually modernize systemsalready in place in older cities. Living PlanIT has

created strategic partnerships with leading technologycompanies, including Cisco, Microsot and Accenture,and it is currently developing PlanIT Valley, an advancedurban planning project in Portugal, which is a pioneeringeort at turning design concepts or uture cities intopractical reality.

Mocanas responds to theInternet o Things with a device-independent secure platorm or smartcommunications

More than 20 billion non-PC devices are now connectedto various networks around the world. Smart devicesalready outnumber computers by ve-to-one, andthe market, valued at US$ 900 billion, is growingtwice as ast as sales o conventional laptops. Whilehighly portable and extremely useul, each smartdevice represents an entry point or a potential cyber

predator to break into a network. Mocanas solutionis a wide range o services including NanoCrypto,a government-certied, cryptographic engine thatextends sophisticated cryptographic capabilities toeven the humblest, low-power, simplied chips used inportable devices and works with more than 30 out-o-the-box operating systems designed to be used withlimited resources. Powerul cryptographic protectioncan be extended to just about any hand-held device;because the NanoCrypto engine is designed to requirea minimum eort rom central processing units, thesystem prolongs battery power in portable devicesand applications. The simplicity and cross-platormcapabilities o Mocanas encryption systems make thecompany unique in the eld o network communicationsprotection. Even more important, the systems ability toguarantee secure connections or even the most basicsmart devices adds consumer condence, opening thedoor to a wide range o new businesses ranging romcredit card payments or online shopping to computerbanking and nancial services.



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Palantir Technologies

Alexander Karp, Co-Founder and Chie Executive OcerLocation: CA, USANumber o Employees: 400Year Founded: 2004

Tabula Digita

Ntiedo Etuk, Founder and Chie Executive OcerLocation: NY, USANumber o Employees: 23Year Founded: 2003

Palantir Technologies Telephone: +1 650 815 0200100 Hamilton Ave, Suite 300 E-mail: [email protected] Alto, CA 94301 Website: www.palantir.comUSA

Tabula Digita Telephone: +1 917 251 80705-14 51st Avenue, 3rd Floor E-mail: [email protected] Island City, NY 11101 Website: www.dimensionu.comUSA

Palantir pioneers an engineering-centredapproach to radically change the waydata is analysed

Data smog is a hazard o todays increasinglyinterconnected world. Unexpected opportunities aswell as the answers to seemingly intractable problemsoten lay camoufaged under mountains o irrelevantand distracting detail. Palantirs data analysis platormsprovide solutions or nance, government andintelligence agencies. Palantirs nance object modeloers a ready-built architecture to connect the dotsand spot trends and developing curves that provide anessential advantage when it comes to critical decision-making.

Palantirs sotware or government analysis enablesstructured and unstructured data sources to beseamlessly integrated and provides a common platormor heterogeneous users, groups and agencies to worktogether while protecting the privacy and security o theinormation. The systems combine powerul back-enddatabases and server architecture with an intuitiveront-end user interace. Palantirs products are equallycomortable with unstructured message trac andstructured identity data. Palantirs innovative approachclears the way to ground-breaking solutions in a rapidly

evolving technological environment.

Tabula Digita develops video gamesto engage high school students in thepursuit o knowledge

Tabula Digitas award-winning technology breaks newground by taking advantage o an estimated 93% oUS school students who play video games. Its currentproduct, the DimensionU Learning System, coversliteracy, science, history and mathematics. TabulaDigitas multiplayer technology was originally designedor classrooms, but the company is now oering aconsumer version that can be accessed or ree overthe Internet. A key eature is a reward system, whichenables parents or relatives to pay a small amount omoney to the student ater he passes critical points inthe game. The company makes a small prot by sellingaccessories to students who have earned awards orby getting a commission on products sold by othercompanies. Roughly three-ourths o the studentsare in lower grades, with the remaining ourth in highschool. Ntiedo Etuk, the companys ounder, got theidea when he noticed that many students were boredby conventional teaching methods. Etuk remarked thatmost educational material is aimed at helping teachers,while a greater eort is needed to equip students tosolve problems on their own. The companys sotwareis currently in use in leading public school systems in

New York, Florida, Texas and Illinois. Tabula Digitas goalis to remain a pioneering market leader in technologythat equips youth with the basic educational tools or liewhile having un doing it.



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1366 Technologies

Emanuel Sachs, Chie Technology OcerLocation: MA, USANumber o Employees: 35Year Founded: 2007

Attero Recycling

Nitin Gupta, Co-Founder and Chie Executive OcerLocation: Noida, IndiaNumber o Employees: 85Year Founded: 2008

1366 Technologies Telephone: +1 781 861 161145 Hartwell Avenue E-mail: [email protected], MA 02421 Website: www.1366tech.comUSA

Attero Recycling Pvt Ltd Telephone: +91 120 408 7100B-92 Sector-63 Website: www.attero.inNoida, Uttar Pradesh 201301India

1366 Technologies dramatically reducesthe cost o silicon waers in solar panels

A major actor in the cost o manuacturing solarphotovoltaic panels is that the silicon that accounts orroughly one-hal the cost o each panel needs to be cutrom solid blocks. Nearly one-hal the silicon is lost inthe process and the precision engineering required tocut the waers to within a tolerance o a ew microns isextremely expensive. 1366 Technologies revolutionarynew approach promises to change the equation bymoulding the waers directly rom molten silicon. Thesilicon is poured into thin sheets much the way glass is

ormed. The new process makes it possible to get twiceas many waers per pound o silicon while dramaticallystreamlining the manuacturing process. The companysgame-changing approach, which also involves texturingthe cell surace to optimize light capture, manages toboost the eciency o low-cost multi-crystalline cells toroughly 18%, a rating that can usually only be ound inmore costly mono-crystalline cells. The company plansto begin shipping standard-sized multi-crystalline waersthat are 200 microns thick by 2013. By dramaticallyreducing manuacturing costs, 1366 Technologies isadvancing importantly in closing the price gap betweensolar energy and ossil uels.

Attero Recycling pioneers a ullyintegrated, zero-land ll system orhandling Indias e-waste

Attero the name is Latin or waste has establisheditsel as Indias rst and, at this point, only ullyintegrated, environmentally riendly processor oelectronic waste. While Indian manuacturers havetended to ignore the health risks associated withdiscarded electronic components, the situation isabout to change. The Indian government is preparingto drastically tighten controls and uture legislation canbe expected to move towards requiring electronicsmanuacturers to assume cradle to grave responsibilityor their products. At the moment, Atteros 36,000-tonreprocessing plant in Roorkee, Uttarakhand, is the onlyone o its kind in India. The plant handles e-waste edinto it by an extensive logistics network servicing 20major Indian cities.

The company employs a rst-o-its-kind metallurgicalprocess developed in its own R&D centres, combinedwith mechanical separation techniques developed incollaboration with a leading US company. Accordingto Attero, Indias electronic industry is growing by 20%a year and can expect to have generated 800,000tons o e-waste by 2012. By 2015, India expects to

have two billion PCs and a mobile phone subscriberbase o 600 million. By then, e-waste disposal will be acritical concern. Attero, the only company to be ociallyregistered by Indias Central Pollution Control Board orthe environmentally sound recycling o hazardous waste,is uniquely positioned to lead the eld.

Energy and Environment Energy and Environment


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Driptech

Peter Frykman, Founder and CEOLocation: CA, USANumber o Employees: 17Year Founded: 2008

EcoMotors International

Peter Hobauer, Chie Technical OcerLocation: MI, USANumber o Employees: 28Year Founded: 2008

Driptech, inc. Telephone: +1 415 793 67352580 Wyandotte St. Suite B E-mail: [email protected] View, CA 94043 Website: www.driptech.comUSA

EcoMotors International Telephone: +1 313 294 570117000 Federal Dr., Suite 200 Website: www.ecomotors.comAllen Park, MI 48101USA

Driptech designs revolutionary irrigationsystems or small armers in thedeveloping world

Global climate change and the population explosion arecombining orces to make water an increasingly scarcecommodity. Today, the average person in the developingworld only has access to 20% o the water that wouldhave been available only a ew generations ago.Conservation is the astest and most economical way osharing water resources more eciently, and Driptechis breaking new ground in designing easy to build,high-end irrigation systems or armers in the developingworld who only need to irrigate a relatively small pieceo land. The Silicon Valley-based company, which alsohas oces in Pune (India) and Beijing (China), seesaordable irrigation as a crucial step in the ght againstpoverty. Driptech uses standard fexible tubing, whichdrips water directly on growing plants rather than relyingon food irrigation in which most o the water eitherseeps into the ground or evaporates beore it reachesthe plant. The idea is hardly revolutionary, but Driptechhas pioneered a proprietary design that signicantlyreduces the hardware required and has automated themanuacturing process. These improvements reducethe start-up costs by 40% to 80% and produce systemsthat are longer lasting and more reliable than anything

else that has hit the market so ar. Driptechs mostsignicant contribution, however, is its decision to ocuson a segment o the population that has been largelyignored until now and, yet, is increasingly critical toglobal development.

Ecomotors introduces a revolutionaryconcept or diesel motors that promisesto halve carbon emissions

Ecomotors new opoc (opposed piston, opposedcylinder) architecture detly combines the power o aour-stroke engine with the simplicity o a two-strokedesign. The motor, which can run on diesel uel,gasoline or ethanol, employs modules, each o which iscomposed o two opposed cylinders, each containingtwo pistons that operate in opposing directions and areconnected to a central crankshat. The design eliminatesthe conventional engines cylinder head and valve trains,which means that the motor can be signicantly lighterthan conventional models; since the pistons workagainst each other, they only need to travel one-hal thedistance o a standard piston. In short, they producetwice the power with one-hal the eort. Opoc motorscan have multiple modules, and depending on powerrequirements, modules that are not needed can beshut down. In addition, the engines employ an electricmotor that acts as a supercharger which enhances theexhaust turbocharger and thus dramatically increasesthe motors compression. The result is a lighter motorthat is nearly twice as ecient as conventional motors,while producing just as much power. While electric carmotors are still trying to deal with the high price and

unreliability o the batteries needed to provide power,Ecomotors opoc design promises an ingenious interimsolution until a viable alternative to ossil uels can beound.



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Electro Power Systems SpA

Adriano Marconetto, Co-Founder and Chie Executive Ocer

Location: Torino, ItalyNumber o Employees: 48Year Founded: 2005

First Energy Private Limited

Mahesh Yagnaraman, Managing Director and CEOLocation: Pune, IndiaNumber o Employees: 55Year Founded: 2009

Electro Power Systems SpA Telephone: +39 011 225 8211via Livorno 60 c/o Environment Park E-mail: [email protected] Torino, 10143 Website: www.electrops.itItaly

First Energy Private Limited Telephone: + 91 20 6721 0500B 101 -105 B Wing Signet Corner E-mail: [email protected] No 134, Baner Road, Pune 411057 Website: www.rstenergy.inMaharashtra , India

Electro Power Systems uel cellsguarantee back up power in remoteareas

When a broadband or mobile phone networkexperiences even a brie power outage, the loss ocommunications can have catastrophic results, notjust or customers relying on their cell phones andBlackberries to stay in touch but also or the phonecompany which risks being seen as unreliable. Backuppower, usually rom diesel generators, is essentialto guaranteeing continued service. The downsideis that providing uel and maintenance to remoteinstallations in dicult terrain is both time consumingand expensive. Electro Power Systems revolutionarynew uel cell technology makes the most o this expenseand unnecessary eort by recharging automaticallyand dramatically reducing the need or maintenance.During normal operations, Electro Powers uel cellsuse standard power to electrolyse hydrogen rom waterand recharge themselves. I the power goes o, the cellkicks in automatically and provides power until regularcurrent is restored, at which point the cell begins toreplenish itsel once again. Hardly any carbon emissionsresult rom Electro Powers manuacturing process,and once the cell begins operating the only emission iswater, which is used to generate more hydrogen when

normal power is restored. Electro Power Systems hasthe largest installed base o unctioning uel cells inEurope and is developing operations in Asia and LatinAmerica. Its emphasis on maintaining close contact withuel cell development in leading university research labsensures its position as a cutting edge market leader inthe eld.

First Energy Privates revolutionarycooking stoves help save theenvironment while making lie moreaordable in rural villages

Finding uel or cooking is a major problem in many ruralvillages in developing countries. The most commonuel in India is wood or kerosene. Wood is oten hardto come by and in densely populated areas there is thedanger o stripping the local countryside bare. Keroseneis expensive and oten contributes to air pollution and

respiratory problems. First Energy Private Ltds solutionis an inexpensive, highly ecient cooking stove, whichburns biomass pellets, known as oorja that are maderom the compressed residue o agricultural by-productsand rely on a radically new biomass gasicationtechnology developed and patented by the IndianInstitute o Science in Bangalore. The pellet stoves makeit possible or an Indian amily to serve a meal or ve orroughly one rupee per person. When the demand orpellets began driving prices up, First Energy introducedtechnology to spur production locally. Not only are thestoves three times as ecient as conventional stoves,but they are also virtually smokeless. Estimates are thatthe pellets cut down carbon emissions and particulatesin the air by up to 70%. Operating through some 3,000village entrepreneurs and dealers, First Energy hassold stoves to some 485,000 households in ve Indianstates and contends that they have already savedaround 32,000 tons o uel. The goal is to reach onemillion households in the next three years and become amarket leader in other developing countries, as well as asignicant orce in the ght to control carbon emissions.



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Joule Unlimited

Noubar Aeyan, Founder and ChairmanLocation: MA, USANumber o Employees: 84Year Founded: 2007

Picarro Inc.

Michael Woelk, Chie Executive OcerLocation: CA, USANumber o Employees: 90Year Founded: 1998

Joule Unlimited Telephone: +1 617 354 610083 Rogers Street E-mail: [email protected], MA 02142 Website: www.jouleunlimited.comUSA

Picarro, Inc. Telephone: +1 408 962 39003105 Patrick Henry Dr. E-mail: [email protected] Clara, CA 95054 Website: www.picarro.comUSA

Joule Unlimited turns to geneticallymodied microorganisms to changewaste directly into biouel with a little helprom the sun

While manuacturing ethanol rom biomass otenseems to create nearly as many problems as it solves,the industry is ar rom giving up. Joule Unlimited isapproaching the problem with a dramatic new strategy.Instead o trying to convert conventional agriculturalproducts such as corn or switch grass into uel, Jouleis relying on genetically modied microorganisms,

injected carbon dioxide obtained rom industrialpartners and sunlight to turn waste pumped into giantsolar bioreactors into a uel that can be used withouturther renement in conventional diesel engines. Theestimated cost, taking into account current subsidies,would be roughly US$ 50 a barrel. Joule estimates thatits technology could produce a yearly yield o up to20,000 gallons o ethanol per acre. The trick is to modiythe metabolism o a specic organism, a micro-algae,oten known as cyanobacteria, to produce alkanes,a hydrocarbon that mixes readily with diesel uel. Incontrast to other alternative uels, Joules version needsno urther rening and can easily blend in with currentdistribution networks. Joule has just leased 1,200 acresin New Mexico or a test site that can eventually bescaled up to 5,000 acres. I it works as planned, Joulewill have succeeded in solving three crucial problemsacing the world today: producing an aordable uel othe uture, disposing o unwanted waste and ndinga protable use or carbon dioxide, one o the primesuspects in the debate over climate change.

Picarro pushes the envelope indeveloping the worlds highestperormance gas analysers

In a world increasingly conscious o the impact ogreenhouse gases on climate change, the precisionmeasurement o gas emissions is taking on criticalimportance. Picarros wide range o high perormancegas analysing equipment serves a wide spectrumranging rom atmospheric scientists to local publicutilities. The latter is particularly relevant since hydraulicoil shale racturing, known as racking, has suddenlymade natural gas abundantly available. Burning naturalgas creates one-hal the carbon emissions o coal.Unortunately, natural gas is mostly methane, which is20 times, as a greenhouse gas, as potent as carbondioxide. Spotting gas leaks is now a priority, andPicarro, which employs a laser-based cavity ring-downspectrometer, which can be put in the back o a car andcan detect leaks on any street in a matter o minutes.A citys gas leaks can be mapped in one or two weeks.A recent assessment by Picarro showed that Bostonand San Francisco both have invisible methane plumeshovering overhead that are 15 times the normal globallevel. As more countries opt or natural gas overnuclear power, this type o measurement becomesincreasingly critical. Picarro has been tapped to develop

sophisticated sensors that will help assess gas leaks atthe national and regional level in the US. Picarros workon precision laser measurements has made it a pioneerin the eort to provide the hard data needed to movebeyond polemics in the climate change debate anddevelop act-based solutions.



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Protean Electric Inc.

Robert Purcell, Chairman and Chie Executive OcerLocation: MI, USANumber o Employees: 85Year Founded: 2009

Solazyme Inc.

Jonathan Wolson, Chie Executive OcerLocation: CA, USANumber o Employees: 100Year Founded: 2003

Protean Electric Inc. Telephone: +1 248 740 5580100 West Big Beaver Road, Suite 200 E-mail: [email protected] Troy, MI 48084 W: www.proteanelectric.comUSA

Solazyme inc. Telephone: +1 650 780 4777225 Gateway Boulevard E-mail: [email protected] Francisco, CA 94080 Website: www.solazyme.comUSA

Protean Electric puts its motors in thewheels o electric cars

Standard automobile design puts the motor either inront or back. Protean Electrics innovative approach isto replace the bulky conventional engine with smallerelectric motors in each o the vehicles wheels. Thecompanys Protean Drive in-wheel electric drive systemnot only saves an enormous amount o interior spaceand weight, but it also reduces the strain on the engineby relying on each o the smaller motors to providea portion o the torque required or acceleration. Thedesign can easily be adapted as a hybrid extension

to more conventional engines. Hybrid vehiclesrelying on Proteans in-wheel drive system can relyon rechargeable batteries or short distance drivingand can also cover longer distances i needed. Whenbraking the vehicle, the energy is used to rechargethe batteries. Protean Electrics drive systems havealready been adapted to a Volvo Recharge sedan andto the popular Ford F-150 pickup truck, which is ableto achieve speeds up to 100 miles an hour using theelectric drive system and can cover 100 miles or more,depending on the batteries used. Depending on theneed or power, Proteans drive system can be installedin two or our o the vehicles wheels. The key to makingit work is Proteans central electronic control unit, which

uses advanced sotware. Protean is currently workingwith a number o major vehicle manuacturers and ismeeting all international saety standards. When scaledup or production, its revolutionary technology may havehelped dene the car o the uture.

Solazymes industrial biotechnologyplatorm accelerates biouel productionby micro-algae

Solazymes unique contribution to the search orcost-eective biouels is its adaptation o standardindustrial ermentation equipment to accelerate the oil-producing capabilities o micro-algae, oten reerred toas cyanobacteria, to just a ew days. Solazyme relies onindirect photosynthesis and a proprietary strain o micro-algae to speed the process. The system leveragesa wide variety o eedstocks, including plant-basedsugars, such as sugarcane-based sucrose, corn-based dextrose and sugar rom other biomass sourcesincluding cellulosics. The petroleum substitutes that areproduced meet international industry standards andare compatible replacements or marine, motor vehicleand jet uels; they can be used in standard engineswithout any need or adaptation. Current products areSoladieselRD or diesel engines; SoladieselHRF-76or ship engines; and Solajet or military and civilianapplication testing. In 2010, Solazyme delivered 80,000litres o algae-derived marine diesel and aviation jetuel to the US Navy. It was the largest delivery inhistory o a non-ethanol alternative uel that had been100% produced by microbial action. The US Navyollowed up with another order or 550,000 litres o

SoladieselHRF-76 marine uel. The order put Soladieselrmly in the ront ranks o pioneers developingalternative uels.



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Biocartis SA

Rudi Pauwels, Chie Executive Ocer and FounderLocation: Lausanne, SwitzerlandNumber o Employees: 45Year Founded: 1997

Diagnostics For All

Una S. Ryan, President and Chie Executive OcerLocation: MA, USANumber o Employees: 8Year Founded: 2007

Biocartis SA Telephone: +41 21 694 0430EPFL Quartier de lInnovation E-mail: [email protected] G Website: www.biocartis.com1015 Lausanne, Switzerland

Diagnostics For All Telephone: +1 617 494 070050 Soldiers Field Place E-mail: [email protected], MA 02135 Website: www.da.orgUSA

Biocartis develops a protype platormthat promises to make molecular testingeconomically viable or limited sampleruns and accessible to small andmedium size labs

Molecular testing is expected to usher in a new era orhealthcare, but current methods are only economicallyviable when large batches o specimens are tested incentralized laboratories that are expensive to operate.Swiss-based Biocartis plans to simpliy the process.The company is developing a console and on-site

equipment that uses amplication technology to analysebiological samples consisting o blood, urine, sputumor other body fuids with specic molecular bio-markersand transmits the results to a laboratory, doctors oceor a hospital. Since the system is ully electronic anddoes not rely on the tubes or bottles normally used inlaboratories, it does not require decontamination. Theprocedure is simple enough or a technician to perormwho is not a trained molecular biologist. Dependingon the complexity o the samples, results can beavailable in as little as 45 minutes. Biocartis goal isto decentralize the testing process and to make it aswidely available as possible without sacricing accuracy.I Biocartis prototype can be scaled up or commercial

production, it promises to accelerate the pace omolecular testing making cutting edge medical scienceavailable to a vastly larger public.

Diagnostics For All is pioneering paper-based medical tests that cost only a ewcents each and promise to revolutionizehealthcare in developing countries

Diagnostics For All manuactures medical test stripsthat use the natural capillary characteristics o paper toexpose test specimens to specic reagents that changecolour depending on the content. The test sample canbe a miniscule drop o blood, urine or other body fuid. Asmall paper strip, the size o a postage stamp, is treatedwith a photoresist that makes it sensitive to sunlight and

enables the etching o channels that direct the fuid to animbedded solution that changes colour to indicate theresults. By using layers o strategically perorated tape,the test strip can be built up as a three-dimensionalmodel that adds several steps to the testing process.An early model is being developed to warn against liverdamage that is one o the risks o HIV/AIDS antiretroviraltreatments in Arica. To spread the technology as astas possible, Diagnostics For All established itsel as anot-or-prot. Royalties are reinvested to accelerate thecompanys development. The simplicity and low costo the technology promises to make advanced medicaltesting available to public health services in developingcountries that otherwise would never be able to aord it.

Lie Sciences and Health Lie Sciences and Health


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Tethys Bioscience

Mickey Urdea, Chairman and Chie Executive OcerLocation: CA, USANumber o Employees: 102Year Founded: 2002

Tethys Bioscience Telephone: +1 510 420 67005858 Horton Street, Suite 280 E-mail: [email protected], CA 94608 Website: www.tethysbio.comUSA

Tethys Bioscience developssophisticated biological markers thatenable the precise targeting o healthcareresources

Determining which patients will contract a chronicmetabolic disease two or three years rom now is aconstant dilemma or most primary physicians. Thedoctor has to put extra work into expensive teststhat may not really be necessary, and the patient maybe burdened with expensive and potentially harmulprescriptions that he does not really need. The solution

is to identiy the population at risk with much greaterprecision than has been available until now. TethysBiosystems is developing a new generation o biologicalmarkers that promise to do just that.

One o the companys rst products, PreDx DRS,combines multiple markers with a proprietary algorithmto deliver an unprecedented level o risk stratication inassessing the likelihood that a patient will develop Type2 diabetes over the next ve years. Rapid interventionmay be able to keep a patient rom ever developingthe disease at all. Another Tethys Biosystems testprecisely predicts a patients vulnerability to racturesrom osteoporosis. Both tests are only in the initial phaseo a programme intended to extend reliable testing to a

broad range o diseases. Tethis Biosystems pioneeringeorts promise to revolutionize the ace o uturemedicine by ocusing scarce resources where they aremost needed and alerting patients to uture dangers intime or preventative action.

Lie Sciences and Health


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Technology PioneersSelection Committee 2012

The World Economic Forum would like to thank all o the ollowing experts or their contributions duringthe selection process.

Justin Adams Founder and Head o the BP Plc United Kingdom

Venturing Business - BP Alternative EnergyDavid Agus Proessor o Medicine and Director, University o Southern Caliornia (USC) USA

USC Center or Applied Molecular Medicine

Ola Ahlvarsson Chairman and Founder Result Sweden

Howard Alper Chair and President Science, Technology and Innovation Council Canada

Ken-ichi Arai Proessor Emeritus, Founding President (A-IMBN) The University o Tokyo Japan

Marthin de Beer Senior Vice-President, Cisco USAGeneral Manager, Emerging Technologies Group

Adam Bly Founder and Chie Executive Ocer Seed Media Group USA

Roberto Bocca Senior Director, Head o Energy Industries World Economic Forum Switzerland

Tom Byers Proessor and Faculty Director, Stanord University USAStanord Technology Ventures Programme

Georey Cape Chie Executive Ocer and Founder Evergreen Foundation Canada

Dan Chamberlain Marketing Director, Mid Market & Venture Capital KPMG Global Enterprise Institute USA

George F. Colony Chairman o the Board and Chie Executive Ocer Forrester Research Inc. USA

Kevin E. Comolli Partner Accel Partners United Kingdom

Scott D. Cook Chairman o the Executive Committee Intuit Inc. USA

Peter L. Corsell Chairman o the Board GridPoint, Inc. USA

Daryl Cromer Vice-President, PC Innovation Lab Lenovo USA

Andreas Diggelmann Vice-President, Research and Development, SAS Institute Inc. USAPlanning, Operations and Strategy

Esther Dyson Chairman EDventure Holdings Inc. USA

Diana El-Azar Director, Head o Media, World Economic Forum SwitzerlandEntertainment and Inormation Industries

Jean-Marc Frangos Managing Director, External Innovation BT Group Plc USA

James R. Fruchterman President and Chie Executive Ocer The Benetech Initiative USA

Tim Harper Chie Executive Ocer and President Cientica Ltd United Kingdom

Ken Howery Co-Founder and Managing Partner Founders Fund LLC USA

Rob Hull Vice-President, BT Innovate & Design USABusiness Development External Innovation

Calestous Juma Director, Science Technology and Globalization Beler Center or Science USAand International Aairs, Harvard University

Kim Jeong President, Bell Labs Alcatel-Lucent Bell Laboratories USA

Sudheer Kuppam Senior Managing Director, Intel Capital Intel Technology India Pvt. Ltd India

Robert Langer Institute Proessor MIT - Department o Chemical Engineering USA

Rodolo Lara Torres Director, Head o Europe and Latin America Membership World Economic Forum Switzerland


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Keith Larson Vice-President, Intel Capital and Managing Director Intel Corporation USA

Loc Le Meur Founder and Chie Executive Ocer Seesmic USA

John Leckrone Head o Ventures Adobe Systems Inc. USA

Bernard Liautaud General Partner Balderton Capital United Kingdom

Michael Liebreich Chie Executive Bloomberg New Energy Finance United Kingdom

Sven Lingjaerde Managing Partner Endeavour Vision Switzerland

Kevin Lynch Chie Technology Ocer Adobe Systems Inc. USA

Alan Marcus Senior Director, Head o IT and World Economic Forum USA USATelecommunications Industries

Gary Matuszak Global Chairman, Inormation, KPMG LLP USACommunications and Entertainment

John Moavenzadeh Senior Director, Head o Mobility Industries World Economic Forum USA USA

Georey Moore Managing Partner TCG Advisors LLC USA

Venkat Narayanan Senior Vice-President Mahindra Satyam Limited India

Christophe Nicolas Senior Vice-President and Chie Technology Ocer Kudelski Group Switzerland

Boris Nikolic Scientic Adviser Bill & Melinda Gates Foundation USA

Yves Pitton Senior Vice-President; Director, Corporate Development Kudelski Group Switzerland

Jason Pontin Editor-in-Chie and Chie Executive Ocer Technology Review USA

V. Srinivasa Rao Vice-President and Global Head o Oracle Practice Mahindra Satyam Limited India

Olivier Raynaud Senior Director, Head Global Health World Economic Forum Switzerlandand Healthcare Industries

Marcel S. Reichart Managing Director and Co-Founder, DLD Burda Media Germany

Neil Rimer General Partner and Co-Founder Index Ventures Switzerland

Paul L. Sao Author and Forecaster Discern Analytics USA

Alan E. Salzman Chie Executive Ocer and Managing Partner VantagePoint Venture Partners USA

Jennier Schenker Founder and Editor-in-Chie Inormilo France

Ulrich Schriek Global VP Corporate Business Development QIAGEN GmbH Germany

Helmut M. Schhsler Managing Partner TVM Capital MENA United ArabEmirates

Olivier M. Schwab Director, Head o Technology Pioneers World Economic Forum Switzerland

Jacob Julius Seid Managing Director Lightspeed Ventures Partners USA

Gary Shainberg Chie Innovation Ocer and Member o the Board WISeKey SA Switzerland

Dan Shine Senior Innovation Adviser, USAID - US Agency or USAOce o Science and Technology International Development

David Spreng Founder and Managing Partner Crescendo Ventures USA

Saurabh Srivastava Chairman, India CA Technologies (India) Private Limited India

Dan Stone Vice-President, Strategy and Corporate Development Lenovo USA

Jim Tananbaum Managing Director Prospect Venture Partners USA

Vijay Vaitheeswaran Correspondent The Economist USA

Dominic Waughray Senior Director, Head o Environmental Initiatives World Economic Forum Switzerland

Wu Changhua Director, Greater China The Climate Group P.R. o China

Andrey Zarur Managing Partner Kodiak Venture Partners USA


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Acknowledgements

This report was prepared by the World EconomicForum with the invaluable collaboration o WilliamDowell. The Technology Pioneers Programme is runby the World Economic Forum with guidance romAdobe, Accel Partners, Alcatel-Lucent, BT, BurdaMedia, Cisco, Intel, KPMG, Kudelski Group, Lenovo,Mahindra Satyam and Renault-Nissan.

The Technology Pioneers Programme o the WorldEconomic Forum is managed by Olivier Schwab.Special thanks to Satu Kauhanen and TessemaTesachew or their contributions and support duringthe Selection Process 2012.

Editing:

Nancy Tranchet, Associate Director, Editing

Publication, design and layout:

Kamal Kimaoui, Associate Director,Production and Design, World Economic Forum

Yoren Geromin, Designer, Kissing Kourami


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Partners

For over 25 years, Accel Partners has sought

out entrepreneurs with the rare combination of

insight, determination and ambition to create the

next generation of category-deining companies

in various technology markets. As a long-standing

partner of the World Economic Forum, Accel

is thrilled to support the Technology Pioneers

Programme. The Forums Technology PioneersProgramme is ideally situated to help identify and

nurture innovative companies in many different

ields, which individually and collectively can have

substantial business and social impact. Each year,

Accel looks forward to evaluating the full list of

candidates for the Technology Pioneers Programme,

as the selection process is a humbling reminder of

the brilliant international talent pool focused on

addressing important global problems.

Kevin E. Comolli, Bruce Golden and Harry Nelis,Accel Partners

I have greatly enjoyed my job of examining the

Technology Pioneer applications, but it has been

extremely dificult to choose between such a variety

of fantastic projects. Congratulations to all of those

in the Technology Pioneer Class of 2012.

Jeong Kim, President, Bell Labs andPresident o Corporate Strategy,Alcatel-Lucent

KPMG is honoured to continue its work with theWorld Economic Forum as a Technology Pioneer

Programme Partner and Member of the Selection

Committee. Our professionals are impressed by the

improvement in the candidate classes each year.

We enjoy watching the award winners grow and

develop into leaders in their ields. Congratulations

to the Technology Pioneer Class of 2012!

Dan Chamberlain, Marketing Director,Mid Market & Venture Capital,KPMG Global Enterprise Institute

To improve the state of the world, technology and

innovation play a crucial and encouraging role.

Therefore, the Technology Pioneers Programme is

a highly valuable World Economic Forum initiative.

As a Member of the Selection Committee, I was

happy to help identify the companies and founders

whose technologies and business models may create

outstanding business, innovation and societal

impact, and I congratulate the Class of 2012.

Marcel Reichart, Co-Founder, DLD,

Burda Media

As a long-standing Strategic Partner of the

World Economic Forum, Cisco congratulates

the Technology Pioneer Class of 2012. The

work of these groups epitomizes our companys

commitment to technology innovation for

positive and sustainable social and economic

impact. It has been an honour and a privilege

for me personally to participate as a Member

of the Selection Committee for the Technology

Pioneers Programme, and I look forward to

witnessing the innovative and transformational

technologies that emerge from this years

winning companies.

Marthin De Beer, Senior Vice-President, General Manager,Emerging Technologies Group, Cisco

Intel Capitals unique global perspective and scope,

based on Intels vision to enrich the lives of every

person on earth through technology and innovation,

is an ideal match for working with the World

Economic Forum. As a Technology Pioneer Program

Partner and Selection Committee member, we weretruly impressed with the quality, quantity, diversity,

and potential societal impact of the applicants this

year. My congratulations go to the outstanding

Technology Pioneers Class of 2012 for attaining this

signiicant recognition.

Arvind Sodhani, President, Intel Capitaland Executive Vice-President,Intel Corporation


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BT has been deeply involved with the World

Economic Forum Technology Pioneers Programme

for a number of years and has been a proud Member

of the Selection Committee. I personally enjoy the

rich exchange of ideas and innovations which takes

place during the selection process. The quality of

the applications keeps improving every year and

this directly beneits the programme and wider

society. Id like to extend a warm welcome to the

Class of 2012 World Economic Forum Technology

Pioneers and I am convinced you can all make a real

difference.

Jean-Marc Frangos, Managing Director,External Innovation, BT Group

As a long-term World Economic Forum Strategic

Partner, it is an honour and a privilege for the

Kudelski Group to work closely with the World

Economic Forum again this year in our role as

Technology Pioneer Programme Partner and

Member of the Selection Committee. We were truly

impressed with the quality, quantity and diversity

of the applicants, thereby making the selection

process the most dificult to date. I would like to

congratulate the very innovative companies who

made the Technology Pioneer Class of 2012.

Christophe Nicolas, Senior Vice-President andChie Technology Ocer,Kudelski Group


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The World Economic Forum is an independent

international organization committed to improving the

state o the world by engaging leaders in partnerships

to shape global, regional and industry agendas.

Incorporated as a oundation in 1971, and

based in Geneva, Switzerland, the World

Economic Forum is impartial and not-or-proft; it

is tied to no political, partisan or national interests.

www.weorum.org

Documents

WEF TP Brochure 2012