Week 2

Social Media and Online Identity

Feedback on week 1

• How did you get on?• What are your thoughts on Digital literacies• Did you take the Digital Learner Profile quiz?• What were the results?

Social Media and Online Identity

• What we mean by an online identity• What tools you might consider using• How you manage it• netiquette• What impact it can have• Building your network• Examples• This weeks task

What we mean by an online identity

• What is it and …• does it really matter?

What is it?

What Google tellsus about you

Task 1 – How discoverable are you?

• Go Google your name– Can you find yourself and what criteria did you

have to use?– Was there anything that came back that concerns

you?– What did it tell you about how you could be

perceived online?

• Put your hand up when your ready!

Does it matter?

How you manage it

• How you use them?– maximising your presence– Promoting yourself or your ideas– Bringing it all together– Professional VS Private

Maximising your presence

• Have your own website• Where possible make use of .ac.uk addresses• Use your full name • Use a photo of yourself and be consistent in it’s use

across networks• Register on all key sites & complete the profile

information on them• Add links to each from each• Be active, if you have a blog, use it.• Use TAGs appropriately

Promoting yourself or your ideas

Create Content

Write about the content

Promote the

content

Link it all together

Charming baker the artist who shot to fame

Getting the timing right

• We all remember this?

Break

Bringing it all together

Professional vs Private

• Tech vs chickens! & Tech vs Tech!....a tale of two technologists

What tools you might consider using

• What tools for what purpose– Blogging – wordpress, blogger, twitter– Multimedia -

Podcasting/videocasting/Image sites– youtube , vimeo, Flickr &

Instagram– Others (FB, Google+, Linkedin)– Academic tools (Academia.edu,

ResearchGate.net, Mendeley etc)

Facebook stats• Monthly active users now total nearly 850

million• 250 million photos are uploaded every day• 20% of all page views on the web are on

Facebook• 425 million mobile users• 100 billion connections• Zygna’s games revenue is currently 12% of

Facebook’s total income• 2.7 billion “likes” per day• 57% of users are femaleStats from http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/

Twitter Stats

• There are over 465 million accounts• 175 million tweets a day• 1 million accounts are added to Twitter every

day• Top 3 countries on Twitter are USA at 107

million, Brazil 33 million and Japan at nearly 30 million

• Busiest event in Twitter’s history is now “Castle in the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).

Linkedin• 2 new members join every second• USA leads membership at more than 57 million,

Europe has more than 34 million members• 60% of its members live outside the USA• In 2011 there were 4.2 billion professionally

oriented searches on the LinkedIn platform• LinkedIn now has over 2,116 employees (at the

beginning of 2010 it had only 500)• The fastest growing demographics are students

and recent college graduates • Revenues for 2011 reached $522 million• LinkedIn is the 36th most visited website in the

world

YouTube

• 3rd most visited website according to Alexa• 2 billion views per day• It handles 10% of the internet’s traffic• Average YouTube user spends 900 seconds

per day• 44% of YouTube’s users are aged between

12 and 34• Over 829,000 videos are uploaded every

day Average video duration is 2 minutes 46 seconds

Google+

• It was launched on June 28, 2011• Google+ reached 10 million users by July

14, 2011• 67% of Google+ users are male• Google “+1″ button is served more than 5

billion times daily• It is gaining 625,000 users per day• In less than one day the Google+ iPhone

app became the most popular free application in the Apple App store

What are positive Impacts?

• Raise profile• Improve discoverability• Builds connections• Builds Trust (people need to know who you are…

re. online learning content)• Stimulates ideas/creativity• Gathers feedback• Demonstrates knowledge &

engagement

Negative• Time• Misunderstood• Vulnerability/overexposure• Immediate imprint • Negative Feedback• Intrusive/ trivial • IPR/Copyright/Terms of Use/

Security• What other people say about

you• Employer contractual ruleshttp://www.telegraph.co.uk/technology/social-media/9089826/Tweeting-about-a-bad-day-could-lose-you-your-job.html

Netiquette

• What you write• How you respond to others• Site Guidelines• Copyright

Building a Network

• Observe• Participate• Engage• Network

Building your network

• IKEA and Facebook– UK Store Sleepover– Malmo’s Facebook showroom– Australian Wedding– US ‘Bring Your Own Friends’– Sleep like a Princess– Bedroom Makeoverhttp://youtu.be/0TYy_3786bo http://vimeo.com/47802351

Activities this week

Consider:• How online identity is created.• How to use social media effectively• Managing your online presence.• Web safety and Netiquette.