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WEEK 1 September 25 September 29 Honing your reader demographics and developing a brand concept A typical editorial order for mainstream magazines and advertisement size & placement Making and using flatplans to organize and pace your magazine

WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

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Page 1: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 1 September 25 – September 29

Honing your reader demographics and developing a brand concept

A typical editorial order for mainstream magazines and advertisement size & placement

Making and using flatplans to organize and pace your magazine

Page 2: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 2 October 2 – October 6

What are typical magazine roles and production cycles

The elements of a typical main feature layout

Appropriate typeface choices for body text

Page 3: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 3 October 9 – October 13

Branding for magazines

Sample magazines’ brand extensions

Page 4: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 4 October 16 – October 20

Publishing for different media streams: print/desktop/tablets/mobile

Page 5: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 5 October 23 – October 27

Setting up your magazine cover: in-house and blurb.com

Magazine covers and ToCs

Page 6: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 6 October 30 – November 3

How to make digital comps.

Lab day

Page 7: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 7 November 6 – November 10

For Monday’s class: Lab day

For Friday’s class: Holiday

Page 8: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 8 November 13 – November 17

Printing your magazine in-house and through blurb.com

(working in tandem with Ed Harrington and Julia’s class)

Page 9: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 9 November 20 – November 24

For Monday’s class: Lab day

For Friday’s class: Thanksgiving Holiday

Page 10: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 10 November 27 – December 1

Lab day

Page 11: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

WEEK 11 December 4 – December 8

Presentations and hand in magazines projects

Page 12: WEEK 1 September 25 September - momentumpress.com€¦ · WEEK 1 September 25 – September 29 Honing your reader demographics and developing a brand concept • A typical editorial

magazine class content:

brand concept

editorial order

advertisements

flat plans

magazine rolls

production cycles

elements of a feature article

typefaces and body text

publishing: print/desktop/tablets/mobile

branding for magazines

magazine brand extensions

cover designs

table of contents designs

digital comps

printing in-house and with vendors like blurb.com