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League/LSCQuarterly IIA UpdateWednesday October 16th, 2013
Today’s agenda
1. Credit Union Participation
2. IIA Stats
3. Partner Updates– TurboTax– Sprint– GM– Credit Union Auto Club– ADT
4. Program Updates– Client Services– Partner Center– Business Development
5. Wrap-Up and Questions
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Credit Union Participation
Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html
Credit UnionsProgram Support Continues to Grow!
IIA Participation 2011 2012 Through 9/13
IIA Overall 3,314 3,400 3,548
Auto 2,617 2,772 2,815
Sprint 1,560 1,806 1,855
ShopAmerica/Member Rewards 2,547 2,602 2,611
TurboTax (2011 TY) 955 1,142 1,164
Credit Union Auto Club N/A N/A 133
Over 3,500 credit unions support one or more IIA programs!
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IIA Stats
Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html
Credit Unions
Sales (thru 9-13) Member Savings (thru 9-13)
Total Sales 3,387,448 Total Savings > $765 million
Sprint Activations 1,159,508 Sprint Savings > $320 million
Auto Sales 581,979 Auto Savings > $436 million
Turbo Tax Returns 1,645,961 TurboTax Savings > $8.5 million
Credit Union Auto Loans (thru 9-13)
Auto Loans Funded 301,014 Auto Loan Value > $6.5 billion
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Program Updates
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Program Enhancements• Sweepstakes
– “Triple Your Refund”
• Co-branded Cross Promotional Microsite– CUs have the opportunity to co-brand and cross-sell CU products on the tax
microsite
• Military Edition– Customized for active duty and reservists for unique military situations– Special discounts on Federal Deluxe & State Editions
• Federal and State editions are free to E1-E5 ranks
– Need assistance from Leagues to identify military CUs in their states that have a substantial military membership
• Latino messaging– Marketing materials designed to target the Latino market– They will use the regular TurboTax site to file– Supported by bi-lingual customer service agents
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2013 Marketing Strategy
• The focus for TY13 is growing member use and credit union participation– Client managers working with high value CUs to develop
marketing strategies and earlier communication to members– Need League assistance to connect to all enrolled credit
unions to encourage and support more marketing and communication of the program to members
– TY13 the incentive to Leagues is being enhanced to 20% of sales from all enrolled credit unions in your state
• Previously Leagues earned 20% of sales from only new CUs enrolled in the program
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Co-Branding and Cross-Selling
• TurboTax microsite is created for each credit union– Co-branded on home page and on every page in
the tax process• Credit unions have the opportunity to cross-
sell products to their members on the TurboTax Microsite– Loans, IRA, CD rates, lines of credit
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Microsite landing page
Tax preparation page
Continuous branding and cross sell opportunities within
your members TurboTax filing experience
Co-Branding & Cross-Selling
Credit Union Logo
CU Logo
Exit Page Cross-Selling Banners
IRA Link
Cross-Sell CU Products
Credit Union Logo
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New Credit Union Enrollment• We are targeting to add 200 new credit unions to the
TurboTax program this year• The NBC’s will provide to you a list of targeted credit
unions in your state– High value credit unions that are not participating
• Webinars will be conducted each Thursday for new and enrolled credit unions. Below are the webinar links:
1. Thursday, October 17th - 3:00pm Eastern Time2. Thursday, October 24th - 3:00pm Eastern Time3. Thursday, October 31st – 3:00pm Eastern Time4. Thursday, November 7th – 3:00pm Eastern Time
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Sprint Contract Year
2013 – 2014 Contract YearOf the 1,846 2012 – 2013 participating credit unions,
73% (1,346) have renewed for the 2013 - 2014 Contract Year. We are welcoming 53 newly participating credit unions.
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Contract Year = October 1 of each year through September 30 of the following year.
2012 – 2013 Contract YearThe 2012 – 2013 Sprint Marketing Incentive checks will be distributed by
mid December 2013. Payout amounts should be determined in early November.
Sprint Renewal & EnrollmentRenewal & New Enrollment
Renewals:• Visit the Partner Center of www.LoveMyCreditUnion.org• On the bottom left under “Credit Unions” select: “Credit Union Enrollment Forms”• Select “Sprint Renewal Form”• Follow the instructions
– The paper version for faxing in is still accepted
New Enrollments:• Visit the Partner Center of www.LoveMyCreditUnion.org• On the bottom left under “Credit Unions” select: “Credit Union Enrollment Forms”• Select “Sprint Enrollment Form”• Complete the Promotion Agreement and fax to : 800.341.9160 or email:
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Current Verification NumbersFrom January program numbers, overall verification is up to 57% (as of August 2013) from the previously Q2 reporting of 36%. 37% of new customers validated in August 2013, while those revalidating (already on the program) are validating at 11% in August 2013.
Of all customers that attempt to validate under the program, 96% are successful.
Invest in America App Usage Launched December 7, 2012
Downloads : 56,743 Apple: 34,606 Android: 22,137App Verification Submissions: 44,018
Sprint Verification Progress
June July August0%
10%
20%
30%
40%
50%
60%
49%52%
57%
29%
35% 37%
7% 8%11%
All Verification by Month
Overall New Revalidation
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Sprint Verification ProcessVerification is easy and only takes a few minutes to complete. There are three ways to verify credit union membership:
1. Visit www.Sprint.com/verify from a mobile device Members need to black out all confidential information on their documentation prior to taking a snapshot.
2. Free Invest in America app for Android and/or iPhone• iPhone users can find it at the Apple App Store. • Android users can find the app in the Android Market. • Members just need to search for “Invest in America.” • Members will be prompted to black out all confidential information within the app right on their phone. • This app also lists all other Invest in America discounts.
3. Fill out and fax the Sprint verification form and supporting documents to the Sprint Corporate Accounts: 913.523.1987 or toll free: 877.687.8211
Members need to black out all confidential information ontheir documentation prior to faxing.
NEW
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Sprint’s Unlimited My WaySprint has begun offering new service plans that include unlimited talk, text and data for life while on the Sprint network - the Unlimited My Way plans. The incremental credit union member discount (10% for individual/15% for business) is applied to the data charge portion of the Unlimited My Way plans. In addition, accounts can now have up to 10 lines on the Unlimited My Way plan. These plans also come with the Sprint Unlimited Guarantee. As always, new account activation fees (up to $36) and upgrade fees (up to $36) are waived for credit union members. With earlier plans, the credit union member 10%/15% discount applied to select regularly priced service plans and was limited to 5 lines per account. Applying discounts towards the data charge only, is consistent with competitors’ current discount structure and eases comparisons across carriers.
* The My All In Plan is not discountable.
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Sprint Promotionswww.LoveMyCreditUnion.orgSprint recently launched a number of new promotions in addition to the long standing promotions available to our members. Please visit LMCU for all of the most up to date information.
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New Program Announcement
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New Program Savings
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Transparent Pricing
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Instant Loan LeadsAuto Loan Leads and Member Loyalty is Simple for Credit Unions
Over 30 New Premium Enrollments Since Launch!
• Credit unions sign up or upgrade to the Premium Level for the Credit Union Member Discount from GM®
• A new flyer has been developed as a sales tool for leagues which can be found in the League Sales Kit located in the Partner Center
• Members save when shopping a wide selection of eligible new Chevrolet, Buick or GMC vehicles*
• Credit unions receive instant email notification of their member’s request to the department or individual of their choice
• Credit unions funnel auto loan leads through an internal sales program—whether it be an outbound call center or from a representative at a branch
• Process the loan application or direct members online to complete an application
League support needed • Enroll or upgrade credit unions to premium• Ensure credit unions are marketing the program per their agreement
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New Flyer
Great for sales efforts and as a leave behind piece for League Reps!
Located in the League Sales Kit
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Real-Time Auto Email
Instant Notification to Credit Unions
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Real Time ContactsCredit unions need to provide accurate contact information to fully leverage instant loan leads.
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Loan LinkCredit unions can now easily provide their loan link to IIA!
–Provides easy access to your loan app or loan page
–Drive more auto loans to your credit union
–Use your scorecard to provide your loan link
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Upgrade to Premium – Step #1
http://www.lovemycreditunion.org/Credit-Union-Enrollment-Forms-147.html
#1
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Upgrade to Premium – Step #2 & #3
#2
#3
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Upgrade to Premium – Step #4
Click the Premium Level button and accept terms and conditions on the bottom of the form then click on submit
#4
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Promotional Opportunity• IIA has made auto loan promotions easier for credit unions with Credit Union Auto
Club, to help:– Drive Auto Loans– Welcome New Members– Reward Employees
• Through a specially built portal, credit unions can purchase up to 100 Credit Union Auto Club memberships, in one transaction, at a savings of $10 off the member price
• Plus, the credit union and your league will still earn marketing reimbursements with each membership purchase
• Two new flyers have been developed as a sales tool for leagues which can be found in the League Sales Kit located in the Partner Center
League support needed •Enroll credit unions to participate•Ensure credit unions are marketing the program per their agreement
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New Sales Kit FlyersGeneral Flyer Promotional Enrollment Flyer
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Credit Union Auto Club Promo Pricing
• Buying your promotional memberships is an easy five step process:• Log into the Invest in America Partner Center• Click on Credit Union Marketing Materials• Click on Credit Union Auto Club Marketing Materials• Go to the Credit Union Auto Club Promotional Membership Enrollment portal• Enter each member's information, up to 100 at a time, and pay by credit or debit cardAs credit unions plan their next promotion or 2014 marketing plan, make sure they include Credit Union Auto Club discounted memberships to help drive interest.
Member Price – Individual
Member Price - Individual + 1
Member Price – FamilyUp to 4
Member Price – FamilyUp to 5
Member Price – FamilyUp to 6
Member Price $47 $58 $69 $80 $91Credit Union Promotional Price $37 $48 $59 $70 $81Credit Union Marketing Reimbursement $5 $6 $7 $8 $9
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Promotional Enrollment Portal
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Promotional Best Practice
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NEW PROGRAM - PILOT
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Program Updates
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ADT – Credit Union Member Offer
• The newest product in the IIA program• ADT is America’s #1 home security provider• Credit union member offer includes
– Free ADT monitored home security systems ($850 value)
• Exclusive bonus offer (additional $425 value)
• We are launching the ADT program as a pilot in Michigan– We are targeting November 1
• Digital Key Pad • Key Chain Remote • High-Decibel Alarm
• Up to 3 entryway contacts • Pet Sensitive Motion Detector • Backup Battery
• Digital Key Pad • Key Chain Remote
• Up to 3 entryway contacts • Pet Sensitive Motion Detector
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Microsite
Exclusive Credit Union Member Bonus - $425 Value!
+ + GLASS BREAK
MONITOR
3+
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Review
Item Public Offer CUSG Offer
Dollar value in setup equipment $850 $850
Dollar value in bonus equipment None $425
Activation Fee 0 0
Installation Fee* *$99 $99
Contract term 3 years 3 years
$425 IN BONUS
EQUIPMENT!
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Value
Value for Everyone!$425 in savings! Members$50 Per InstallationMarketing reimbursementCredit Union
$50 Per InstallationMarketing reimbursementLeague
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CLIENT SERVICES
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Client Service
Manager of Client ServiceAnn Marie Cardenas
For assistance, please contact Client Service: 866.348.2887
CLIENT MANAGERSFaith Celesnik
Karen CollarenoRhonda Peruski Mary Schifano
Responsible for providing excellent client service and maintaining strong relationships with assigned credit unions.
Supports credit union efforts by providing marketing assistance to better engage credit unions with IIA Membership
Enhancement programs.
CLIENT SUPPORTKaren Biestek
Anita Tigue
Responsible for providing excellent service to all credit unions enrolled in IIA programs. Resolves client questions and provides assistance to better service credit unions with IIA Membership
Enhancement programs.
A new, larger Client Service Department
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PARTNER CENTER
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Partner Center Update
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• Updates last quarter:– Sprint Online Enrollment– TurboTax Online Enrollment and
Promoter Upgrade– GM Premium Upgrade– New marketing materials for CU
Auto Club and GM Premium
• Updates next quarter:– Online ordering for GM, Sprint,
and CU Auto Club
• Partner Center Redesign– Working with stakeholders to gather feedback– League survey end of October– Use input to drive redesign– Planned release Q1 2014
BUSINESS DEVELOPMENT
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Category focus driving core services
ADTDirecTVSprintHome
warrantyElectric & Gas
Discounts
CashBack Rewards
CouponCentsLeading
online retailerWarehouse
shopping club
General Motors Credit Union
Auto ClubAutomotive
services discount program
Auto buying service
TurboTaxIdentify Theft
Private Insurance ExchangePharmacy
Discount Card
ExistingExploring
home shopping auto Financial services
WRAP UP & QUESTIONS
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