1. About us: the Holden & Sons team2. Client briefing document.

Holden and Sons Websites:

www.productionenterprise.com

www.kettlebellfituk.com

www.zest4lifeuk.com

www.foliobusinesslaw.co.uk

www.lubyou.co.uk

www.uk-print.co.uk

www.clear-living.co.uk

1st October 2010 Web

site

s.

1. About us: theHolden & Sons teamHaving worked in senior creative roles in establishedManchester advertising agencies, Peter Holden decided toform his own agency and deliver big ideas - whatever the sizeof budget - to a wide range of clients from leading nationalbrands to small local business.

The result is Holden and Sons. With the emphasis on soundcreative solutions, which give lasting value to clients, weprovide a comprehensive communications service, fromcorporate identity design and literature to advertisingcampaigns, packaging, website design and more.

Peter has been joined by his three sons, in addition to a smallbut very experienced team of communication professionals.He also knows and works with the best in the business acrossa diverse range of communication disciplines and can tailor ateam to meet the specific needs of a project.

With many so-called ideas nothing more than ‘prettygraphics,’ Peter is a true ideas craftsman in the real sense ofthe word. So at Holden and Sons, we use technology as a tooland not as a substitute for the imagination. That's why theagency portfolio is so rich in diversity - and why we enjoy suchlong standing and productive relationships with our clients.

Team members

Peter HoldenCreative Director.

A creative heavyweight who brings 40 years experience toeach project. He was Deputy Creative Director of Royds (nowMcCanns), Creative Director of Harrison Cowley Manchesterand has accounts like Girobank, Dunlop, Kellogg's, Bradford& Bingley, Airwick, BNG, Booths and Matalan under his belt.

Michele MillikenWriter.

A copywriter with London and Manchester agency experiencespanning some 25 years, working with clients who include:Newforge Foods, Yorkshire & Humberside Tourist Board, Aer Lingus, Royal Insurance, Trebor Basset, Making Space,Airwick, BNG, Booths, The Eve Appeal and Matalan.

Ted HoldenAccount Director.

An Account Director with over 10 years experience runninghis own printing company Ted has joined the family businessheading up the print management side of the business as wellas his role as Account Director. Ted’s account experienceincludes: Argos, Asda-Living, BBC, BNG, The Eve Appeal, e-on, Matalan, Manchester United FC, NHS, Manchester CityCouncil and Trafford Council.

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Tim HoldenLead designer and Web standards guarantor.

A successful artist in his own right, Tim has taken his talentand his Royal Academy of Arts experience into the digitalworld to bring a creative eye to animation, graphic and webdesign.

Expertise XHTML, HTML5, CSS 2.0 and CSS 3.0Adobe Creative Suite 4

Edward GenochioA Cambridge graduate. Web strategist and lead programmer.

Edward has been creating websites since 1998. In 2000 heestablished his own successful web development andstrategy business.

He sold his successful business in 2004. Then he bought abicycle, which he pedalled all the way to China. On arrival inHongKong he turned around and cycled back again, covering42,000 solo kilometres - spending two years in the saddle.

Now happily reunited with his laptop, he has recently workedon the development of an online audio and video medialibrary, and a website for a large membership organisationwith a focus on events and customer relationshipmanagement.

He speaks Russian, Chinese, PHP and JavaScript.

Jonny WoodDesigner and Usability Specialist

Jonny has 10 years experience designing for Print and Web.Passionate about design, with an eye for detail. Jonny believesdesign should be about improvement and advancement,creating something that does not just look better, but worksbetter.

Expertise XHTML, CSS 2.0 and CSS 3.0 and JavaScriptAdobe Creative Suite 4.

James CarterProgrammer specialising in Content Management andCustomer Relation Management, Systems.

James has been programming since being a child. He has 5years professional experience as a consultant to firms likeZurich and the Home Delivery Network.

Expertise PHP, ASP and ASP.net, CGI Scripts, Java, C++ andPython.

Holden and Sons Websites:www.productionenterprise.com www.kettlebellfituk.com www.zest4lifeuk.comwww.foliobusinesslaw.co.uk www.lubyou.co.ukwww.uk-print.co.uk www.clear-living.co.uk

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2. Client briefingdocument. 1. About your organisation:

Please give a profile of your businessMission statementDescribe the services/products offeredWho are your main competitorsWhat makes you unique or different in your market place.

2. Objectives of the new website:

Strategy - what are the goals of the website?

For example raising awareness, drive sales, create a socialnetwork, gather customer information.

3. Website content and functionality:

What is the scope of the website?

Break down the site into sections with the functionality andfeatures that you would like to see within each.

What does the site need from the end users point of view?

And what does the site need from your point of view? For example what features would you need from a ContentManagement system?

4. Target Audience(s):

Be as specific as possible about who the target audiencesare. Provide as accurate a breakdown of the demographicsas possible.GenderAge rangeLocation (county, national, international, rural, city)Are there any special accessibility considerations for those with disabilities?

5. Design and Usability:

Give us a brief description that characterises the look andfeel you want the site to achieve.

Provide URLs of websites you regard as good examples ofwhat you want.URLs to websites you think fail are also useful.

6. Search Engine Optimisation:

For us to get a clear picture of how you would like to be foundon the search engines we need a list of key words that arerelevant to your organisation and the core services orproducts it provides.

7. Your Web Presence and Online Marketing:

Let us know about any social media sites you use or wouldlike to start using.What other online marketing techniques are you using orwould like to develop. For example do you need an HTMLemail newsletter?

8. Any other useful information?4

Contact details Peter HoldenMobile: + 44 (0)7831 498 270Email: peter@holdenandsons.co.uk www.holdenandsons.co.uk Office: + 44 (0)161 445 4654 Address: 18 Maplewood, 117 Nell Lane, Manchester M20 2DU, United Kingdom

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