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Website Copywriting 101 for Architects
with Nikita Morell
VERSION 1.0SEPT 10, 2020
BRAND STRATEGYAIA LEAN IN SESSION 1
NIKITA MORELL© 2020
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2BRAND STRATEGYAIA LEAN IN SESSION
NIKITA MORELL© 2020
3 ways copywriting can help your practice...
VERSION 1.0SEPT, 2020
01Attract & connect ideal
clients.Build trust & credibility.
Make your practice stand out.
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BRAND STRATEGYAIA LEAN IN SESSION
5 practical ways to improve your copy….
VERSION 1.0SEPT, 2020
Make it about THEM not YOU. Make sure you have more “you” than
“we”.
Think about what your ideal client really needs & solve
THEIR problem.
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BRAND STRATEGYAIA LEAN IN SESSION
5 practical ways to improve your copy….
VERSION 1.0SEPT, 2020
Turn Features into Benefits.
Make sure you are not just listing facts & features → turn
these into appealing benefits for your reader/ideal client.
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BRAND STRATEGYAIA LEAN IN SESSION
5 practical ways to improve your copy….
VERSION 1.0SEPT, 2020
Ditch the Archibabble.
Do the jargon test.Read your copy to a non-architect
friend/family member.
Record a conversation with a non-architect friend/family
member.Keep revising until you have clear, simple copy that your
ideal client can understand.
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BRAND STRATEGYAIA LEAN IN SESSION
5 practical ways to improve your copy….
VERSION 1.0SEPT, 2020
Include Social Proof.
Request testimonials from all past clients.Weave these
testimonials into all your marketing & communication
material.
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BRAND STRATEGYAIA LEAN IN SESSION
5 practical ways to improve your copy….
VERSION 1.0SEPT, 2020
Tell ideal clients what to do next.
Clearly tell your ideal clients what you want them to do
next.
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BRAND STRATEGYAIA LEAN IN SESSION
5 practical ways to improve your copy….
VERSION 1.0SEPT, 2020
BONUS: Write for scanners
Use formatting to make your copy more scannable.Include
headings, sub-headings, captions, etc.
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05 YOUR IDEAL CLIENT is the type of person you want attract,
engage and win.9
BRAND STRATEGYAIA LEAN IN SESSION
NIKITA MORELL© 2020
Presentation Links.
https://www.elizablair.com.au/https://gwarchitect.com.au/https://thosearchitects.com.au/Practicewww.sissons.com.auhttps://richardsstanisich.com.au/our-practice/https://www.mos.nyc/http://www.reddoorproject.com.au/about.htmhttps://nightingalehousing.org/lhttp://meaghanwhite.com/https://wolveridge.com.au/
https://www.mihalyslocombe.com.au/about/
VERSION 1.0SEPT, 2020
https://www.elizablair.com.au/https://gwarchitect.com.au/https://thosearchitects.com.au/Practicehttp://www.sissons.com.auhttps://richardsstanisich.com.au/our-practice/https://www.mos.nyc/http://www.reddoorproject.com.au/about.htmlhttps://nightingalehousing.org/http://www.reddoorproject.com.au/about.htmlhttp://meaghanwhite.com/https://wolveridge.com.au/https://www.mihalyslocombe.com.au/about/
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If you don’t have the budget right now to engage in the services
above, check out the Architects WordShop.
It’s stocked with affordable toolkits to help you write—so you
can get a steady stream of dream clients.
NIKITA MORELL© 202010
SERVICES GUIDEStrategy & Marketing
[email protected]
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11BRAND STRATEGYAIA LEAN IN SESSION
NIKITA MORELL© 2020VERSION 1.0SEPT, 2020
Thank you.NIKITA MORELL
COPYWRITER & MARKETING STRATEGIST FOR ARCHITECTS.
[email protected]
+61 414 372 748
mailto:[email protected]://www.nikitamorell.com
