MATCHBOOK MARKETING Matchbook is a marketing firm

dedicated solely to independent bookstores.

Let us help you tell your story.  

WEBSITE, BRANDING

Create a beautiful brand and digital presence!

& GRAPHIC DESIGN

WEBSITE DEVELOPMENT

Website Development Package: $3,000 Up to 8 pages Create a Drupal or Wordpress website from the ground up.

Website Revision Hourly Rate: $60/hour Revise existing site without altering the supporting template. Assume 3 hours for home page, 1 hour per additional page.

Mobile Responsiveness Revision: $600 If template can be made to be mobile responsive.      

Website Audit: Review and Recommendations: $200

Copywriting: $50/hour.  

Payment Terms 30% down; 20% at half-way mark; 50% at completion Accounts past 30 days will be subject to a 3% late fee.

WEBSITE MAINTENANCE

Behind the Scenes Maintenance Package: $75/month • Update plugins and website software for WordPress

sites (the ABA provides this for IndieCommerce) • Monthly formatting check & small repair (up to 2 hrs) • One free maintenance request/mo. (half hour or less)

Behind the Scenes Plus Content Package: $250/month • Update plugins and software for WordPress sites • Monthly formatting check & small repair (up to 2 hrs) • One free maintenance request/mo. (up to one hour) • Weekly addition of content to site, including book

images and brand-appropriate headings • Maintain event calendar, adding event listings • One branding-sensitive event feature per week for

placement on homepage

LOGO & BRANDING DEVELOPMENT

Logo Design Branding & Style Sheet: $1,500 • Style sheet with logo, color scheme, and 2 font selections • Grayscale version of logo • Brand Asset Library with multiple formats • Process includes up to six concept images

Branding Plus Start-Up Materials: $1,850

• Branding & Style Sheet Package PLUS: • Business card design • One other printable promotional piece (sticker design,

bookmark or similar design) • Scaled profile and banner images for Facebook & Twitter • All designs provided in print-ready formats

Branding Language Language Development for Business Tagline, Vision Statement, etc.: $75/hour

Payment Terms Within 2 weeks of invoice

We’ll work with your local printer!

Don’t see what you need here? Ask us for a free project quote. We can do store sign and shelf slider design, and all sorts of branded goodies!

GRAPHIC DESIGN

Business Cards: $80

Double-Sided Postcard/Invitation: $125

Bookmarks: $80 (single sided); $150 (double sided); $250 (up to 10 images on front, single image on back).

Double Sided-Brochure: $250

General Design Work: $80/hour

Copywriting: $50/hour  

All projects include layout, graphic design, and pdf.

Payment Terms Within 2 weeks of invoice

We’ll work with your local printer!

Don’t see what you need here? Ask us for a free project quote. We can do store sign and shelf slider design, and all sorts of branded goodies!

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MATCHBOOK MARKETING     web/ logos & branding/des ign

 

ELEMENTS OF A CONSISTENT, EYE-POPPING BRAND

When you’re creating your look, be sure to consider not just a logo, but colors, fonts, and language too! Consistency is key. Keep it all together on a consolidated style sheet you can share with your staff. Logo: Text only? Or are you drawn to art? Bold, quirky,

serious, play on words, what’s your style? Colors: Create a color scheme that you use on all of your

materials, whether they are in print or digital. Fonts: You’ll need a header (something bold) and a text font

(some easily readable). And likely a font used just for your logo as well.

Language: You’ll need a tagline (3-6 words), a longer mission statement (1-5 sentences), your story narrative and vision for the store (what drives you? Why are you here?).

 

WEBSITE BEST PRACTICES

No matter what web platform you use, keep it clean, organized, easily browseable, and mobile responsive. And easy to shop! Prioritize: Make your logo loud and proud at the top! Other

information to include at the top: contact information, newsletter sign-ups, social media links, shopping cart, search button, important events.

Organize: Create a site map (just an outline), keeping your menu tabs to 7 or fewer, and with 4 or fewer drop-downs on each tab. Visit other bookstore websites for ideas.

Update: Keep your pages updated with fresh books, events, newsletters, and news! Also, remember to update your plugins.

For more best practices, visit: www.bookweb.org/indiecommerce/website-best-practices

GRAPHIC DESIGN MUST-HAVES

Booklovers love books, but they also love bookstore bling. Help them help you advertise your shop by offering branded items they would be thrilled to have and show off.

• Bookmarks, bumper stickers, and buttons • Super-soft t-shirts, hats, mugs and totes

Be consistent in your store too, by branding your section signs, shelf readers, and event flyers. Selling off-site? Display your wares on a branded tablecloth! Remember, branding isn’t just about your logo. It’s your colors and fonts, too. Be creative!

let us help you tell your story  

 

 

style sheets consolidate brand components

 

 

WHAT BOOKSELLERS ARE SAYING

Our online store finally feels and functions similar to the experience of a visit to our physical location. Matchbook responded instantly to my concerns, and finished under budget and under time. Most importantly, I felt they cared for my customers as much as I do.

Kelly Justice, Fountain Bookstore, Richmond, VA

It was a wonderful experience working with Matchbook Marketing to develop my brand and website! Cindi’s knowledge of the bookstore platform and requirements is invaluable. They worked quickly and efficiently on my website development, waiting only on me to make decisions before moving onto the next step in the process. Gwyn and Cindi truly made a potentially painful and time consuming process, very fun and rewarding. I would recommend them to any bookstore owner looking to create or update a brand or website.

Cassie Clemans, Roundabout Bookshop, Bend, OR

We were fortunate to find dedicated and talented partners at Matchbook to help us with every aspect of refreshing a long-time community asset. Viewpoint Books is an even better and better-known shopping – and gathering – place in our region, thanks to a new logo, an updated website, and regular newsletter delivery to our valued customers. None of that would have been possible on our own. Our customers make choices about where to spend their resources and time every single day. Matchbook helps us look our best in the store, in print, online, and even in our neighbors’ homes. Words Matter at Viewpoint, but we lack the words to describe our gratitude to Matchbook.

Beth Stroh, Viewpoint Books, Columbus, IN

They are the most hardworking, always available and understanding designers that I’ve worked with—and they GET bookstores!

Amy Hesselink, LaPlaya Books, San Diego, CA

MATCHBOOK MARKETING www.WeLoveBooksellers.com 828-450-0265

matchbookgwyn@welovebooksellers.com 101 Fairway Drive, Black Mountain, NC 28711

 

Look Ma! We made these!