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Website and Social Media Audit January 2017
Nahomi Lopez
Winter 2017
Website and Social Media Audit 1
Table of Contents
Website Analysis ........................................................................................ 3 www.nbsa-aenb.ca ............................................................................................ 3 2015 Report ...................................................................................................... 3
Post and Pages Views 2015 ................................................................................................... 4 REFERRERS à search engines used to find our website not including Google searches ........ 5 Most common search terms using Google: .......................................................................... 5
2016 Report ...................................................................................................... 5 Post and Pages Views 2015 ................................................................................................... 6 Referrers: Most common search terms using Google: ..... 8 Viewers per month: ............................................................................................................... 8 April 2016 Remarks: ............................................................................................................... 9 March 2016 Remarks: ............................................................................................................ 9 November 2016 Remarks: ..................................................................................................... 9
2017 Report ...................................................................................................... 9
Twitter Analysis ......................................................................................... 10 @NBSA_AENB .................................................................................................. 10 Audience Insights: Followers ............................................................................... 10
Followers: 907 ...................................................................................................................... 10 Gender: .............................................................................................................................. 11 Age Demographics ............................................................................................................ 11 Audience Location: ............................................................................................................. 11 Region Popularity ............................................................................................................... 12
Audience Insights: Organic Audiences ................................................................. 12 Organic Audience: ............................................................................................................. 12 Gender: .............................................................................................................................. 13 Age Category: .................................................................................................................... 13
Monthly Reviews .............................................................................................. 13 January 2016 ...................................................................................................................... 13 February 2016 ..................................................................................................................... 13 March 2016 ......................................................................................................................... 14 April 2016: ............................................................................................................................ 14 May 2016: ........................................................................................................................... 14
Website and Social Media Audit 2
June 2016: ........................................................................................................................... 15 July 2016: ............................................................................................................................ 15 August: ................................................................................................................................ 15 September 2016: ................................................................................................................. 15 October 2016: ..................................................................................................................... 16 November 2016: .................................................................................................................. 16 December 2016: .................................................................................................................. 16
Profile Visits Comparison ................................................................................... 17
Facebook Insights ...................................................................................... 18 Overall Overview Likes ..................................................................................... 18 People Reached ................................................................................................ 19
Post with the highest amount of people reached: ................................................................... 20 Second Post with the highest amount of people reached: ....................................................... 20 Best time to post according to our audience: ......................................................................... 21 Post type success: ................................................................................................................. 21
Recommendations ...................................................................................... 22 Webpage/Facebook/Twitter ............................................................................... 22
Website and Social Media Audit 3
Website Analysis www.nbsa-aenb.ca
2015 Report
COUNTRY VIEWS CANADA 1485 US 117 AUSTRALIA 77 PHILLIPPINES 50 BRAZIL 45 TAIWAN 39
• On March 15th, 2016 our webpage had more than 200 visitors. • April 2016 has been the month with more viewers, a total of 1,325 viewers. • The most popular day our audience access our webpage is Tuesday. On
Tuesdays 23% of our visitors see our content around 5:00 PM where 10% of our views occur.
• Most seen post and/or page: “Students Pleased With Changes To SEED Program” press release. This post has 559 views.
Website and Social Media Audit 4
Post and Pages Views 2015 TITLE VIEWS
HOME 1115 Home page/Archives 138 "Post-Secondary Students Outline Priorities for 2015-16"
87
Staff 73 Positions 61 Contact Us 57 Board of Officers 49 About NBSA 49 Press Releases 48 Membership 44 Governance 42 In the media 35 Reports and Submissions 31 History 28 Committees 27 Stakeholder Relations 25 “Economic Impact Assessment Highlights Value of Universities”
24
Partners 23 Research Library 18 Advocacy 17 Policy 16 Media 15 Reinvestment of Tuition Rebate Funds Overdue 14 New Website, New Look for the NBSA 13 "Investment in Education Must Extend to Include Post-Secondary"
5
"Post-Secondary Education: Strategic Investments for a Better New Brunswick",
3
ITALY 26
Website and Social Media Audit 5
REFERRERS à search engines used to find our website not including Google searches
Most common search terms using Google:
2016 Report
COUNTRY VIEWS CANADA 7402 US 550 BRAZIL 111 FRANCE 86 PHILIPPINES 38 AUSTRALIA 35 INDIA 30
1. Facebook 2. Twitter 3. Government of NB Website 4. Fredericton Chamber of Commerce 5. Four different student union websites 6. LinkedIn
1. NBSA 2. New Brunswick Student Alliance 3. AENB 4. NBSA Finance
Website and Social Media Audit 6
Post and Pages Views 2015 TITLE VIEWS
HOME 2201 Home page/Archives 702 Students Pleased With Changes To SEED Program
533
Positions 531 Staff 410 Press Release 298 Governance 227 Board of Officers 254 Students Reaction to Budget Mixed 246 NBSA Welcomes New Executive Director 226 “Students Aplaud Historic Improvements to Financial Aid”
206
Reports and Submissions 199 Membership 188 Contact Us 179 History 176 About NBSA 150 “Postsecondary: the pathway to prosperity”
138
Board of Officers 120 "Students reject inclusion of private institutions in TAB"
94
In the Media 69 Partners 56 Stakeholder Relations 55 Policy 49 “NBSA announces dates for 2016 Advocacy Week”
46
Post-Secondary Students Outline Priorities for 2015-16"
45
Advocacy 40 Committees 36 Research Library 36 "Budget Offers Opportunity To Invest In Students"
31
“Reinvestment of Tuition Rebate Funds Overdue
27
Website and Social Media Audit 7
“Students see Positives in Growth Plan” 25 "Student Debt Map a Reminder of Action Needed"
19
"Post-Secondary Education: Strategic Investments for a Better New Brunswick"
19
Media 17 "NBSA urges senators to adopt Bill C-16" 8 "Economic Impact Assessment Highlights Value of Universities”
8
"New Website, New Look for the NBSA" 5 "Investment in Education Must Extend to Include Post-Secondary"
3
"Strategic Plan" 1
Website and Social Media Audit 8
Referrers: Most common search terms using Google:
Viewers per month: 1. April: 1325 Views 2. March: 1016 Views 3. November: 969 Views
1. Seed Program NB 2. NBSA 3. New Brunswick Student Alliance 4. NBSA ED 5. NBSA Robert Burroughs 6. NB Seed Program 7. Tuition Access Bursary 8. NBSA Fredericton 9. Ryan Lebreton Bathrust 10. Summer student SEEDS Program
NB 11. Tuition Tax Rebate 12. NBSA investment
1. Facebook 2. Twitter 3. CBC
• Wikipedia • Four different Student
Unions • Fredericton Chamber of
Commerce • LinkedIn • The Brunswicken • Huffington Post Canada
o http://www.huffingtonpost.ca/2016/04/15/new-brunswick-
0
200
400
600
800
1000
1200
1400
Website Views Per Month
Website and Social Media Audit 9
April 2016 Remarks:
March 2016 Remarks:
November 2016 Remarks:
2017 Report
*Based on the figures from January 1st-18th, 2017
Website and Social Media Audit 10
Twitter Analysis @NBSA_AENB
Audience Insights: Followers
Followers: 907
Businesses and News
Movies and General Info
Politics and Current Events
Technology
Comedy (Movies and TV)
Political Elections
Tech News
Canada
Website and Social Media Audit 11
33%
20% 14%
9%
24%
Age Demographics in Followers
18-24
25-34
35-44
45-54
54-Up
95%
2% 3%
Canadian
US
Rest of the world
Gender:
Age Demographics
Audience Location:
Male Female
Website and Social Media Audit 12
Business and News
Movie News and General Info
Comedy –TV and Movies
Politics and Current Events
Business News
Music
Technology
Comedy (hobbies and interests
Tech News
Political Elections
Region Popularity
Audience Insights: Organic Audiences
Organic Audience:
New Brunswick
York
Ontario
Westmorland
Nova Scotia
Ottawa
Toronto, Alberta
Québec
Website and Social Media Audit 13
18 to 24 25 to 34 35 to 44 45 to 54
Gender:
Age Category:
Monthly Reviews
January 2016 • Top Mention: NB Official
Opposition • Tweets: 49 • Mentions: 26 • Link Tweets: 71 • Retweets: 71 • Likes: 24 • Replies 22 • Profile Visits: 2,413
February 2016 • Top Mention: Ontario
Undergrad Student Alliance • Tweets: 29 • Mentions: 16
Male Female
Website and Social Media Audit 14
• Link Clicks: 54 • Retweets: 58 • Likes: 48 • Replies: 7 • Profile Visits: 2019
March 2016 • Top Mention: UNBSJ SRC • Tweets: 22 • Mentions: 35 • Link Clicks: 119 • Retweets: 69 • Likes: 77 • Replies: 7 • Profile Visits: 1851
April 2016: • Top Mention: CBC NB • Tweets: 64 • Mentions: 84 • Link Clicks: 115 • Retweets: 150 • Likes: 124 • Replies: 40 • Profile Visits: 2,830
May 2016: • Top Mention: UNB • Student Union • Tweets: 40 • Mentions: 94 • Link Clicks: 51 • Retweets: 51 • Likes: 59 • Replies: 24
Website and Social Media Audit 15
• Profile Visits: 1,837
June 2016: • Top Mention: MASU • Tweets: 42 • Mentions: 24 • Link Clicks: 56 • Retweets: 50 • Likes: 102 • Replies: 25 • Profile Visits: 1062
July 2016: • Top Mention: Tina Oh • Tweets: 24 • Mentions: 20 • Link Clicks: 26 • Retweets: 19 • Likes: 25 • Replies: 16 • Profile Visits: 586
August: • Top Mention: Katie Beers • Tweets: 28 • Mentions: 3 • Link Clicks: 5 • Retweets: 15 • Likes: 36 • Replies: 11 • Profile Visits: 482
September 2016: • Top Mention: Krista Ross • Tweets: 81 • Mentions: 19
Website and Social Media Audit 16
• Link Clicks: 38 • Retweets: 46 • Likes: 97 • Replies: 34 • Profile Visits: 785
October 2016: • Top Mention: Krista Ross • Tweets: 94 • Mentions: 18 • Link Clicks: 1 • Retweets: 3 • Likes: 8 • Replies: 0 • Profile Visits: 910
November 2016: • Top Mention: Brian Gallant • Tweets: 62 • Mentions: 28 • Link Clicks: 95 • Retweets: 86 • Likes: 189 • Replies: 18 • Profile Visits: 2,154 • New Followers: 22
December 2016: • Top Mention: Krista Ross • Tweets: 81 • Mentions: 18 • Link Clicks: 12 • Retweets: 8 • Likes: 19
Website and Social Media Audit 17
0
500
1000
1500
2000
2500
3000
Vie
ws
Profile Visits per Month 2016
• Replies: 67 • Profile Visits: 556
Profile Visits Comparison
Website and Social Media Audit 18
18 to 24
Facebook Insights Overall Overview Likes
City Fans Fredericton, NB, Canada 117 Saint John, NB, Canada 32
Ottawa, ON, Canada 20 Sackville, NB, Canada 16 Toronto, ON, Canada 15 Moncton, NB, Canada 13 Montreal, QC, Canada 11 Calgary, AB, Canada 6
Marysville, NB, Canada 6 Charlottetown, PE, Canada 5
Halifax, NS, Canada 5 Woodside, NS, Canada 5
Female Male
Website and Social Media Audit 19
18 to 24
People Reached
City Fans Saint John, NB, Canada 102 Fredericton, NB, Canada 80 Quispamsis, NB, Canada 16
Ottawa, ON, Canada 12 Calgary, AB, Canada 8
Hamilton, Hamilton Parish, Bermuda 8 Sackville, NB, Canada 8 Moncton, NB, Canada 7 Rothesay, NB, Canada 6
Halifax, NS, Canada 6 Toronto, ON, Canada 6 Hampton, NB, Canada 5
Male Female
Website and Social Media Audit 20
Post with the highest amount of people reached:
Second Post with the highest amount of people reached:
Website and Social Media Audit 21
Best time to post according to our audience:
Post type success:
Website and Social Media Audit 22
Recommendations
Webpage/Facebook/Twitter
• More pictures of students to give a ‘human’ face to the organization • Add more content/stories to tell • Update more often media section where we are featured in news • Choose specific times for specific posts in different social media
1. Students of NB Project
2. Interesting facts tweets/posts with graphics
3. Tweets about any news related to the NBSA
4. More posts with links included (make stories)
