Website AnalysisBRIAN LAZOKARINA MONARREZKAREN CHAVEZ

http://www.apple.com/

• ELECTRONICS COMPANY• ADVERTISE ITS MERCHANDISE• PROVIDES INFORMATION ON PRODUCTS• ALLOWS PURCHASE OF THEIR ITEMS ONLINE

Pathos:• USE OF WHITE, BLACK,

GREY• RESEMBLES PODUCTS• PROVIDES GREAT

CONTRAST• ARTISTIC EMOTIONS• CATCHES VIEWERS

ATTENTION

Logos:• INFORMATION IS ORGANIZED NEATLY• GOOD STRUCTURE, VERY WELL PUT TOGETHER• SOLID, CLEAN, CONSISTENT• SIMPLE BUT SOPHISTICATED • THE MOST IMPORTANT INFORMATION IS HIGHLIGHTED

Ethos:

• FORMAL/INFORMAL; NEUTRAL• EASY TO READ FOR THE MAJORITY OF THE TIME• ARRANGEMENT: EVERYTHING IS CENTERED• FONT: ARIMO AND COVERED BY YOUR GRACE (CBYG)• READABILITY, GOES WITH THEIR MINIMALISTIC DESIGN• MINOR FLAW: CBYG FONT CLASHES WITH BACKGROUND &

ORIGINAL DESIGN ON SLIDE 1

Overall thoughts• ADEQUATE DESIGN• SIMPLE TO NAVIGATE• USER FRIENDLY • REPRESENTATION OF WEB LAYOUT RESEMBLES PRODUCTS’

DESIGN AND PERFORMANCE • RATING: 4/5

Improvements“CONTACT US” PAGE COULD USE MINOR IMPROVEMENTS SUCH AS:

• Organization• Appearance could be more appealing• Get rid of “kitchen-sink-syndrome”

Works CitedSOURCE OF INFORMATION: HTTP://WWW.APPLE.COM/