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WEBMOB Portal Management Lifecycle –
Current features and issues
WEBMOB Portal Management Lifecycle –
Current features and issues
3rd WEBMOB project meetingHvar 29.9.2006
MEF, Milan Zdravković
3rd WEBMOB project meetingHvar 29.9.2006
MEF, Milan Zdravković
• Web portal visits and visibility improvement
• Content tree and management guidelines
• Interactive features• Content integration• Open issues• Beyond WEBMOB project
Presentation overview
Web portal stats - Summary
• Period: 13.3.2006 - 11.9.2006• 15411 page views, 2080 sessions, 7 pages per session• Time of the day of the most frequent visits: 17-20 h• 3 (Three) registered users (Albania, Macedonia, Serbia)
284 6411198
720
2278
9086
1205
March
April
May
Jun
July
August
September
284 6411198
720
2278
9086
1205
March
April
May
Jun
July
August
September
Web portal stats - Tracing WB visitors
26%
38%
10%
10%
16%
Croatia
FYR of Macedonia
Bosnia & Herzegovina
Albania
Serbia
26%
38%
10%
10%
16%
Croatia
FYR of Macedonia
Bosnia & Herzegovina
Albania
Serbia
• Excluded google bots, CERTH and production visits• Almost no visits from any other country
Web portal stats - Comments
• Web portal is visited almost exclusively by project partners
• Empty pages are highly visited (311 visits for Legislation review)
• Although there is some progress, site tools are not being used
Deploy ContentManagement
best practices
Improve visibility
Motivate contribution
Visibility improvement: Implementation of cost-effective promotion strategy
• Newsletters– Technical solution– Mailing lists– Customized content
• Banner advertising– Selection of sites– Deploy of HTML code and graphical design– Click monitoring and campaign efficiency analysis
• Simple trick– Put WEBMOB site URL and title in email and/or forum
signatures and stationeries (if institution allow this)
Guidelines for content management
• Avoid empty pages– No content is better that lousy or misleading content
– If there is no content, there IS content:• Present timeline of content’s asessment, dissemination, drafting and
sign-off,
• Describe structure and sources of information to be published,
• Ask for contribution on a topic,
• Point to contacts,
• Put links to reference information, but don’t …
• Copy and paste a nice poem
• Structure information– More usable content
Interactive features
• Why interaction ?– Target group of the website is research community– Community is at the source and/or is the source of information
• Ask for contribution– Motivation to contribute lead to verbal site promotion
• Shared content ownership induce an author’s sense of responsibility over its promotion
• Shaping the interaction– Ask for opinion and/or comment
• Legislation review• WB Incoming mobility
– Ask for information• News and/or announcements• Mobility guide resources• Links & other resources• Targeted web questionnaries
– Incoming mobility in research organizations– Researchers registration
Interactive features example #2: Questionnaire for incoming mobility in Serbia (10
entries)
50%50% 50%50%
30%
70%
30%
70%
According to your experience, does the incoming mobility exist in Serbia?
Generally, do you consider mobility as an important issue in the process of harmonising with the European Union?
90%
10%
90%
10%
Is there a job offer for foreign researchers in your institution?
Would you like to increase the number of foreign researchers?
90%
10%
90%
10%
• 40% of questionnaire contributions (10 out of 25) came from the website
Content integration• Aggregation
– Automatic use of multiple sources of information, according to source’s terms & conditions
– Choose relevant sources, filter information– RSS directories
• http://www.rss-specifications.com/rss-directory.htm• http://allrss.com/rssfeeds.html
• Syndication– Content distribution
WEBMOB web site
Web site #1
Web site #2
Web site #n
RSS feedsWeb site #1
Web site #2
Web site #n
RSS feeds
Open issues #1
• Disclaimer• Privacy policy
– Contact information is being requested in questionnaries
• Privacy issues– Emails or RD institutions contact persons are displayed on site
probably without their prior consent !!– Email form as feasible alternative
• RD institutions database– Format is not unified. Branches are missing for Croatia and
Albania (keywords are being used instead, as a workaround)
Open issues #2
• Albania presentations from both meetings are missing
• All presentations (excluding Croatian) from Saranda meeting are missing
• Links and resources section requirements are not clearly defined and communicated to the partners
• Mobility guides
Maturing project website to WB mobility portal ?
• Existing core content gives a firm ground for attracting visitors – how to keep them there ?
• Attract attention from community and gain credibility by providing updated, true, usable and personalized information in continuous manner
• Self-sustainable (almost) management concept, implemented by interactive features and content aggregation, lowers management costs