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Watch a recording of this webinar at: http://1a1s.us/d8 In this webinar, Daniel Young and Kimberly Walsh (two of our experts on Search Engine Optimization) will talk us through the basics of SEO, and how you can see the most success with getting your website found in the rankings. Below is a general list of the areas we will cover: - Domain Name Selection - Website Content (including site structure and hyperlinking) - Social Media Implications - On-Page Strategy (titles, meta-tags, page description, alt-tags) For more information on managing your Web presence, check out our Online Success Center at http://success.1and1.com.
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Getting Started with Search Engine Optimization
Presentation by Daniel Young & Kimberly Walsh
® 1&1 Internet AG 2010 1
Focus Areas
Domain Name
ContentWhat? Why? Where?Site StructureLinks (Internal, External, Backlinks)
Social
On-PagePage TitlesMeta-tagsPage DescriptionsAlt-tags
® 1&1 Internet AG 2010 Page2
Domains
Coming up with a good domain name requires a
combination of strategy and imagination
Ideally, your domain name should be:ShortCatchy and memorableEasy to pronounce and spell Includes keyword(s)Not too similar to competing domain names
Not in violation of someone else’s trademark
® 1&1 Internet AG 2010 Page3
Content
Naturally subject matter will change from page to page
but What, Why and Where should be addressedAllows for easy integration of keywords Important information is rarely overlookedHigh frequency of keywordsAvoid keyword stuffing – don’t spread yourself too thinLocation, location, location
Take control of your usersSite pages should prompt users to navigate throughThere should be obvious direction
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Content
® 1&1 Internet AG 2010 Page5
Site Structure
Hierarchy
Without Internal and External Links
® 1&1 Internet AG 2010 Page6
Home
Products/Services
Product/Service1
Product/Service2
Product/Service3
About Us Contact Us
Directions
Site Structure
® 1&1 Internet AG 2010 Page7
With Internal and External Links
YelpFacebook
Backlinks
® 1&1 Internet AG 2010 Page8
Home
Products/Services
Product/Service1
Product/Service2
Product/Service3
About Us Contact Us
Directions
Yelp FacebookTwitterYellowpagesLinkedIn
Social
Word-Of-Mouth
Customer loyalty
Exposure of promotional content
Reinforce keywords
Social activity can boost Search Engine placement
® 1&1 Internet AG 2010 Page9
On-Page Optimization
Meta-tagsDefine keywords for a page Between 5 and 10 keywords (separated by comma) - most relevant for
your pageCommonly abusedNot much focus from Search Engines
Page DescriptionsFull sentencesRelevant to page contentKeyword-denseShould not exceed 146 characters In some situations this description is used as a part of the snippet shown
in the search results
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On-Page Optimization
Alt-tags Identify images by keyword phrase
Page TitlesDisplayed at the top of the browser as well as on Search Engine results
pages (SERPs)Call to actionDescriptive and concise
® 1&1 Internet AG 2010 Page11
What Can 1&1 Offer?
1&1 SEO Spotlight ToolSuggests keywords for youAssists with Google PlacesSuggests improvements
1&1 SEO Ready ServiceMyWebsite onlyTeam of optimization expertsOn-Page optimization is completed by our teamContinuous reviews and consultations provided
1&1 ListLocalBacklink tool, 3 months free – 42 local directories
1&1 SiteAnalyticsMonitor the traffic to your site
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1&1 SEO Spotlight Tool
Find the suitable keywords for your website
Prioritizes optimization tasksBoxes change size to emphasize importance
Defines then implementsTool defines common optimization terms before implementing them
Example: Broken Links, Backlinks
Manage and monitor success
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1&1 SEO Spotlight
® 1&1 Internet AG 2010 Page14
1&1 SEO Ready Service
SEO experts review site for quality
Performs On-Page Optimization
Monitors registration processVerify ownership of domain
Continuous follow-ups providedThorough consultationsDiscuss marketing strategies
24/7 status report in 1&1 Control Panel
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1&1 SEO Ready Service
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1&1 SiteAnalytics and 1&1 SiteAnalytics Plus
Easy to understand stats
Tracks visits to sitePage ImpressionsAverage Time Per VisitAverage Pages Per Visit
Traffic sources & UsageReferring Pages – Google? Yelp? Bing?Landing Pages
Browser & systemsBrowser and Smart Phones
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1&1 SiteAnalytics
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1&1 ListLocal
Spread the word! – Be competitive
Input information onceContact Info, Business Description, Products, Specialties, Areas Served
Makes for easy updates
42 local directoriesGoogle PlacesYellowpagesYelpOnStarTomTom
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Thank you for your attention!
For more helpful resources, check out the 1&1 Online Success Center at http://success.1and1.com
Questions?
® 1&1 Internet AG 2010 20
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