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WEBCASTING: Developing and Maintaining a Video Presence on Your Website
Joel Doepker, Director of Public Relations and Communications
College Profile:
• Fall Semester 2008: 11,116 Students• 5 Locations in Southwest Missouri
(2 Campuses, 3 Education Centers)
• Technical, Allied Health, 2-year Transfer Degrees
• 10 years, News Videography/Editing
• 5 years, On-Air Reporter/Anchor
• 2 years, Director of Public Relations and Communications (Media and Community Relations, Internal/External Communications, Recruitment)
• Five Michigan Emmy Awards, News Photography and Editing
• Michigan Photographer of the Year, 1996, 1997, 1998,1999
Joel DoepkerDirector of Public Relations and Communications
• College Administration• Media Services (Former Professionals)• Web Services/IT• Public Relations
Key Partnerships for Success:
jdkGovernor’s Campus Visit
Video Topics:
• College Events• College Programs• New College Initiatives• President’s Video• Monthly Video Newsletter
• Student Profiles• Employee Profiles• Department Profiles• Year-In-Review• College Orientation
How Does it Get Done?• Selecting Story Ideas• Recording Interviews• Recording Video• Writing Script• Editing Script• Posting Video to Website
Production Time (Average):
• Video Length: 3 minutes• 3 to 4 interviews: 20 minutes• Recording Video: 45 minutes• Transcribe Interviews: 45 minutes
• Script Writing: 1 hour• Editing Video: 3-4 hours• Posting Video: 15 minutes
ApprApproximate Total: 7 hours
Benefits Beyond the Website:• College Recruitment• Community Relations• Governmental Relations• Internal Communications• Media Relations
MeMedia Relations
Media Relations
Media Relations
• Videos streamed using Windows Media Player• Video Camera• Apple Editing System• Wireless Microphones• Tri-Pod
Technology & Equipment Utilized:
LeLessons Learned
• Work closely with I.T. Staff
• Student Background• Communicate Your
Vision
Questions?Joel DoepkerDirector of Public Relations and Communications(417) [email protected]
Webcasting: Developing and Maintaining a Video Presence on Your Website