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10 tools for managing a creative environment Bryan Mason, chief operating officer Sarah B. Nelson, design strategist

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Page 1: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

10 tools for managing a creative environment

Bryan Mason, chief operating officerSarah B. Nelson, design strategist

Page 2: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

10 tools for managing a creative environment

Bryan Mason, chief operating officerSarah B. Nelson, design strategist

Page 3: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

Bryan

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Sarah

Page 5: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

Sarah

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Creative Environments

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1. they create as a group

2. they have hard deadlines

3. they are doing something different with the creative process

Page 8: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

The Neo-Futurists

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Aqua

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Orchestras

Page 12: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

The Job Factory

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Steppenwolf

Page 14: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

Avenue Q

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Page 16: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

Web Techniques/New Architects

Page 17: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

The tips.

Page 18: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

1.Cross-train the entire team.

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1.

Page 20: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

2.Rotate creative leadership.

Page 21: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

3.Actively turn the corner.

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divergence convergence

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3.Actively turn the corner.

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4.Know your roles.

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5.Practice as a team.

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6.Make your mission explicit.

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7.Kill your darlings softly.

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8.Leadership is a service.

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9.Generate projects around creative interests.

Page 30: web2SF 10lessons v2 - O'Reilly Mediaassets.en.oreilly.com/1/event/3/10 Tools for Managing a... · 2008-04-30 · 10 tools for managing a creative environment Bryan Mason, chief operating

10.Remember your audience.

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11.Celebrate failure.

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Thank [email protected]@adaptivepath.com