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MAY MOBILISATION RESOURCE AND ACTION GUIDE
M A Y M O B I L I S A T I ON R E S O UR C E A N D A CT I O N G U I D E
MAY MOBILISATION RESOURCE AND ACTION GUIDEWelcome to the May mobilisation resource and action guide. In this guide you will find information about the upcoming mobilisation activities set to take place throughout the month of May, ways to join with other coalition partners and ideas on the types of activities that your organisation can run.THE PURPOSE OF THE GROUP AND THIS RESOURCEThis month of action is supported by the May mobilisation action/2015 team. Through this group and these resources we aim to:
Amplify current planned activities and initiatives and unite our voices under the action/2015 banner
Encourage partnership around planned activities and inspire creativity around new opportunities
Share resources, ideas and creativity in engaging public audiences
In the broadest terms, the team aims to facilitate the organization of the biggest joint global civil society mobilisation in 2015 so far. The objective is to mobilise atleast 15 million under the action/2015 banner to put mass pressure on world leaders to ensure that the September and December summits mark the start of an ambitious and inclusive future.
UNIFIED ACTION2015 isn’t just a year; it’s a unique opportunity to change our future and the time to act is now. In May, action/2015 members will be mobilising together to ensure that this year marks the start of an ambitious and inclusive future.
Following the campaign launch in January, May stands out as a critical moment for coming together as one global movement to apply one massive final push of pressure on world leaders before the September summit.
June, July and August will be too late to influence decisions, and by May momentum within the campaign would be well underway and already reaching millions. We believe that May is a prime opportunity to unite our voice, rise up boldly and call for a better future for all.
The May mobilisation action group has been working together to identify activities and align plans to support one another, pool resources and organize a colourful, inspiring, creative campaign with a focus on concrete political impact. Key events already being planned and aligned by action/2015 partners that together make for a strong mobilisation include:
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World Vision’s Global Week of Action running 4-11 May 2015 GCAP’s Global Moves for Justice running throughout the whole month
The actions planned in each country focus on connecting respective local issues to the global process of shaping the post-2015 Sustainable Development Goals and thus represent a unique opportunity to inspire a greater level of engagement from grassroots organisations and communities who can inspire many more people to join the campaign and engage in the development goal process.
In this way we believe a coming together of all action/2015 partners during the month of May would:
1) send a powerful message to political leaders that citizens are watching them and expect transformative change in September at a critical juncture during the negotiations, and;
2) raise greater awareness of the post-2015 process amongst citizens, creating a wave of ongoing activity over the following 3 months leading to the September summit and promote processes of citizen monitoring and government accountability of the goals in the years that will follow.
HIGH STAKES
Due to 2015 being such an important year, with the end of the MDGs, the creation of a new set of global goals to change the world we wanted to endeavour to share coalition members resources and tools with other partners and counterparts to help increase the impact of our collective voices and demonstrate the unity of our action.
The national and global support that together we will mobilise will demonstrate to leaders that the public want to see concrete action to end poverty, inequality and climate change. . We will let leaders know that we will stop at nothing until we see this transformative change and that we expect them to do the same.
This flexible mobilisation month will enable organizations and individuals to mobilise around key issues in their national context while connecting to and being empowered by participation in a broader global movement and the definition of global commitments and frameworks that will play a key role in influencing, building and reinforcing change at the national level from September 2015 onwards.
Throughout this brief guide you will find information and guidance on how to get involved as well as links to other resources including guides to engage different types of audiences such as faith groups, information about running a successful event and much more. Feel free to use, repurpose and join. We know that social
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media is a key way for us to partner and we’ll share those resources closer to the time.
Thank you for advance partnering for a month of mobilisation. Together we are stronger!
With hope and excitement,
May mobilisation action/2015 team
Hundreds gather to take action at community event in Bangladesh. Credit: World Vision
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KEY EVENTS ALREADY PLANNEDFollowing the amazing launch activities across 70 countries in January, action/2015 partners are looking ahead to the next opportunity to engage the public, raise up a voice and pressure leaders. Below are details of global activities already set to take place. Each coalition member below will be partnering their activities with the others under the May mobilisation banner in order to share numbers, resources and to take the message further and wider. For more information about each activity do reach out to the listed contact.
World Vision's Global Week of Action:
Set to take place from 4-11 May. The event will target a range of audiences and countries and call on world leaders to stop at nothing to reach zero poverty and zero preventable deaths of children. During 2014's event almost 6 million people in 70+ countries took action through over 4,500 events with more than a million children involved.
The symbolic action this year will be to create a zero with your hands at events, concerts, cricket and football matches, photo booths, online and anywhere people are meeting. The event will also draw attention to everyday heroes from the last 15 years who have had a big impact on their communities and those whose lives they have touched.
Activity expected in the following countries: 70+
Key contact: Ben Grierson-Hill, Public Mobilisation Manager, World Vision International
Global Moves for Justice 2015:
A month of mobilisation lead by the Global Call to Action Against Poverty (GCAP) that will literally see people “move” to demand justice on issues related to poverty and inequality.–“Move events such as lash mobs, arts events, concerts, , sports events, cycle rallies, marathons, marches, and other creative public actions are being plannedn different parts of the world and in in Asia the campaign was launched in in August 2014 under banner iMove for Justice, Equality and Peace) and will culminate with a month of action in May. Each Global Moves event will campaign for change around the themes from GCAP´s 15 Solutions for 2015 campaign narrative found on the website listed below.
GCAP is playing a major role in implementing this campaign using its broad experience of mass mobilisation actions. For three consecutive years 2007-2009
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the GCAP – UNMC Stand Up and Take Action Campaign broke Guinness World Records for the largest coordinated global mobilisation of people
Link to key resources: gmfj2015.whiteband.org
Activity expected in the following countries: Bangladesh, Cambodia, Phillippines, Pakistan, India, Japan, Kenya, Uganda, Malawi, Mali,Spain, Belguim, Italy, Paraguay, Dominican Republic and Nicaragua.
Key contact: Fionuala Cregan, Mobilisation Task ForceCoordinator , GCAP
CIVICUS Global Day of Citizen Action:
The Global Day of Citizen Action, started in 2014, is a global campaign to raise awareness about threats to freedom of expression, association and assembly. The campaign raises awareness through direct engagement of citizens by asking them whether they feel free to speak out, organise and take action in the country where they live. Participants write their answer on a colour-coded board and have their photo taken (with their permission) and the images are shared and mapped to provide a sense of the existence of civic space in different parts of the world. We also run an online component on the day where people can have their say. Both the physical and virtual events are shared and amplified through social media. Last year we mobilised over 20,000 participants in 48 events across 26 countries. Visit our Flickr Page to see some of the images from last year or you can view our 2014 Promo Video. This year we will use the event to promote action/2015 and to raise awareness about the SDGs generally and the importance of civic space (Goal 16) and will have small grants that we can award to a few organisations. Everyone is welcome to participate! The Day forms part of a broader campaign on civic space that we run which you can find out about here: http://www.youcanbethechange.com/
Key contact: Zubair Sayed, Head of Communication, CIVICUS ([email protected]; or Tweet me info on events/campaigns @zubairsay)
National citizen hearings:
Partner organisations World Vision, Save the Children and the White Ribbon Alliance have come together to host national citizen hearings in the lead up to the World Health Assembly in May 2015. The aim of these hearings is to provide the forum for the meaningful inclusion of citizen voices and civil society participation in debate around women’s and children’s health.
National citizen hearings will be taking place across the world and will allow discussion on new targets for women’s and children’s health, accountability and public engagement. Tools and resources have been developed to support the running of these hearings and action/2015 partners are invited to join.
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Link to key resources:
Activity expected in the following countries:
Key contacts: Alexandra Newlands, World Vision Katy Woods, White Ribbon Alliance. Serena O’Sullivan, Save the Children
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WAYS TO GET INVOLVEDThere are various activities your organisation can get involved with in order to support May mobilisation month. They’re quick to organise and easy to do! Use the information and templates linked to this pack to help mobilise your staff, supporters and communities whilst partnering with others. Choose the ideas that work best for you and your context, and feel free to adapt them for your audiences and communities.We would recommend making public events the priority as you can involve many supporters and communities, so focus on external events first. Involving outside audiences will ensure that decision makers hear all our voices!
TOP ACTIONS
Run and share your own events and activities – doing something in May? Interested in engaging other action/2015 partners? Then let us and your national coalition know – together we can then encourage others to join and increase impact. You may want to consider a community mobilisation, hosting a concert or holding a sporting event
Partner with other action/2015 partners - as part of May mobilisation month we are expecting activities in dozens of countries, organisations will be sharing details of activities other partners can join and support - join in! Possible activities to partner through include high level events, social media engagement or a national citizen hearing.
Promote the symbolic action – whether this is World Vision’s symbolic action of making a zero with your hands, GCAP’s ‘Move’ for Justice or the ‘I am15’ action/2015 action, look for ways to unite action and activity. And remember to take photos and share them! We are also working on developing a common unifying action for the month – join the discussions through joining the May Mobilisation Action 2015 Team!
Get active online - social media resources, videos, interactive photowall will all be made available. Share, promote and help spread the word. We are keen to get our message out to as many people as possible and your support in doing this is vital. You can find all available
Here are the top actions your organisation can take as part of the May mobilisation month.
You can find a full matrix of actions in the following pages as well as instructions of how to take the symbolic action.
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resources in the May mobilisation google drive.
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WAYS TO STAY IN TOUCH
May mobilisation activity tracker – find out what other organisations are doing and who you could partner with in our new mobilisation tracker available here.
Download resources – we will be uploading and sharing all the latest and most relevant resources with the May mobilisation team, check out what is already there and upload your own resources in our google drive – access it here.
Join the email group – sign up for updates and meeting invites. You can register here or reach out to one of the co-chairs.
Join the May mobilisation skype group – skype Ben Grierson-Hill (Skype ID: ben.grierson.hill) or Fionuala Cregan (Skype ID: Fionualac) to join
Reach out to the co-chairs – do send any questions or comments our way
CONTACT DETAILS
CO-CHAIRS: Ben Grierson-Hill, Public Mobilisation manager, World Vision –
[email protected] / Skype ID: Ben.grierson.hill Fionuala Cregan, Mobilisation Task Force Coordinator , GCAP –
[email protected] / Skype ID: Fionualac
LOGISTICAL SUPPORT Maria Lapa, Campaigns Officer, World Vision – [email protected] /
Skype ID: Maria.lapa.wv
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FURTHER RESOURCESYou will be able to find all these resources in the May mobilisation google drive.
Arrange a Citizen Hearing: Through 2015 World Vision, Save the Children, the White Ribbon Alliance and other partners will be convening a series of national hearings. These can mobilise the public and give communities a chance to speak. Consider partnering on activities taking place in your country or use the materials here to host your own. Download the resources.
Event resources: Throughout May there will be an exciting chance to bring people together from across the globe to influence leaders and decision makers. Through events we have the opportunity to gather and inspire the public and communities. Find here suggestions on the different type of events you could run and a step by step guide for planning a successful event. Download resources.
Faith engagement: Faith groups are powerful mobilisiers and effective networks for change. Through these networks we demonstrate the religious imperative for action on poverty and climate change whilst inspire and empowering people to action. Download faith resources.
Partner engagement: The May mobilisation team will be making available a list of core activities taking place in country that your organisation could partner with. We will be sharing a link to a Google document where you can see what is happening in your country. As we get more information about partnerships we will add this in.
Social media: As we get closer to the month of mobilisation we will be sharing more resources and information about engaging online. Keep an eye out for updates and in the meantime follow the #action2015 hashtag.
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PLANNING YOUR MAY MOBILISATION ACTIVITIES
The following is intended as a guide to help prepare your May Mobilisation activities. Look through the checklist and use what is helpful for you in your context.
Gather resources – Ensure that you are aware of all the resources available to you. These may include your own office tools and resources or those provided by partner organisations.
Set up a cross-functional or planning team – In order to support your activities and gather the best advice and expertise, set up a small team to plan and implement your office’s or coalitions activities. This will help ensure broad organisational support and use best practice from around the organisation.
Identify your political priorities May Mobilisations provide a unique opportunity to give an additional push to an ongoing campaign or advocacy process that your organization is involved in and also to link up with other organizations at the national, regional and international level working on similar issues. Choose 1 or 2 key issues and asks that you want to work on during the month. Consider your organisations advocacy objectives (particularly in relation to post-2015.) Identify which objectives are most suited to your action/2015 activities (i.e. if your objective is to lobby the government to increase nutrition spending, you could plan to create awareness about the improvements in nutrition rates under the MDGs) and also the target shortfalls and priorities that need to be made in the post-2015 agenda.
Set SMART objectives – The next step is to set objectives for your activities that are Specific, Measurable, Attainable, Realistic and Time-bound.
Identify your actions and activities – Decide which specific activities are most likely to help you achieve your objectives. This could be a community event where
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the pledge is read out to gather support or engaging celebrities. The menu of actions is an important tool to help you decide.
Identify the audiences that can help you – Specify who you want your activities to engage or which groups may want to take action and help you to achieve your campaign objectives.
Work with others – Look for other action/2015members to work with – all can serve to multiply your activities and your impact.
Develop an activity plan – Prepare a written plan.
Media – Consider how you can get the media to spread the campaign message further. Are you putting on a media-worthy event? Do you have a celebrity ambassador willing to speak to the media?
Implement your plan – With support from your cross-functional team, and the resources provided, implement your plan.
Monitor and evaluate – It is critical to track the success of your activities. Guidelines will be shared.
Arrange a hand-in – By identifying your political priorities and designing targetted activities, you will generate a great opportunity to share your results with your political leaders. Make sure you plan your hand-in well in advance and with your partners. This will help fulfil your objectives and also make the month of mobilisation more impactful.
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MATRIX OF ACTIONSTo make it easier to plan your involvement this matrix will help you to identify which activities might be right for which audiences. You can print out and mark up the activities you want to do in your office.
Who can do this action?
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AUDIENCE ENGAGEMENT:
Run an event: Engage children and young people to lead and take part in community events. You may want to consider working with child or youth parliaments.
Get online: Use social media to encourage others to get involved and take action. Staff and supporters can share photos to inspire others.
Faith engagement: Encourage supporters and faith networks to use the faith resources to move their church, mosque or Bible group into action on child health.
Celebrities: Celebrity involvement in your campaign can take your message wider and reach a whole new audience.
Engage senior leadership: Senior leaders in your office are key ambassadors for your work. They could inspire staff, speak to media, lobby the government and so much more – reach out to them to engage from the start.
Engage your staff: Staff members are essential to pushing the campaign out to your local networks; use staff emails, internal events and other activities to engage them in the GWA.
Be a multiplier: Consider this: If you have an office of 100 staff and they each get 10 friends or family to take action, you will quickly see 1,000 people joining the campaign! Encourage friends, family and staff to reach out to those closest to them to join and
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multiply your impact!Organise a hand-in: Arrange a hand-in to share the results of the Action/2015 May Mobilisation Month with national leaders in your country. In addition to sharing results, these meetings will allow you to present specific calls to action to leaders in your context.
EVENTS:Community mobilisation: In previous years successful community mobilisation has been one of the defining features of the the Action/2015 May Mobilisation Month Bringing in community members and local leaders for entertainment, education and action helps strengthen the community voice behind asks and also provides new opportunities to reach new audiences.
Hold a high-level event: Inviting partners, key stakeholders, influencers and community members, convene an event where you can have either a panel discussion or speaker event to discuss issues relating to your main asks and seek commitments from government stakeholders. These have worked well in the past in influencing government agendas, and they have a big impact.
Host a concert: This can be a great activity to entertain and deliver a powerful message. Consider hosting a concert in your community, town or city – invite local bands (or even some famous names) to perform.
Move for Justice: Join Global Call to Action against
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Poverty (GCAP), in physically Moving for Justice through the Global Moves for Justice events. See page 3 of this guide for more details. Arrange a National Hearing: Through 2015 the White Ribbon Alliance will be convening a series of national hearings. These can mobilise the public and give communities a chance to speak. Consider partnering with your local White Ribbon Alliance group or use the materials here to host your own.
Hold a One Goal football match: One Goal is World Vision’s partnership with the Asian Football Confederation (AFC). You could hold a One Goal football match in May,–11 May, or perhaps 15 May (the AFC grassroots football day). Consider partnering with One Goal in your country or using the football match model to mobilise communities. Partners outside of Asia can link with this campaign by organizing their own football match during these dates. See page 5 for more details.
Community cricket matches: Cricket and development have gone together for many years. A match can bring together diverse groups and create an opportunity to engage, inform and activate. Consider hosting (or using existing) cricket (or other sport) matches to bring groups together, inform them about Stop at Nothing and lead them in the pledge to take action.
Action/2015 event: Your office is likely to be involved in an action/2015 national coalition. (If not, then see the action/2015 section for more information.) Consider partnering with other coalition members for a variety of events; this could help build your reach and strengthen partnerships.
Other events: Other coalition events, community health fairs, street theatre and marches have all proven popular in engaging people and could work for your office in engaging communities.
RESOURCES:Engage the media: Talk to your communications colleagues to identify opportunities to use your events and activities to reach local media, give interviews or publish content.
Get printing: Theme your print and online communications around the Action/2015 May Mobilisation Month (e.g. supporter magazines, posters, internal communications).
Get creative: Design and create posters, flyers and
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other tools to raise awareness.
Email blast: Email your supporters and networks to take the campaign action or attend an event.
