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Deliverable Brief

1. Please briefly outline the requested project deliverable:

2. When is it due?a. For review:b. For internal approval:c. For partner approval:d. For distribution:

3. Who is the audience?a. Internalb. Partnersc. External

4. What is the delivery format?a. Webb. Emailc. Spreadsheetd. PowerPointe. Wordf. Other (please specify)

5. Will the deliverable use existing creative templates or net new?

6. If net new, please outline creative requirements:a. Target audienceb. Creative approachc. Elementsd. Colourse. Stylef. Tone

7. Who needs to review?

8. Who needs to approve?

9. Are hard copies required? Quantity:

10. If email, are the lists CASL compliant? Which kinds of permissions?a. Who is the sender?b. Who are the recipient(s)?c. What is the offer?d. What is the CTA?e. Will this data be captured by SqueezeCMM?f. Does email require its own creative? Does the creative require signoff?

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g. Preferred delivery: a. Personalb. List c. Groupd. Automated mailing (platform):e. Platform compliance required

i. Outlook, Google, Yahoo, othersii. iOS, Android

iii. Texth. Data required:

i. Impressionsii. Opens

iii. Clicksiv. Repliesv. Forwardsvi. Other

11. If a web page, what site will it live on?a. Data required:

i. Inbound searches ii. Sources

iii. Page views iv. Clicks v. Paths

vi. Conversionsvii. Other:

12. Social campaignsa. Preferred format of delivery: Autopost, Excelb. Listsc. Approvals required d. Data required:

i. Impressionsii. Clicks

iii. Visitsiv. Page viewsv. Conversions

11. Other information we need to know?

12. Final approved copy