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Introduction:

This report will be explaining how and why this specific equipment was chosen. The kit that has been chosen will be more than suitable for what projects this company will make in the future. Having the budget go up by £16,650, made some equipment from the original kit list upgraded to be even better for the companies productions. Equipment like cameras and sound were upgraded but some equipment like backdrops was kept from the original budget.

How the equipment was chosen:

An ‘camera stabilizer’ would be very useful in any production, it gets rid of any unwanted “camera shake” which is useful when you want to do free hand camera work. The ‘Freefly Mōvi M10’ was chosen because it’s adaptable to cinematic cameras, it attaches to any aircraft and it comes with a remote control to tilt the camera into different angles when another person focuses on framing the shot. There is also a simpler feature that comes in useful, which are the handles. The handles are useful to be able to get low shots without needing to put yourself into awkward positions.

Knowing the ‘Freefly Mōvi M10’ was a useful piece of equipment from the beginning of this research helped decide what kind of camera the budget should be spent on. The ‘Freefly’ had 16 different cameras that were compatible with it. To narrow the camera choices down Secondary Qualitative research had to be done on each camera. This research method will tell us which cameras are affordable and what specification each of them has. The choices got narrowed down to eight cameras; this is when a survey was made to see what kind of quality and techniques the public likes from cameras used in production already.

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There were four questions in my survey and two of them came back with very useful results. Question three was “what is your favorite technique?” The results showed that close ups and slow motion are a popular technique, when looking at the specifications on each camera they have to be good at either macro or have a high frame rate.

The ‘Sony FS700’ had the highest frame rates; it does 960fps, which makes it amazing for slow and fast motion. This camera can also be great for close ups, with the right lens.

The other useful question was “what do you like about Hollywood films?” The results to this question made multi-camera configuration not an option. The results say the public care about the quality of the footage more than switching camera angles that means it will be better to buy a really good camera than having a bunch of low quality cameras.Primary qualitative research was the best option when looking at lenses for the ‘Sony FS700.’ We e-mailed an online

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company called CVP.com; they sell the Sony FS700 and lenses that are attachable to it. Unfortunately the best they could do was to direct us to there website.

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I the website did not have very much variety of lenses or offers so when doing secondary qualitative research there was a good deal on ‘UK Digital’ for four different Samyang lenses for £1,449. All four lenses have one thing in common which is they work well in dull lighting. Not one of these lenses are macro, but when browsing the internet there were no decent macro lens within this budget. These lenses are still listening to the results from the survey because its the next most popular option, night time footage.

Secondary Quantitative research was used to find the best editing software to purchase. There is a website called ‘life hacker’ which has an online vote for people to say what there favorite editing software is. The websites results were that Final Cut X was the most popular but to make the results more reliable, we compared it to ‘reddit’, a similar website. Premier Pro and Avid were popular editing software’s on this website so the final website that was looked at was called ‘software insider’ which compares two software’s side by side with smart ratings and votes from the public. The Smart rating is calculated with CNET Rating, PC Mag Rating, PC Pro Rating, Publishing Presents, Visual effects, Tools and Utilities, Video Input Format, Adjustment effects, Video Output Formats, Input Image Formats, Skill Level, Audio Output Formats, Audio Input Formats, Max Audio Tracks and Max Video Tracks.

Comparing Final Cut X and Avid showed Avid was better according to the smart rating but when comparing Avid with Premier Pro the public rating was higher on Avid. This was also an unfair comparison because Avid had high ratings from the public but less of them compared to Premier Pro. The smart ratings told me that Premier Pro was better; this is how I chose Premier Pro as my editing software.

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Because the editing software is different from the £5000 budget there is no longer any need to specifically have an Apple Mac, Premier Pro works on Apple or Windows. There is an website that offeres computers/laptops that specialize in video editing called ‘ADK Video Editing.’ There is a Video and audio production laptop on there that has a screen up to 4k resolutions and up to 32 gigs of ram with multiple internal drives. This will mean that the laptop will be fast and can transfer multiple files onto the laptop at the same time; this will be quicker than transferring files off of objects like USB’s one at a time. Knowing it is a video and audio production laptop assures me that the editing should be easier, there should be less freezing and be quicker in general.

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What stayed the same and what was upgraded? :

Some equipment was carried over from when the budget was £5000. This includes the clapperboard, batteries/battery charger, walkie-talkies and the Green, White and Black backdrop with Studio lighting set. These pieces of equipment were important to keep because spending more money on “better” versions of them would do nothing to make this company’s videos any better. All this equipment will be as good at this price as it would be if any more money were spent on upgrading them. The focus on this kit list was spending the budget on things that will affect the look and feel of the final copy of a video e.g. editing, cameras and sound.

The microphone that was in the £5000 kit list was upgraded from the ‘Sennheiser ME66 and K6P Shot Gun Microphone Kit’ to the ‘Senheiser MKH 416 Shotgun microphone’. This microphone is more suited for TV and Film production, its especially suitable for outside environments, which will especially be useful when shooting short drama productions. This microphone did not come in a kit like the other one did so part of the budget was also spent on buying the ‘Senheiser K6 Powering Module’, which gives power to the microphone.

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Summery of research:

A load of different research techniques went into researching this kit list. Primary Qualitative research was when we made a four-question survey to help find what camera would be the most effective for the company. This was an effective research method for this because the public will be watching these productions; we need to know what they want to see from the production e.g. quality, multi-camera configuration or effects like slow motion.

When E-mailing companies for there specialist opinion on lenses was using primary qualitative research. Companies that sell the equipment might know more than we do, asking there opinion on what lenses go well with a certain camera could of helped.

Most of this kit was found with secondary qualitative research, the equipment was found from searching the Internet and comparing the websites. This is the quickest research method to use, it doesn’t involve waiting for any responses. I used this on equipment that would be seen as the least important e.g. memory cards and batteries.

Secondary quantitative research was used when looking at the ratings given to editing software by the public. Instead of having a focus group or making a survey where only a few people would respond, the best option to get useful results on which software I should pick would be secondary quantitative research. There were already ratings/results online so using them would be more useful.

The self-generated research was using the research we had already done when we had the £5000 budget. Knowing what equipment to keep or upgrade comes under self-generated research, the research is already done to whatever is picked to be in the £21,650 kit list.

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Evaluation:

The main amount of research was based around the ‘Freefly Mōvi M10’; it’s the only piece of equipment that was known, straight away, suited for the company. It said which cameras were compatible to it within the specifications, which gave a starting point for camera research. After picking the camera, the lenses, follow focus and tripod became simpler to look at.

The original reason the ‘Freefly Mōvi M10’ model was picked to be in the kit list was because it could attach to any aircraft, which would of been good for getting more variety of angels in a production e.g. birds eye view. Unfortunately there was not enough money, in the budget, to keep an aircraft.

Every research method was used to get to the final kit list but some went better than others. When e-mailing CVP.com the response they sent back was not expected, they directed us to there website which did not help. Before looking at the prices to the compatible cameras for the ‘Freefly Mōvi M10’ we e-mailed Red Camera’s for camera suggestions. They suggested the ‘scarlet dragon’, which looked like a decent camera. Red cameras also suggested lenses to go with the ‘scarlet dragon’, if the budget was any higher that camera would definitely of been the camera in the final kit list.

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The result’s from the survey that was made for researching cameras was very successful. There was an even amount of males and females as well as different age groups. Having results from different kinds of people make the information taken from it non biased.

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Final Kit List:

Freefly MōVI M10 - £8335.47

Sony FS700 - £6,660.00

Samyang 4 piece VDSLR Lens Set - £1,449.00

Tilta Follow Focus - £372.10

Batteries - £6.50

Battery charger - £9.99

Walkie-talkies - £145.99

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64GB Memory Card - £65.22

Premiere Pro – 185.90 a year

Laptop - £1375.66

Vinten Tripod - £966.30

Senheiser MKH 416 Shotgun microphone - £694.80

Senheiser K6 Powering Module - £178.80

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Clapper Board - £12

Green, White and Black backdrop and Studio lighting kit - £89.40

800W Red Head Continuous Lighting with light focussing - £74.16

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Conclusion:

In my final kit list I was £1,027.77 under budget, every essential that would be needed to make a production is in this kit. Having the budget go up from £5000 to £21,650 was great for the equipment, it was disappointing not to be able to use multi-camera configuration but having a high quality camera was still great for the kit.

Having an item, like the stabilizer, to base the research around helped a lot. Without an item like this the research could take longer than needed.

A range of research techniques were used to get to the final kit list, primary qualitative research didn’t go as well as the other techniques. Its pleasing to see all the great equipment that can be afforded, to purchase, for this company.

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