RISE Brewing Co. to open flagship cafe in Lower East Side ManhattanThe nitro cold brew company’s largest storefront in New York City now at 79 Delancey St.

(New York, New York) October 22, 2018 – RISE Brewing Co. announced today the opening of its official flagship in the heart of the Lower East Side, furthering its commitment to serving the best tasting coffee made of the highest quality ingredients. On October 22, 79 Delancey St. will open the doors of RISE Brewing Co.’s fourth and largest brick-and-mortar yet.

“After having success at our first few pop-ups, it’s time RISE really plants a flag in New York by opening this flagship,” RISE Brewing Co. co-founder Jarrett McGovern said. “We are so excited to build out our community even further and have a chance to deepen our relationship with the people in this coffee-fueled city!”

Featured: Nitro Black and Tan

RISE Brewing Co. is known for its cans of ready-to-drink nitro cold brew coffee that roar when opened--including, most recently, America’s first organic oat milk nitro cold brew latte--and creating pop-up cafes in unique locations. This summer, the nitro cold brew brand launched its third brick-and-mortar location at The Phluid Project, the world’s first gender-free retail space.

The flagship will serve all of RISE Brewing Co.’s classic offerings, including its zero-calorie nitro cold brew on tap and full range of cans, but the team will explore new concepts as well, as they always consider their cafes to be the perfect location to try things out.

“We love to use our cafes as flavor innovation testing ground -- there is no better way to get feedback, and our cafes have been crucial in helping us to develop the flavor profiles for our six flavors so far,” COO Melissa Kalimov said.

“We’re going to have coffee tasting flights, seasonal drinks (yes, pumpkin-spiced lattes), master coffee-brewer classes, events, coffee-inspired cocktails and more,” RISE Brewing Co.’s CEO and co-founder Grant Gyesky said. “As a brand, RISE has always been focused on experimenting with and celebrating coffee, so that is our goal with this cafe. We’re listening to what our customers want, and we’re here to make it happen!”

Please be sure to visit RISE Brewing Co.’s flagship at 79 Delancey in Manhattan!

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ABOUT RISE BREWING CO.:RISE Brewing Co. brews nitro cold-brew coffee kegs and shelf stable cans for grocery stores, convenience stores, offices, bars/restaurants and cafes. RISE’s award-winning Flagship Original Black coffee is organic, non-GMO, non-dairy and zero calories (think a super light, refreshing stout beer meets iced coffee with a frothy head). An infusion of nitrogen gives RISE a distinctive roar when opened and a creamy cascade. To round out its portfolio of health-conscious and innovative drinks, the company introduced a citrus line that “tastes like tea, caffeinates like coffee,” and the world’s first USDA Certified Organic non-dairy and dairy canned lattes.

RISE’s current lineup includes:

● Original Black: The flagship nitro is smooth, strong and frothy and pours out looking creamy, but there is no milk, sugar or chemicals.

● Oat Milk Latte: First of its kind, this nutty and rich latte is made with RISE’s organic oat milk.● Classic Latte: This clean and silky drink is a twist on the classic latte and made with organic skim

milk without being overly decadent.● Mocha Latte: Also made with RISE’s organic oat milk, the mocha is chocolate-forward and

velvety.● Lemonade: The Arnold Palmer of coffee, this is bright and refreshing.● Blood Orange: This tea-like flavor is creamy, tangy and refreshingly smooth.

Some loyal RISE clients include:

● athletes (NY Yankees, Chicago White Sox, NBA, ESPN, etc.)● health nuts (Equinox, JuicePress, sweetgreen, Shadowbox, byChloe, etc.)● great thinkers (Facebook, Palantir, McKinsey & Co., CAA, Apple, Lyft, AWAY, etc.)● groceries (WholeFoods, FreshDirect, Safeway, Eataly, etc.) … and many more!

Find more information about RISE Brewing Co. at www.risebrewingco.com. You can also follow along on Instagram, Facebook, Yelp, or Twitter. For any media inquiries, please contact keri@prezzroom.com.