PERSONAL - NO COPIES
VOLTIMAG
The News Letter #08/04 – September 16th, 2004
For any more details, contact Manuela Barelli
([email protected]),
phone: +41 (0)22 306 21 85
Dear all,
August has been encouragingly active for Voltimum; almost
500,000 pages have been viewed by target users, which is extremely
high as we had almost no solicitations done through e-mails during
the month due to the normally very slow activity from our
professionals.
During this time, Voltimum has been busy “ cleaning “ the sites
as planned after the implementation of our new Look and Feel,
implementing a new KPIs system at http://kpi.voltimum.biz,
qualifying our users base more precisely and, last but not least,
getting ready for September.
Our ambitions are quite high for the next remaining months of
2004, in order to continue our development towards 2005.
Traffic numbers:
Cumulative number of accounts: 117,350 (55% of our revised
targets figures)
Cumulative number of pages viewed (logged in): 5,627,885
Number of pages viewed (total): 8,153,159
Bruno Hamon
France
General business environment and activities of competition
After 6 months of growth, July and August where dedicated to
maintenance for Voltimum France:
· At the Internet site level with a complete rebuild of all the
news and thema.
· At the process level with a new method of creation of thema
based on diaporama approach.
· At the register/subscriber level with a clear differentiation
of what it is free and what it is for fee.
· At the payment process with different integration of
Click&buy or Paypal solution.
· At mini-web level with the creation of new mini-web to
optimise “referencement” on Google.
· At VoltiNews level with a new process which permit to send the
VoltiNews every week.
Database
Customer: In June, no action at the recruiting level.
We confirm the 30,000 active members.
Increase subscribers: We re-launched the subscription process
end of August.
During these 2 months, we got Chloride as new partner and Tyco
announced that they join us early September.
Here are the company we continue to visit during the last
months:
New partners:
CHUBB Security
CES
TOLMEGA
RIELLO
MGE-UPS
MAVIL
CABLOFIL/KZ
CHLORIDE
TYCO
Potential partner in last 3 months:
KAUFELProbability: 80%
JANOPLASTProbability: Lost
FLUKEProbability: 80%à2500€
AIPHONEProbability: 20%
URMETProbability: 50%
PHOENIXProbability: 20%
CHAUVINProbability: 50%
FACOMProbability: 50%
COOPERProbability: 50%
ROBURProbability: 50%
TURBOTRProbability: 50%
In parallel, in accordance with the ElecPromotion agreement we
started common actions around the Elec 2004 fairs. Signature in
July.
The symbolic barrier of 450,000 pages/month should be reached in
September 2004 for Voltimum France.
New registrations are from one to two hundred per month since
the beginning of the second semester. It comes from our good
referencement and will be boosted as soon as we will put online our
mini-sites referring to themes, which are present on Voltimum
France.
The subscriber approach (60 € for 6 month) has just been
re-launched after the summer holidays, the rights for a registered
user are restricted, they can’t see any more the public prices,
download technical documents, or even do a BOM or a quotation.
We are now focused on new thema files to welcome new partners in
the next few months, such as Heating floor, Fire Control and
Security, Softwares…
Our work is also to make some marketing actions with CPI Media
and Elec Promotion, in order to benefit of their notoriety and
moreover of their readers and visitors.
Italy
Registration and traffic result
We reached 23,603 registered target users, 222,017 cumulated
page views at the end of July and 120,895 cumulated page views at
the end of August.
Our main figures:
Ø Subscribers 259
Ø Registered Target Users23,603
Ø Newsletter database28,342 for July and28,597 for August
Ø Page views target + anonymous342,912 (July + August)
Ø Visits 18,429 for July and8,696 for August
Ø Unique Visitors 7,087 for July and3,859 for August
Ø Recurrent Users 2,956 for July and1,130 for August
Ø Loyal Users 6,164 for July and5,819 for August
Recurrent Visitors
Loyal Visitors
Distinct users
Marketing and Communication
During the month of August Voltimum Italy reduced Marketing
activity, notwithstanding we reached good results for the
period.
All the actions are concentrated on September.
Subscriber activities
During the last two months Voltimum Italy continued its positive
trend in term of new subscriptions:
July
(26
August
(15
September (15/9)(20
E-mailing
Here below our e-mailing activities:
E-mailing
Data
VoltiNews
3 August
Scopri Voltimum
25 August
VoltiNews
1 September
Scopri Voltimum
8 September
Voltitech
13 September
4th part Installation Guide
15 September
Road Shows
During July we organized 5 road shows with an important
wholesaler in Milan. We registered more than 107 users.
Date
Wholesaler
City
Registration
12-lug
Dme
Milano
32
13-lug
Dme
Peschiera Borromeo
18
14-lug
Dme
Milano
22
15-lug
Dme
Milano
22
16-lug
Dme
Paderno Dugnano
13
Total
107
For the month of September we’ve planned 5 road shows in
cooperation with the leading wholesaler in Tuscany, in order to
promote Voltimum; moreover a seminar will be supported by the same
distributor.
Telemarketing
In July we completed a new Telemarketing action on 1,600 users
who frequently visited the portal.
Our aim was to sell subscriptions and to investigate how they’re
used to look for information.
We interviewed 890 users, and the feedback was very positive:
130 are interested in subscription.
From the beginning of the year we interviewed 1,696 users.
UK
The summer months have been busy in the UK
Voltimum UK has already achieved its targets for registrations
for 2004. Major emphasis now shifts to Revenue, Recurrent Use and
Page Views in that order.
Registrations
Registrations for both Edmundson and Voltimum combined were very
strong throughout the summer period: 877 in June, 767 in July and
827 in August. Most of these came from co-marketing with Edmundsons
supplemented by limited telephone actions in August.
By August we had our 20,000th registered user - but we are
confident of achieving close to 25,000 registrations by year end so
have raised our own local targets accordingly.
New Registrations in August 2004:
827
Cumulative registration:
18,830 (annual target 20,000)
Cumulative registrations (incl. manufacturers):20,696
Breakdown of Cumulative Registrations:
Small Contractors:29%
Large Contractors:19%
Specifiers:11%
Distributors:11%
Panel Builders:01%
Others20%
Manufacturers09%
This breakdown continues to reflect our marketing emphasis on
the small and medium contractor in the UK.
Page Views & Recurrent Use
June, July and August were "good" months for page views and
recurrent use. We achieved our highest number of pages by far in
June and July. Even though August was a holiday month, we showed
good performance (on a par with May).
Page Views June:122,996
Page Views July:
131,223
Page Views August:
77,576
Two topics can be given credit for this success: a "gifts and
giveaways" competition in June with announcement of winners in July
and announcement of new legislation: Part of Part P of the building
regulations.
By end August we had cumulative total of 623,000 logged in
target page views against an annual objective of 1,000,000.
Recurrent use, which averages between 8 & 13% of cumulative
registered users, remains disappointing and we will be spending
much time on analysis of our user base and undertaking actions to
get one-time users to return to the site.
Recurrent Use June:1,290
Recurrent Use July:2,083
Recurrent Use August:1,127
Voltimum Newsletter ‘Hit Parade’
We spent many hours in the analysis of our newsletters over the
past year and created a ‘Hit Parade’ showing hits per article per
month.
This has enabled us to identify which news articles are
successful and which are not. In our recent Marketing meeting we
used this information to help our manufacturers improve the quality
of their news messages to the marketplace and get more out of
Voltimum.
We have also spent many hours designing a very good Newsletter
template to maximize hits for our manufacturing partners.
New Partners
We are happy that NICEIC and IEE have both committed to
providing regular content to the portal and in participating in our
expert area.
Manufacturers
We have had many meetings with manufacturers in the UK over the
past months including Panduit, Cablofil, Siemens, Thorn, Seaward,
Megamann, Cooper Lighting & Security, Marshall Tufflex and Vent
Axia.
We have also prepared a ‘hit list’ of Promotional Partners
(companies who provide services such as training, software,
insurance consumables to the same industry segments) and started
actions towards them with a view to having a number of them signed
up by Christmas.
Wholesalers
AC Electrical (response from S. Hodges – 7th July 2004)
Yes I am still here! Sorry about the delay in responding but
will complete the task shortly. We are undergoing a complete
re-branding of the company and so I think our inclusion onto the
Voltimum site should wait until this has been completed. Indeed it
will make excellent timing as we launch our new corporate logo
etc.
Thanks for your patience and looking forward to working with you
just as soon as possible.
IBA – Howard Jones of Jones Electrical hoping for signature in
Sept to add approx 50 IBA members to the directory.
MEF (Large independent Scotland) added to directory in July.
VoltiLink discussions underway with Rexel Senate in September
2004. They are hoping to launch their e-commerce platform in early
2005 with a VoltiLink.
Catalogue
Catalogue stands at 21,891 at end August. Growth over the summer
months was about 600 items thanks to ABB (93 in June, Philips 236
in July and Square D 277 in August). We anticipate further
deliveries from Canalis, Schneider and Merlin Gerin over the next
few months.
Catalogue currently 4,000 items down on forecast. Draka
catalogue to go on line by 16th September.
Germany
Portal optimisation
Major activity during the holiday’s season has been to further
optimise the portal to be ready for a successful last quarter of
2004
News section completed and fine tuned
Now ALL partners – wholesalers, media partners, federations –
have the possibility to publish news in their distinct areas
The Section “Mein Betrieb” has been completed reshaped and is
now ready for integration of non-installation materials suppliers
and services providers.
The “Partner” section has been restructured and is now complete
with displaying more the 100 wholesaler logos.
BoM / RfP mechanism and wholesaler search with last
fine-tuning
VoltiNEWS
The team in Germany has managed to keep VoltiNews “production”
on the usual high level of sending out a newsletter once per week.
This has been the reason for the comparatively moderate drop in
traffic in July and August.
VoltiSPOT
Even during the holidays season the team managed to build up and
open 4 new VoltiSpot sections
Sweden
Traffic
Most people in Sweden have their holidays in July and the
beginning of August. This does of course affect the traffic, which
almost disappears during that time. However, the end of August was
pretty good and September looks really promising.
Marketing
Leaf letter
In the spring we sent a leaf letter with an example of the
newsletter and a fax back registration form to our target
audiences. In August we gave our partners a number of leaf letters
to pass on to their sales force, which would give these to their
customers. We now receive a lot of answering faxes from this
action.
Snail back advert
We have an advert promoting the newsletter with a registration
coupon in the electricians’ union magazine. We receive some coupons
back but most people who have seen the advert register online. In
the ad we also give a special web address which goes direct to a
registration form.
Expert article in magazine
In the electricians’ union magazine we also have a full-page
article where the expert panel for tele and data writes about
cables and fire. The article is a good way to promote the expert
panels in Voltimum and we have received very good feedback.
Newsletters
We sent out two newsletters in August and so far we have sent
out two in September, but we will send a third in the end of the
month. The reading rate of the newsletters remains very high, 60
percent opens the newsletter email.
Seminar
We are now preparing for the seminars that we will arrange in
November. We will have two in Stockholm and two in Gothenburg. At
the seminars we will launch a new expert panel on safety and
standards. The experts in this panel come from STF, which is one of
the leading education companies in our industry.
Revenue generation
Banners
We have sold our first banners in the newsletter. A company
called Installations data, which sells software for installers, has
bought banner space in two newsletters in each month of the last
quarter of this year. We hope that this will make it easier to sell
banners to other companies.
Educational tips
We have now started our new section in the newsletter with
educational tips. One of the leading education companies in Sweden
pays to promote their courses in this section. Now, when the
section is up and running, we will approach the other leading
education companies and try to sell the same service to them.
Meetings
We have had a country committee meeting and a working group
meeting. We also hosted a meeting for the expert panel for building
automation.
Spain
Results. July – August 04
Total pages viewed Voltimum Spain
July 04’: 267,658 pages (without counting pages viewed by
manufacturers)
August 04’: 186,219 pages.
Number of New Registrations by Month
New registrations per month in July 04’: 591 (Target group)
New registrations per month in August 04’: 637 (Target
group)
Total nº of registered users: 19,308 (target group)
Number of Recurrent users by Month
Total recurrent users July 04’ Voltimum Spain: 3,407 (Targeted
users)
Total recurrent users August 04’ Voltimum Spain: 2,021 (Targeted
users)
Number of Subscribers
We started selling subscriptions in January. We have today 150
subscribers
Marketing & Communication
Catalogue
To promote our catalogue, we sent a presentation in PPT in last
Newsletter.
On the other hand, the poll about the catalogue is already on
line.
20,000 Users Campaign
We put on line the “20,000 Users Campaign”. As the user 20,000
register during September, we will give him a welcome gift (Memory
stick) and we will interview him.
Pirelli Club
Pirelli attached a Voltimum leaflet on every number of their
magazine in August.
Plan “Sleeping Users”
We implement a plan to recover “Sleeping Users”. The plan
includes cleaning of database, faxing, and special newsletters.
Manufacturers
We are working on a special leaflet for manufacturers that will
be delivered in Matelec.
Newsletter
We sent 3 newsletter in July, and 2 in August, all of them
segmented by users and region.
Content
We use this summer to make a deep quality check of our web. We
made a quality check of the catalogue as well. Results will be
presented on next Marketing Committee on September 28th.
We will lunch this quarter new content:
· Jobs Offer
· Book shop
· Technical Memory for Installers
· Project File
· Yellow pages of the sector
Technical Engineers Associations
San Sebastian Technical Engineers Association COPITIC sent an
e-mailing to all its members about Voltimum.
Wholesalers
Alda Grupo
We agree in promoting Voltimum in some outlets.
We will start with Comercial Electrica Llobregat in Barcelona
where we will have one stand for one week starting Tuesday,
September 28th.
It is a test. If it works, we will go on in different
outlets.
Ramos Sierra
We visited Ramos Sierra in Madrid. We agree in promoting
Voltimum in some outlets. It will depend on the results of
Barcelona.
As well, they gave us all their e-mails to register in Voltimum.
Since September they will receive our Newsletters.
Seminars REBT 04’
We are going to be very active in seminars this quarter.
We will have 4 Topics:
· REBT
· REBT on industries
· REBT ob public buildings
· REBT on garages
We plan to give these seminars in 5 cities before the end of the
year.
Human Resources
We started the search of sales people, commissioners, in Madrid
and Barcelona.
They will promote Voltimum in Catalonia and Madrid province. We
plan to have them on board in October.
_1156758546.bin
