Social 10 Fall2020/RI

Global Media and IdentityTask: In pairs, you will examine the influence of global media on cultural identities by comparing the advertising and products/services that multinational corporations offer in different cultural settings.

Explore the website of a major multinational corporation

Disney McDonald’s Nike Coca-Cola Sony

Microsoft Wal-Mart Apple Other

1. Visit the main website for the company you have chosen and look for links for three different countries, one in Asia, one in North America, and one in Europe.

Examine the marketing techniques and products/services in three different continents where they do business

Consider the impact on cultural identities How are products advertised in other countries?

o For example: on the German website for McDonald’s, German and English are mixed to sell the products

o Consider the impact this practice might have on maintenance of culture and promotion of linguistic diversity

2. Gather information on marketing strategies and products/services Does the advertising for the product/service reflect cultural differences? Are products or services tailored to the unique cultural setting? If so, what are they?

Why do you think this did or did not happen? Is English the first language on the website? Why do you think this did or did not

happen?

Social 10 Fall2020/RI

Look for the following indicators and fill out the following chart by listing the name of the country the website is located in (or directed towards), then highlight the answer the best reflects the website for each country in each column:

Country: Country: Country:

website used symbols, language and visuals unique to the culture

website used globally recognized icons or images

website used symbols, language and visuals unique to the culture

website used globally recognized icons or images

website used symbols, language and visuals unique to the culture

website used globally recognized icons or images

website was culturally sensitive to local beliefs/values

website had a common message reflecting common core values around the world

website was culturally sensitive to local beliefs/values

website had a common message reflecting common core values around the world

website was culturally sensitive to local beliefs/values

website had a common message reflecting common core values around the world

products or services were modified to meet cultural needs or demands

products or services are common throughout the world

products or services were modified to meet cultural needs or demands

products or services are common throughout the world

products or services were modified to meet cultural needs or demands

products or services are common throughout the world

3. Colour in the three countries you have chosen

Social 10 Fall2020/RI

4. Organize your findings in a Venn diagram/comparative chart to record how marketing and products/services are similar and different in those three regions.

5. Rate the promotion of cultural diversity or homogenization Assess & explain the degree to which multinational corporations promote cultural diversity or a

homogenized culture.Highly supportive of homogenized culture --------- Highly supportive of unique cultural identities

Requirements: Visual: Venn diagram/comparative chart; ensure you include the respective corporation’s name

and incorporate visuals where you see fito Rating of the corporation’s promotion of cultural diversity or homogenization

References in APA format

Due: Monday, October 5, 2020