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We’re Here To HelpYour LifeWorks account manager and communication consultant are here to help you plan a communication strategy that builds awareness and use of the LifeWorks program. Our goal is the same as yours: to ensure that your organization gets the full value of the program. We’ll supply you with communication tools for the program’s launch, annual reminder pieces and ongoing promotion pieces to help you keep the program visible to your employees/members.
This guide is designed to help you in your role as the communication point person for the program in your organization. It will help you think about the messages that are likely to resonate with your employees/members and the communication channels and tools available to reach them.
Did you know? 53% of unscheduled days off are due tofamily issues, personal needs or stress and burnout. 35% are due to personal illness.1 The LifeWorks program can help reduce absenteeism by helping employees deal effectively with personal and family issues and take steps to improve their health.
1CCH Unscheduled Absence Survey.
Know The ProgramTo effectively communicate the program, you’ll want to become familiar with the program and the ways it can help employees, managers, HR staff and the organization.
You’ll get toll-free 24/7 telephone and e-mail access to LifeWorks consultants who can help with a wide range of work, personal and family issues and arrange for face-to-face counseling sessions.
Parenting and child care
Helping aging parentsEmotional well-being HealthWorkManaging people Addiction and recovery
Personalized health coaching programs by phone or online.
1-800-000-0000www.LifeWorks.com
LifeWorks OnlineThis website is the best one-stop source of information about the program and the range of support it provides. Take the time to explore the site, or ask your account manager to give you a tour.
You’ll find a wealth of articles, audio podcasts and tips, recorded seminars, interactive self-assessments, toolkits and
The site offers easy-to-use search tools for finding childcare and elder care resources and for identifying local counselors for face-to-face sessions.
other features.
The “How may we help you?” list at the top left of the home page and the “Life Passages” drop-down list at the top center show the range of content and issues the program covers.
Your account manager can show you how to post customized messages on the home page to flag content or news of special interest to your employees/members.
The “Contact Us” tab at the top of the screen gives the program phone number and links to e-mail a consultant or request referrals.
By Phone. Online. On-Site.LifeWorks is here for you and your employees, 24/7, on the issues that matter. From quick questions to major problems.
Face-to-face counselingon mental health, addiction, relationship and other issues.
Critical incident supportfollowing a traumatic event in the workplace. On-site support to affected employees provided by experts in traumatic stress. Support for decision-makers in managing communication and response.
On-site and web-based seminars and trainingBring the program to your employees by scheduling LifeWorks seminars. Choose from more than 100 topics on employee effectiveness, manager skills and personal and family issues. Delivered by skilled trainers. 30-minute tip sessions to full-day workshops.
For You: LifeWorks HRA website for you, the LifeWorks program manager.
Tools and tips for communicating and building program awareness
Updates on what’s new in LifeWorks
Information about work-force trends, legislative developments and HR best practices
www.LifeWorksHR.com
Help Your Organization Succeed By Helping Your Employees ThriveGet the full value of the LifeWorks program — the maximum ROI and productivity boost — by actively promoting and building program awareness and use.
Save time Lose weight
62% of employees say that using LifeWorks saved them six hours or more. 87%
51%Quit smoking
of weight coaching program participants report success in losing weight.
dropped at least one BMI unit. The average drop amoung all participants is 1.5 BMI units.
Reduce absenteeism
67% of employees said that they missed less work by using the LifeWorks program.
Reduce stress 21%43%
of tobacco cessation coaching program participants successfully quit.
of those who complete the program quit.
80% of employees said that using the LifeWorks program reduced their stress.
Built productivity
63% of employees said that using the LifeWorks program improved their productivity.
Build loyalty and engagement
71% of employees said that using the LifeWorks program improved their productivity.
www.LifeWorks.comwww.LifeWorksHR.com
Promote the ProgramUse Ceridian’s award-winning communication tools to promote the LifeWorks program.
BrochureAvailable at launch and annually in the fall for reminder awareness-building. Can be distributed at work or mailed. Recommended for inclusion in new-hire packets. Provides an overview of the program in a colorful and appealing format. Available in English and Spanish.
Wallet CardDesigned for distribution with the brochure, the wallet card is a great way for employees to keep the program phone number, web address, and log-on information handy.
Available in English and Spanish.
Presentation Slides Use this PowerPoint presentation to introduce the program or give reminder overviews at employee meetings.
Online Orientation Post a link to this orientation on your intranet site, or send the link to employees by e-mail. Can also be run continuously on plasma screen displays or used as a presentation in employee briefings.
Banner AdsRun these animated banner ads on your company’s intranet as a way to build program visibility and use.
Posters and Calendars For posting in high-traffic areas where employees have time and room to stop and copy down the phone number and online access information. Can be downloaded and printed any time from www.LifeWorksHR.com.
Flyers/e-RemindersPromotional flyers/e-reminders are sent to you monthly in electronic form for you to distribute to employees by email or in hard copy. Additional topical flyers/e-reminders are available to promote any aspect of the program of special interest to your organization or your employees. Your account manager will provide you with an annual promotion plan with the schedule of monthly flyers/e-reminders, and is available to consult with you on adding to or modifying that plan with special topical promotions.
LifeWorks Online (www.LifeWorks.com) The home page of LifeWorks Online offers a number of awareness-building opportunities. “This month’s feature” is used to post an online version of the monthly flyers/e-reminders we send you. A series of rotation messages can be customized to feature aspects of the program that are of special interest to your organization and employees.
Quarterly NewsletterCeridian provides a quarterly four-page newsletter in electronic form with brief, helpful articles on work, family and personal issues. You are encouraged to forward to employees as a way to build program visibility and provide direct value.
Newsletter CopyCeridian can supply copy for your internal newsletters, providing an overview of the program as a periodic reminder or offering tips on a specific issue with a reminder of how to access the program.
Understand Your Audience And Your Organization’s Communication ChannelsCeridian’s communication tools are created to appeal to a diverse audience and to feature the most valuable and appealing aspects of the program. They are also designed to fit into the most common communication channels. That’s based on our experience across a wide range of organizations.
Your employees/members may have some unique characteristics and needs or present special communication challenges. You may have employees/members who are hard to reach by e-mail, for example. You may have people who are on the road or in manufacturing plants, or people with poor reading or English-language skills. Your employees may be dispersed in small offices or working in customers’ offices.
Your account manager can help you create a communication plan to reach all of your employees with messages that highlight those features of the program that will be most valuable to each of them.
Here are some things to consider as you develop and refine your communication plan:
How broad is awareness of the program now? You may know through employee surveys or from anecdotal evidence that awareness is strong among some employee groups but not others.
How might you reach under-aware populations with different kinds of messages and different communication vehicles?
Are in-person presentations important in reaching some groups?
Is there a way to reach employees at home, to let other family members know about the program?
Who do employees pay attention to and trust? Can you get help from those people in building program awareness?
Who in your organization is skilled at crafting messages and creative in using different communication channels? Can you get help from those people in coming up with new communication tactics?
Given the flood of information employees deal with, how might you make your messages stand out?
Are some employees reluctant to use the program because it involves asking for help from a stranger? Are there ways you might make that initial contact more appealing by sharing stories of people who have used the program with positive results?
Do employees know about the program but have a limited understanding of the many ways it can be helpful? (An EAP sometimes has an image as a program for people with “serious problems” for example, or a Work-Life program as a service for parents with young children.) How might you change those perceptions so employees see all of the ways in which the program can be valuable?
Which aspects of the program will be of most interest to different groups of employees? The fact that it is free? That it is confidential? That it is available 24 hours a day? That employees can use a special number to call a Spanish-speaking consultant? That it can help employees be more successful in their jobs? Or with parenting or relationships? That it can help employees who spend time caring for older relatives? That it offers special help for managers?
Let’s TalkYour account manager and communication consultant are available to consult with you on ways to use Ceridian’s communication tools to the best effect in your organization. We encourage you to schedule time with them to discuss any unique communication challenges at your organization. They can help you come up with ideas for using the resources available to you to get the most value from the LifeWorks program.
Did you know?More than one in every five U.S. workers provides care for a chronically ill, disabled or aged family member or friend.1 The LifeWorks program can help caregivers get the resources and support they need1CCH Unscheduled Absence Survey.
8.4% of full-time workers in the U.S. are current illicit drug users, and 8.8% report heavy alcohol use2
2Substance Abuse and Mental Health Services Administration, Office of Applied Studies (2008). Results from the 2007 National Survey on Drug Use and Health: National Findings (NSDUUH Series H-34, DHHS Publication No. SMA 08-4343). Rockville, MD.
Workers with depression cost
U.S. employers $31 billion annually in lost productivity, primarily in reduced performance at work. Since most occurrences of depression go untreated, raising awareness and treatment rates can have a direct impact on business outcomes.3
3Stewart et al, “Cost of Lost Productive Work Time Among US Workers With Depression,” JAMA, 2003.
