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Figure 1 Sound mixing is my greatest interest within the media industry, and will be a large focus for my project.

Canterbury College

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Steven PrinceYear 1 – Film and Television

Unit 8 – Extended ProjectAcademic Year 2017-2018

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................4

LIST OF TABLES...............................................................................................................................4

DEFINITION OF TERMS...................................................................................................................4

Unit 8 - Project Proposal.......................................................................................................................5

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Project Action Plan and Timetable.......................................................................................................8

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CHAPTER 1.............................................................................................................................................9

Introduction..........................................................................................................................................9

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The Background of my Project..........................................................................................................9

Who am I?...................................................................................................................................10

What did I learn on my course?..................................................................................................10

What is my project about?.............................................................................................................10

Why my project is important?........................................................................................................11

CHAPTER 2...........................................................................................................................................12

Literature/Resources Review.............................................................................................................12

........................................................................................12

Introduction....................................................................................................................................12

Literature Review............................................................................................................................13

Media Product Review....................................................................................................................13

Requirements for my Creative Media Production Project.............................................................13

Conclusion.......................................................................................................................................14

CHAPTER 3...........................................................................................................................................15

Research Design Strategies and Experimentation.............................................................................15

Introduction....................................................................................................................................15

Research Questions........................................................................................................................15

Research Design..............................................................................................................................16

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Target Audience Research..............................................................................................................16

Skills and Techniques Research......................................................................................................16

Production Research.......................................................................................................................17

Conclusion.......................................................................................................................................17

CHAPTER 4...........................................................................................................................................19

Writing and presenting my research findings....................................................................................19

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Introduction....................................................................................................................................19

Findings/Data analysis....................................................................................................................19

Conclusion.......................................................................................................................................20

CHAPTER 5...........................................................................................................................................21

My Project...........................................................................................................................................21

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Introduction....................................................................................................................................21

Pre-Production................................................................................................................................21

Production.......................................................................................................................................21

Post-production..............................................................................................................................22

CHAPTER 6...........................................................................................................................................23

MY EXTENDED PROJECT - FINAL PRODUCT........................................................................................23

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CHAPTER 7...........................................................................................................................................24

Project Evaluation...............................................................................................................................24

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APPENDICES........................................................................................................................................26

Extended project in creative media production Learning Outcomes and Assessment.................26

1. Understand the requirements of a creative media production project...................................26

2. Be able to use research methods to inform ideas for creative media production...................26

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.........................................................................................................................................26

4. Be able to evaluate a creative media project...........................................................................26

BIBLIOGRAPHY....................................................................................................................................27

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CONTENTS

LIST OF FIGURES

Figure 1 Personalise it, make this front page yours, make it represent what you have worked on......1Figure 2- What is Research..................................................................................................................19Figure 3- How to ask good questions...................................................................................................19

LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................7Table 2 - Project Action Plan and Timetable..........................................................................................8

DEFINITION OF TERMS

EP – Extended ProjectUAL – University of the Arts London

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Unit 8 - Project Proposal

Candidate Name

Steven Prince

Candidate Number

This is available from Jenni – she will provide you with it.

Pathway Film and Television

Project Title

Section 1: Rationale (approx. 100 words) MINIMUM 90 MAXIMUM 110My project will be about how it is like training and starting out as a professional wrestler, and the

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processes leading up to show-day,

The easiest way to start is to identify and define the central problem of your idea (observable attribute of phenomenon), so answer these questions : -

What is your project about?

What is your overall area of concern, interest, and information essential for comprehension of your intended project? (avoid tedious length and technical details)

What is important about your project which will capture the interest of the audience? (the reader of your proposal must understand the topic of your project and the general sense of the purpose of the project)

Summarise your progress and achievements through the first 7 units of the qualification.

Section 2: Project Concept (approx. 200 words) MINIMUM 180 MAXIMUM 220This section provides an opportunity for you to clearly explain the concept and aims of your project, the research and ideas that will support its development, what you anticipate producing, the levels and types of resources that you will need and an indication of the form in which you will complete and present your final realization within the allocated timescale. Answer the following questions: -

What is the concept (media format design i.e. Video, documentary etc What is the aim of your project? What are you trying to achieve/say? What (who) are your influences? Identify major elements of your project: What will you research? Who is your target audience? Explain your role in the project. Explain technical requirements of your project.

Section 3: Evaluation (approx. 50 words) MINIMUM 45 MAXIMUM 55

This section provides an opportunity for you to explain how you will reflect on and evaluate your work, as both an ongoing activity and at the conclusion of the project. You should describe

How do you intend to record your decision-making? and

How you will document changes to your ideas as the project progresses?

For example :-Progress TrackersPeer ReviewLecturers FeedbackProduction Diary

The evaluation section should reference your stated aims and be reflective and analytical rather than a description of actions to be completed.

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Proposed Research Sources and Bibliography (Harvard Format)

This section provides an opportunity to record the initial research sources, that you intend to use.

Your sources of research should be as wide as possible and could include libraries, galleries, books, theatre, cinema visits, films, videos, magazines, films, TV and Radio programmes, computer games, websites, blogs, social media, radio programmes, archive material, and other media and multi-media sources etc. Make sure you use Harvard referencing.

The bibliography should be continuously updated as the project progresses. When your project is completed, ensure that your Bibliography in your Appendices is the same as the bibliography here.

Table 1 - Project Proposal

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Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over the period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.There is an academic calendar on Facebook, and on Wordpress, please refer to it for dates.

Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

Table 2 - Project Action Plan and Timetable

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CHAPTER 1

Introduction

This portfolio is an ongoing report of my Extended Project for my first-year diploma in UAL Film and Television studies. My project is a short documentary about how it’s like starting out training as a professional wrestler, how it changes your life and what the build up to a show is like. This first chapter will detail the background of the project; who I am and how I was influenced, what I’ve learned over my time as a media student and my major inspirations for this project. Continuing with an explanation on what the project is about and why it matters, concluding with my research plan for the coming weeks.

Write an introduction to this Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into the first section. It can be as brief as one paragraph; it can be as long as three or more pages. If you prefer a briefer introduction, then begin with a paragraph something like this:

For example:-

“This project portfolio is a report of my Extended Project for my first-year UAL Diploma in Creative Media (name your pathway). The project is a short film about an unemployed young girl who struggles to find the money to pay the rent to a landlord who threatens her with eviction from the room she rents. This first chapter of the project portfolio presents the background of my project starting with writing about myself, what I learned on my course and who or what inspired me for my project. This is followed by me explaining what my project is about and why it is important. The chapter concludes with my research plan.”

The Background of my Project

This section is intended to provide a context for your project. It answers this question:

“What special factors were at work that might have influenced the conceptualisation and execution of your project?”

Here you can take some of your previous work, from earlier units, to address some of the following questions. You can use any medium (Videos, photos, audio, sketches, etc.) to answer these questions

Answer the following questions using your Project Proposal to help you, but this is an opportunity to develop your rationale in more detail.

What is it that makes me do my project? (Refer to your Who am I Task and your previous work over this academic year)

My personal experiences that influence my choices for my project(Your Idea for the project, my role in the project, how it relates to my future career)

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What is the basic premise of my project? (What is the idea for the project?)

What do I seek to achieve? How does my project relate to my target audience?

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Who am I?

Given any project that requires a lot of personal creative input, it stands to reason that you would evaluate who you are as a person and how that might influence your creations; where you come from, what do you watch or partake in and so forth. Much of my life and mannerisms are reflective of the characters I grew up watching on TV and playing as in video games, though primarily I have been influenced by wrestling more so than the others.

Scan in the mind maps produced at the start of this project and previously in the academic year.

Include a short introduction and reflect on the task and how it has helped you.

What did I learn on my course?

Scan in the Skills Timeline and Skills Focus you created where you depicted skills and knowledge you have acquired during your course.

Demonstrate your achievements through proposing and realising a project (Hello and Friendship), which integrates the skills, knowledge and understanding acquired throughout the course.

Write about your one-year experience on the course and what you have learned during the course.

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Compare where you were when you enrolled on the course and where you are now.

What is my project about?

Explain the subject matter for your project, and why it is important. When defining your interest and or topic and or theme, define it regarding some observable event.

Also add your role in the project

For example:-

“Today more and more teenagers are completing their education without real prospect to find a job which will pay bills and offer a decent start in life. Facing the challenge of not being employed and having to pay the bills, Maria a 23-year-old veterinary nurse has decided to look for alternative ways of earning money. The film I have created for my FMP is a story about Maria’s struggle to earn money to pay the rent and not be evicted from her home by the landlord who gave her 24 hours’ notice to find the money. Faced with the deadline and not heaving job or someone to borrow the money, Maria in desperation turns to crime. She decided to rob the local shop.

My role in this project is Writer/Producer and Film Director.”

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Why my project is important? I wanted to undergo this project to further expand upon my the cinematography skills, but primarily to improve my audio mixing skills; recording external audio, using more fitting music and being able to emphasise any action and emotion to a greater effect with sound. A deep-seated part of me also wants to show how it’s not so easy being a pro-wrestler, and to send a testament of effort to those people who disregard the sport as nothing but ‘phony’.

Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media industry context,

etc.

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CHAPTER 2

Literature/Resources Review

Introduction The introduction should be relatively brief, simply providing an overview of the chapter

For example

“A large body of resources (films, web pages, literature, magazine articles, etc.) exist on the short film, roles of writer, producer and film director, the topic of unemployment and youth crime, professional skills and practices provide a basis for my Extended Project and final short film.

This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with my Practitioners Report looking at two prominent film directors It also looks at the magazines and web sources relating to unemployment and youth crime. The chapter concludes with ideas and key conclusions of all the resources used in this chapter. “

Here is some guidance for the structure and completion of this chapter.

Tell the reader what you have learnt from previous work/literature/resources and how you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located.

Provide evidence that you are well informed.

Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project).

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Literature Review Examine and explore existing media products, practices and ideas in spirit of creativity and imagination

A Literature Review starts with your research question – What are you trying to find out? Once you have your research questions, you can start. A Literature Review enables you to gather information, knowledge ideas etc from existing media sources, such as books, articles, journals, podcasts, web sites, documentaries etc. As you gather this information, it will either support your original research question, or provide you with new areas to research, or even make you consider an alteration in your research plan, and a change to your research questions. As you read and analyse the different source material, you will start to synthesis (Look at the Literature Review PowerPoint to remind you of what that is) the information you are acquiring. Your analysis and synthesis is what you detail in your Literature Review. It allows you to clearly and academically demonstrate that you have researched and analysed the existing sources relevant to your media product.

Media Product Review

In this section you need to examine and explore existing media products, media practices and ideas in the spirit of creativity and imagination. Identify different media projects related to your media project. Record and analyse findings.

What are similar media products and how is my work related to them? (position yourself and your project in relation to similar media products)

How have similar media products influenced my project?

How have they shaped my project?

What did I learn from similar media products? (compare similar media products, how it influenced your perspective and ideas for the project)

Requirements for my Creative Media Production Project

In this section, you should present your findings of the media industry and jobs related to your media project.

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Demonstrate the requirements of the media industry relevant to your project – organizational structures, roles and processes

Detailed job analysis – core skills and abilities required for my project Detail the equipment, technology, relevant to the project and chosen media Health and Safety – risk assessment Detailed Analysis of Target Audiences Legal and ethical requirements Detail the Design/Style/Form/Genre/Aesthetics of your project Detail the Skills/Techniques needed for your project

Conclusion

Answer the following questions: -

Who or what was my inspiration for my project? Refer to Chapter 1, and your “Who am I?” task to help you answer these questions.

Contextualisation of my study – this is, “What was your motivation to do your project?” Refer to Chapter 1 and your Project Proposal to help you answer these questions.

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CHAPTER 3

Research Design Strategies and Experimentation

Introduction

The introduction should be relatively brief, simply providing an overview of the chapter.

For example

“This chapter explains the research design for my Extended Project. It starts with research questions and follows by the description of the research design and research methods used in my project.”

This chapter is the ‘How-to’ section for the original research element of your Extended Project. In this chapter you must introduce and explain the design of your research and experimentation activities and how your information/data was collected.

Examples of the original research activities you may have conducted are: -

Experiments, exercises, workshops, interviews, focus groups, photography, observations, museums, galleries, drawing, filming, visual and audio surveys, character profiles, location surveys etc.

Content research, production research, people, locations, events, other materials i.e. props, costumes, scenery etc.

Research Questions Start with stating the intent of your Extended Project – what are you trying to

achieve? Outline the key characteristics of your project. Write about your overall research aim. Ask yourself: “What do I want to find out?”

You have to base your research design on your research questions Write clear research questions, detailing what you wanted to find out and why?

Each piece of resarch needs to have a question, before you can start. The research activity should be supportive and relevant to the type of information you are trying to find out.

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Research Design

In this part of the chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your information/data (research activities).

Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions (2.2).

Detailed below are possible methods you are could use for your research. This will be the research activities you have conducted. The secondary research about your subject will be in your Literature Review. (Chapter 2)

This primary research is anything done by you, such as:- Online questionnaire – you could ask your Facebook friends to comment on your

project idea and give you some additional ideas how you can make it better. Get the feedback from your Lecturers and peers and reflect on it in relation to your

journey. You can contact companies, the council, artists, depending on what your project is

about to get their opinion on your project idea. You can use your phone or tablet to research, take photos of possible locations

and places that you can use in your project. Practical activities such as creating models, drawings, recording, filming, working in

Photoshop. Experimentation

Target Audience ResearchAsk yourself questions: Who? What? Where?

Who is your target audience? Who are you aiming your product at? What type of audience is it? Investigate the target demographic and record the type

of media or entertainment they consume. o Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about

your target audience demographic. (secondary)o You can set up interviews or record a ‘Vox Pops’ (primary) to find information about

your audience. Skills and Techniques Research

Plan what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary) (cross reference)

o Experiment with range of skills yourself (primary) (cross reference)

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Production ResearchExplain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it

successfully (how: the internet, media books, etc.) o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for

permission, etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get

inspired by other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (echniques, hardware, workflow) (how: research what you need /

how: try it yourself) o Post -production (Edit, colour correction, VFX, etc. (how: read, watch how other

people/professionals do it, try it yourself)

Conclusion

List all research activities

What activities did you conduct to answer your questions and collect the data? Write about the information and data you collected; your choice of data presentation and how you structured your information.

The research activities should be identified such as:

Observations (observational drawings; using photography, video and audio to collect data)

Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements Experimentation

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Figure 2- What is Research

Figure 3- How to ask good questions

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CHAPTER 4

Writing and presenting my research findings

Introduction

In this chapter, you will summarise the information and data that you collected and detail your analysis of your research. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised information/data. Select method of presenting data carefully.

In a quantitative study, (questionnaires, surveys etc) the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data) then you will detail your results, and analyise how that has informed your project.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Findings/Data analysis What did you learn from your research and how did it informyour project?

Present, explain and contextualize findings

Background and context of the work (refer to work produced in Chapter 1) What is it that makes me do my project? My personal experiences that influence my choices (idea for the project, my role in

the project, how it relates to my future possible career) What is the basic premise of my project? What do I seek to achieve and how it relates to my target audiences?

Use Findings to contextualize my Project. Present and Discuss Findings. (refer to work produced in Chapter 2)

What are similar media products and how my work relates to them (position yourself in relation to similar media products)

How do similar media products include my project?

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How they shaped my project? (thought and action) What did I learn from similar media products? (compare similar media products,

how did they influence your perspective and ideas for the project – talk about both script and techniques)

Organise and express your idea (ideas from week 2) Originate a range of ideas – list all ideas you had and explain how you chose the

final idea Analyse each idea for viability - use focus groups and lecturer to support Map and analyse your Ideas (Mind mapping, SWOT analysis - strengths,

weaknesses, opportunities and threats).

Conclusion

How did the research help me with my project?

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CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production

Produce Pre-Production Portfolio, which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule, character bibles, design documents etc depending on your project.)

Identify your role - directing (managing the team) crew, actors, games designer, concept artist, foley artist, sound design, model maker, camera, yourself etc depending on your project

Collaborating and working as a team – do not worry if you are working on your own!

Dealing with production problems (delays, equipment breakdowns, changes in schedule, etc)

Use of visual, audio and interactive media skills to complete your media project Pitch your proposal to the production board (video recording of your production

board presentation) Analyse your target audience. Investigate the target demographic and record the

type of media or entertainment they consume

Production Management techniques, (notes of team meetings, or daily diary reflections if

working on your own, production and post-production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots

from computers). Keep daily production and post-production diary and reflect on your production

process. Feedback from Lecturers and Peers and Social Media

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Post-production Describe post-production of your project. Assess your production and post-production process. Describe, and critically

analyse any production problems and the solution you experienced. Prepare material for edit and further manipulation QA Testing Critique of visual art Presentation and Publication (walk-throughs, voice over, portfolio) Preparing credits if applicable Editing (manipulating) Fine tuning special effects, mixing, colour correction, rendering, compressing, etc

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CHAPTER 6

MY EXTENDED PROJECT - FINAL PRODUCT

Present your finished practical project here

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CHAPTER 7

Project Evaluation

Critically evaluating your final media project against the agreed requirements and parameters. Answer the following questions:

Introduce the project in your own words What was the purpose of the project?

o What did you hope to learn? How much reference material did you find?

o Do you think you could have done more? If so, explain what you think you could have done

How did you develop your ideas? List five strengths and five weaknesses in your final design Was there a theme for the design ideas?

o Can you describe it? o Can you reference any influences here? - art movements, designers,

media companies/campaigns, etc. What experiments and exploration did you do?

o How did it affect your development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily

reflections to help you with this Which technical skills, processes, methods and techniques did you use? Review your proposal - what changed, what developments did you make, did you

manage to complete everything you set out to achieve? What did the client/lecturer think of your original concept/idea?

o How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project?

o Does it sufficiently answer your brief? (Project Proposal) Reflect on your pitch to the board; how did you feel about it before?

o Did the pitch go better or worse than you expected? o What was the feedback from the client/lecturer about your pitch?

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o What do you think you could improve next time when doing a pitch? Did the project as a whole, go better or worse than you expected? What was the feedback from the client/lecturer on the project as a whole? What do you think you could improve about the project as a whole, if you did it

again?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Understand the requirements of a creative media production project.1.1 Analyse the requirements of a creative media production project.

2. Be able to use research methods to inform ideas for creative media production.

2.1 Review a range of research sources to support a creative media production project. 2.2 Interpret research to develop ideas and effectively communicate to an audience

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.

3.1 Apply practical skills, knowledge and understanding to complete a creative media project within an agreed timeframe.

4. Be able to evaluate a creative media project.4.1 Critically evaluate a creative media project against the agreed requirements and

parameters.

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BIBLIOGRAPHY

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

Wikimedia (2018). A mixing board in the Cutting Room Studio in NYC.. [image] Available at: https://commons.wikimedia.org/w/index.php?curid=11992757 [Accessed 26 Feb. 2018].

Chapter 1

Chapter 2

Chapter 4

Chapter 5

Chapter 6

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