Out of Home Ads

This is the first billboard that we have drafted for our Twix campaign because it demonstrates the social trend and YouTube celebrity “Damn Daniel” with Ellen DeGeneres on her talk show. This is an effective billboard because it does not only include the actual YouTube celebrity that is well-known from the Internet, but it also includes a credible celebrity like Mrs. DeGeneres who is viewed in the public eye as a role model for all of her philanthropies and positive attitude. The product that we are trying to promote and advertise, which is the Twix candy bar, replaced the shoes of each individual. The shoes play a big role in this billboard because that is what Daniel got famous for. There is no copy required for this billboard because this then gives the consumer the ability to say the famous line “Damn Daniel” to themselves while staring at the Twix candy bar on the billboard, so then whenever they say “Damn Daniel” a Twix candy bar will come to their head.

Turn Down for Twix

This out of home ad can hit on a different demographic of consumers because it focuses more on individuals who pay attention to music and like to go out and place them in social settings like parties. The copy that is included in this billboard is from the popular song from DJ Snake “Turn Down for What.” It is switched up of course to promote for Twix candy bar. The facial expressions of the individuals advertise that the Twix candy bar is sensational and is satisfying. The billboard also includes more that one Twix product so it shows that there is a Twix candy bar out there for everyone. This billboard also includes different ethnicities to his different markets and to show that Twix candy bar is a universal candy bar for all.