Web Strategies for Health Communication Case Studies Jennie
Galpern July 23, 2009 Slide 2 Healthy Meals and Nutrition Tips for
Mothers http://www.mealmakeovermoms.com/
http://www.raisehealthyeaters.com/ http://www.mealsmatter.org/
Slide 3 http://www.raisehealthyeaters.com/ Slide 4 Web Strategy
Frequent posts Ask the Dietitian Articles Guest Blogging Twitter
Email Updates Static Resources Page Slide 5 SWOT Analysis for
RaiseHealthyEaters.com Strengths Specific target audience
Credentials Clean appearance References/resource Frequent updates
to site Weaknesses Blog? New site (4 months) Benefits for
subscribing? Opportunities Guest blogging Speaking opportunities
SEO Registered users Guest bloggers Tell a friend Threats Other RD
nutrition blogs Nutrition websites Slide 6 The Meal Makeover Moms
Slide 7 Web Strategy Cookbook Recipes Mealtime tips Videos
Bi-monthly newsletter Weekly radio podcast Slide 8 Web Strategy
Continued Facebook Twitter Youtube Flickr Blog Slide 9 Blog
http://mealmakeovermoms.com/kitchen/ Slide 10 SWOT analysis for
Meal Makeover Moms Strengths Well developed web strategy Organized
Podcast Credible Entertaining and appealing Mission statement Wide
variety of sources of information Free recipes Personalized meal
makeovers Giveaways Weaknesses Busy site? Advertisements
Opportunities Expand membership Public appearances 2 nd cookbook
Sponsors Threats Other cookbooks Other nutrition and meal sites
Other mom-advice sites Slide 11 Mealsmatter.org Slide 12 Web
Strategy Dairy Council of California Personalized meal and
nutrition planner Create cookbook, shopping list, build a pantry
Recipes Recipe Feeds Nutrition and healthy living articles Slide 13
Web Strategy Continued Livejournal Facebook Twitter Free newsletter
Recipes, cooking ideas, healthy eating tips Slide 14 Slide 15 SWOT
analysis for mealsmatter.org Strengths Bilingual Professional feel
Dairy Council of California Interactive components RD No
advertisements Free Promote complete meals Weaknesses Text heavy
Social networking sites difficult to find Intimidating
Opportunities Optimize social media tools Pictures Threats Other
nutrition sites Government websites Slide 16 Comparison Chart Raise
Healthy Kids Meal Makeover Moms Meals Matter Website
launched200920042000 Site Vistors50/post1300/day11,000/day
Newsletterxxx Blogxxx Facebookxx Twitterxxx Interactivex Youtubex
Podcastx Advertisementsx Flikrx Recipesxxx Slide 17 Recommendations
for raisehealthyeaters.com Redesign so it does not look like a blog
Continue to guest blog Have guest bloggers on her site Utilize
facebook, linked in Refer a friend Slide 18 Recommendations for
mealmakeovermoms.com Continue to comment on other blogs Work with
sponsors Have links to facebook, twitter, youtube on home site
Slide 19 Recommendations for Meals Matter Add information about RD
to give credibility Add more photos Make more user friendly Update
Facebook, Twitter more frequently
