Upload
mark-moreno
View
843
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
Web Marketing Dynamics
Greg Grosser
Principal, Sagacious Bus Dev
General Trends in Marketing How Clients Find and Trust You
Yesterday
• Television
• Radio
• Newspapers
• Direct Mail
• Door to door Flyers
• MLM
• Yellow Pages
• Auto Dialers
Today
• E-Mail marketing
• Self-initiated online research
– Internet WEB Search
– Trusted sites
• Social proof
– Ranking on Engines (SEO)
• Social Media
– WordPress Blogs
Democratization of Commerce
The transition from an economically hierarchical environment, to one whose entrepreneurial
participants have the same access to branding reach as larger competitors…driven by
technological and cultural evolution
Democratization WEb Trends Pushing Social Interaction
Trending: Blog: fully interactive and social, two-way communication
SEO Active: Authority or Expert site, searchable with some interaction
Passive: Portal for information, kept up to date
Legacy: Static Web Site acting merely as an address
Democratization Web Trends
• Relationship Marketing– Blogging: building a community
• WordPress and SEO, become your own webmaster in large measure
• Facebook as a blogging methodology
• Twitter microblogging
• Video– Youtube, Vimeo
• Social Media– Twitter, Facebook, LinkedIn
• Mobile– Apple, BBY, Android, et al
Democratization Upshot• Blogging
– Loose definition: Marketing diary for your business
– Creating content and generating touches is critical
– Interacting with “Likers” is also critical
• Video– Try to overcome the intimidation, at a minimum do voiceovers
– Creating scripts, images and storyboards can be time consuming
• Social Media– Facebook is currently king—see blogging & video above
• Mobile– Coming attractions, Android Vs Apple shootouts
A Basic Formula Part 1
• Create a Twitter account
• Create a WordPress (WP) blog/website
• Create a Facebook (FB) Page
• Create a Youtube/Vimeo account & build a video library
• Use your video library as content to feed both your blogging activity
• Create an e-mail backup (Mail Chimp, etc)
• Integrate it all via social media aggregator (Hootsuite?)
Now the real work begins…
Special Notes on Basic Formula
• Emphasis on Video—the emerging hot content– SD, HD, (3D?)…the quality bar continues to rise
– Heading toward a dominant place in blogging
– Develop a library of short videos—make it a blogging mainstay
– Keep the videos informative not salesy, with short promos at the end
• Keep an Eye on Mobile– The social media arena is headed in this direction, think more video
– Be thinking about mobile viewership…but keep your powder dry for now until mobile matures a bit more
A Basic Formula Part 2
• Choose a communication frequency for each element
• Be consistent with your interactions
• Build your FB “Liker” community
• Build your blogging community
• Create and post interesting content and video
• Create and post ads and events (rule of thumb= 1 in 10 posts are promo related)
You are on your way!
Basic formula graphic
•Video launching account for welcome video and any others you wish to share on blog posts (solicit sign-ups for FB, Blog, and e-mail)
•Maintain e-mail addresses and launch e-mail blasts (solicit Facebook Page and blog sign-ups)
•Have welcome sub-Page and 1-click matrix page to point back to WordPress Blog. Solicit bolg and e-mail sign-ups
•Initiate all blog posts from a single entry point: integrate with Facebook Page-Wall-posts, plus solicit e-mail sign-ups
WordPress Blog
Facebook Page
Youtube or Vimeo
E-mail list and
repository
If It Seems Daunting—Get Help
• Choose the parts you want to do yourself
• Outsource the others
• Stay close to your outsourced projects
• Make sure you select outsourcing resources for the mid-to-long term (they are your de facto business partners and relationships here DO matter)
Sagacious Products/Services
• Still Photography• Complete video, movie short,
or infomercial productions• Custom composed royalty free
music for video backgrounds• Final Cut video editing services• Video script writing,
storyboarding/directing• WordPress site creation and
training, including managing domain acquisition and hosting services
• FBML Facebook Page creation with welcome video and still image creation as required
• Youtube integration & support as required
• E-mail blast service set up and ad creation as required
• Blogging services • Complete web marketing
outsourcing packages • Fan (Page “Liker”) acquisition
services for Facebook
Thank YouGreg Grosser
Principal, Sagacious Bus Dev
(913) 254-0964