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Web Design,3rd Edition
3Planning aSuccessful WebSite: Part 1
Chapter Objectives
Describe the Web site development planning process Complete Step 1: Define the site’s purpose Complete Step 2: Identify the site’s target audience Complete Step 3: Determine the site’s general
content Complete Step 4: Select the site’s structure
Chapter 3: Planning a Successful Web Site: Part 1 2
The Web Site Development Planning Process
Chapter 3: Planning a Successful Web Site: Part 1 3
Step 1: Define the Site’s Purpose
Web site goalsWeb site objectivesWeb site purpose
Chapter 3: Planning a Successful Web Site: Part 1 4
Step 2: Identify the Site’s Target Audience
Define the site’s target audience– Develop a target audience profile
Chapter 3: Planning a Successful Web Site: Part 1 5
Step 3: Determine the Site’s General Content
The home page is often the first page a visitor sees
Should include:– Who– What– Where
Search feature Provide keyword search capability for site’s
pages
Chapter 3: Planning a Successful Web Site: Part 1 6
Step 3: Determine the Site’s General Content
Web sites often include multiple subsidiary or underlying pages—provide details to summary
Should include the same elements as its home page:– Name– Logo– Typeface– Color scheme
Chapter 3: Planning a Successful Web Site: Part 1 7
Step 3: Determine the Site’s General Content
Chapter 3: Planning a Successful Web Site: Part 1 8
Step 3: Determine the Site’s General Content
A splash page uses images, animation, and sound to capture visitors’ attention and draw them into the site
Chapter 3: Planning a Successful Web Site: Part 1 9
Many visitors seriously dislike dealing with splash pages! (Include link to skip)
Step 3: Determine the Site’s General Content
Should include value-added content:– Relative– Informative– Timely– Accurate– High quality– Usable
Chapter 3: Planning a Successful Web Site: Part 1 10
Step 3: Determine the Site’s General ContentText
– Primary component of a Web site– Guidelines to consider
• Chunk text for scannability
– Place explanatory or detailed information on linked underlying pages
– Use active voice and a friendly tone– Remove transitional words and phrases like as
stated previously, similarly, and as a result, which might not be relevant for the chunked text
Chapter 3: Planning a Successful Web Site: Part 1 11
Step 3: Determine the Site’s General Content
Images– Most commonly included content element on Web
sites– Can personalize and familiarize the unknown
Chapter 3: Planning a Successful Web Site: Part 1 12
Step 3: Determine the Site’s General Content
Audio– Low-bandwidth alternative to video– Audio can persuade, inspire, personalize,
motivate, or sooth
Chapter 3: Planning a Successful Web Site: Part 1 13
Step 3: Determine the Site’s General Content
Video– Video clips incorporate movement and sound– Extremely large sizes of video
• Downloadable vs. Streaming Video• Downloadable media must be downloaded in its entirety
to the user’s computer before it can be heard or seen.• Streaming video begins to play as soon as the data
begins to stream (transfer) to the browser.
Chapter 3: Planning a Successful Web Site: Part 1 14
Step 3: Determine the Site’s General Content
Animation– Widely used to attract attention and liven Web
pages– Adds interest and appeal to Web pages– Overuse of animations can become distracting and
annoying– Animated GIF
• Gives the appearance of moving pictures
– Flash animation—animated movie using Adobe Flash CS3® software.
Chapter 3: Planning a Successful Web Site: Part 1 15
Step 3: Determine the Site’s General ContentMultimedia
– Add action, excitement, and interactivity to your Web site
– Viewers are intrigued and entertained by multimedia presentations
– Multimedia presentations can be interactive• Users can participate• Helper Applications• Plug-ins
Chapter 3: Planning a Successful Web Site: Part 1 16
Step 3: Determine the Site’s General Content
Chapter 3: Planning a Successful Web Site: Part 1 17
Step 3: Determine the Site’s General Content
Dynamically Generated Content– Served up to your Web site visitor triggered by a
specific event• Frequently called up from a database• e.g. Course and schedule information for a college
Chapter 3: Planning a Successful Web Site: Part 1 18
Step 3: Determine the Site’s General Content
Chapter 3: Planning a Successful Web Site: Part 1 19
Step 3: Determine the Site’s General Content
Organizing Web Site Files– Organize the resulting files in your Web site– Create folders on your computer’s local drive– Regularly create back ups
Chapter 3: Planning a Successful Web Site: Part 1 20
Step 4: Select the Site’s Structure
Outline your Web Site– Choose the method that you find most flexible and
comfortable (storyboard, flowchart)• Linear / tutorial structure• Random structure• Hierarchical structure
Chapter 3: Planning a Successful Web Site: Part 1 21
Linear/Tutorial Structure
Presents information in a specific order– Training website
Chapter 3: Planning a Successful Web Site: Part 1 22
Random Structure
Arranges information without a specific orderUse only for small Web sites
Chapter 3: Planning a Successful Web Site: Part 1 23
Hierarchical Structure
Organizes information into categories and subcategories
Best used in organizational / topical Web sites
Chapter 3: Planning a Successful Web Site: Part 1 24
Hierarchical Structure
Chapter 3: Planning a Successful Web Site: Part 1 25
Chapter Summary
Describe the Web site development planning process Complete Step 1: Define the site’s purpose Complete Step 2: Identify the site’s target audience Complete Step 3: Determine the site’s general
content Complete Step 4: Select the site’s structure
Chapter 3: Planning a Successful Web Site: Part 1 26
Web Design,3rd Edition
3Planning aSuccessful WebSite: Part 1