Web Advisory CommitteePERSONAS PART II

April 20, 2010

Web Sticky Notes Results Which groups got feedback:

Career (3) - Programs and Services Career Changers (19) - Classes, Transfer, Cost, Programs, Services Course Takers (26) - Classes, Transfer, How to Get Started, Program, Services ESL (2) - Information, Programs, Translated Pages GED (4) - Classes, Programs High School Seniors (23) - Classes, Transfer, Cost, How to Get Started,

Information, Programs, Services International (4) - Classes, Prereqs, How to Get Started, Programs Online (2) - Classes Parents (3) - Classes, Transfer, Cost, Information Returning Adult (17) - Classes, Transfer, Cost, How to Get Started, Information,

Programs, Services Reentry (5) - Classes, Transfer, How to Get Started, Programs Summer Only (1) - Classes, Transfer Working Professionals (17) - Classes, How to Get Started, Information, Programs

Web Sticky Notes Results Topics from sticky notes: How to Get Started Classes Transfer Info (both ways in/out) Programs Cost/Tuition/Aid Services General Information

Groups with no sticky notes: Adult Basic Education, Contractual Program Students, Dual

Enrollment, Seniors (55+), Students for Disabilities, Transfer, Veterans/Military

Web Sticky Notes Exercise Business General Community Friends of CLC Education Community

Group Exercise: Target Audiences What do our target audiences want? One user per sticky note Include the person + the goal, activity, action or problem

PersonGoal, activity, action or problem.

BusinessHow do I get training for my staff?

Web Sticky Notes Exercise The sticky note exercise…

Next StepsSo, how do we use the “sticky note” exercise?

List all the goals/tasks/functions identified. Identify which apply to Audience 1,

2,3,4…(maximum of 8-12). Goals/tasks/functions may apply to more than one

audience. Match Audience 1,2,3…with its tasks. Develop “persona” description for Audience 1, 2,

3….

Next StepsExample:Audience Task

1 Get advice on government procurement

2 Apply for admission2 Register for classes2 Pay for classes2,3 Learn about clubs2,4 Need veterans benefit info5 Find resources about college

readiness1 Find corporate training2,3 Attend new-student orientation

PersonasCreate PersonasAudience 3 Apply Register Pay Learn about clubs Attend new-student orientation

Personas Descriptive name Priority Meet the persona Persona’s questions in his/her voice Our answers Additional info we want the persona to know

Persona-Weighted Feature MatrixAudience APriority: 70

Audience BPriority :20

Audience CPriority: 10

Weighted Score

Feature 1Easy to use class search

2 00 0 1140

Feature 2Virtual campus tour

1 1 0 90

Feature 3CLC weather station

0 0 1 10

Feature 4Pedagogyresource list

0 0 2 20

Other Next Steps Develop first draft of audience personas. Hold first meeting of Web Redesign Team. Conduct online survey of students/other audienceshttp://tinyurl.com/clcpr08