WE’VE GOT A GREAT STORY

District 6600 Public Image Chair Alison Frye 5/14/16

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POP QUIZ:

How many of us are there in the Rotary world?

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THE PLACE WHERE NO ONE KNOWS OUR NAME…

Never Heard of Rotary

Know Name Only

Some Familiarity

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BIG BRANDS WOULD DIE FOR OUR FOOTPRINT

=

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WHY DON’T PEOPLE KNOW WHO WE ARE?

• We’re really busy doing the life-changing work.

• We’re not McDonald’s (i.e. a franchise with a bunch of rules)

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MOVE TO THE BIG PICTURE OF ROTARY

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MOVE TO THE BIG PICTURE OF ROTARY

We want people to think of Rotarians as: - Humanitarians - Leaders - People Who

Change the World

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GET FAMILIAR WITH OUR “LOOK” a.k.a. BRAND

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USING THE RIGHT FONT IS FREE!

• ARIAL NARROW ALL CAPS

• Georgia

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NEWS, NEWS, NEWS

PACKAGE YOUR EVENTS IN A NEWSWORTHY WAY

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BUT WHAT SHOULD I DO WITH MY NEWS?

• Share it with us!

• Create your own personal or club blog (Tumblr, WordPress)

• Share on social media.

• Use video for even greater social media reach.

• Refer to Guidelines for a News Story document

• Keep it short. We’re as attentive as goldfish.

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HOW I CAN HELP

Provide a review of your flyers, signs and marketing before they go live.

Consult on specific branding projects and give you ideas about how to promote your projects

Publish your awesome news stories on the District Website

Point you in the right direction of resources at Rotary.org

Give you names of graphic design professionals who understand our branding

Provide a starting point on re-designing your club’s website.

Add your fundraisers and events to our public calendar www.rotarydistrict6600.org

Send you materials and ideas via email. Or help you find where it’s located.

Share press releases with a network of media within our District geography.

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I KNOW THERE ARE MORE LIKE THIS…

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#ROTARYPROUD

#WEAREROTARY

#D6600