Our regional shopper and

local newspaper are welcomed

into nearly

21,000 households, with 17,715 delivered

by mail.

www.cynthianademocrat.com

PENDLETONBRACKEN

B rooksvilleFalmouthGRANT

Corinth

HARRISON

C ynthiana

Mt . O livetROBERTSON

Berry

Ca rlisle

NICHOLASBOURBON

Mi llersburg

SCOTTSadieville

OWEN

FAYETTE

CLARK

MONTGOMERY

FLEMING

MASON

Georgetown

LexingtonWinchester

Mt. Sterling

Flemingsburg

Maysville

Paris2011 RATE CARD Rates E�ective Jan.1, 2011

We reach farther.

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Table of ContentsContact Information . . . . . . . . . . . . . . . . . 2Reader Demographics . . . . . . . . . . . . . . . 2Circulation Breakdown . . . . . . . . . . . . . . 32011 Rates & Information . . . . . . . . . . 4-7Sample Ad Sizes . . . . . . . . . . . . . . . . . 8-9Largest Employers . . . . . . . . . . . . . . . . . 10 Featured Opportunities . . . . . . . . . . . . . 11Statewides . . . . . . . . . . . . . . . . . . . . . . . 12 Kentucky Combo . . . . . . . . . . . . . . . . . . 13Online Advertising . . . . . . . . . . . . . . . . . 14The Real Cost (CPM) . . . . . . . . . . . . . . . 15Advertising Tips . . . . . . . . . . . . . . . . . . . 15Special Event Opportunities . . . . . . . . . . 16

Our ReadersHARRISON COUNTY RESIDENTSTotal Population . . . . . . . . . . . . . . 18,912Male Population . . . . . . . . . . . . . . . 9,270Female Population . . . . . . . . . . . . . . 9,642Median Age . . . . . . . . . . . . . . . . . . . . 39 .6Population Density . . . . . . . . . . . . . . . . 61Employees/Daytime Population . . . . 7,145Number of Households . . . . . . . . . . 7,483Average Household Size . . . . . . . . . . . 2 .5Avg . Vehicles per Household . . . . . . . . . . 2Homeowners . . . . . . . . . . . . . . . . . . 63 .5%High School Education or more . . . . 84 .9%Average Household Income . . . . . $55,146

Contact InformationTHE CYNTHIANA DEMOCRATHARRISON SHOPPER302 Webster AvenueP .O . Box 160Cynthiana, KY 41031Phone: 859-234-1035Fax: 859-234-8096Email: ads@cynthianademocrat .com

Visit us on the web atwww.cynthianademocrat.com

TheSurveySays...A Pulse Research surveyconducted in August 2006 shows that...

• Virtually everybody who gets the Harrison Shopper - 9 in 10 people - reads it!

• Harrison Shopper adult readers represent a wide age spectrum - from 18 to over 70 years old! In fact, half of readers fall between 40 and 60 years old - and 40 to 60 year old Harrison Shopper readers have an average income of $51,025! That's some great spending power in our community .

• Over one-third of Harrison Shopper readers (35%) cite the Harrison Shopper as their primary source of local retail information - as much as five times the level of any other media! There just isn't any competition! Compare this to cable TV at 2% or radio at 0%!

Source: August 2006 Market Survey & June 2006 Harrison Shopper Reader Survey conducted by Pulse Research, Inc. (Portland, Oregon)

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Over 16,050 copies of the Harrison Shopper land in the hands of your customers each week in Harrison and surrounding counties - with 12,497 of those delivered by mail

COUNTY LOCALITY ZIP CODE DISTRIBUTION

Harrison Cynthiana 41031 6,494

Harrison Berry 41003 1,095

Pendleton Falmouth 41040 1,828

Nicholas Carlisle 40311 2,309

Bracken Brooksville 41004 669

Bracken Milford 41061 28

Scott Sadieville 40370 1005

Robertson Mt . Olivet 41064 830

Bourbon Paris 40361 424

Bourbon Millersburg 40348 400

Grant Corinth 41010 437Household Distribution: 15,519

Total Readers: 34,142

Households Delivered by Mail

12,497

Households Delivered by Carrier

3,022

Business Distribution 531

TOTAL DISTRIBUTION 16,050

Household Penetration in Harrison County: over 56.5%TOTAL PAID CIRCULATION: 4,847*Source: United States Postal Service Statment of Ownership, Management and Circulation, October 1, 2010

Flemingsburg40 Miles

55 MINUTE DRIVE

PENDLETONBRACKEN

BrooksvilleFalmouthGRANT

Corinth

HARRISON

Cynthiana

Mt. OlivetROBERTSON

Berry

Carlisle

NICHOLASBOURBON

Millersburg

SCOTTSadieville

OWEN

FAYETTE

CLARK

MONTGOMERY

FLEMING

MASON

Georgetown

LexingtonWinchester

Mt. Sterling

Flemingsburg

Maysville

Paris

OurAudience

Georgetown21.2 Miles

20 MINUTE DRIVE1,357 Commuting

to workevery day Paris

15 Miles15 MINUTE DRIVE390 Commuting

to work every day

Winchester31 Miles

40 MINUTE DRIVE

Mt. Sterling38 Miles

43 MINUTE DRIVE

Lexington32 Miles

35 MINUTE DRIVE1,014 Commutingto work every day

Maysville46 Miles

58 MINUTE DRIVE

In addition to Cynthiana, Paris, Georgetown and Lexington are very popu-lar shopping and dining destinations, with several other nearby communities also seeing a good number of Democrat and Shopper readers . The map at right shows some of the major shopping destinations for our readers, with approxi-mate distance and travel time from Cynthiana - but a look at the map, (with the shaded area representing the Democrat and/or Shop-per coverage area), shows that many of our readers have even shorter drives to these destinations .

Who We Reach

Where Our Readers Shop

4

1. PERSONNEL• George W. Jacobs, Publisher• Patricia Jenkins, Advertising Manager• Kim Mayer, Advertising Consultant• Pam Howard, Advertising Consultant• Becky Barnes, Editor• Ronda Walton, Bookkeeper

2. NATIONAL REPRESENTATIONKentucky Press Service, Inc ., 101 Consumer Lane, Frankfort, KY 40601, (800) 264-5721

3. COMMISSION/PAYMENT TERMSA . Commissionable discount is available for 15% off the

national rate only . Local retail is non-commissionable . No camera-ready discount . No charge for composition .B . Advertising is payable at time of purchase unless the

advertiser or his/her agency has established credit with the publisher . Credit is available for qualified customers . Accounts outstanding over 28 days are subject to a 1 .5% monthly service charge . Credit will not be extended to past due accounts .

C . Billing will be on a regular calendar month basis .D . Political advertising, yard sale ads, and “going out of

business” advertising is accepted only with payment in advance . “Going out of business” ads must have a G .O .B . license number on each advertisement .

E . Political advertising rate: All political and issue-oriented ads are subject to approval . Dollar volume contract rates are available & must be paid in full in advance .

F . We will not accept brokered advertising .

4. ADVERTISING POLICYA . The publisher reserves the right to accept, classify, cancel,

edit or reject any advertising copy submitted, and to place the word “advertisement” on any ad .

B . Publisher shall have no liability whatsoever in the event any act of God, the public enemy or government authority, or any labor dispute, war (whether or not declared), civil disobedience, riot, failure of equipment or systems of the publisher or its suppliers, or other occurrences beyond the distribution of its newspapers .

C . Publisher shall have no liability whatsoever, by reason of any error in connection with any advertisement including (without limitation) omissions or additions to advertise-ments . The publisher will not be responsible for and shall not incur liability for errors or misprints beyond cancella-tion of the charges of publishing a correction in a space equal to that occupied by the error . The publisher cannot be liable for errors when copy is received by telephone . Written requests for adjustments must be made within five days of publication of the erroneous advertisement .

D . The advertiser assumes full and complete responsibility for advertising content that is published . The advertiser shall indemnify and save the publisher harmless against any demands, claims or liability arising from the publication of said advertising copy together with all expenses incurred in connection therewith, including but not limited to, attorney’s fees and cost of litigation .

E . The newspaper makes every effort to honor page position requests but under no condition guarantees an advertiser page position unless customer signs a 52-week contract for one full page per week for a specified position . Non-contract page position available for a 20% surcharge on 35 column inches or larger display advertising . Minimum of 70” for front or back of Harrison Shopper .

F . The Harrison Shopper front page is reserved on a first-come, first-serve basis . Additional costs include full color plus 10 column inches for the masthead . Cancellation must be made 10 days prior to publication or advertiser will be billed .

G . The publisher’s schedule of copy and proof deadlines must be observed in order to assure publication . Proofs, when submitted, will be for typographical corrections only .

H . Photographs of individuals for advertising must be accom-panied by a release form from the individual . Release forms are available from our advertising representatives .

I . Should any government body levy a tax on any advertising covered by this rate card, such tax will become an addi-tional charge to the advertiser, over and above the rates mentioned herein .

J. Advertising placed upside down or sideways must carry a disclaimer . Front page banner ads available at $399 full color, but must meet advertising standards .

K . With the exception of front page banner ads, any ads wider than they are tall are available with a 20% surcharge .

L . Advertising for alcoholic beverages must conform with regulations of the Alcoholic Beverage Control Board .

5. ADVERTISING RATESCombination rates are for same ad, same size, both papers, consecutive issues .Commissionable National Rates Rates are Column Inch PASS

CynthianaDemocrat

HarrisonShopper

Combination

9.87 13.87 16.82

5

Determine Your Advertising Cost in Four Easy Steps

Annual Spending Cynthiana Democrat Harrison Shopper Combination

OPEN 8.39 11.79 14.30$500 7.80 10.96 13.30

$1,000 7.72 10.85 13.16$2,000 7.55 10.61 12.87$3,000 6.65 9.48 11.09$5,000 6.45 8.77 10.94$7,000 6.25 8.37 10.48$10,000 5.85 8.01 10.05$15,000 5.54 7.56 9.85$20,000 5.24 7.16 9.68$30,000 5.04 6.85 9.53$40,000 4.74 6.80 9.42$50,000 4.37 6.53 9.34

stepONE

stepTWO

Determine Your Discount Based on YourAnnual Spending Level

Choose Your Ad Size Discount

Cynthiana Democrat Harrison Shopper

Ad Size Discount Ad Size Discount

16” - 32” 5% 9” - 17.75” 5%

32.25” - 64.25” 10% 18” - 35.75” 10%

64.5” - 128” 15% 36” - 69.75” 15%

Full Page 25% Full Page 25%

Must be on a spending based contract.

stepTHREE

Add Colorfor 30% of net

cost of adMinimum Charge of $40 per

paper . Harrison Shopper front page $170 .00 . Color

capacity may be limited (Maximum cost per paper $225 with no setup fee) stepFOUR

Place your ad in ouronline Marketplace for $8

per website per ad.

6

• Annual pre-print contracts must be signed to earn frequency discount rates . Frequency discounts based upon 75% or more of full run circulation .

• Pre-prints with page weights exceeding newsprint may be subject to surcharge equal to the applicable mail rate . Pre-prints larger than 8 .5” x 11” will incur a minimum $15/M folding charge .

• Due to machine inserting and possible shipping damage, please furnish 2% more pre-prints than required for distribu-tion . On single sheets, furnish 4% more than required for distribution .

• Pre-prints must meet all postal regulations.• Zoning of inserts available; minimum of 3,000 accepted per

week . Fewer than 3,000 inserts in a week will be charged at the same rate as 3,000 .

• Annual pre-print contract customers can apply to dollar vol-ume discounts .

6. KENTUCKY COMBO AND STATEWIDE NETWORKSKentucky ComboThe Kentucky Combo Network, including 23 newspapers, produces products each week . The Cynthiana Democrat and other Kentucky newspapers offer you a combination rate with other publications with one buy and one bill . See Page 13 for more information .

Statewide ClassifiedsThe Statewide Classifieds reach over a million readers through 70 Kentucky newspapers, dailies and weeklies . $250 for 25 words, $7 .00 per additional word . Must be paid in advance . See page 12 for more details .

Selection of color and page position may be at printer’s discre-tion . Color rates are non-commissionable . Harrison Shopper front page advertisers may purchase process color for $170 .

10. SPECIAL SERVICESA . Proofs available upon request provided copy has been sub-

mitted by the proof deadline . When proofs are provided, advertiser assumes all responsibility for errors . Proofs are for corrections only, not redesign .

B . Original art, photography and other specialized services are available for a nominal charge .

C . Photographs for ads can be taken by a newspaper repre-sentative .

D . Tearsheets are available upon request . Up to two tearsheets will be provided at no cost; additional tearsheets will be charged at $ .50 each .

E . Copies of ads designed and composed by Cynthiana Democrat and Harrison Shopper staff for publication in other papers are available at a $10 charge

Preprint Rates Per Thousand (Non-Commissionable)Preprints and insertion orders must be received five (5) business days prior to insertion; Kentucky Combo requires seven (7) busi-ness days . Preprints larger than 8 .5" x 11" will incur a minimum $15 per thousand folding charge .

CYNTHIANA DEMOCRATNumber of Inserts Annually

HARRISON SHOPPERNumber of Inserts Annually

Size of Insert 1 6 12 24 36 52 1 6 12 24 42 50Single Sheet $47 $43 $42 $39 $37 $35 $47 $43 $42 $39 $37 $35

4 Tab/2Std. $54 $49 $48 $45 $42 $40 $54 $50 $48 $45 $42 $408 Tab/4 Std. $63 $58 $57 $53 $50 $48 $63 $59 $57 $53 $50 $4712 Tab/6 Std. $70 $65 $64 $59 $56 $50 $70 $66 $64 $59 $56 $5316 Tab/8 Std. $76 $71 $69 $65 $61 $59 $82 $77 $75 $70 $66 $6220 Tab/10 Std. $82 $77 $75 $70 $66 $64 $93 $88 $86 $81 $77 $7224 Tab/12 Std. $88 $83 $81 $76 $71 $69 $103 $97 $95 $90 $86 $8128 Tab/14 Std. $94 $88 $86 $81 $76 $74 $113 $107 $105 $100 $96 $9032 Tab/16 Std. $100 $94 $92 $86 $82 $74 $123 $117 $115 $110 $105 $99

Page count exceeding 32 will be charged at $5 per thousand for each 4 page increment.

Employment Package Rates$13 .94 - Combination and www .cynthianademocrat .com

7

1-866-234-5237

PICAS INCHES

1 Column 9p8 1.642 Columns 20p3 3.393 Columns 30p8 5.144 Columns 41p3 6.885 Columns 51p8 8.636 Columns 62p3 10.38

14. DEADLINES

Cynthiana Democrat10:00 a .m . Tuesday The Cynthiana Democrat is published on Thursday . Classified and retail advertising deadline is 10 a .m . Tuesday . Ads-to-be-proofed and legal ad deadline is 4 p .m . Monday .

Harrison Shopper10:00 a .m . Friday The Harrison Shopper is published on Monday . Classified and retail advertising deadline is 10 a .m . Friday . Ads-to-be-proofed and legal ad deadline is noon Thursday .

All deadlines are subject to change for issues preceding or fol-lowing holidays . 15. MECHANICAL REQUIREMENTS

Cynthiana Democrat Page Size: 6 col . x 21 .5 inches

Harrison ShopperPage Size: 5 col . x 14 inches

16. SPECIAL CLASSIFICATIONSA . Real Estate Combination Rates:

Open $9.40910 annual inches $8.34

1820 annual inches $8.093640 annual inches $7.94

Contract required for annual inch discounts for real estate .

B . Automobile Rates:

DollarVolume

Cynthiana Democrat

Harrison Shopper

Combination

$1,500 6 .50 9 .39 11 .43

$3,000 6 .00 8 .90 10 .85

$5,000 5 .48 8 .27 10 .16

$10,000 5 .22 7 .89 9 .97

$15,000 5 .00 7 .84 9 .77

$20,000 4 .73 6 .62 8 .56

$25,000 4 .62 6 .48 8 .50

$35,000+ 4 .33 6 .20 8 .08

C . 501C Non-Profit Groups recognized by the IRS (civic, church) earn the $8 .56 combination discount rates .

17. CLASSIFIED RATESKentucky Classified NetworkReader classified ads run in the Cynthiana Democrat and the Harrison Shopper .

One cycle $6 .95 (15 words or less)

Two cycles $9 .95 (15 words or less)

Three cycles $20 .85 (15 words or less)

Four cycles $27 .80 (15 words or less)

Four lines or less, 60 cents ea . additional line per cycle . Paid in advance only . Add $2 .50 per week for online display . Add 10% for Employment category .

18. CIRCULATIONThe Cynthiana Democrat was established in 1868, serving the Cynthiana and Harrison County area . It is published weekly on Thursdays and reaches over 56 .5 percent of the homes in Harrison County, with a paid circulation of 4,847 .* The newspaper is delivered by second class mail . For subscription information, call (859) 234-1035 .

The Harrison Shopper was established in 1971 and serves readers in Harrison and adjoining counties . 16,050 free cop-ies are distributed, with over 3,022 delivered by carrier every Sunday, the remainder via third class mail and distribution points every Monday .

*Source: USPS Statement of Circulation

More information regarding our Featured Segment Advertising

and Special Sections can be found on Pages 11 and 16.

8

Sample Ad Sizes

1x5D $41.95S $58.95C $71.50

1x7D $58.73S $82.53C $100.10

2x4D $67.12S $94.32C $114.40

2x2D $33.56S $47.16C $57.20

2x3D $50.34S $70.74C $85.80

2x5D $83.90S $117.90C $143.00

1x3D $25.17S $35.37C $42.90

3x3D $75.51S $106.11C $128.70

3x6D $151.02S $212.22C $257.40

3x5D $125.85S $176.85C $214.50

4 Column Width

5 Column Width

6 Column Width

Not Shown:Full Shopper Page (5x14)(without contract)

D $587.30S $825.30C $1,001.00

Half Shopper Page (5x7)(without contract)

D $293.65S $412.65C $500.50

1/4 Shopper Page (3x6) D $151.02S $212.22C $257.40

Diff. of$175.70

Diff. of$87.85

Diff. of$45.18

3 Column Width

2 Column Width

1 Column Width

9

Sample Ad Sizes

1x5D $41.95S $58.95C $71.50

1x7D $58.73S $82.53C $100.10

2x4D $67.12S $94.32C $114.40

2x2D $33.56S $47.16C $57.20

2x3D $50.34S $70.74C $85.80

2x5D $83.90S $117.90C $143.00

1x3D $25.17S $35.37C $42.90

3x3D $75.51S $106.11C $128.70

3x6D $151.02S $212.22C $257.40

3x5D $125.85S $176.85C $214.50

4 Column Width

5 Column Width

6 Column Width

Not Shown:Full Shopper Page (5x14)(without contract)

D $587.30S $825.30C $1,001.00

Half Shopper Page (5x7)(without contract)

D $293.65S $412.65C $500.50

1/4 Shopper Page (3x6) D $151.02S $212.22C $257.40

Diff. of$175.70

Diff. of$87.85

Diff. of$45.18

3 Column Width

2 Column Width

1 Column Width

10

World Class Economy in a Rural Class Community

3M Plant located within theCynthiana city limits

Toyota Plant located 7 miles from Harrison Co. line

Two of Harrison County’s largest employers areinternationally known businesses:

11

Business Index$5.99 per block per week for 10 week run OR $4.99 per block per week for 20 week run (10 week mini-mum)

Church Page Sponsorship$10.19 per block • Weekly • Sponsors directory of area churches and service times.

Community Page Sponsorship$10.89 per block • Once a month • Sponsors space for local non-profit and charitable organizations to get the word out about their events and needs.

Weekly “Posted” Notice$32.95 per 6 mos OR $42.95 per year

SegmentAdvertising

Home & Garden Show & Special Section

Featured Opportunities

Sports Page Banner including full color - $193/weekLiving Page Banner(6 col. x 1”) - $149 (12 week minimum)

&

Eighth Annual

Every year, the Cynthiana Democrat spon-

sors the Cynthiana Home & Garden Show, in

conjunction with a Home & Garden tabloid

section. Our Home & Garden Show is fast

becoming the region’s top venue for ven-

dors looking to showcase their products

during the busy spring season.

Packages are available at many price levels.

Booths at the Home and Garden Show are

10’ x 10’ and are available only to those

advertising in the Home & Garden tabloid

section.

This year’s show will be held on Saturday

and Sunday, April 23-24, with the special

section published the preceding Thursday.

Make plans now to be there!

Section B - Thursday, Nov. 11, 2004

Sports

Photo by Larry Thornton

Linebacker James Custard tackles a Covington Catholic running back in last Saturdayʼs game. The

Bredʼs ended their season with a 39-13 loss to the Colonels in the Class AAA Playoffs held at Covington

Catholic.

Five from Harrison qualifyfor state cross country meetBY LEE KENDALL, SPORTS WRITERThree Thorobreds and two Fillies survived a treacherous course at Wildwood Park in Ashland and qualified for this weekend’s state cross country meet at the Kentucky Horse Park.

Matt Thompson, Luke Garnett and Ryan Puckett earned their way to the state meet by finishing in the top 15 among individuals in last Saturday’s AAA regional in Ashland. Rachel Thornberry and Anna Rush were the only

two Harrison County entrants in the girls’ regional, but both finished well enough to join their male teammates in the state meet on Saturday. “This was probably the worst surface that I have seen as a coach,” said HCHS coach

Danny Simpson of the 5,000 meter Wildwood Park course that served as the regional site. “On Friday we walked over the course and the kids couldn’t believe the condition it was in. There were a lot of steep hills and winding trails

Pre-season starts for Fillies tomorrowBY LEE KENDALL, SPORTS WRITERThe Harrison County Fillies lost just one player off last year’s regional runner-up team, but that loss was a big one.

Megan Gray, a mainstay in the Harrison County start-ing line-up for five years, graduated after last season and leaves a big hole to fill for head coach Mac Whitaker and the Fillies of 2004-05. Gray scored over 2,300 points in her career, hauled down over 1,000 rebounds and was a defensive force in the

middle with her shot-block-ing and shot-altering ability. Four starters return for the Fillies, including All State candidate Brooke Faulkner, and the Harrison County roster has no seniors. Joining Faulkner in the start-ing lineup will be LaDonna Turley, Garyn Price and Katie Kendall. Also missing this year will be last year’s sixth man Mary Todd Seaman who chose not to play this year. Faulkner, Price and Kendall are all juniors this year, and Turley is a sopho-

more. Looking to fill the fifth starting spot will be freshman Laura Kendall or sophomore Jaclyn Highlander. “I’m not sure how good we’ll be this year, but I think I can already tell that I am going to like how this team plays,” said Whitaker. “They really give a good effort and get along well with each other. If they can improve their individual skills and develop some toughness, I think we can be pretty good.” Harrison County gets its pre-season underway tomor-

row night as they face off against Pleasure Ridge Park at 9:15 p.m. at Scott County High School in the first of its two pre-season scrimmages. Paris would appear to be the odds-on favorite to repeat as 10th Region champions this year. The Lady Hounds also return four starters, includ-ing stalwarts Natalie Tubbs, Taylor Christman and Iona Caulder. They have been rated as high as 13th in the state in pre-season publications. Mason County and Montgomery County also

return the bulk of their ros-ters this season and will be considered contenders to unseat Paris. Fleming County, Bishop Brossart and Clark County also return veteran teams and will be in the mix come tournament time. Harrison County has eight home games this year, start-ing with its season opener against East Jessamine on Dec. 2. Harrison County’s other home games this season will be on Dec. 16 against Paris, Jan. 8 against Clark County, Jan. 11 ver-

sus Bourbon County, Jan. 28 against Campbell County, Jan. 31 against Nicholas County, Feb. 11 against Simon Kenton and Feb. 25 against Ryle. The Fillies will play in a couple of tournaments over the Christmas break. They will participate in the Prime Time Classic at Lexington Catholic beginning on Dec. 18 and will also play in the Boyd County Holiday Classic, which starts on Dec. 27.

BY LEE KENDALL, SPORTS WRITERThe recent Harrison County tradition of stumbling on the road in the playoffs against Northern Kentucky teams continued on Saturday as the Thorobreds saw their season come to an end with a tough 39-13 loss to home-standing Covington Catholic. A five minute stretch at the end of the first half and beginning of the second half, spelled doom for the Breds. A three-yard TD run by James Custard with 8:11 to go in the second quarter tied the score at 7-7 as Harrison County more than held its own with the powerful Colonels for much of the first half. CovCath answered with a 15-play, 73-yard drive that ended when Eric McHenry plowed into the end zone with 1:24 left in the first half to give the Colonels a 14-7 lead. Harrison County attempt-ed an ill-fated fake reverse on the kick-off following CovCath’s go-ahead score. Harrison County maintained possession, but started play on its own 13 yard line. On the first play from scrimmage, the Breds attempted another reverse, and Lucas Wells was thrown for a nine yard loss back to the Harrison County four yard line. In the shadow of their own goal line, the Breds ran consecutive plays up the middle and CovCath wisely used their time outs to get the ball back following a J.D. Ashbrook punt.

The Colonels took over on the Harrison County 40 yard line and took five plays to eventually score on a nice catch and run by wide receiv-er Kyle Callahan from 22 yards out with just 22 seconds left in the half.

Instead of trailing 14-7 at the intermission, Harrison County found itself behind 21-7, with CovCath set to receive the second half kickoff. The Colonels took advan-tage and marched 67 yards in just under four minutes to extend their lead to 29-7 on an 18-yard run by Nick Buckley. Harrison County refused to fold. The Breds answered with a 68 yard run by QB Cory Britt on the first play after the ensuing kickoff, cut-ting the deficit to 29-13.

Then cornerback J.D. Ashbrook intercepted his sec-ond pass of the game to give the ball back to the Breds. Three plays later, Harrison County had it on the CovCath five yard line, first and goal, with a chance to make it a one-score game. An illegal procedure pen-alty and three failed attempts in the end zone left the Breds with a fourth and goal. Britt attempted a pass to Custard in the back of the end zone, but the ball was deflected and fell harmlessly away. “That was our last really good opportunity to get back in the game,” said Harrison County head coach Ray Graham of the Breds fourth quarter charge. “I really thought we could have won the game, but CovCath made some plays when they needed to and we didn’t.”

Graham pointed to the CovCath passing attack as the difference in the game. “We didn’t really shut down the run, but we han-dled their running game okay,” said Graham. “We just didn’t have enough depth in the secondary to handle their passing attack well enough, though.” For the game, CovCath rushed 44 times for 212 yards. Buckley led the way for the Colonels, picking up 141 yards on 22 carries. Quarterback Drew Ellison was the sec-ond leading rusher for the Colonels. He gained 32 yards on nine carries.

“The yards we gave up per carry wasn’t great but it wasn’t bad either,” said Graham. “They didn’t break any really long runs against us, but they did have some

BY BRAD ALLISON, SPORTS WRITERBasketball season is once again upon us. Whether young or old, the feeling is conta-gious here in the Bluegrass State. The sound of the ball bouncing on the hardwood or the swoosh of the net on a pic-ture perfect shot sends chills up the spines of those encom-passed in the sport.One need to look no further than right in their own back yard to find the youthful enthu-siasm of basketball as the Harrison County Middle School Colts, a Bluegrass Conference par-ticipant, prepares to suit up again for yet another season.The traveling squad for both the seventh and eighth grade teams have been chosen and a full schedule waits with play beginning in two weeks.Coach John Dawson enters his eighth season as coach of the eighth grade traveling team. The following 11 ath-letes will comprise the Colts team for the 2004-2005 season: Ronnie Brown, Eric Case, Fonz Custard, Carver Hill,

Taylor Hill, Van Isaac, Jake Jenkins, Chase Johnson, Ryan Puckett, John Michael Reitz and Raymond Wainscott.At the helm for his second season for the seventh grade team will be Glenn Lonaker. He has coached both girls and boys traveling teams at the middle school in his tenure. Duncan Bell, Marcus Custard, Matthew Dye, Shane Fowler, Jared Martin, Justin Moore, Josh Moss, Cory Nichols, Malcolm Thomas, Drew Thompson, Zach Turner, Van Williams and Miles Wright will make up the younger Colts’ squad.Both teams will play in the Campbell County Tournament the weekend of Nov. 19-21 and will be guaranteed three games. Dawson said each team will play all three con-tests on Saturday. The top two teams in each pool will return on Sunday for a single elimi-nation tournament.Bluegrass Conference play will begin the last Monday of the month, Nov. 29, with a match-up against Woodford

CovCath outguns Breds in AAA playoffs

Photo by Danny Simpson

It was thumbs up for the cross country team at regionals. Five athletes qualified for state.

See BREDS page B2

Photo by Larry ThorntonTrent Williams, senior, gains yardage on a pass reception. Trent hauled in three passes for all 42 yards.

Middle Schoolbasketball traveling teams selected

Harrison CountyColts to play in

Campbell County Tournament

Nov. 19-21

Your Ford Dealer

(800) 688-0247I-75 Exit 126 Beside Cracker Barrel in Georgetown

12

Ashland - The Daily IndependentBowling - Green Daily NewsCorbin - Times-TribuneDanville - Advocate-MessengerElizabethtown - News-EnterpriseFrankfort - State JournalHenderson - The GleanerHopkinsville - Kentucky New EraLexington - Herald-Leader

Louisville - Courier-JournalMadisonville - The MessengerMaysville - The Ledger-IndependentMiddlesboro - Daily NewsMurray - Ledger& TimesOwensboro - Messenger-InquirerRichmond - Richmond RegisterSomerset - Commonwealth-JournalWinchester - The Winchester Sun

Bardstown - The Kentucky StandardBedford - The Trimble BannerBenton - Tribune-CourierCadiz - The Cadiz RecordCalhoun - McLean County NewsCampbellsville - Central Ky. News JournalCarrollton - News-DemocratClay City - Clay City TimesCromona - Letcher Co. News-PressCumberland - Tri-City NewsCynthiana - Cynthiana DemocratDawson - Springs ProgressErlanger - Kenton Co. RecorderFlorence - Boone Co. RecorderFranklin - Franklin FavoriteFt. Thomas - Campbell Co. RecorderFulton - Fulton LeaderGeorgetown - News-GraphicGreensburg - Record-HeraldHardinsburg - Breckinridge Co. News HeraldHodgenville - LaRue Co. Herald-NewsIrvine - Citizen Voice & TimesLaGrange - The Oldham EraLancaster - Garrard Co. News

Lawrenceburg - The Anderson NewsLebanon - The Lebanon EnterpriseLiberty - Casey Co. NewsLondon - The Sentinel-EchoMarion - The Crittenden PressMorganfield - Union Co. AdvocateMt. Sterling - Mt. Sterling AdvocateMurray - Murray State NewsNew Castle - Henry County LocalNicholasville - The Jessamine JournalOwenton - News-HeraldOwingsville Bath Co. - News-OutlookPikeville - Appalachian News-ExpressPrinceton - Times-LeaderRussell Springs - The Times JournalShelbyville - Sentinel NewsShepherdsville - The Pioneer NewsSpringfield - Springfield SunStanford - Interior JournalTaylorsville - Spencer MagnetTompkinsville - Tompkinsville NewsWilliamsburg - News-JournalWilliamstown - Grant County News

You can reach a million readers with one easy step! Let the Kentucky Statewide Classified Advertising Network (K SCAN) work for you. At a cost of $250 for 25 words and $7 for each ad-ditional word, your ad appears in all the newspapers shown on this page. Call your account repre-sentative at The Cynthiana Democrat/Harrison Shopper for more information.

DAILY PAPERS

WEEKLY PAPERS

Reach A Million Kentucky Readers!

-

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Simplify - and Save Both Time and Money!

3

Mason

CITY COUNTY PUBLICATION(S)• Bardstown Nelson County The Kentucky Standard; Extra• Bedford Trimble County The Trimble Banner• Brandenburg Meade County Meade County Messenger• Campbellsville Taylor County The Central Kentucky News Journal; Extra• Carrollton Carroll County The News Democrat; River City Trading Post• Cynthiana Harrison County The Cynthiana Democrat; Harrison Shopper• Elizabethtown Hardin County The News Enterprise; The Saving Source• Falmouth Pendleton County The Falmouth Outlook; Outlook Shopper• Fort Knox Hardin County Inside the Turret• Hodgenville Larue County LaRue County Herald News• LaGrange Oldham County The Oldham Era; Marketplace• Lawrenceburg Anderson County The Anderson News; Anderson News Extra• Lebanon Marion County The Lebanon Enterprise; Advantage • Liberty Casey County The Casey County News• New Castle Henry County The Henry County Local• Owenton Owen County The News Herald• Shelbyville Shelby County The Sentinel News; Sentinel News Plus• Shepherdsville Bullitt County The Pioneer News; Pioneer News/Extra • Springfield Washington County The Springfield Sun• Taylorsville Spencer County The Spencer Magnet• Williamstown Grant County The Grant Co. News; Grant Co. Express• Leitchfield Grayson County The Record

With the Kentucky Combo Network, The Cynthiana Democrat offers you a combination rate with other area publications. You save money and time because you only needto make one call to place your adin the papers you choose, andyou only have to deal withone bill. (Minimum size:3 column inches). To view demographics, go to www.lcni.com/mediakit.

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cynthianademocrat.com delivers over 37,000 page views per month.Average number of visitors: 7,735 each month - that’s over 257 a day!

Online Ad Opportunities

Bulk Discounts20,000 Page Views 10% Discounts off Rate30,000 Page Views 15% Discounts off Rate40,000 Page Views 20% Discounts off Rate50,000 Page Views 25% Discounts off Rate120,000 Page Views 30% Discounts off Rate

OverANY

Period

Bulk discounts are based upon total page views purchased. 10,000 minimum page views per newspaper required.

Upper Leaderboard$15 per thousand$150 per 10,000728x90 pixels

Skyscraper$10 per thousand$100 per 10,000160x600 pixels

Weather SponsorPet SponsorObit SponsorAd is featured on the respective page. Ask rep for further details.$150/mo. or $125/mo. for 3 mos.468x60 pixels

Ad GalleryFree with any upper leaderboard, top prime, skyscraper, or square ad125x125 pixels

Top Prime$10 per thousand

$100 per 10,000120x90 pixels

Square $6 per thousand

$60 per 10,000300x250 pixels

MarketplaceFeatures your newspaper

print ad for 7 days, or until next print edition publishes.Ads are searchable by name

and key words for 7 days.PLUS!

Direct email function back to your business

Map request to your locationA link to your website

All for only $8!

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• Who are your competitors?• What is your unique selling point (what makes you differ-

ent from your competitors)?• Where are your competitors located?• Who are your targeted customers?• Where do your customers come from?• How are you reaching your customers now? What media

are you using? c TV c Cable c Direct Mail c Newspaper c Internet c Magazine c Other• Have you seen a return on your investment with any of the

above medias?• If so which one and how did you track?• Have you done a CPM (cost per thousand households

reached analysis) for each of those?• Do you know the number of households reached and the

zipcode breakdown of the media you purchased? If not ask your ad consultant for a zipcode breakdown of cities and counties reached and how many households to use for analysis . (See next page to learn how to do a CPM analy-sis)

• What’s your biggest challenge?• What is your biggest season?• What are your best-selling products?• What are your most profitable products?• What will make people drive to your business?• When advertising, do you look at it as an expense or an

investment in your business?• When advertising do you include a bang-for-the-buck

return?• What is the offer…..What is the value?• Would you travel to a business for the offer you’re including in your ad?

Help Us Help You!

Here are some the questions you canask yourself and discuss with your

advertising consultant to ensure youradvertising has the desired

focus and effect.

Have You Ever Heard the Saying, “You Get What You Pay For?”

Is cheaper really the best bang for your buck?

Paper A:

An ad this size is $25 with total

distribution of 1,000 copies.

Cost Per

Thousand: $25.00

$2.94

Paper B:

An ad this size is $47.16 with total

distribution of 16,050 copies.

Cost Per Thousand

Households Reached:

To Calculate Cost Per Thousand:Ask for the publication’s circulation and their open rate . Then use this simple formula to determine the true cost of reaching your customers .Open Rate ÷ Circulation in 1000s = Cost Per Thousand

Example: $11.79 ÷ 16.050 = .73 CPM

16

SummerCooking

A supplement to

The Cynthiana Democrat

July 15, 2010

Quick and

Easy Recipes

Don't overlook the many opportunities our Special Editions and monthly features provide! Special Editions and Monthly Features are a great way to reach out to a niche population, to compliment your regular advertising, and to demonstrate your support for the people and organizations that make up the community.

Feature AdvertisingDeadline

RunDate(s)

Family Page 12/22/10, 1/24, 2/21, 3/29, 4/25, 5/25, 6/27,

7/26, 8/23, 9/27, 10/25, 11/23

1/6, 2/3, 3/3, 4/7, 5/5, 6/2, 7/7, 8/4, 9/1, 10/6, 11/3, 12/1

Harrison County Answer Book 12/28/10 1/27/11

Sample Edition 2/15/11 2/24/11

Valentine’s Day 1/31/11 2/7 & 2/10/11

Harrison County Road Map 2/1/11 2/17/11

Salute to FFA 2/7/11 2/17/11

Medical Guide 2/28/11 3/24/11

NCAA Brackets 3/1/11 3/10 & 3/17/11

Easter 4/4/11 4/18 & 4/21/11

Child Abuse Awareness 4/5/11 4/14/11

Spring Sports 4/6/11 4/14/11

Home & Garden Section 3/30/11 4/21/11

(Home & Garden Show: 4/23-24

Mother’s Day 4/25/11 5/5/11

Our Seniors Month 5/2/11 5/9 & 5/12/11

Graduation Salute 5/23/11 6/9/11

Father’s Day 5/25/11 6/16/11

At Your Service Directory 5/27/11 6/27/11

Summer Cooking 6/20/11 7/14/11

Back To School 7/5/11 7/21/11

Summer Things to Do 6/22/11 7/4 & 7/7/11

Fall Sports 8/8/11 8/25/11

Readers Choice 8/1/11 8/18/11

Harrison Co. Youth Livestock 8/17/11 8/25/11

Harrison Harvest 8/24/11 9/15/11

Taste of Harrison County 8/23/11 9/5 & 9/8/11

Emergency Responders Salute 8/22/11 9/8/11

4-H 9/27/11 10/6/11

Breast Cancer Awareness 9/27/10 10/6/11

Holiday Advertising Packages Begin 10/31/11 Oct./Nov./Dec.

Veterans' Page 10/24/11 11/10/11

Holiday Gift Guide 10/24/11 11/24 & 11/28/11

Winter Sports 11/21/11 12/8/11

Christmas Parade 11/21/11 12/8/11

Yearbook 11/22/11 12/29/11

Season's Greetings 12/12/11 12/22/11

Special Event Opportunities

Features and dates subject to change.

HOLID

AY

& RECIPE BOOK2010

SUPPLEMENT • NOV. 18, 2010

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Final dimensions are 7” x 10.5”

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that’s the way the CtP wants it.

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