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we hear, we inform, we educate, we protect
Digital TV in Singapore
Seah Seng ChoonExecutive Director
Consumers Association of Singapore
we hear, we inform, we educate, we protect
Agenda
What is Digital TV? Worldwide Trends Digital TV in Singapore Benefits to Consumers Transiting Over Assistance Scheme for Low Income Households Educating Consumers
we hear, we inform, we educate, we protect
What is Digital TV?
Advanced broadcasting technology that enables superior-quality pictures and sound
Supports 2 broadcast formats: Standard Definition TV (SDTV) and High Definition TV (HDTV)
we hear, we inform, we educate, we protect
What is Digital TV?
Richer audio-visual experiences and opportunity for more interactive services
Higher-resolution pictures that are sharper, clearer and free from the fuzzy images associated with analogue TV
we hear, we inform, we educate, we protect
we hear, we inform, we educate, we protect
Worldwide Trends
Many countries such as USA, Canada, Japan, South Korea, Australia, UK and Germany have already gone fully digital
Most countries have chosen to adopt the DVB-T2 standard
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Worldwide Trends
In Asia, China, India and Hong Kong are in the process of switching over
ASEAN countries have agreed to switch over between 2015 to 2020
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Digital TV in Singapore
Bukit Batok became the first zone in Singapore to be ready to receive digital broadcasting signals
Consumers can watch all 7 free-to-air Mediacorp channels in high or standard-definition
Coverage will be expanded progressively over the next 2 to 3 years
we hear, we inform, we educate, we protect
Digital TV in Singapore
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Digital TV in Singapore
Analogue TV signals will continue to be available for at least 2 years from December 2013 until the switchover to digital broadcasting signals is completed between 2015 to 2020
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Benefits to Consumers
Better quality pictures Superior sound Multi-language subtitles Electronic programme guides containing more
information about TV programmes
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Benefits to Consumers
Multicasting Additional local broadcast TV channels Multiple channels of separate programming
simultaneously, free and over-the-air
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Transiting Over
CASE engaged the government in extensive discussion and consultation in implementing digital TV in Singapore
One particular concern was the impact of implementing digital TV on low income households
CASE also discussed with businesses and urged them to not take advantage of the situation
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Assistance Scheme for Low Income Households
Eligible households will receive: One digital set-top box One indoor antenna Installation service
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Assistance Scheme for Low Income Households
To be launched in September 2014
One and two-room HDB rental flat dwellers and recipients of social assistance will be automatically included in the Assistance Scheme
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Educating Consumers
To help consumers identify TVs and set-top boxes that are compatible with the digital TV system, Digital TV Ready Labels launched by the Media Development Authority have been affixed to compatible TV sets and set-top boxes
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Educating Consumers
Mediacorp will be rolling out a series of advertorials and infomercials from 2014
Educational videos, brochures and posters are available at major retail outlets
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Educating Consumers
The Media Development Authority has conducted training workshops for retailers and sales staff
The public can look out for sales staff wearing the Digital Advisor tags in retail outlets
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Educating Consumers
The Media Development Authority will be working with voluntary welfare organizations to reach out to the elderly and disabled to ensure that they know what they need to do to prepare for the digital switchover
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Educating Consumers
Digital TV Label Mark To help consumers
identify the correct receivers to buy as this label will indicate that a product is suitable for use in Singapore
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Educating Consumers
Digital TV Label Mark Dealers must first register
their DVB-T2 equipment with the Infocomm Development Authority and apply for the use of the label mark with the Media Development Authority
If a dealer affixes the label on non-compliant receivers, enforcement action can be taken
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Thank you
