We Craft RelationshipsBe informed. Get involved!

1. About Us

Area Of Operation We are a highly innovative brand development and

relationship marketing agency. We specialize in the development of functional and emotional bonds between clubs and their supporters. Our Aim being to help increase effectiveness (value for the supporters) and increase efficiency (less costs for the clubs).

Our Focus Is on delivering quality service and balancing our clients’

perceptions and expectations. Football-focused Relationship marketing and Supporter Relations Builder using the SMS platform. Thus we’ve developed a communication tool for football clubs and their supporters.

2. Vision

To be the leading provider of premium quality data, innovative, value-driven mobile communication services to the sports-loving people of South Africa and beyond.

3. Mission

We will help to ignite the football passion in our country by:

• Becoming a supporter-focused company, that engages teams' supporters using cost-effective, innovative and forward-thinking methods.

• Helping clubs to treat their supporters like 'royalty' thus extracting maximum value in their interaction.

• Giving the supporters reasons to attend matches.• Be an enabler for teams’ to reposition themselves in the

supporters minds.• Constantly renewing and refreshing the appeal of our

clients’ brands.

4. Core Values

• Exceptional service

• Passion

• Relationships

• Relevance

• Solid reputation

5. Our Philosophy

• We redefine the science of communication by creating unlimited possibilities.

• Supporters are a huge market that hasn't been catered for, at least not in the manner that we believe they ought to have been.

• We also believe that they have to be informed, engaged and acknowledged to make positive contribution as well

as own responsibility. • Supporters’ psychological response demand out of the

ordinary attention to a variety of marketing tactics.

6. Our Business

It is our business, objective and passion to assist our clients to:

– Bring supporters to their games and help make the product an attractive proposition.

– Consistently attain revenue to their desired level of expectation as per business case.

– Continuously personalize the art of supporting.

– Achieve their bottom line responsibility.

7. The Market

• The soccer “fanatics” who are positivaholics, i.e. they are addicted to positivity in terms of their allegiance to their teams. Also their lives are deeply impacted and crave interaction with their team of choice.

• Forward-thinking clubs/associations who want to integrate their business into the mobile world.

• Supporters who are readily prepared to contribute their opinions, views suggestions at anytime.

• Supporters who fully acknowledge that it is their responsibility to help their teams to be successful.

• In so doing, take the beautiful game to unimaginable dimension.

8. The Need

• There's a strong and continuous need to get supporters to attend matches for players to be motivated to perform so that the game can grow exponentially.

• To help teams to optimize their revenue stream capabilities.

• To create what we call 'confidence capital.'• Ensure sustainable match attendance figures.• To generally churn those armchair supporters to

the stadia.

9. The Product(A Supporter Engagement Tool)

• A contact tool/platform for sporting fans. A communication system that speaks to the needs of the supporters and clubs.

• An sms based short code service that will strengthen and open up communication channels between the clubs and their ardent supporters.

• This will be a 24/7, 365 days service which will give supporters access to team's pertinent information and a mobile communication tool for the free flow of information.

• It can also be used for back-pocket promotions, social responsibilities and other teams’ marketing campaigns.

10. FeaturesMobiChat Messaging Services:

Chatakadiski® – Supporter-oriented communication space.Loosely translated it means ‘let’s talk football’, the service is made up

of the following components:

• TeamChat® – A platform for club/management focused messages.• PlayerChat® – A platform for player focused messages.• I Support MyClub Campaign® – A show of allegiance. Smsing cell

numbers of friends you will be bringing along to the game and WIN. Team’s game by game rating tool.

• This tool with help the supporters to contribute positively to building formidable and strongly supported teams.

• Employ strategic/tactical campaigns/projects.

11. Benefits

Club

• Sustainable revenue stream created for the club• Marketing costs minimized• Travelling costs reduced• Supporter database management tool• Campaigns management tool• Opportunity to launch back-pocket promotions• Club's information disseminated accurately, cost

effectively and efficiently.

12. Benefits

Supporters • Have access to the contribution tool 24/7, 365

days a year. A premium, uncluttered communication space.

• Kept abreast all the time regarding team's newsworthy and pertinent information.

• Can receive personalised messages from their favourite teams.

13. Mzansi's football culture (Demystified)

• It's a misguided perception that SA football standard is below par. We believe that we are the custodians of that culture and have the tools required to help bring it back.

• It is also our collective responsibility to foster change and alter attitudes.

• Together with other stakeholders, we are prepared to refuel the interest of the supporters in our football.

14. Challenge to supporters

We challenge them to qualify and quantify their support by consistently attending their teams’ matches in great numbers.

Supporters, need to put themselves to the test, as much as they expect players to do the same.

15. DifferentiationBrand objectivesCreate brand identity that supporters would want to identify with, a brand that is:

• Young• Vibrant• Relevant• Honest• Dynamic• Refreshing• Delightful• Friendly• Innovative• Optimistic• Trustworthy

With this innovation, we have set in motion a communication revolution!

• Contact: Siphiwe Manganye

• Cell: +27(83) 530 5193

• Fax: +27(86) 690 3561

• Visit: www.cellinfonix.co.za

• E-mail to: Siphiwe@cellinfonix.co.za

Thank You

“Creativity requires the courage to let go of certainties.” Erich Fromm

“Knowledge of the problem is key to the solution.” SBM