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Press Release - For Immediate Release (31 May 2011)

The “fruity” and “move-more” way to reduce cancer risk and build a healthy workplace:

WCRF HK calls for corporate support to its Fruity Friday and Move More Day during its Cancer Prevention Week (24-30 June)

(Registration deadline: 17 June 2011) According to the World Health Organization, cancer is set to be responsible for almost 10 million deaths per year by 2015. In Hong Kong, it is estimated that the number of new cancer cases will increase by 25% to over 30,000 per year by 2020. The good news is, research funded by the World Cancer Research Fund (WCRF) global network shows that up to a third of the most common cancers can be prevented through a healthy diet – including the consumption of fruits and vegetables, being physically active, and maintaining a healthy body weight. In particular, as confirmed by the latest report from the WCRF global network’s Continuous Update Project (CUP), there is “convincing” evidence that eating foods containing fibre (plant-based foods), being physically active and maintaining a healthy weight all help reduce the risk of bowel cancer, which is the second most common cancer in Hong Kong. There is also “probable” evidence that eating a wide range of fruit protects against cancers of the mouth, pharynx and larynx; oesophagus; lung; and stomach. To motivate Hong Kong’s working population to develop a healthy eating habit and move more in the workplace for the prevention of cancer, WCRF HK is calling upon all employers and employees to join its 7th annual Fruity Friday on 24 June (Friday) and Move More Day on 30 June (Thursday). As part of WCRF HK’s Cancer Prevention Week (24-30 June), these health-promoting and fundraising activities aim to help Hong Kong’s workforce maintain all-round good health and reduce their risk of cancer and other chronic diseases. On Fruity Friday, employers are encouraged to buy their employees a healthy meal or fruity snack whilst corporations participating in Move More Day will be provided with tips to encourage their staff to “move more” on the day to experience the many benefits of a more active lifestyle at work. All participants of Fruity Friday and Move More Day, with a minimum donation of only HK$30 per person, will receive an exclusive Cancer Risk Meter to learn more about how various lifestyle factors are linked to cancer risk; plus, participants will also get the chance to win a 12-month salad treat from Just Salad to keep you wholesome throughout the year! The first 1,000 individuals to sign up will also receive a free Loyalty Discount Card valued at HK$200 to enjoy a 10% discount on every purchase from Just Salad for a year. Meanwhile, the top three fundraising corporations will win wholesome salad treats from Just Salad for celebrating the team’s fundraising efforts. Other incentives include WCRF HK’s latest 5-A-Day Cookbook, complimentary health talks by WCRF HK’s registered dietitian, free Jazz/Latin/Hip-hop dance classes offered by Creation Dancing Academy, corporate web pages, multi-purpose bags, tee shirts, watch pedometers and much more… Heidi Lau, General Manager of WCRF HK, said: “Fruity Friday and Move More Day are designed to facilitate the busy corporations around Hong Kong to get a positive health message out to their staff in a fun, easy and meaningful way. Not only will participating individuals and companies receive scientific health

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information from WCRF HK and fabulous incentives from our generous sponsors, all the valuable funds raised will be used to support our cancer prevention research and education programmes”. Other activities of WCRF HK’s Cancer Prevention Week include the President Cup & 26th Creation Cup Asian Open Dance Championships 2011 and the “Colours of Hope Research Fund” Fundraising Gala to be held on 18 June (Sunday) at the Hong Kong Convention and Exhibition Centre. The events are organized by the Creation Dancing Academy to help promote dancing as a sport whilst raising funds for WCRF HK to support research on cancer prevention. For more information about WCRF HK’s Cancer Prevention Week, please visit www.wcrf-hk.org, email fruityfriday-hk@wcrf.org or call 2529 5025. About World Cancer Research Fund Hong Kong (WCRF HK) World Cancer Research Fund Hong Kong (WCRF HK) raises awareness that cancer is largely preventable and helps people make choices to reduce their chances of developing the disease. This includes research into how cancer risk is related to diet, physical activity, and weight management, and education programmes that highlight the fact that about a third of cancers could be prevented through changes to lifestyle. For more information on the charity’s work, visit www.wcrf-hk.org The WCRF Second Expert Report, called Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective, was launched in November 2007 and is the most comprehensive Report ever published on the link between cancer and lifestyle. For more information, visit www.dietandcancerreport.org World Cancer Research Fund Limited is the registered company name of World Cancer Research Fund Hong Kong (WCRF HK). Registration number: 596724 For further information, please contact: Heidi Lau World Cancer Research Fund Hong Kong Room 601, On Hong Commercial Building 145 Hennessy Road, Wanchai, Hong Kong Tel: 2529 5025 Fax: 2520 5202 Email: h.lau@wcrf.org Website: www.wcrf-hk.org

Gladys Hau Sategy Communications Ltd Tel: 2881 5256 Email : sategy@sategy.com.hk

Photo Caption: Close to 20,000 corporate employees in Hong Kong have benefited from WCRF HK’s annual Fruity Friday and Move More Day, which promote healthy-eating and physical activities for a healthier workplace. Find out more about this year’s Fruity Friday and Move More Day at www.wcrf-hk.org

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Appendix: List of corporations who have supported WCRF HK’s Fruity Friday and/or Move More Day since 2005

Aedas Limited Hotel Panorama by Rhombus Allen & Overy International SOS (HK) Ltd. Allied World Assurance Co. Ltd. Jerde Partnership Int’l Asia Altadis Cigars Asia Pacific Limited Johnson & Johnson (HK) Limited Ambition Recruitment & Contracting K.C. Ho & Fong, Solicitors & Notaries American International Companies Kesa Electricals Asia Ltd. Appleby MCI Hong Kong AT & T Hong Kong MENCE Skincare & Body Toning Authority Bausch & Lomb (HK) Limited MF Jebsen International Ltd. Biz Partner Monitor Group Black Mountain (HK) Limited OnePort Limited BDO McCabe Lo Limited Orient Overseas Container Line Black & Veatch Hong Kong Limited Pacific Basin Shipping Ltd Bonbon Limited Pan Asian Mortgage Company Ltd. BUPA (Asia) Limited Panalpina China Ltd. Calibre Asset Management Ltd. Pfizer Corporation Hong Kong Ltd. Canadian International School of HK Pinsent Masons Chubb Hong Kong Limited Proudfoot Consulting CMP Asia Ltd Pure Solutions (Asia) Ltd Coface Hong Kong QBE Hongkong & Shanghai Insurance Ltd. Cologne Reinsurance Company plc, HK Branch Reader's Digest Colliers International (Hong Kong) Ltd Sankyu Air (Hong Kong) Ltd. Cookson Electronics Ltd Schering-Plough DG3 Asia Ltd. Shell Hong Kong Limited Donaldson Far East Ltd. Stretch Limited Dow Chemical Pacific Ltd. Sun Life Hong Kong Easy Living SWIFT Euro Events Management Co Ltd. Swire Travel Ltd. Gammon Construction Targus Group International Goldman Sachs (Asia) L.L.C. Tairen Capital Limited Golin Harris International The Chiropractic Centre Great Moments Ltd. The Hong Kong Jockey Club Guardforce Limited (Same as Chubb) The Repulse Bay Company Ltd Hallmark Cards (HK) Ltd. V Support Team Herbalife International of Hong Kong Ltd Vogue Laundry Service Home Retail Group (Asia) Limited Weichert Relocation Resources Asia Hong Kong Executive Search Wyeth Hotel LKF by Rhombus Zurich International Life Limited