Wcm2011cross Functionalwarrantymanagement Aclosedloopapproachtoboostprofitability Ss 120215055704 Phpapp02

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    PEOPLE. PASSION. EXCELLENCE.

    > Cross-functional Warranty

    Management A Closed LoopApproach to Boost ProfitabilityPresented by Tavant Technologies at Warranty Chain

    Management Conference 2011, San Diego, CA

    Author: Devendra Malekar and Roshan Pinto

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    Tavant Proprietary & Confidential

    Why This Discussion?

    The importance of Effective Warranty Management to the

    Companys Overall Performance

    Satisfaction with the Companys Current Approachto Warranty Management

    Market Pressures Driving Warranty Management Process Used in Support of Warranty Management

    Over 80% OEMs feel that Warranty Management is extremely or

    very important to the companys performance

    67% OEMs are not completely satisfied with their companys

    approach to Warranty Management

    Customer Satisfaction, Warranty Costs and Profitability are the top

    concerns

    79% OEMs have manual or partially automated Warranty

    Management process

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    Tavant Proprietary & Confidential

    Warranty A Critical Value Chain

    Revenues

    Cash flow

    Competitive Edge

    Shareholder Value

    Profitability

    Trust & Loyalty

    Customer

    Satisfaction

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    Tavant Proprietary & Confidential

    Warranty A Critical Value Chain

    > Superior Product Quality

    > High Reliability & Uptime

    > Comprehensive Warranty

    > Speed & Quality of service

    Ever Exceeding

    Customer

    Expectations

    Controlling warranty spend and ensuring customer

    satisfaction is always a critical balance

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    Tavant Proprietary & Confidential

    Factors Affecting Total Warranty Cost

    Administration

    Material

    Labor

    Repair jobs

    Logistics

    Rentals

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    Tavant Proprietary & Confidential

    Warranty in Cost of Quality

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    Tavant Proprietary & Confidential

    Direct CoPQ

    > Deficiencies in product engineering / design

    and analysis

    > Manufacturing processes and workmanship

    defects

    > Delay in detection of field issues

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    Direct CoPQ

    > Field service troubleshooting errors and

    inefficiency

    > Inefficiencies in parts return increase logisticscosts and affects reverse logistics processes

    > Supplier warranty accountability not defined /

    apportioned well

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    Direct CoPQ

    > Increasing No Fault Found instances with no

    collaborative dispute management

    > Inefficiencies in warranty software system

    High processing times and lack of automation

    > Extended Warranties and Service Contractscost overrun due to lack of dynamic visibility

    into cash flow

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    Losses Caused by Indirect CoPQ

    > Customer satisfaction and goodwill

    > Time with dissatisfied customers

    > Customer confidence in products

    > Loyalty to the brand

    > Recurring business

    > Shareholder value

    Good news travels fast;

    bad news travels faster!

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    Enablers for Closed Loop System

    Closed LoopWarranty

    End-to-EndWorkflow

    Automation

    Intelligence

    Integration

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    Process Transformation

    Integration Automation

    End-to-EndWorkflow

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    Leverage Intelligence

    To Analyse KPIs in -

    > Product & Service Performance

    > Warranty Costs

    > Top Warranty Cost Drivers

    > Top Field Service Issues

    > Workmanship

    > Products & Parts Reliability

    > Returns and Recalls

    > Supplier Performance> Reserves & Cash flow

    > Aftermarket Sales & Profitability

    Metrics and

    KPIs

    Expenses

    Reliability

    FMEA

    Reserves /Cash Flow

    Quality

    Volume

    Operational Efficiency

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    Intelligence Hidden in Warranty Data

    Warranty Cost as a % of sale Warranty Cost by Product Family Warranty Cost by Product Model

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    Top Causal PartsParts return Cycle Time Mean time between Failures (MTBF)

    Intelligence Hidden in Warranty Data

    Warranty Cost as a % of sale Warranty Cost by Product Family Warranty Cost by Product Model

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    Top Business Rule FailuresOpen Claims Status

    EW / Contract Profitability

    Intelligence Hidden in Warranty Data

    Top Causal PartsParts return Cycle Time Mean time between Failures (MTBF)

    Warranty Cost as a % of sale Warranty Cost by Product Family Warranty Cost by Product Model

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    Initiatives from Intelligence> Product engineering / redesign

    > Design for warranty selfrepair / Remote fixes

    > Design for serviceability

    > Improve field diagnostics

    > Review Supplier Performance

    > Reduce instances of no fault found> Increase service limits

    > Enhance repair intervals

    > Refine sales pricing

    > Data for financial audits

    > Predictive analysis of costs and reserves

    > Reduce Detection to Correction cycle time

    > Cross-selling and Up-selling of Services

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    Close the Loop for Crossfunctional

    Improvements!

    Integrate warranty organization more closely with other business functions

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    Leverage Technology Process

    Automation

    User Convenience through Configuration

    Ad-hoc Query

    Routing Rules

    Validation Rules

    Processing Rules

    Limits of Authority

    Policy Evaluation

    Cost Modifiers

    Business Rules Engine

    QueryBuilder

    Rules Editor

    JBPM

    Business Conditions

    Business Entities OGNL

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    Leverage Technology Warranty Intelligence

    Business

    Results

    Strategic and Operational Decision

    Making

    Integrated

    Analytics

    Dashboards

    Early Warning

    System

    Predictive

    Analysis

    Actionable

    Insight

    Collaborative

    Approach

    Real-Time

    Monitoring

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    Conclusion

    Intelligence

    End-to-End Integrated Work

    flow

    Automation

    Stakeholder Collaboration

    Dealer

    Supplier

    Customer

    OEM

    Closed Loop

    Warranty Integrated

    Processes Automated System

    Dynamic

    Intelligence

    Steering Committee

    for Cost Reduction

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    PEOPLE. PASSION. EXCELLENCE.

    >Thank You!Contact Us:-

    W: www.tavant.com/warranty

    E: [email protected]

    T: (866) 9- TAVANT

    http://www.tavant.com/warrantymailto:[email protected]:[email protected]://www.tavant.com/warranty