Ways to Identify Efficiency of Banner Advertising

The world of advertising is diverse and vast therefore it is extremely out of question to describe or offer a single-line explanation for the same. Banner advertising is the latest form of advertising via banner creators which help in promoting a business and tempt a good number of populace on the Web. But does it really mean that this form of advertising will work for all? It could be said that a majority of those who have taken up this form of advertising have been able to get fruitful response. In order to check whether the technique is really working for you or your business in positive way, right kind of measures must be taken. Professional advertisers make use of the following formulas to trace the performance of this type of advertising.

Count of Clicks: It is at cost-per-click basis that the publisher website sells space for the advertisement. When a person clicks on the advertisement, he reaches the advertiser's site and is counted in the listing after which the sum of entire clicks are taken into account.

CTR: This click through rate process elucidates a professional advertiser the percentage of views of a given page and then the number of people clicking onto the ads.

Number of Times a Page Viewed: To learn about the number of times a definite page has been viewed by the Internet users, advertisers use this technique to count total viewings. This enables them to get an idea of the number of individuals who in reality are able to find the advertisement online. Single Sale Cost: The amount of money spent on single advertisement's production is measured through this technique. Along with this, professionals also take assistance of the Web cookies as they offer details on the same.