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WaterAir EarthEnergy IT and the Environment ConsumerEnabler

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Page 1: WaterAir EarthEnergy IT and the Environment ConsumerEnabler
Page 2: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Water Air

Earth Energy

IT and the Environment

Consumer Enabler

Page 3: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Water Air

Earth Energy

IT as a Resource Consumer

Heating & Cooling

Carbon Emissions

Electrical Power

E-Waste, Paper

Page 4: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Water Air

Earth Energy

IT as a Sustainability Enabler

Consumer

Water Recycling

Paperless Operation

Environmental Control

Systems

Green Supply Chain

Green Data Center

Travel Substitution

Transportation Optimization

Measure and Optimize

Green Accounting

Page 5: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

IT and Sustainability

Information, Communication & Telecoms

Airline Industry

of Global CO2 Emissions2%

Page 6: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Data Volumes: The Exaflood

Data Storage Growth: 60% per year

(IDC)

Internet Traffic Growth: 100% per year

Internetworldstats.com

Page 7: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Growing Energy Concerns

60B

110B

80B

2006 2008 (E) 2010 (E)

Billions of Kilowatt Hours

Annual US Data Center Energy Usage

Source: EPA

Page 8: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

IT Power Usage

PCs and Monitors

PrintersLAN & Office Telecom

7%6%

39%

Mobile Telecom

9%

15%

39%

Servers (+cooling)

Fixed-line Telecom

Page 9: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

PCs and Monitors

Page 10: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Oracle Austin Data Center World class technology and operational excellence

Page 11: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Data Center Intro

Page 12: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Taking Direct Action

Refresh/Reuse Consolidate

VirtualizeGovernance

Page 13: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Capping Power Usage in Austin Data Center

$8M

$1M

$7M

$6M

$5M

$4M

$3M

$2M

2002 2003 2004 2005 2006 2007 2008

72% growth 4% growthRandall Wiley

Page 14: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Drive down cost of computing

• Energy• Maintenance• Depreciation• Labor

Page 15: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Case Study: Oracle University

With Grid:

• 1/6th the hardware

• CPU utilization increased from 7% to 73%

• Revenue per server increased 5X

• Servers to administrator ratio increased 10X

Enterprise Manager

Real Application Clusters

Automatic Storage Management

Mid-Tier clustersData Grids

Page 16: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Building the Green Data Center

Project Sequoia: Oracle Utah Compute Facility

Page 17: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Project Sequoia Phased Expansion

1 24 3

Page 18: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Project Sequoia Phased Expansion

Page 19: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Transition to Mukesh

0. what is an energy director?

5. What have we done in Austin

6. What are we doing for UCF?

1. When did Oracle first engage on conserving/managing energy consumption?

2. What results have you seen?

3. Beyond HQ, what has Oracle done, across NA, worldwide?

4. What are future plans/goals?

7. What are keys to success?

Page 20: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Printers and Paper

• Duplex printing• No longer

distributing paper with OU classes

Page 21: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Procurement

As much waste is produced by the manufacture of a computer as a mid-size car (1.4 tons).

What to buy:What not to buy?

Page 22: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

E-Waste

It is estimated that 50% to 80% of E-Waste collected in the U.S. is exported to other countries.

Page 23: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Recycle

• Printing• Cell phones• water

32%

27%41%

Worldwide PC Disposals (160 million in 2007; 460,000/day)

Recycled Landfilled Stored

Page 24: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Travel substitution/trip reduction

• Global collaboration

Page 25: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Enabling an Eco-Advantage with Oracle

Eco-Efficiency Eco-Innovation Eco-Transparency• Protect business reputation

• Promote green brand

• Optimize resource utilization

• Minimize carbon footprint

• Design green products

• Implement green processes

Expand Opportunity

Reduce Waste & Cost

Enhance & Protect Brand

Product Lifecycle Management

Strategic Network Opt.Manufacturing

Sustainability Reporting and Management

Transportation Management

Asset Lifecycle Management

Self Service Governance, Risk & ComplianceData Center Management

Service Execution

Procurement

Oracle VM

Reverse Logistics

Page 26: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Transition to Campbell

Page 27: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Campbell Webb

• Product Development at Oracle • 17,000 employees • 40 countries,  • 5 pedabytes of storage• 30,000 servers• 27,000 laptops/desktops.  • continuous development and test

• new versions of each product are generated  many times each day

• analogous to creating a new product CD every few hours.  

• Regression testing exceeds 52,000 hours daily.

Page 28: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Product Dev Server Refresh

• Next 12 months: Product Development IT $26m server refresh • Move our primary development platform from 32bit

Linux to 64 bit Linux,• Reduce server counts from 12,000 to 6,000 in our

Austin Datacenter• Reducing power by 1400kW.  W• Will rely heavily on Oracle VM and Oracle Enterprise

Linux.

• Next summer: Applications (Siebel, Peoplesoft, Apps 11i) product lines reduce 50% of our server footprint.

Page 29: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

EM Power Consumption Management

• Oracle Enterprise Manager to manage power consumption of our newly acquired hardware

• Limiting each server to 380 watts or less.  • IPMI integration with each servers BIOS.  • Enterprise Manager to supply data to our BI

reporting framework, and perform workload orchestration • Could move workloads to data centers who primarily

run on green power sources like hydro.  • Move workloads to data centers in a time zone were

its the evening or early morning when temperatures are often lower and require less cooling.

Page 30: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Desktop and Server Power Management

• Laptops and desktops are typically only used for 33% of the work day• instituted power saving measures

• turning of the monitor and hard drive after 60 minutes of inactivity • Suspending the laptop/desktop after 180 minutes of inactivity

• Server infrastructure: we turn of the monitor and hard drive after 180 minuets of inactivity.

• Actively deploying thin clients to reduce our power footprint. • SunRay solution

• Better management• Improved Intellectual Property control• Reduces power consumption from 80 watts for a typical desktop

to 8 watts for a SunRay client.  • Today Product Development has 27,000 desktop/laptop under

management• Refreshing even 25% of these unit will yield power savings of

~500kW. •Sixty percent of PCs are left on after hours - Gartner

Page 31: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Acquisition Impact

• Lab and data center space has grown exponentially.  

• In conjunction with our Real Estate and Facilities (REF) division • 2 year global consolidation plan

• One large 30,000sqft data center• 38 smaller labs• 5,233 servers.

• Eliminate 42,000sqft of space • Eliminate1,000kW or associated power.  

Page 32: WaterAir EarthEnergy IT and the Environment ConsumerEnabler

Green Education

• Education program with Product Development • Highlights how much power is being consumed by

desktops, laptops, external hard-drives, desk lamps etc.  • Random placement of inline power readers within

engineering cubes that show each engineers power draw, for their respective devices.

• Placement of e-posters and posters in elevators that bring context to device consumption

• e.g. highlighting the power draw of a desktop if left up and running all evening for 8 hours,

• Green e-Waste program• locate "green" ewaste bins in elevator lobbies on a

regular bases.

Page 33: WaterAir EarthEnergy IT and the Environment ConsumerEnabler