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93%
94%=
Conception : OGILVY / Réal isat ion : Ar t Presse
Étude réal isée par K antar TNS pour
2016
Survey distributed online to 500 participants per country in China, France, Italy, Mexico, the UK, the US and Turkey
Each sample is representative of a population aged 18 to 64 years.
Except for Mexico and Turkey, where the survey included anyone over 18, and in China, where the surveyed population was aged 18 to 55 years old.
W A T E R C O N S U M P T I O NA N D K N O W L E D G E
I N 7 C O U N T R I E S A R O U N D T H E W O R L D
B E H A V I O R SA N D H A B I T S
A T T I T U D E S
K N O W L E D G E
ALMOST
ON AVERAGE
ON AVERAGEIN PARTICULAR
MORE THAN
drink water every day (of any k ind)
9 out of 10 participants
OVER ALL, MORE THAN
More thanAround
9 out of 10 participants
for Turkish and I talian
Healthcare practitioners
for Britons
MORE THAN
agree that people “need water ” whether tap or bottled water
of them agree that it is the �rst driver
to drink
associate water with good health
9 out of 10 participants
drink bottled water daily
6 out of 10 participants
drink at least 1 glass of soda per day
Sodas are consumed daily4 out of 10participants
almost 1out of 4participants
BOT TLEDWATER
TAPWATER
Sports and energy drinks are daily consumed by
2 out of 10participants
drink tap water every day
4 out of 10 participants
by 5 to 6 out of 10 participants
HOWEVER
HOWEVER
IN ADDITION
in Turkey
in Mexico
in Turkey
in Mexico
in China
87%
85%
84%
93%
91%
89%
I t 's healthy
It 's natural
I t 's refreshing
because it is perceived as
MOST PARTICIPANTS DRINK EVERY DAY
While participants across countries feel they are aware of the health bene�ts of water, they feel LESS INFORMED ABOUT:
*especially in the UK, France and China
THE MOST TRUSTED SOURCES OF INFORMATION ABOUT WATER ARE:
ON AVERAGE
*number of glasses of water per day that adults should drink
THE REQUIRED NUMBER OF GLASSES* OF WATER PER DAY is not perceived as the same everywhere:
think that drinking other beverages such as hot drinks, soda or fruit juice, is the same as drinking water
glasses8glasses6
90%
Scientists
88% 84%
Schools(and prevention campaigns)
77%
Family
The e�ects of not being
properly hydrated*
The e�ects of an unbalanced diet
The e�ects of not protecting
oneself from the sun
WATER DAILY
REFLEX
believe that drinking water allows to adopt a healthy l ifestyle and helps to maintain health
78%well informed
84%well informed
83%well informed
=
92%96%
In US