watch what happens :: LeD signs

:: watchfiresigns.com :: 1

that’s what we thought. and that’s why an LeD sign (also known as an electronic message center or LeD reader

board) is right for you. in fact, we like to say we don’t sell signs, we sell advertising.

From fundraisers to Father’s Day specials, in a constantly changing business environment, your sign has to be able

to keep up. which is why watchfire LeD signs work as hard for your business as you do. it’s like having a 24/7 sales

person telling passing traffic about your business.

Since 1932, Watchfire Signs has manufactured the most reliable, durable and best-looking

electronic signs in the industry.

it’s simple, really. Do you want a sign that communicates one single message day after day? Or do you want a sign that stands out with eye-catching messages that can be tailored on a moment’s notice to draw in the exact customer you want to reach?

:: LED signs bring your mEssagEs to LifE

OppOsite :: tri-c community college and Rock & Roll hall of Fame :: 16mm XVS Color :: 26’4” x 23’8”this page :: Dehler Baseball park :: 16mm XVS Color :: 12’7” x 17’3” :: carMax auto :: 19mm XVS Color :: 8’4” x 21’ :: Village of glendale heights :: 25mm Color :: 4’4” x 10’

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:: Don’t takE our worD for it. takE thEirs

OppOsite :: the palms at town & country :: 19mm XVS Color :: 23’4” x 12’4” :: Mystique casino :: 25mm XVS Color :: 15’ x 24’8” :: DQ chill & grill :: 35mm Color :: 5’ x 8’this page :: iMaX theater :: 16mm XVS Color :: 5’7” x 13’4” :: cLM equipment :: 19mm XVS Color :: 7’4” x 18’ :: titleMax :: 19mm Color :: 4’5” x 14’3”

“ There is no comparison. When I promote a menu item on the new sign, about 40 or 50 percent of customers start ordering that item shortly afterward.”

—Frank cerrone, Manager, McDonald’s, Moultrie, ga

“ One day during lunch, we were dead. So I went and changed the sign to advertise 89-cent hot dogs. Within minutes, a customer came in and ordered two hot dogs.”

—Bill Marble, Owner, Dairy Queen, cuyahoga Falls, Oh

“ A lot of the LED products that are ‘hot’ today end up broken tomorrow. Watchfire doesn’t bring a product to market until it has been thoroughly tested.”

—todd hardy, Driftwood sign & Frame sign

“ Since we installed the sign, attendance is up 25% and program attendance is up 33%.”

—susan Macken, Director, Oelwein Library

watchfire LeD module operating

underwater—the ultimate test of

durability and quality.

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:: why watchfirE signs

people tend to think of a sign in terms of what you can see. But at watchfire, we think of the whole package. that’s how we can offer the sharpest, most brilliant images, the most durable equipment and an elegantly simple design. we designed ignitetM graphics software, our own exclusive program, so our signs would be easier to use with attention-grabbing advertising. Because the most beautiful thing your watchfire sign can do for you is make your life easier and your business more profitable.

Why Watchfire—find these features on all our signs

:: Fully encapsulated LED modules seal out moisture so well, we run them underwater for months to prove the point (after all, moisture and electronics don’t usually mix).

:: Rugged construction of extruded aluminum cabinetry (vs. sheet metal and pop rivet assemblies) featuring precision mitered corners, solid welds and 30% gloss black polyurethane finishes.

:: Truest and deepest color palette in the industry.

:: IgniteTM graphics software is our user-friendly program designed to make your advertising messages pop.

:: Streamlined design makes it easier to isolate and repair maintenance issues.

:: Made in the USA—designed, engineered, manufactured and supported in Danville, illinois – near the crossroads of america.

:: Low energy use—high brightness with minimal energy consumption.

:: Proven performance—more than 35,000 watchfire signs are in operation every day in north america from Barrow, alaska to Yuma, arizona.

The most colorful reasons to choose Watchfire

why watchfire? simple. the truest and deepest color palette in the industry means your images and video will be more lifelike and realistic than you ever thought possible.

Take one for a “test drive”

Our demo truck lets you see firsthand, before you buy, just what a watchfire sign can do for your message. simply contact your dealer to get one of our territory managers on-site with the truck and you will immediately begin to understand the value a watchfire sign can bring to your organization.

Buying with confidence: a matter of quality

Keep yourself from getting burned—a few key questions and issues.

:: will the manufacturer let you see how the sign will look and work for you before you buy? (You probably wouldn’t buy a car without a test drive, would you?) watchfire offers on-site demos.

:: is the warranty included or do you have to pay extra for it—and how good is the warranty? (warranty quality is an excellent indicator of product quality.)

:: Be careful about buying on price alone. if a sign is significantly lower in price, be sure to find out what’s been left out of the product that impacts quality and durability.

:: Lastly, who will provide the installation and support? this is a critical but often overlooked consideration during the sale.

OppOsite :: cOsi experience :: 19mm XVS Color :: 8’4” x 20’ :: Renaissance theater :: 16mm XVS Color :: 4’9” x 8’2”

custom art samples

easyart samples

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:: ignitE your crEativity — ignitE intErEst

Your LeD sign can’t work for you if you can’t get it up and running.

Odds are you’re not a software engineer so we developed ignitetM

graphics software. watchfire’s proprietary design and scheduling

software makes it easy for you to let others see your vision—and your

advertising. ignite is intuitively designed with input from actual sign

owners so you can easily navigate your way through an extensive

library of visual options for your message center.

still feel like you could use a hand? that’s why we have wizards—

step-by-step guides that walk you through specific tasks you’d like to

perform. not to mention our user-friendly training manual.

all told, ignite makes it easy for you to get the most out of your

watchfire sign—without losing your patience.

Give us a call

we have support people standing by six days a week to answer your programming questions and even offer software training right over the phone. Because nothing’s more user-friendly than a human voice. if after being trained, you still don’t have time to make the creative messages you want, then contact our art Department for more details and rates. we can develop custom content for you and even help manage the

content and scheduling.

Key Benefits

:: so intuitive and easy to use, you’ll be up to speed in no time.

:: preview graphics before you run them.

:: Use images from our extensive easyart library with more than 1,000 selections on standard sizes of signs.

:: edit, schedule and update multiple signs from just one program.

:: control your sign through your choice from communication options.

:: easyart updates are made each quarter and are available for purchase anytime.

:: custom content (fee-based) can promote specials,

build brands, announce events and more.

this page :: nye Motor company :: 35mm Color :: 3’1” x 10’

35mm19mm E-16mm16mm 25mm

Letter Size 4.5” Minimum 5” Minimum 7” Minimum 10” Minimum 10.4” Minimum

Ideal Application Foot traffic 15+ mph 40 – 45 mph 50+ mph Highway

Minimum Viewing Distance 50+ feet 60+ feet 80+ feet 110+ feet 120+ feet

Minimal Recommended Size

2’2” x 6’9” 2’5“ x 6’3” 2’5” x 6’11“ 3’2.75” x 7’8.75” 10‘ x 30’ and larger and larger and larger and larger and larger

• Video• Pictures• Text

• Text• Logos• Pictures

• Video• Pictures

All types of content

All types of content Best Use

Optimal Viewing Distance 120 - 150 feet 150 – 185 feet 200 - 245 feet 290 – 350 feet 175 feet & greater

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:: picking thE right sign

Some key questions and common terms you’ll want to be familiar

with and consider.

Looking for a sign to figure out which sign is right for you? From our next-generation 16mm color LeD sign to our tried and true 35mm monochrome, watchfire has designed something to fit just about every need.

if you’re looking to be blown away by animation and live video, you should consider something in the 16mm to 25mm range with the XVs option. You won’t believe the lifelike images, razor-sharp clarity and amazingly accurate color reproduction.

if your sign will be in an environment where traffic is typically at a distance and moving at higher speeds, you might be a candidate for our 35mm color LeD model—designed for viewing large, sharp text and images from a distance.

and if you’re looking for our most cost-effective solutions, all signs point to our 19mm and 35mm monochrome models. a great way to communicate with customers and turn your business into a landmark.

Ultimately though, the best way to figure out which watchfire sign is right for you is by talking through your needs and parameters with your

watchfire dealer.

Key Considerations

:: What size do you have room for or need?

:: What is the typical viewing distance of your sign? (how close people will be when they read your sign helps determine pixel pitch—a.k.a. resolution.)

:: Will you need video capability? (the XVs option offers color-calibrated video speed and our sharpest, most lifelike images.)

:: Will you want color or monochrome? (the busier the advertising landscape gets, the greater your need for color to grab a viewer’s attention.)

:: What is your budget? (You can actually pay on a monthly basis with watchfire financing—comparable to an automobile loan.)

:: And what are the zoning constraints in your area?

A layman’s explanation: pixel pitch equals resolution

pixel pitch is measured in millimeters (mm), meaning the center of one pixel (or grouping of LeDs) is a certain number of millimeters from the center of the next pixel. the tighter the pixel pitch, the sharper the image. Of course, viewing distance and pixel pitch also go hand in hand, so the closer viewers will be to your sign, the tighter you want your pixel pitch to be.

a good rule of thumb for viewing distance is that the pixels in a sign will blend seamlessly together when viewed at the same distance in meters from the sign as the number of millimeters in the pixel spacing measurement. in other words, one millimeter in pixel

pitch for every meter people will be from your sign.

OppOsite :: harrisburg Mall :: 35mm Color :: 10’ x 20’ :: hughes american Family theatre :: 16mm XVS Color :: 14’ x 12’this page :: Riverside Medical :: 16mm XVS Color :: 8’3” x 12’ :: Flying horse grill :: 16mm XVS Color :: 6’6” x 10’9” :: pDQ :: 25mm XVS Color :: 14’ x 29’8”

:: your DEcision has nEvEr bEEn so cLEar

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Color LED signs with XVS option

time to sharpen your advertising methods. Our 16mm, 19mm and

25mm LeD signs can give you vibrant images with the most accurate

color reproduction and amazing video capabilities in the industry.

Most definitely.

A moment of clarity with our 16mm. How sweet it is

:: Our sharpest, most lifelike resolution ever—especially when viewed

up close.

:: amazing animations and incredible color depth.

:: no one offers a deeper color palette (with XVs option).

With 19mm, your choice is clear

:: exceptional display for all viewing distances.

:: crisp images, lifelike video and vibrant colors offer

tremendous versatility.

:: One of our most popular models.

:: no one offers a deeper color palette (with XVs option).

What does XVS do for you?

:: expands your color capability.

:: Delivers the sharpest, most vibrant display possible

with whole-sign color calibration.

:: shows animation and videos at true “live” speeds.

pLease nOte: XVs is an option that must be ordered at the time of manufacture. XVs is not a field upgrade.

OppOsite :: harrington casino :: 16mm XVS Color :: 8’3” x 15’11” :: McDonald’s :: 19mm Color :: 3’4” x 8’ :: gainesville Factory shops :: 19mm XVS Color :: 15’5” x 28’this page :: Buffalo wild wings :: 19mm Color :: 4’4” x 8’ :: island Bath world classic tile :: 19mm XVS Color :: 12’4” x 16’ :: sussex co. Federal credit Union :: 19mm Color :: 3’4” x 8’

“ We have been able to promote not just memberships, but loans, credit cards and more,” Riley said. “We know for a fact the sign brings in people.”

—allen Riley, Vice president of Operations, sussex county Federal credit Union

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:: spEED up saLEs in high-spEED traffic zonEs

Our 25mm and 35mm color LED signs

are you ready for the big time? these color LeD signs are

perfect for big images, big messages, and a big impact on

high-speed traffic. all on a brilliant display that produces

eye-catching animation and video.

Our 25mm makes your business Main Street’s main attraction

:: Vivid color display for most close-, mid- and long-range

viewing by traffic passing at all speeds.

:: Yet another option with amazing color and attention-grabbing

capability.

:: an ideal upgrade from our 35mm color LeD sign.

:: available with XVs.

:: no one offers a deeper color palette (with XVs).

OppOsite :: heritage cadillac :: 35mm Color :: 4’ x 12’ :: Burger King :: 25mm Color :: 4’ x 9’ :: Diamond Jack’s casino :: 25mm XVS Color :: 16’ 4” x 32’ 4”this page :: Bank calumet :: 35mm Color :: 4’ x 9’ :: Lee county Lakes park :: 35mm Color :: 4’ x 12’ :: Klamoya casino :: 25mm Color :: 4’4” x 15’

“ Not only has the experience been great, but the new sign has brought more people to our school’s events.”

— alicia Fields, principal, petersburg high school

Our 35mm color LED sign is a bright choice

:: Vivid color display for mid- and long-range viewing.

:: great visibility for traffic passing at medium-to-

high speeds.

:: Designed for a remarkably vivid display.

:: Offers eye-catching animation and video.

“ The sign clearly works. They read it, and they react to it. It’s eye-catching. We’ve recommended them to countless other fellow franchisees.”

—Ken Blum, Franchisee, Dunkin’ Donuts

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:: thE monarchy of monochromE

19mm and 35mm monochrome LED signs

watchfire’s monochrome LeD signs are classics that helped to set

the standard for LeD signage. no longer are you tied to a one- or

two-line scrolling text message when you choose monochrome

from watchfire. images and animated messages show up with a

vivid splash.

19mm monochrome. One color? Not even close

:: provides depth plus high-resolution detail.

:: Offers more than 4000 shades of red or amber.

:: incredibly sharp resolution.

:: excellent up-close viewing and readability.

Our 35mm monochrome is outstanding at standing out

:: get plenty of attention-getting punch in our most cost

effective model.

:: has a vivid monochrome display in red or amber.

:: ideal for mid- to long-range viewing with great

visibility for traffic passing at medium-to-high speeds.

Time & Temp LED Signs

isn’t it time you turned your business into a landmark?

everybody needs to know the time and temperature. and

when you provide it to them, people will look forward

to seeing your sign and, more importantly, remember

exactly where you are.

:: equipped with timetracker® system —

satellite-guided to provide precision time

accurate to the trillionth of a second.

:: Digital temperature sensing for increased

reliability and accuracy.

OppOsite :: Kahn’s Fine wines :: 19mm Amber :: 2’4” x 8’ :: super 8 :: 35mm Red :: 4’ x 13’ :: Dunkin’ Donuts :: 19mm Red :: 2’4” x 8’this page :: essex Bank :: 19mm Amber :: 2’4” x 8’ :: the gerber state Bank :: Amber :: 2’2” x 4’ :: cresaptown Methodist church :: 35mm Red :: 2’4” x 8’

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:: thE uLtimatE DEaL on aD spacE

Based upon the cost per thousand exposures of your message to the

public, no other form of advertising comes close to matching the value

of an LeD sign.

:: new LeD sign: less than $0.40 per 1000 exposures*

:: newspaper: $3.47 per 1000

:: Radio: $6.47 per 1000

:: television: $13.20 per 1000

additionally, you own the medium so you can:

:: change your message as often as you want.

:: select your exact market and direct your message to it at any given time.

:: Display information pertaining specifically to products available on

your premises.

:: speak directly to customers in your immediate vicinity.

:: turn your business into a landmark.

Signing off

so there you have it. with watchfire LeD signs, you not

only bring your business or organization to life with highly

vivid, versatile, dynamic advertising capabilities, you can

do it with the best LeD signs in the industry. From picture

quality to durability to user-friendliness to customer

service, you can’t beat the overall package of a watchfire

LeD sign.

:: Superior picture quality—no one offers deeper color

capability.

:: Fully encapsulated LED modules seal out moisture

so well, we’ve run them underwater for months to

prove the point.

:: Rugged construction of extruded aluminum cabinetry

(vs. sheet metal and pop rivet assemblies) featuring

precision mitered corners, solid welds and 30% gloss

black polyurethane finishes.

:: Ignite™ graphics software is our user-friendly program

designed to make your advertising messages pop.

:: More than 35,000 LED signs running every day provide

peace of mind.

OppOsite :: hampton inn by hilton :: 19mm Color :: 3’3” x 8’ :: Dayton, Ohio :: 16mm XVS Color :: 22’ x 18’ :: expo Motorcars :: 19mm XVS Color :: 10’6” x 20’this page :: Michigan international speedway :: 35mm Color :: 5’ x 13’3” :: noah’s ark Vet :: 16mm XVS Color :: 3’ x 8’2” :: clear sky carwash :: 19mm Color :: 2’4” x 8’

“ The sign has brought in people who previously thought we were only wholesale, and that’s brought in additional revenue. This sign is definitely very effective.”

—Joe chasse, Owner, Rockland Food services

*Based on $30,000 sign (and electrical costs) with a 10-year lifespan and a daily traffic count of 20,000 cars.

53725 :: ©2010, watchfire signs by time-O-Matic. Danville, illinois, Usa.

Ready to put a Watchfire sign to work for you? Call the Watchfire sign dealer who gave you this brochure.

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