Versailles Breakfast Club

July 6, 2012

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Background

Sports Landscape

The Sports

The Media

The Athletes

The Brands

Key Takeaways

Source: Censusthenandnow.wordpress.com

Source: Kaiser Family Foundation

Source: AlmaDDB Yellow Paper

The Media

The Brands

The Athletes

The Sports

TRIVIA QUESTION:

What are the top revenue generating leagues

around the world?

Top Hispanic

Markets

Fastest Growing

Hispanic Markets

MLS

MLB

Trending Sports Paul Rodriguez Jr.

Anderson Silva

TRIVIA QUESTION:

How many Hispanics tuned in to watch

Super Bowl XLVI?

0

10

20

30

40

50

60

70

80

1989 1994 1996 1998 2000 2002 2004 2010 2015

Hispanic Growth(in millions)

$0

$100

$200

$300

$400

$500

$600

2002 & 2006World Cups

2010 &2014World Cups

2018 & 2022World Cups

$40

$100

$425

$125

$325

$600

English-language Rights Spanish-language Rights

($ in

Millions)

Average Number

of Viewers

2010 World Cup: 3.3M on ABC;

2.4M on Univision

Average Number

of Viewers

2006 World Cup: 2.3M on ABC;

2.1M on Univision

ABC = 41% increase

Univision = 15% increase

TRIVIA QUESTION:

How many Hispanic (including International) players

currently play in the NBA?

2000

NBA ~1.5%

MLB ~24%

NFL <1%

NHL <1%

NASCAR 0

MLS ~12%

2010

NBA ~7%

MLB ~30%

NFL <1%

NHL <1%

NASCAR <1%

MLS ~17%

TRIVIA QUESTION:

How much did Toyota spend on sports-related

sponsorships in 2011?

34

PERSONAL IMMEDIATE LOYAL

INTERACTIVE EVOLVING RECURRING

What does this mean for you?