WASHINGTON LIFE · limousinE sErvicEs 5,000 are delivered to Delta Airlines and US Airways shuttles in New York and Washington, first-class Amtrak trains between New York and D.C.,

2301 Tracy Place, N.W. • Washington, D.C., 20008 • p 202.745.9788 • f 202.745.9268 • www.washingtonl i fe.com

WASHINGTON LIFE

M A G A Z I N E

WASHINGTON LIFE is the premier luxury-lifestyle magazine in the National Capital Region, published since 1991 by well-connected life-long Washingtonians who have exceptional insight into the community. Through our established social networks, loyal readership base and long standing relationships, WASHINGTON LIFE offers its advertisers a unique way to target discerning consumers.

WASHINGTON LIFE is the only audited luxury lifestyle, controlled-circulation magazine in the Washington area, and now also available for purchase on newsstands and in bookstores. No other controlled-circulation publication has greater buzz, distribution and access to metropolitan Washington’s most affluent market.

WASHINGTON LIFE provides an oversized, glossy format that best showcases its advertisers’ brands and business. Not only do we cover the area’s most exclusive private parties, galas, fundraisers, art openings and fashion shows, we also host the best parties in town including our highly anticipated anniversary parties, The Young & The Guest List parties, Substance & Style Awards™, fashion shows and events in partnership with other prominent organizations and charities. We are also the exclusive magazine media sponsor for 90% of the area’s most high profile galas and events, including the Opera, the Washington Ballet, the Smithsonian and the Corcoran’s annual galas. In addition to our regular commentary on Washington’s most notable players, our attention grabbing editorial style features coverage of the hottest trends in travel, home design, dining, luxury real estate, entertainment, beauty and fashion.

Over the years we have seen dramatic growth and are pleased to announce the further expansion of our content with several new columns written by prominent Washingtonians. As our advertisers attest, WASHINGTON LIFE is a dynamic must-read that has driven in-store traffic and patronage for over 17 years.

Celebrating Washington’s Most ProMinent PeoPle, PlaCes and Parties for over 17 Years.

Nancy Reynolds Bagley Editor-in-Chief

MissioN sTaTEMENT

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MOST INVITED

W A S H I N G T O N ’ S P R E M I E R L U X U R Y L I F E S T Y L E M A G A Z I N E S I N C E 1 9 9 1

PLUS! CONTRIBUTIONS FROM KENNEDY, ALLEN, DAVIS, LEONSIS, WALLACE, MANSFIELD AND CHAFFEE

A SPOTTER’S GUIDE TO WASHINGTON’S SOCIAL SCENE

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WASHINGTON LIFE

M A G A Z I N ECiRCulaTioN & DisTRiBuTioN

ExclusivE DElivEry to PrivatE HomEs Washington Life maintains the largest-controlled circulation and subscription-based delivery to private homes in the greater metropolitan area. 40,000 are hand delivered to homes valued over $2 million in the most affluent residential communities throughout Washington D.C., Northern Virginia, and Maryland. Per census, two of four wealthiest communities in the country are in the Washington area.

airlinE sHuttlEs / trains / PrivatE airPorts / limousinE sErvicEs5,000 are delivered to Delta Airlines and US Airways shuttles in New York and Washington, first-class Amtrak trains between New York and D.C., on private jets and jet ports throughout the country (including first class airport lounges from Heathrow in London to Narita in Japan) and to the top limousine services in Washington, D.C.

targEtED Distribution to HigH-EnD EstablisHmEnts2,700 are distributed to high-end restaurants, retailers, boutiques, home design centers, salons, health clubs, spas, nightclubs and private clubs.

nEwsstanD salEs4,700 are sold on newsstands throughout the Washington metropolitan area, including major retailers (Whole Foods, etc.), bookstores (Barnes & Noble, Olson’s, Borders, Tower Books & Records, etc.), all regional airports (Reagan National, Washington Dulles, & BWI) and train stations (Union Station).

Embassy & caPitol Hill2,100 are distributed to embassies and congressional offices. The extensive relationships that Washington Life and its owners have developed over the last 16 years with ambassadors and politicians helps us maintain our exclusive access to D.C.’s top power brokers.

“a list” oPinion makErs500 are mailed to top media opinion makers and “A listers”, many of whom work closely with Washington Life in an advisory capacity.

ExclusivE HigH-ProfilE EvEntsWashington Life provides monthly bonus distribution via gift bags at 80 percent of the area’s hottest and most high profile events, including philanthropic, artistic, cultural and political happenings, as well as private parties, balls, galas, fashion shows, concerts and sporting events. Approximately 3,000 copies per month are distributed at exclusive Washington Life sponsored events. For an updated list of exclusive Washington Life-sponsored events, please ask your sales rep.

luxury HotEl Distribution4,500 are available in-room and at concierge desks at leading hotels throughout the metropolitan area.

Washington Life publishes over 60,000 copies ten times per year and maintains a readership of over 200,000 (rotated monthly to ensure greater market coverage),

and receives 5.4 million web hits per month. (BPA Worldwide Membership audit.)

63%Exclusive Delivery to Private

Homes Valued over $2 Million(40,000 Magazines)

3%Embassy/Capitol Hill

(2,100)

1%“a list” opinion

Makers(500)

4%Exclusive High Profile Events

(3,000)

4%Targeted Distribution to

High-End Establishments(2,700)

7%luxury Hotel Distribution

(4,500)

8%airline

shuttles/limousine services(5,000)

*Percentages may vary slightly based on monthly distribution needs

10%Newsstands/

High-End Retail outlets(5,700)

sTRaTEgiC DisTRiBuTioN BREakDoWN

oNliNE sTaTisTiCs

5.4 million web hits per month

56% Female44% MaleAverage age: 36College Graduate: 91%Average income: $500,000Average home value: $2 million and aboveReaders per copy: 3

DEMogRaPHiC


WASHINGTON LIFE

M A G A Z I N E

february Philanthropic 50 / Jewelry Special

March The Young & The Guest List / Performing Arts / Spring Fashion

aPrIL The Earth Issue

May The Power List / Wedding Special

JuNe The Wealth List / Home Design Special

suMMer (July/august)

Luxury Travel / Dining Special

sePteMber 2009-2010 Balls & Galas Directory / 100 Most Invited List

OctOber The Style Issue / Fall Fashion Spectacular

NOveMber The Ambassador’s Directory / Holiday Gift Guide

hOLIday (December/January)

The Washington Social List

All issues are published and distributed within the first week of their respective month.

Eight out of our ten issues feature a buzz-creating list such as the A-list, 100 Most Invited, Washington’s Wealthiest, and the Power 100 List. There is also a significant fashion feature in each issue as well as regular columns such as Pollywood, Embassy Row, Media Spotlight, Pop Politics and of course all of the most exclusive parties, which can be found only on the pages of Washington Life.

2009 editorial calendar


WASHINGTON LIFE

M A G A Z I N E

arts & culture: Follow the city’s artistic life - fine arts, ballet, opera, theatre, music and literature.

around town: an “eyes and ears” account of Washingtonians at play.

calendar of events: a preview of exciting galas and events coming up in the Washington area.

embassy row: Private residential tours of embassies and interviews with the ambassadors.

FYidc: The latest buzz on movies, restaurants, the arts, hotels, theater and fashion.

Fashion: Fashion shows, interviews with designers, cutting edge trend reports and fashion spreads.

inside Homes: spectacular homes of prominent Washingtonians.

luxury travel: Exclusive spas, hotels and resorts and boutique hotels from around the world.

Media Spotlight: Current events with Washington’s most influential media minds and power players.

Profiles: glimpse into the lives of Washington’s most noteworthy personalities.

Pollywood: Coverage of “Hollywood on the Potomac”; D.C.filmmakers and festivals.

Pop Politics: The playful side of Washington politics in our distinctive WL style.

luxury real estate and Home design: a comprehensive breakdown of the greater metro area property market: listings

interior design, news and roundtable discussions with industry leaders.

the dish: Recipes and reviews of some of the area’s most prominent chefs and restaurants.

What’s Hot & trend report: a showcase of luxurious beauty products, the latest fashion accessories, cutting-edge

electronic gadgets and more.

WL Zeitgeist: Round table discussions with influential opinion makers about Washington society, business, politics, real

estate and the arts.

Parties, Parties, Parties!: inside the region’s most exclusive private parties, galas, fundraisers, book signings, art openings and fashion shows, as well as in-store events.

Washington Life magazine is on the pulse of what’s happening with unparalleled insider access.

DEPaRTMENTs & FEaTuREs

WA S H I N G T O N L I F E | N O v E m b E r 2 0 0 6 | washingtonlife.com

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t r a v e l

Hidden edenA bit of heaven at the One & Only Le Saint Géran and Le Tousserok in Mauritius

B y K a t i e t a r B o x

T R E N D R E P O R T

LEOPARD PRINTS

Furry FELINES:Le� to right: Cavalli full length military inspired jacket, Anna Sui Leopard Printed Goat Peacoat ($1,925) available at Henri Bendel NYC, Oscar de la Renta Lippi cat coat with stand collar, bishop sleeves and black suede stitch belt ($22,000).

ETRO - Satin pink shorts with side stich ($420).

Formerly rebellious, leopard prints have gone mainstream this season. As Roberto Cavalli’s signature print and the lining of many a Dolce and Gabbana suit or shoe, animal prints are never in or out. This Fall, hunting down the dots is made simple since designers like Louis Vui� on, Anna Sui, Oscar de la Renta and Prada have taken inspiration from Mr. Cavalli by featuring the exotic prints in their prêt-à-porter collections. Disguise yourself as the second most powerful feline in the world (a� er the jaguar) in audacious fall furs or go for a more subtle approach with shoes or jewelry. When worn with bright colors, leopard can (shockingly) serve as a subtle background because of its neutral tan color and simple black rose� es. It’s no longer necessary to take a walk on the wild side when indulging in the animal’s spots.

PRADA: Fur trim purse niemens at dc ($2,480). Available at Niemen Marcus, Tysons Corner, Mclean, Va., (703) 761 1600.

WA S H I N G T O N L I F E | S E P T E M B E R � � � � | washingtonlife.com

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ANNA SUI OSCAR DE � RENTA

Dior:Clip-on Mitza earrings($6,000). Available at Dior 712 5th Ave.., New York, (212) 582 0168.

Christian Louboutin: Knee high Tependris leopard print pony hair boot ($1,575).Available at Christian Louboutin, Horatio Street, New York, (212) 255-1910.

CHRISTIAN LouBOUTIN: Mouflette ankle boot ($1,500). Available at Christian Loubou-tin, 941 Madison Ave., New York, (212) 396 1884.

ROBERTO CAVALLI

WA S H I N G T O N L I F E | H O L I d Ay 2 0 0 6 | washingtonlife.com

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h o t w h e e l s

2007 Mercedes-Benz SL600 Roadster

Sticker shock: $132,775

Under the Hood: 510 HP twin-turbo charged V12 engine

0-60: 4.4 seconds

Top Speed: 155 mph

Hot Point: Remember the 1956 SL Roadster?

The new SL600 helps celebrate 50 years of history with

this updated classic. For those with an affinity for

hot-off-the-line, vintage sports car and horse power, take

these hot wheels for a test drive in Horse Country.

Get It: 8545 Leesburg Pike Route 7, Vienna, Va.,

(800) 283-5038; www.tysonscorner.mercedescenter.com

Speed into the New Year with a high performance four-wheel resolution

b y H e a T H e r b r e w S T e r

FaSTComPany


WASHINGTON LIFE

M A G A Z I N Ea D V E R T i s E R s

Washington Life is proud to partner with the following print and online advertisers.

BulgariCanyon RanchCarlyle HotelCartierChanelChristian DiorClub MonacoDavid YurmanExclusive ResortsFour Seasons Hotels and Resorts

FendiGucciHermèsKate SpadeLouis Vuitton Mandarin OrientalMarquis JetsMaxMaraNeiman MarcusNordstromPatron

Ritz Carlton HotelSaks Fifth AvenueSalvatore FerragamoSotheby’sSt. Regis HotelTiffany & Co.Vera Wang BridalVersaceYves Saint Laurent

National

Abdo DevelopmentChristie’s Great EstatesColdwell BankerEast BancLong & Foster Co.Penny Yerks

PN HoffmanSotheby’s International RealtyThe McFadden GroupWashington Fine PropertiesWeichert Realty

Real Estate

Bessemer TrustHSBCPNC

Price Waterhouse CooperSuntrustWachovia

Financial Services

Adler JewelersAnn HandBailey Banks & BiddleBoone & SonsCafé MilanoDesign CuisineFink’s JewelersLiljenquist & BecksteadLindsay Lexus of Alexandria

Miller’s FursOccassions CateringPampillonia JewelersRockville Porsche & AudiSaks JandelSports Club / LAThe Willard Intercontinental HotelTiny Jewel BoxToka Salon

Local


WASHINGTON LIFE

M A G A Z I N E

MECHaNiCal sPECiFiCaTioNs

• all ad Materials Must be in the forM of an adobe aCrobat Pdf file, aCCoMPanied bY a Printed Proof

All ads must be Macintosh compatible and accompanied by a contract proof (dot-based) such as Kodak Approval or CREO Spectrum. All color proofs must meet SWOP standards and we suggest a color bar for accuracy. A Kodak Approval or a calibrated proof is required for exact color match and color-critical ads. A laser color print is sufficient for color identification, but not for an exact color match. Washington Life is not responsible for ads sent without proofs or ads not meeting our electronic submission requirements.

• ads Must be subMitted on Cd, via ftP or e-Mail Please send CDs in hard cases to avoid damage to disk. Film will not be accepted. A design fee will be incurred for any work Washington Life does on behalf of the customer. Advertising materials delivered beyond deadline are subject to additional charges. Microsoft Word or any word processing programs are not acceptable. No Tiff It or CT/LW files will be accepted. PC-based applications are not acceptable. Files less than 10MB can be directly e-mailed to [email protected]

• all Pdfs Must be high resolution. all iMages should be 300-dPi and should be Provided at final size

Convert all RGB graphics to CMYK for printability. Fonts must be embedded on all PDF files. To prevent file corruption, always use StuffIt, Zip, or any Macintosh self-extraction format. Include in the subject line of your e-mail the following tagline: “Name of Advertisement/Issue Date”. Washington Life is not responsible for errors in ads submitted via e-mail, and is not responsible for misdirected e-mails. The file can not be named “Washington Life”. All files must be the name of the client and the month and year of the issue in which they will appear (i.e., Advertiser_May07).

• anY files not Meeting these Criteria Will be rejeCted

Send all ad materials to:

attn: advertising Department

Washington life Magazine

2301 Tracy Place, NW

Washington, DC 20008

202.745.9788

For ftp instructions please contact: [email protected]

Documents

WASHINGTON LIFE · limousinE sErvicEs 5,000 are delivered to Delta Airlines and US Airways shuttles in New York and Washington, first-class Amtrak trains between New York and D.C.,