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Females, Mothers, 35-45
Children Playing Adults
Not too time consuming
Bright/playful colours
Dirt/Mud/Paint/Make-up
Messy Clothes
Happy Faces
Before and After
Children doing the washing
Name Ideas: Shizzle, Squeeze, Sunny, Magic Dust, Unmisstakeable, Mr Messy
Lots of Hugs and Kisses Stressful Mothers
Slogans Ideas: ‘UnMisstakeablely Clean’, ‘Squeeze them clean’, ‘Messy no more!’, ‘Poof! And its gone’